For the small business it is very important for them to know what their customers want. If they do not produce what their customers want it will be very hard for them to stay in business. The trick is to find out what it is your customers want. Once you know you can produce that and you can produce enough of it to make good profit off of it.
What good would sending questionnaires to your customers do for helping small businesses gather market research?
A questionnaire is something that you would write and send out to your customers to help you find out things such as what your customers like, your customers' buying habits are, and what types of things your customers need. You would send this questionnaire to certain people within your own target audience. You would not send it to a general audience because everyone may not be interested in your business; you only want to send it to those who you already know are interested in your field.