|
||
Tips for using in store demos as a promotional technique
The use of store demos is a good addition to your marketing plan and promotional strategy. The reason is that there are many people you will be able to make one on one contact with, when you are doing these demonstrations.
The main tips for making sure that your store demos hit high on the level of contact are as follows. Planning Good planning of your in store demo is going to be the most important step you can make. The reason is that planning the demo out will make it more effectively seen. The look needs to be planned, the idea needs to be planned and the follow through needs to be planned. When you plan out your in store demo, you will want to have the following ideas in mind. a. What will you be giving away and showing The planning of this event will help to secure a better result. Then when it is planned, you will be able to go on to the next step. Making good choices When you are working on your in store demo, it is important to make good choices of what you will be presenting. The main thing is that the product or service needs to be easily seen, understood and enjoyed. If you are giving away free trials of a service, have visible means of understanding of that service. This way your customers will be able to know what you are talking about. This can be accomplished with posters, flyers, hand our or brochures and even miniature samples for a visual affect. Using your display wisely When you are setting up an in store demo as a promotional technique, there needs to be a good amount of space used for questions and comfort. If your area is very cluttered, then the idea of the demo may get lost. This is why there will need to be a reason to talk about the demo and product by the presentation leaving room for your discussion. This also means that the product should be visible, but the person presenting the product needs to be able to explain what the product is, and the benefits the product can bring them. With your display of the product, you can always post a few numbers. These statistics will help to prove your point. This will also make it easier for you to divert the attention of your customers to the product and the benefits if you have something to point to. These are some simple but effective tips for using store demos as a promotional technique for your small business. |
||
Copyright 2003-2020 by BusinessKnowledgeSource.com - All Rights Reserved
Privacy Policy, Terms of Use |