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Tips for using in store demos as a promotional technique


Are you looking for some great tips for using in store demos as a promotional technique? Well this is the place to start looking. The reason is that listed here are some simple ways to make using your in store demos the most successful for your business.

The use of store demos is a good addition to your marketing plan and promotional strategy. The reason is that there are many people you will be able to make one on one contact with, when you are doing these demonstrations.


Promoting a small business in the very competitive market is harder than it used to be. Therefore the more contact you can have with customers, the higher chance you will have of successful sales margins.

The main tips for making sure that your store demos hit high on the level of contact are as follows.

Planning

Good planning of your in store demo is going to be the most important step you can make. The reason is that planning the demo out will make it more effectively seen. The look needs to be planned, the idea needs to be planned and the follow through needs to be planned.

When you plan out your in store demo, you will want to have the following ideas in mind.

a. What will you be giving away and showing
b. When will you be doing the in store demo
c. Will you be impacting your marketing audience
d. Who will be conducting the demos, are they properly trained to offer good information to the customer. Are they pleasant, knowledgeable and courteous?
e. How often do you plan on using the in store demo. Will it be often enough that you will be able to make a positive impact for the money you will spend?

The planning of this event will help to secure a better result. Then when it is planned, you will be able to go on to the next step.

Making good choices

When you are working on your in store demo, it is important to make good choices of what you will be presenting. The main thing is that the product or service needs to be easily seen, understood and enjoyed. If you are giving away free trials of a service, have visible means of understanding of that service. This way your customers will be able to know what you are talking about. This can be accomplished with posters, flyers, hand our or brochures and even miniature samples for a visual affect.

Using your display wisely

When you are setting up an in store demo as a promotional technique, there needs to be a good amount of space used for questions and comfort. If your area is very cluttered, then the idea of the demo may get lost. This is why there will need to be a reason to talk about the demo and product by the presentation leaving room for your discussion. This also means that the product should be visible, but the person presenting the product needs to be able to explain what the product is, and the benefits the product can bring them.

With your display of the product, you can always post a few numbers. These statistics will help to prove your point. This will also make it easier for you to divert the attention of your customers to the product and the benefits if you have something to point to.

These are some simple but effective tips for using store demos as a promotional technique for your small business.

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