Online press releases

One of the best online marketing techniques is to use online press releases. A press release is a document that is written or recorded about a company, product, or service and then released to the media and general public. When you write a good press release, news reporters will call you and do a story about your company. A poorly written press release may not even be picked up by the news media and no one will hear the information you are trying to get out to the public.

Online press releases are similar to a traditional press release, but you will release them on your web site. If you are involved with web sites like Twitter, you can announce the press release to your followers and post a link to it. The goal of an online press release is to build your web site traffic and generate interest in your company.

When you write a press release, you need to think the way a reporter does. They want to cover a story that is informative and provides unique information to the public. One way to do this is to pick up a few press releases from other companies and read some articles that the reporter has covered. Take a look at the way the company wrote the press release and if it was informative and to the point. If you write a press release like a marketing piece, the reporter will toss it out the window and they probably won't cover your story.

A press release always needs to have a date on it. This helps the reporters and the customers that are reading it. They will know how old the information is and if it is relevant today. Be sure to include a quick one-liner about the mission of the company. You can also include a link to your biography if the reporter wants more information about you.

What makes an online press release unique?
Since an optimized press release may sound like a traditional press release, let me explain the differences and how it can help your company. An optimized press release lands in the search engine results for Google, Yahoo, and MSN. There are thousands of other news web sites that will scan the internet and search for new press releases as well. An online press release has the ability to reach your customers directly, without using a reporter to reach them and provide information about your company. It also creates more inbound links to your web site, which always boosts your internet traffic numbers. When you start getting more traffic, the search engines will start to raise your site in their rankings. This can take you from page 3 of the search engine results to page 1. Since most internet users will not scan past page 1, you really want to get on this page.

Journalists also like the online press release because they can find the story on their own; they don't have to wait for their editor to assign one to them. It's an easy way to get traditional media coverage, without the hassle of faxing the press release or contacting the reporter directly.

In order for an online press release to work, you must include relevant keywords in the press release. Using keywords will help the search engines find the press release and move it to page one of the search engine results for internet users. In additional to boosting your online numbers and generating stories about your company, online press releases will generate a buzz from your customers. Word-of-mouth spreads quickly and people will start talking about what your company is doing if you provide them with relevant information.