Job titles - How can I use them to motivate employees and communicate to customers?

Job titles are as diverse as the jobs that they describe. The same type of job can be given a dozen different titles. There is a line form a Shakespearian play that reads something like this, "What is in a name, would a rose by any other name not smell as sweet?" Well, maybe so, but lets apply Shakespeare's comments to the business world. Does the title of "clean-up crew" have the same appeal as "sanitation specialists"? If you were applying for a position based solely on the title, which of these two job titles seems like the better job? Which one would you think pays better? In all reality it could be either one. Now do you see how you can use job titles to motivate employees and communicate to customers?

If you still need more convincing consider these points...

Job titles are as diverse as the jobs that they describe. The same type of job can be given a dozen different titles. There is a line form a Shakespearian play that reads something like this, "What is in a name, would a rose by any other name not smell as sweet?" Well, maybe so, but lets apply Shakespeare's comments to the business world. Does the title of "clean-up crew" have the same appeal as "sanitation specialists"? If you were applying for a position based solely on the title, which of these two job titles seems like the better job? Which one would you think pays better? In all reality it could be either one. Now do you see how you can use job titles to motivate employees and communicate to customers?

If you still need more convincing consider these points...