Tips for creating beautiful marketing materials, from leaflets, to pamphlets, to emails

Five tips for creating beautiful marketing materials from leaflets, to pamphlets, to emails. These tools are key to contacting your new customers. Therefore the finished marketing material needs to look good. Here are some tips to make that happen.

Tip #1

Short and simple is the first step to designing good marketing materials. This means that the information needs to be to the point. Do not have long running information that will merely bore the consumer. Get the information to the point.

When you know whom your target audience is, and then you know what they will be interested in. The statements you place on your marketing materials needs to be direct statements that will appeal to the reader.

These are key writing techniques that will get your readers attention. Use short sentences that will be one-liners that catch the reader's eye. Paragraphs that contain good information that is not confusing will get the point across better. They are also more likely to read a conversation that is friendly and personal. With this in mind, it is fun and easier to read when you are writing more than statistics and numbers. Make your marketing material tell a story or visit with your reader about your product.

Tip #2

Using the right font is also important. More is not better where the font is concerned. You do not want to take from the message itself. If you want to use a couple different fonts, that is fine. However, if you get more than two fonts going, you will see that there is so much going on the message will be overlooked.

The base message, or paragraph should be a clean and easy to read font. The headline can always be a little sassier, as long as it is readable. Use bolding, underlining and italics to make a point, however again keep this type of font to a minimum.

Tip #3

Maintain a smooth flow. As said earlier, let your marketing material tell a story. This is because if something is jumpy and hard to read, people will pass it by. There is no reason to waste time reading something that does not make sense. This is the basic idea.

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This is smooth, it reads well, and tells your new customer a story. If you mix the sentenced up, you may have all the same information. However it could get jumpy, and not be as appealing to the reader's eye.

For example:

Joes Gym
There are personal trainers to get you started and help to maintain your progress.
Get a great body at a great price
Come join us in becoming a healthier you
We have a state of the art facility
Our introductory rate is only $19.99 per month and the first month is free.

What look better; feels better and reads better. This is the key to making sure that your marketing material will work.

Tip #4

Use your white space on your marketing materials well. The reason is that just because there is some white area, it does not mean you have to fill it up. The white helps to bring good emphasis to the colors, and information.

Tip #5

Use graphics and photos that will catch the eye. The photo needs to tell the story of what your marketing material is all about. Make the graphics and photos do the talking for you. It is important that you get the readers attention and the photo or graphic is the way to do this.

One of the best examples I can think of is for a water purifying company. To this day that water still sounds better than any other water I have ever had. The graphic that was use was a beautifully green leaf and a big drop of beautiful blue water. I see that graphic and it makes me thirsty. That is what it is all about. Get the reader to want what you have, by simply looking at a picture.

These are some good tips for creating beautiful marketing materials, from leaflets to pamphlets to emails. Now put your creative mind to work, to bring your company success through your marketing.