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What you should know about having a website for your small business

Every small business should have its own website. If you are a small business owner who does not have an online presence then today is the day to act. Having an online presence is the best way to get your small business widespread exposure for very little (if at all any), money. Many times small business owners think that because they don’t sell online that they don’t need a website. This is not true. Keep in mind that today many of your customers will go online to research before making a final purchasing decision. That means if your small business is not online you may not even be considered by the very people you are hoping to attract. Here is what you should know about having a website for your small business-

• Setting up a website won’t cost you anything-One of the best things about having a website is that you can set one up for nothing. This means that marketing your small business online can actually be for free. There are a number of different online tutorials that can guide you in setting up a website for your small business. Best of all, you can do this despite not having extensive technical knowledge. If you feel that you need more additional help you may want to enlist a friend or even an employee who can set up a website. Keep in mind that hiring a website developer can be much pricier then these options.
• Your website needs to be easy to use-When you are setting up the website for your small business you should keep in mind that it needs to be easy to use. If a visitor to your website has to click more then twice to go anywhere on your website it is not considered user friendly. You want to provide your website visitors with easy to understand and easy to access information that will have them wanting to do business with your company. If your website visitors have to fight through clutter or look too hard for what they want they will quickly tire of your website and move on to someone else’s.
• Keep in mind the attention span of the user-Savvy small business owners understand that they have lots of competition online and off. This means that your website has to attract and keep the attention of website visitors within only a few seconds. If you fail to do this there are many other websites that your visitors can move on to. This means that your website has to be visually appealing and interesting for your customers right from the first moment that they click on it. However, this is not enough. You will need to be able to provide your website visitors with content that is of value to them. If your website is only a push for sales and is crowded with pay per click ads your website visitors will simply move on.
• Make sure that your website is connected to everything you do online-While a website is a great first step to getting your small business an online presence there are many other options as well. Once your website is up and running you can create a business blog, use social media network marketing, and email and text marketing to create a full online presence for your small business. However, you should make sure that whatever you do online is always connected back to your website so that your customers can learn all they can about your small business and even make a purchase from you while they are on the internet.

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