Attracting investors via business plan

You will want to focus on keeping the information within the business plan,both thorough and logical. In addition you should keep in mind that not every category is pertinent to every business. Your business plan should focus exclusively on the specifics of your small business. If the category is not relevant, then you should consider omitting it,or combining complementary information,together into one section. The bottom line is that your business plan needs to convince an investor that your business will offer them a return on their money. Here is what your business plan must include in order to attract investors

• Company Summary-While the order of the parts of the business plan, really doesn't matter, this part should be first. This is because this part of the business plan outlines the form of company ownership. You will need to tell your potential investors if your business,is a sole proprietorship, partnership, or corporation. It is here that you should include: start-up plans as well as a company location.
• Products and services-This is the part of the business plan where you will detail exactly what you will be manufacturing and selling. This should include: product and service descriptions, of what you have to offer today, as well as,future product and service descriptions. You can also include competitor comparisons in this section.
• Internet Access-This is where you all add any information about internet or website access. Business plan experts advise that if your business is going to utilize the web for:advertising, e-commerce, or customer communication, you should consider covering marketing strategy and development requirements.
• Market Analysis Summary-It is especially critical that you are able to outline exactly who is your target market. Your investor needs to know that you know exactly who you will want to sell to. It is in this section of the business plan you can also identify market needs, trends and future growth opportunities.
• Industry Analysis Summary-It is in this section that you can address industry market needs, trends, and competitor strengths and weaknesses. This should show your potential investors that you are familiar with the needs of the industry.
• Marketing Strategy-In this section you want to outline the pricing, promotions, and marketing strategies that you will be using for your products or services. Investors understand that marketing drives the success of the company so without a clear marketing plan you could be leaving empty handed.
• Sales Strategy-This is where you will discuss sales forecasts and sales goals. You will need to be able to clearly show how your product will be sold and what methods you will need to employ.
• Management Summary-You will need to include the organizational structure of your business. This is where you will list the key management personnel. It will also be important that you show your investors that you have team members with proven track records of professional accomplishments.
• Financial Plan-Keep in mind that despite being later on the list this is perhaps one of the most important sections of your business plan. This is the area that will include projections of profits and losses, cash flow, and long-term plans. This is also a good section in which to outline any funding that is needed. You should include specific dollar amounts and concrete justification for the funds. Keep in mind that this is probably the section that investors will pay the most attention to.
• Executive Summary-This section is meant to be a simple overview. You will want this area to highlight company objectives, company mission statement, and specific keys for the success of your business.