Using Guerrilla Marketing To Your Advantage

What is one of the best ways to get your company name out there? Guerilla marketing! This is a great way to help you promote your brand and to be able to have a lower budget on marketing expenses. Since marketing can become quite costly, it is beneficial to rely on a method like guerrilla marketing that makes it easier for you to promote the brand. What it does require is some creativity on your part.

So what is it about guerilla marketing that gets the attention of your customers? Its different, its original, and in some cases, it can be shocking. You need to have a team of experts that are highly creative and know how to garnish the attention of your customers and really, your entire industry.

There are several different types of guerrilla marketing techniques that you can use. Here are just a few of them and how they are able to assist your company in becoming productive and to gain the attention you need to really make an impact in your industry:
- Alternative Marketing. Some people have heard of this, others are still un-aware of what it is. Alternative marketing is a term that refers to "non-traditional" ways to promote your company's products or services. You may end up with a press release to talk about a completely different subject and by doing so you are able to convince people to buy products that they didn't know about and you are able to create a desire in them to buy your products. It is an effective way to establish the company in your industry and to create a different appeal for your company and the products that you have created.
- Astroturfing. With this type of marketing you will end up talking about the product that you and the customers have had a lot of experience with. The goal with this form of marketing is to build a name for your company by making yourself into the company with all the knowledge in your industry. You want to be able to promote the products using forms like blogs without attaching them to your company name. You can talk about your products but try to do it like you are a customer and you are reviewing the products on a blog, not like you are the marketing expert and you are promoting the products for your company.
- Experiential Marketing. With this, you will end up using a product that connects to the customer. People want to be able to relate to the product and to use other customer experiences and things that helps them to see what the product can do for them based on other people's experiences.
- Presume marketing. With this marketing program you will use social media and many other forms to help you gain exposure for your products. You want to be able to have people recognize the products and to place them in areas where people can actually recognize them. Commercials are usually too expensive, but they are one of the best ways to get our name out there as most people watch TV and will see the commercial.

There are many other techniques that you can use for proper guerilla marketing but what it really comes down to is looking at all of the places where you can add your logo and other things to attract attention. Some companies will make custom things like boxes along with packaging paper. Look for different ways to get your name out there and really work on making people recognize your company name.