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How do I set up a web page for my small business?
If you are a small business owner looking to enter the internet and promote your business there you will be pleased to learn that there are several easy and affordable ways to set up a web page for your business.There are several website operators on the internet that will provide a variety of services that will allow you to customize your web page to fit your business, your needs and most importantly your budget.
To get started it can be beneficial to check out several of these sites on the internet before making a final decision.Listed below are some of the most common options that are offered by web page developers.Shopping around can help you find the one that can help you create the web page that will benefit you and your business the most.
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Many web page developers offer both do it yourself websites that are based on professionally designed templates as well as offering a service to do the initial setup of the web site for you. Whichever option you choose, you will want to have a fully search engine optimized website and easy to use Content Management System. In addition many of these sites include an email newsletter marketing system which enables your site visitors to automatically subscribe to your mailing list and allows you to easily generate bulk email to your subscribers. This can be a highly useful marketing tool.
Generally speaking, do-it-yourself websites are ideal for:
- Small/startup businesses who want to invest only a minimum amount of money in their initial website.
- Businesses who are interested in continuously building and adding to their web site.These businesses consider the small amount of time in setting the site up themselves will provide good training for the future.
- Business owners who are comfortable with "online applications".Keep in mind however that if you can send an email you can probably build your own website!
Generally speaking, professionally setup websites are ideal for:
- Businesses who are busy and do not have time to setup their own web site but want a cost effective solution which is a properly search engine optimized and integrated with an easy to use Content Management System.
- Businesses that do not envision making a lot of changes to their site on a regular basis and will only use their Content Management System for simple changes.
- Business owners who are not comfortable with computers but require a cost effective web site set up for them.
For most DIY websites there is no setup cost. Most web page developers offer a free trial and you go to work setting up your logo, pages and content. During the registration process, you will select the template design you would like to use for your web site.You should not worry if you are unsure about which template might suit you best, as you can usually change the design of your entire web site to any other template at any time in the future with just one click!When you register your web site an invoice for the ongoing hosting is automatically generated to your email address. If you do not wish to continue with your web page after the free trial, simply do not pay the invoice. If you choose to continue and to send your web site live, you simply pay the invoice within the free trial period and you have a website!
For a professionally setup website there is generally a cost per page. You will also have to supply the web developer with your logo (if available), a list of the pages you want on the site, and the content for these pages (i.e. text, photos, PDF, links, etc). Keep in mind that you should be able to add any number of pages via your Content Management System (CMS) once your site is setup. Once your fee is paid the work is done for you and you are a small business with your own web page.
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