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Tips for marketing research

cellphone30362662.jpgMarketing research is a great way for a company to become more familiar with their customers. This article gives marketing teams seven tips to help them conduct successful marketing research.

Know what you are looking for

When a marketing team is conducting market research, they need to understand what it is that they are looking for during their research. This can help them use their time more wisely and be more productive.

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Trade show marketing- how to stand out at the show.


As business owners know, the importance of getting the consumer to see what we have to offer. This is a competitive time and one way we can do that is at trade shows. Stand out at your next tradeshow within two seconds .So the question would be then, how do I stand out at my next trade show? What do I need to do to be better than my competitors?

Preparing for a trade show can be frustrating and intimidating. Though simply, a few phone calls, thinking ahead and a little study can resolve many of your concerns.

You will first need to find out the specifics of the trade show you are registered for or are considering exhibiting your goods in. Get as many details about the visitors, location, other shows and attractions and layout of the booths.

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Using a trade show to market your product

Using a trade show to market your products is very time consuming. If you are only half heartedly thinking about joining a trade show you might want to think it over some more before committing. Some attending vendors start planning for trade shows 18 months in advance. There is a lot that goes into preparation. If you do not have the time to do the time, you might want to come up with a different marketing strategy.

On the other hand if you have the time using a trade show to market your products is a very good key. Trade shows help educate your audience about your product, and it also helps to advertise your company and what it has to offer. A trade show will also give you the opportunity to see other competitor's products and ideas and see how they have displayed their products. This will help you in the future when needing new ideas.When marketing your product at a trade show you build relationships with clients. Trade shows help you to meet customers face to face and hear feed back about what they like and what they dislike. This also might be helpful in the future.

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How to prepare for a trade show

There are many things to take into consideration when preparing for a trade show. First you need to decide how much money you want to spend on a trade show. After you have decided on an amount you need to find out what trade shows are available in your price range. Then you start preparing for the trade show.

After you have figured out what trade show to attend you need to request an application. Once your application has been accepted you need to start making traveling arrangement as far as where you are going to stay and what you are going to do for food.

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How to choose and exhibit trade show supplier.

Trade shows represent a powerful opportunity to generate leads, drive sales, promote new ideas, and show off your existing products. Choosing the right exhibit trade show supplier is an imperative part of having an unbeaten tradeshow.

Also, the participation in a tradeshow allows you the opportunity to get to know the market, your competitors and your consumers. You will also be about to check out current trends, make key contacts, and strengthen current relationships.

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Ten Amazing Ways To Increase Attraction at a Trade Show

These ideas are for anyone that has a small budget to work with or is just starting to expand into exhibiting at trade shows.

You can even use these tips and techniques whenever you are speaking or presenting -- at Toastmasters, delivering workshops -- or even eLearning activities.

1. Have a visual point at your booth -- like a power point show or a television with a video playing. Put together a workshop video, even if it isn't professional quality. People will usually not look at it more than three minutes before they feel conspicuous and will approach you.

2. Have a picture album with success stories and pictures. Especially great for independent professionals selling a intangible product. Pictures of workshop attendees having fun and doing various projects or eating together or a Christmas party in your office with your clients is very connecting and attractive. Please like to belong to things that they perceive as "successful."

3. Have a drawing for something that is valuable and attractive to them. Don't give away something laying around your office or something that has your ego attached, this very unattractive.

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10 Tips to Use Giveaways Effectively

1. What do you want to achieve by giving away a premium item?

Your giveaway items should be designed to increase your memorability, communicate, motivate, promote or increase recognition. It is important not only that the message have an impact, but also the premium itself.

2. How will you select your premium item?

There is a multitude of different items you could consider as a premium. However, which one will best suit your purpose? To select the right item, you need to decide your objective. Do you want it to enhance a theme; convey a specific message or educate your target audience? A clear purpose should help make your selection process easier. A promotional specialist can also help you make an effective selection. Remember that your company image is reflected in whatever you choose to give away.

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Cutting Down Your Trade Show Budget

Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed on the balance sheet as expenditures rather than income generators, so obviously they're hot contenders for elimination.

This is a very myopic way of thinking, especially for companies who want to remain globally competitive. Instead, at times like these when resources are under severe scrutiny, look at this as a golden opportunity to analyze your strategies. Put your activities under a microscope and closely examine what you're doing and why you're doing it. Often during times of plenty, the finance reins loosen up and some highly creative juggling takes place when budgets exceed their estimations. Obviously, we enjoy the abundant mentality and wish that it could last forever. But just as with all things in the universe there has to be a balance, and shortages add stability to plenty. Whenever highs exist, lows are inevitable.

So, instead of reacting to the highs and lows of the marketplace, what can you do to maintain a steady balance? Marketing and training are definitely keys to your success, so let's examine five benefits and how they relate to your tradeshow participation.

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