Continue reading "Getting Ranked On Google"
How do the companies on Page 1 of the search results land this coveted space? How does Google do their ranking system and what can you do in order to get your website ranked with Google? Google has search engine spiders that crawl the web to search for particular keywords and phrases. They also scan sites for other things such as content and links. When they find all of the information they are looking for, the search engine spiders will report their data to an analytical program that Google uses to determine your Page Rank. The analytics that Google uses are always changing. This is important to marketers as you need to know what Google wants from you in order to create a website that can be on the top of the search engine listings and will be able to generate the type of traffic you need in order to make a difference.
Marketing your business can become a very costly enterprise. You always want to keep your eye out for some free or less expensive marketing opportunities where you can send out information about your business without it costing you an arm and a leg. The problem a lot of companies run into is not having enough money to pay for their marketing efforts because they aren't bringing in anything.Continue reading "Saving money on marketing"
To many business owners start to rely on one or two traditional marketing strategies to attract new business. This can be a mistake since marketing can get old and commonplace rather easily. Savvy business owners will be constantly looking into new marketing ideas and determining which ones will work best for their business. There is a multitude of ways to drive new business to your door. Here are a few:Continue reading "Inexpensive ways to market your business"
It is hard to keep the cash flow coming in when marketing budgets are tightened and when you have to worry about the latest marketing trends. Marketing activities are constantly changing so how can you find ways to keep up with them? Here are some tips on how you can keep up with the latest marketing trends:
1. Join a blog. Look for marketers that are at the top of their game, they tend to tell everyone else what to look for. Become a follower to their blog so you can stay up with the latest information on marketing.
2. Attend conferences and trade shows. When you attend conferences and trade shows, you are putting yourself in the center of action with other professionals in your industry. They can help to inspire you with some new ideas and keep you in the loop.
3. The internet. As always, the internet is an invaluable resource. Where else can you find tons of free information about anything? You can quickly watch what your competitors are doing to keep up with the latest marketing activities and keep your business on top of the competition.
One of the biggest hurdles when it comes to putting your small business plan into action is financing. Starting a business is expensive, and few people realize the amount of money it takes to start one, especially when they haven't considered little things that add up, such as licensing, advertising, and so forth.
If you need financing for your business, the following are some resources for funding your small business:Continue reading "Tips for getting financing for your small business idea"
Continue reading "How to combine sources of funding for starting a business"
One of the biggest obstacles most people face when it comes to starting a business is funding. Starting a small business usually requires start-up costs in the thousands, and many people don't have the necessary funds already sitting in their bank accounts to start up a business.
Continue reading "How to create a marketing budget that fits your needs"
Do you have ambitious growth plans for your small company, but a limited marketing budget? Does the cost of marketing your product or service seem overwhelming and far too expensive? Well, take heart-there is no need to compromise your goals. There are lots of great, budget-smart tactics that will put your business on the fast track even if you do not have deep pockets. The key to this problem is to correctly and efficiently design a marketing budget that will best serve your needs. Here are the basics on how to create a marketing budget that fits your needs:
The job of a marketer is a difficult one; make the most profit from spending the least amount of money. In reality that is the responsibility of any marketing team. Every dollar needs to be stretched as far as it can possibly go in order to maximize potential profits and minimize costs. Making your marketing dollar go further and work harder is possible, but it takes experience and creativity to be able to be productive in the job of marketing.
Making your marketing dollar go further entails researching the best ways to market and then implementing those marketing strategies in the most cost effective ways possible. Marketing is hardly a field of trial and error. While there are some variables that simply cannot be accounted for every time, these variables can be greatly reduced by carefully planning and calculated decision making.Continue reading "How to make your marketing dollar go further and work harder"
One of the central components of successfully running a business is marketing. Many business owners don't pay nearly enough attention to marketing. However, getting the most out of a high-powered marketing campaign is really the key to getting customers into your business and buying your products and services. Getting the most our of your marketing campaign requires not only that you have successful brand development, but also that you make use of free publicity opportunities and that you hire a good publicity specialist. Here are the things that you need to consider when creating a marketing budget and plan.
Budgets. They're just one of those things that you can't live without but also don't necessarily want to live with. But you also know that living with a budget, especially if you're a business owner, can be the difference between a successful, well run business and a business that struggles to reach its goals and sell its products. But planning a budget can be more difficult than it seems, so to help you through this process, here are a few ideas of what to consider when you're setting up a marketing budget.
First of all, with a budget you need to decide what kind of money you're working with. How much do you have to dedicate towards your marketing expenses? Well, this question is difficult to answer because it varies by industry, by the size of your business and by the target group your product or service focuses. Several business associations agree that the proper marketing budget is somewhere between 2% and 10% of total sales, but this is a number that, again, may vary depending on your business. But the best and easiest way to find the correct answer to this question is to create a budget for your entire business. However, as that topic is beyond the scope of this article we shall leave you to complete a business budget on your own. But once you're able to determine how much money you may have to work with on your marketing budget, you can begin to create a budget just for your marketing expenses.