How to increase your business by using a reliable postal service

When you are running a small business your main goal is to increase your company's profits, but sometimes we are at a loss of how to increase our profits. One of the best ways to increase your profits is to bring in new customers and to get your old customers to come back in. There are many ways to go about bringing in new business or bringing back returning business, the best way to cover all of these bases is to develop a good marketing plan. Marketing plans will cover just about every targeted area you need to reach in order to increase your business, from mailing to internet advertising.

Part of your marketing plan should include saturation mailing. Saturation mailing is a inexpensive way for small businesses to increase their business when using a reliable postal service. This type of mailing is a targeted offer to a wide customer base. In order to use it effectively you will need to understand the rules to saturation mailing so you can reach your customers quickly and effectively.

The United States Postal Service has two main requirements for saturation mailing, the first being that the mailing must be directed to more than ninety percent of the letter carriers route. The second requirement is that the mailing has to be sorted into the letter carriers "walk sequence". What these two requirements mean is that every letter carrier delivers the mail in a certain order every day and they never vary from this order so you will need to sort your mailings into the correct order for the letter carrier and you must include ninety percent of his route in with your mailings. This also gives you the benefit of lower postage for your mailings, on average it will cost you twelve cents a mailing compared to the first class rate of thirty-seven cents a mailing.

After knowing the rules you are going to have to design a piece of mail that you can mass produce and use to get new and old customers back to your place of business. Most companies who use saturation mailing do a type of post card that gives the customer an incentive to come into the place of business. For example you can offer ten percent off their next purchase or you can offer a dollar amount of the next purchase. You can even give them a coupon to get an item free with a qualified purchase. No matter the advertising technique used by saturating the market with post cards for your business you are bound to increase your business.

The next step in using saturation mailing is to obtain a mailing list. There are two different types of lists available. There are saturation mailing lists which give small businesses greater value per name than resident lists. And the other type of list is a resident list; the main advantage to resident lists is you can pull names from a narrowed type of criteria. For example if you were looking for customers of a certain age you could narrow your list to just those age groups, but this method would then be considered direct mailing because you are directing your advertisements to a specific group of customers rather than everybody you can reach.

A final tip to help you increase your business using a reliable postal service is to deliver the saturation mailings to the post office that will be delivering to your customer base. This will help to ensure that your targeted group will get the mailings as soon as possible and can also keep your costs lower.