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Dr Pepper Your eMail

If the post office delivers mail to to a box on your porch or on a stick out front, you probably check the mail every day. If you have a box at the post office, it is a given te=hat you get in the car and visit the post offeice every day. With eMail, you can and should, check your mail on a daily basis, at the minimum. Better yet, Dr Pepper it.

Dr Pepper was first introduced at the 1904 World's Fair in St. Louis. The same place Hamburgers and Hot Dogs were first served on buns and where the ice cream cone was introduced.

It was in 1924 when the Dr Pepper people discovered research proving that sugar provided energy, duh, and that the average person experienced a letdown during the normal day at 1030a, 230p and 430p (a sugar LOW).

That was the origin of Dr Pepper's most famous advertising slogan, "Drink a bite to eat at 10, 2, and 4."

A clock was put on the bottle cap with only the hours of 10, 2 and 4 showing.

Dr Pepper ads encouraged everyone to drink up at 10, at 2, then again at 4. You can use the Dr Pepper reminder as a guide to check your eMail three times a day.

Using email effectively is not rocket science. Practice a few basic rules of netiquette (etiquette for the Internet), keep your inbox clean and check your mail on a daily basis.

If you use eMail primarily at work, there is no need to seek a computer on the weekend. Your mail can wait. If you use the computer every day, check your eMail every day. During normal days, develop the Dr Pepper habit. Check it a 10, 2 and 4.

By the way, there is no period after the Dr in Dr Pepper.

More about eMail from BIG Mike McDaniel

2004 BIG Mike McDaniel - All Rights Reserved -

BIG Mike McDaniel is a former successful radio station owner and major market TV News anchor and nationally recognized Speaker, Author, and Business Consultant. His BIG Ideas Group helps small business grow with mastermind groups, seminars and sales training.

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