small business articles business management businesses Marketing sales Technology Business finance Lean Manufacturing small business Investing articles employee health

Using press releases to advertise your small business

Using press releases to advertise your small business can be beneficial. If someone is looking for a book or article they can find information on the Internet, the information is available in hundreds of ways. An excellent "thumbs up" method to tell the world about your product or service is a press release.

Getting your information out there

This can be seen as a capsule of information about you, or the book you have written. It could be some key words describing your invention, or a promotion explaining your hotel, bed and breakfast, that new fishing pole you designed, etc.

It is a brief explanation of the information you want the world, the consumers to know about.Journalists begin with this, often, to build newspaper items, or radio announcements etc from. Frequently television ads, on line markets, catalog sales will choose new inventions from press release info, to stock their shelves or web market pages.

Goal

The goal of your press release is to present information concisely and attractively so interested consumers can quickly grasp the `what (your product and service is) and the where to buy your product or service.

A good press release needs to include credibility and also should be well written, presenting the strengths of your product or service, prompting the consumer to look farther into your website, or web store, or read your book, etc.

Many writers have been invited to speak on radio programs, telling the listening audience about the content of their book. This prompts the listener to go to a bookstore and buy one of them. The next step could be, an event in the bookstores, to sign the copy of the book the listeners have purchased. The more people who know about your book or product or service, typically, the higher your sales and profits.

Examples of good press releases

Some examples of press releases include books hot off the press, new language tutorials and audio CD's, life improvement and self-help guides, information about events like concerts, sports and health programs coming to your community.

In olden days, a radio announcement could reach everyone in the listening audience, but in this twenty-first (21st) century, the listening audience would likely be the whole world, all the people who have an Internet connection.There are search engines on many email home pages, for example, which your consumer/potential buyer, would see and follow up on the information given in your press release.

Every subject you could wish to advertise can be a good subject for a press release. Years ago, a national training team, gave students this is advice. "Failing to advertise is like winking in the dark, you know what you are doing, but no one else does!"

A good press release is a professional way to advertise your product or service. Too often, with the over abundance of information on the `net', a beginner's press release can take a back seat to the advertising of the Fortune 500 companies. This is why many new products have a press release by a major advertising company.

Where to go, and how much will it cost?

There are numerous professional firms willing to prepare a press release for you. For example, one company advertises the fee of $99, to write your release, and $179, to write and distribute the press release. For a beginner in the advertising field, this may be an excellent starting point.

If you made an attempt to write the article yourself, some companies will assist you by
Re-writing if you are not happy with your press release. A typical fee might be $69.

A good press release can lead to television interviews on talk shows, or to book signings in local bookstores and malls, etc. Some have even opened the doors for articles in newspapers like Newsweek and Forbes.

Using press releases to advertise your small business can open many new doors, to new business, accountancies and profit.

FREE: Get More Leads!
How To Get More LeadsSubscribe to our free newsletter and get our "How To Get More Leads" course free via email. Just enter your first name and email address below to subscribe.
First Name *
Email *


Get More Business Info
Sponsored Links
Recent Articles

Categories

Copyright 2003-2020 by BusinessKnowledgeSource.com - All Rights Reserved
Privacy Policy, Terms of Use