Every business is looking for ways to boost sales. Marketing teams have long been incorporating search engine optimization (SEO) into their marketing efforts to boost web site traffic. Having a good search engine optimization (SEO) campaign strategy is a great way to boost rankings and attract new clients. Several web sites were designed without proper balance and the web crawlers will overlook certain web sites because they are not designed for them. Several companies realized the importance of creating a site that the web crawlers like, so the entire site was designed for web crawlers. Having a site that is only designed for web crawlers means poor design and frustrating navigation for customers.
The search engines and actual users see web sites in a completely different format. A web site may look user friendly, but lacking in SEO tools or vice-versa. Finding a balance design is not as difficult as it may sound. For SEO, text content is what the web crawlers use to determine the rankings. The web crawlers use the text in META Tags, Page headers, URLs, and the actual content on the page. By placing the text in the first 1/3 of the code, the crawler will read it faster and move on to the next page. To make the balance design for potential customers, place the keywords in the first 2-3 sentences, but make it readable and easy to understand. This way the web crawlers and clients are reading the same thing and interpreting it in the way it works for them. Images are another tool to use for balance design. By adding an ALT tag to an image, the web crawler is able to read it and potential customers are able to view the images.Continue reading "Using SEO with marketing"