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Using Personalized Postage Stamps
Using personalized postage stamps for your small business provides the following potential benefits:
The three most popular online companies for creating valid U.S. personalized postage stamps are: Zazzle.com; Photo.stamps.com; and Endicia.com.Stamps from these sites generally must be purchased a sheet at a time and the prices quoted include the postage stamp's face value, i.e. $0.24, $0.39, $0.63 and so forth. Since the cost of a typical sheet of 20 stamps with a face value of $0.39 will probably run approximately $20, ordering personalized postage stamps from one of these sites is not a cheap way to send large amounts of mail for your business.It does bring the advantage of being an additional form of advertising, though, since you have the ability to create a stamp that has your company's unique logo, URL, or other identifying information. As an alternative to ordering from an online postage site you could consider purchasing a software program such as Stamp ExpressionsT that would enable you to create and print your own U.S. personalized postage stamps right from your home or office computer.Though the initial cost is higher, designing and printing your own personalized postage stamps is more cost effective than ordering them from a third party. Personalized postage stamps will likely become more and more common as the technology necessary to design and print your own, valid U.S. postage stamps from the comfort of your home or office continues to be developed.Technological advances usually reduce the cost of small business machines such as Stamp Expressions as well. If you are interested in using personalized postage stamps to build customer relations and creatively market your business, look into the options that are available to you.Consider your individual business needs and the volume of stamps you would likely purchase.Some retailers will offer a discount on large volume orders.If this is a product that you would not use on a frequent basis, there are obviously more affordable means of postage and advertising. As with any product you are interested in purchasing, it is always helpful to shop around for the best deal that meets your needs.If you are just starting out it might be helpful to ask for customer referrals in order to determine who offers the highest quality and most professional service so that you can ensure you end up with a product that has value equal to what you paid for it.
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