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How to assess your small business idea and determine its feasibility
Here is the first question you need to ask yourself about the big idea. Is there a need? If there is a need, how substantial is it? Take the idea further with the aid of market analysis and figure out how much money could be made from the business plan that you have drawn up. A business plan should be a working business on paper. It can be treated like a real business with actual numbers recorded from the market and a "test run" can be taken with it. Doing all of this really saves a lot of money and heartache in the long run. Being able to prove its awesomeness will be very impressive to those you are trying to get involved with the company.
The last question to ask yourself is, does my idea have significant enough niche in the community or in the industry? Can the idea survive in the place it is now, or does it need to be applied in an area where it can be most appreciated? Are you trying to make a business and aiming the product at the wrong people? For example, there is a huge demand for movie camcorders in the industry, but it would be dumb for someone to try and sell professional movie making gear to those customers. For one, they wouldn't be able to afford the product. And two, the lack of sales would make the business fail. A way to solve the problem is to take the center idea, provide movie cameras to the consumer, and make a goal for it; to bring professional grade capabilities to the average consumer. This is a great idea, because it was fine tuned. Taking the leap into the market with an independent business is a hard thing to accomplish. Have confidence in that big and don't stop when things get rough.
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