Reporters literally have thousands of new press releases that come through the fax machines daily. How can you make sure your press release is newsworthy and will obtain the media attention you are seeking? Since you have a lot of companies to compete against, not just those in your particular industry, you will need to write press releases that will set your company apart from all of the various other press releases they are getting. What do you need to do in order to make your press release stand out from the rest and inspire the media member to write a story? Here are the things you need to do in order to set your company apart for reporters:Continue reading "Helpful ways to set your company apart for reporters"
Your companies reputation is vital to it's success. A number of companies have one instance where poor media coverage can absolutely ruin their reputation and will leave them in a bind. If the media has damaged your reputation, there are several things you need to do in order to restore your reputation and build your companies credibility again.Continue reading "Becoming a reputation defender"
Branding is a big part of developing a successful business. Branding provides customers with instant recognition of your products, logo, slogan, and your company. A strong brand will have its own reputation and it will distinguish your business apart from your competitors and it will also help to tell your companies story to your customers. Your brand tells a story to your customers. Here are some brands to consider and the story that immediately is attached to them:Continue reading "Is your brand telling your story?"
Would you like to start expanding your business? Gearing up for growth is essential before you start marketing and your company begins to grow. In order to survive, you need to prepare your business for growth and you must look at how you can convince your customers to spend money and sustain your business. This article will offer you a guide to expanding your business.Continue reading "Get ready for growth"
A great way to marketing your business online is through a blog, but blogging can also be problematic because there are a lot of jerks out there who take advantage of readers. So how does a blogger develop trust and build authority? What can they do to be seen as authentic? In other words, what can a blogger do to have people trust them so that they can successfully use their blog as a marketing tool? Here is a look at a few of the steps you can take to build trust and authority with your readership:Continue reading "How to develop trust and build authority"