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Tips for creating an energized, ethical culture

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The culture of your company has a huge impact not only on the way it is run, but on the way your employees behave and interact as well.

What is company culture?
Your company or corporate culture can be defined as the behavior, thinking, and attitudes of those in the company. Company culture can be everything from the dress code to the standards you hold as a company. Some companies have a very structured, rigid culture, while others have a more energized, laid-back one.

When it comes to company culture, energy and ethical behavior are both crucial. An energized culture is one that encourages excitement and energy throughout the group as they all work together towards common goals. As a business owner, it is also important that your culture is ethical. An ethical culture is one where honesty and integrity in your business dealings is valued.

The following are some tips for creating an energized, ethical culture:

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  • Set goals. When your employees have nothing to work towards, the culture is anything but energized. On the other hand, when you set common goals and work towards them, your employees become more excited about working to meet deadlines, specifically when there is an incentive attached to it.

  • - Provide recognition and incentives. Employees will work harder and be more excited about accomplishing their goals when they have motivation to work towards it. Employee of the Month awards, staff lunches for meeting goals, and even just calling an employee into the office to say thanks for a job well done are all great ways to keep employees energized about meeting their goals.

  • - Set the example. The energy and ethics of the office will both depend on your skills as a leader and the example you set. If you want to have an ethical culture, you must practice ethical business practices yourself. Otherwise, you will send the message to your employees that you don't value honesty and ethics in your work, and they will think it is alright to behave similarly. At the same time, you should be excited about your company and its growth and the goals you make. The enthusiasm will be catching and will spread to your employees.

  • - Have an open door policy. It is important that the manager be approachable and personable. You can help create an ethical culture by always making sure employees feel comfortable going to you about unethical practices that may be taking place. At the same time, being friendly and personable with your employees will help you to cultivate an energetic culture.

  • - Make expectations clear. You should always have an employee handbook that your workers can reference if they ever have questions about business practices. At the same time, make it clear that certain behaviors that could be considered unethical are not tolerated or appropriate.

  • - Follow through. If you spot unethical behavior, don't look the other way. Many times, unethical behavior such as stealing company money, overcharging customers, or giving inaccurate bids are grounds for dismissal. A company's reputation and business depends on the ethics of the company, so it is important you don't tolerate anything dishonest and follow through with consequences, even if it means dismissal.


Your company's culture will have a big impact on the way you do business. The above tips will help you to create an ethical, energetic culture.

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