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How your business can use podcasts
As it stands now many companies use emails, blogs, and other marketing tools to help promote their company, but those tools are not always successful. Think about this scenario and see if it applies to your company. You have sent out millions of newsletters to help promote a new product that your company has developed but you have not very many of those products yet, something must be wrong with the product, right? Actually that isn't what is wrong what is probably going on is that with the sensitivity of the junk mail filters it is quite possible that your emails are not getting through to potential customers or your customers don't want to take the time to read through the emails. But the good news is there is a solution to this problem and it is called podcasting.
If your business is going to use podcasting to communicate with your customers there are some things they should keep in mind. When creating a podcast for your business make sure that it is a quality podcast, which means that is full of useful information, not a bunch of ramblings. You are also going to want to keep it creative, there are millions of podcasts out there and you are going to have to make your company's podcast stand out so that users will listen to it. Also when you are publishing your podcast be sure to include it in a variety of podcast directories so that your company has the maximum amount of exposure for the podcast. Here are the top six reasons that your business should use podcasting. Just remember that whatever you decide before you begin creating and making podcasts you are going to want to look at your marketing plan to be sure that podcasting will fit with your current plan. If it does not it might be time to reevaluate your marketing plan to include the latest technology. |
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