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How to create a large customer base when you run a small business


As every small business owner or anybody who is involved in business already knows customers are the most important thing for any kind of business. The reason for this is that without customers you basically have no business because you won't have anybody around to buy your products or services. So as a small business owner you are going to want to create a large customer base because the larger your customer base the more sales you are going to have, which in turn leads to a successful business.

Difficulty rating: Easy to moderate


Step one:
The first thing that you are going to need to do is to create a marketing plan. The marketing plan is what you are going to need to follow in order to build any kind of customer base, whether it is large or small. But without a marketing plan you are not going to have a clear idea on where you are going with promoting your business and drawing in customers.

Step two:
The next thing that you are going to need to do is to make a commitment to creating a large customer base for your small business. The actual work is going to be relatively easy to do, but you are going to have to put in a lot of extra time and energy if you want to expand your customer base or if you want to establish your customer base.

Step three:
The next thing that you are going to need to do is to put your marketing plan to work. What this means is that you are going to need to start off with some simple marketing ideas to promote your business and begin your customer base.

Step four:
Make your customers feel special. With our busy life style and wanting to get the lowest prices personalized customer service has gone the way of the high road. But the thing is customers still want to be recognized. By taking a little bit of time and possibly spending a few extra pennies you can make your customers feel special. This is a simple task to complete, for example you can send them a personal thank you note or enclose a small gist in with their purchase.

Step five:
Create business cards that your customers will keep. Traditional business cards tend to get thrown out the minute people leave the store or clean out their wallets because they are tiny pieces of paper that are just taking up room. Rather than handing out business cards you can create notepads that have your business information on them, magnets, pens, and a variety of other items that can be used by the customer. The more useful the business cards are the longer the customers are likely to keep them, hence getting you many days of exposure.

Step six:
Combine business with pleasure by planning an event for a charity that you like. By doing this you are going to meet lots of new people and can get a chance to promote your business which can bring you more customers. At the same time you are able to prove your leadership skills which can cause people to have more confidence in your company, which can lead to word of mouth referrals.

Step seven:
Provide something to will bring customers in and that will encourage the customer stay at your place of business longer. For example IKEA and other malls provide free child care or low cost child care so that parents can spend a longer amount of time finding what they want without having to worry about kids. If you have a business online you can offer customers certain incentives to return again such as free shipping for return customers, discounts, etc. What you are trying to do here is get your customers to come back and spend their money at your place of business.

Step eight:
The most important thing that you are going to want to do is to continually grow your relationship with your customers. What this means is that you are going to want to pay attention to your existing customers more than focusing on your potential customers because word of mouth is the best form of getting new customers than any other advertising technique.

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