Marketing Your Home Business for Big Profits

Keywords: Home Business Marketing

Marketing your home business for big profits takes some due diligence and the right resources.

In 1999 I started a home based business, and I submitted my website to every search engine that would take it from here to the North Pole.

I submitted classified ads; I had more links on my website, than Carter has pills.

I bought the submission software’s, the top ads on classified ad sites, the linking programs and so on.

I had about $500 to spend on this venture and I spent it all on marketing.

Yes I got a few hits, and some replies. But after a year of not really getting off the ground, I closed down shop and stuck my tail between my legs and just took the loss and figured this home business stuff was not to done.

Jan 2004 I wanted to try this home business venture again, only this time I was going to some research on home business and how people succeed in it.

I read news articles on the internet, went into forums to see what others were doing, and so on. Found out quickly everyone has an opinion on what works and what doesn’t.

7 Quick Marketing Tips To Uplift Your Profits

Keywords: Marketing Tips

1. Publish an ezine.

Your ezine will help you to stay in touch with your visitors, sell your products, and promote affiliate programs you've joined to your subscribers.

Get more people to join your ezine by offering a bonus for subscribing to your ezine such as an ebook, email course, an ad or access to your membership site.

2. Publish testimonials.

Your testimonials will help you to get more of your visitors to purchase your product by showing them how your product has helped other people.

In addition to posting testimonials for your product on your site, also post testimonials for your ezine to get more of your visitors to sign up.

3. Write articles.

Your articles will help you to successfully promote your business or ezine through your resource box at the end of your articles.

Promote your articles by submitting them to article announcement lists and article directories.

Also search ezine directories for ezine publishers who would like to receive article submissions.

Top 5 Tips for Frustrated Affiliate Program Marketers

Keywords: Affliate Marketers

Do you go through affiliate programs like most people go through pairs of socks? Many Internet marketers do. In fact, 97% of all Internet marketers never make a single cent advertising opportunities on the Internet. They jump from one opportunity to the next and never see results. If you want to break free from this cycle of failure-- if you want to earn a living off of your Internet ventures--continue reading. I will tell you exactly how you can earn money from any legitimate affiliate program.

In order to get the most information from what I am about to explain to you, you must accept that these methods are not intended to be "secrets." These are scientifically-proven, best-practice methods that all top marketers use. If you want results, you will have to do and continue to do the following five things:

1. Know your product. Do not advertise for a product or affiliate program that you are not currently using. I cannot even count the amount of affiliate programs and product offers I have rejected immediately from people who know very little about what they are actually promoting. If you want to make money selling a product or service, you have to use it, understand it, and be able to convince your prospects that they should own it. If you yourself do not believe in it-- because you have not even tried it--then you will have a hard time convincing anyone else it is worthwhile.

4 Easy Ways to Boost Your Sales

Keywords: Increasing Sales

Here are 4 easy ways you can boost your sales for little or no new expense ...and without making major changes in your selling process.

1. Focus on What Your Customers Really Want

Your customers really don't want your products or services. They don't even want what those products or services do for them. What they really want is to gain the specific feeling they get after buying and using your products or services.

Keep this in mind when you create web pages, sales letters and other selling presentations. Emphasize the feelings produced by using your product instead of talking about what your product is - or how it works.

Tip: Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits.

Example, if you sell financial products, describe what it feels like to enjoy an affluent life style without debt.

Why Cutting Your Prices is Like Cutting Your Own Throat

Keywords: Price Cuts

It’s the oldest sales tactic in the world…

And one of the worst…

Price cutting.

Before you make your next price cut in the face of sales resistance, the question you have to ask yourself is not, “Does it work?,” but rather, “Can you live with the bargain?”

Here’s a pop quiz: you – in your role as salesperson – go for the close. You ask the prospect to make a commitment and they don’t. What’s your first response?

Well, if you are like most people in a selling situation – whether you are the hired sales guy or the CEO—your first response to people not buying—for whatever the reason—is to say, “Would you buy if… ?,” and the "if" is always some variant of, “...if the price was lower?”

10 Easy Ways to Skyrocket Your Online Sales

Keywords: Online Sales

Apply these marketing strategies to skyrocket your online sales.

1. Keep search engines in mind when designing your site. Include keywords and META tags in your web pages to improve your ranking with search engines.

2. Design your web site based on your Unique Selling Proposition (USP). Why should prospects buy from you instead of your competition? What sets you apart? What makes your products and services unique, better, and more desirable? Do you provide hard-to-find expertise, the best customer service, lowest prices, highest quality, fastest service, or strongest guarantee? Back up your claims with testimonials, statistics, results of studies, and other data. Stand out from your competition. Offer more. Make your offers unique. Be original.

3. Put the benefits of your site and your USP right on top of your home page. Many web visitors never scroll down past the first screen of information. Give your potential buyers the information they need as quickly as possible.

4. Include an opt-in form to collect your visitors' email addresses. An opt-in form captures the email addresses of interested prospects and gives you permission to email them. Getting your visitors' e-mail addresses and building opt-in email lists is essential to staying in touch with your prospects and turning visitors into buyers. Offer something valuable to get your potential buyers' email addresses such as a newsletter, free report, consultation, discount, or special offer.

Five Ways to Beef Up Sales... Immediately

Keywords: Increasing Sales

Last week, one of my clients—we'll call him Rick—had a demo scheduled with a prospect. The standard "show up and throw up" they typically did early in the sales cycle.

Trying to shorten the sales cycle, I asked naively, "Why does the customer want to buy? What are they trying to accomplish?" Rick couldn't tell me. I asked if he thought the salespeople knew. He said no. I gave him an assignment: he had to find out "Why," "Why now," and "What's it worth." Otherwise no demo.

In other words, no compelling reason to buy? No demo. So Rick took a risk, and is rapidly moving to a fully-paid trial implementation.

Sure, long-term objectives and plans still matter, but I've been getting more and more inquiries focused on "what to do now." Entrepreneurs and executives alike are demanding help on how to improve revenues and profits right away.

How do you make the quickest difference? Focus the bulk of your energy on revenue generation. In other words, sales! And don't do it the same old way either, because -- as you may have noticed -- it isn't working that well.

Here are five ways for your sales force to bring in more business in short order. There are no magic bullets, but just last week I taught one of these techniques to a client (#2) and he used it to close a deal the following day! Use one or use them all. Each technique will have its own effect, and each will multiply the power of the others.

What's Your Marketing Attitude?

Keywords: Marketing

Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of marketing techniques is quite good already. What they might lack is the right kind of marketing attitude.

Do any of the attitudes described below sound familiar? If so, you may be sabotaging your own marketing efforts. Read on for some possible solutions.

1. "I shouldn't have to market." If you are good enough at what you do, you tell yourself, clients should just come to you. Marketing is for products, not professionals. You have years of training and experience in your specialty, why should you have to spend your precious time on marketing?

This perception is extremely common among consultants and professionals, although many won't admit it. The fact is that successful marketing is a necessary part of business ownership. If you could get all the paying work you wanted without having to market, why wouldn't everyone be self-employed?

If you perceive marketing as a dirty business, try thinking of it as the diapers you need to change in order to have the joys of being a parent. But instead of focusing on what you dislike, tie your marketing chores to your vision of a successful business.

10 Ways To Electrify Your Sales Letter And Pull More Sales!

Keywords: Sales Letter

Electrifying, razor-sharp "bring in the money" sales letters and ads can be yours when you follow these simple rules....

1) Write Like You're Talking To A Friend -- Really. People buy from people they like ... so show them you're someone they know by writing in a conversational, friendly tone.

2) Put Your Product's Biggest Benefit Up Front -- Advertising doesn't pull as well as it can when using a clever little headline. Instead it's better to drop a huge benefit (your product's BEST benefit), right in front of the reader's face.

3) Define Your Letter's Purpose Before Starting To Write -- What exactly do you want your prospect to do after reading your letter? Do you want them to call you? Do you want them to try a free test-drive of your product? By determining what you want them to do before writing, your copy will head towards that goal from the first word.

4) Create Short Sentences And Paragraphs -- A good rule of thumb to help keep sentences short is that you should only express one thought for each sentence. That way the copy has a fast, easy to read flow that keeps the reader engaged.

How "Smart" Internet Marketers Rake In The BIG Profits

Keywords: Internet Marketing Success

Doesn't it seem like there are thousands of mistakes you can make before reaching your online marketing goals?

Sometimes you feel that everything in the universe must be aligned absolutely perfectly, only then can you finally sit back and watch the money roll in - am I
right?

Well, truth is, it's not that bad.

If you are like me, when you understand that there are only 3 common mistakes that limit massive success online, you can grab onto this bugger and really make something of it.

Even better, it's easy to avoid making these mistakes in the first place, if you know what to do.

FIND NICHE DEMAND FIRST

It's still quite common to see motivated, hard-working product entrepreneurs release products that simply do not tap into a strong enough desire or need - what I term "niche demand".

10 Greatest Tips and Tricks to Boost Your Sales

Keywords: Increasing Sales

Let's face it, programs and opportunities are all over the internet, leaving the "average Joe" a little overwhelmed. While many have been successfully
marketing online for several years, others struggle to find that little peice of internet pie.

Let's focus on a few easy tips and tricks to help you trigger more sales:

1. Use a "P.S." at the end of your ad copy. This is were you either want to repeat a strong benefit or use a strong close like a free bonus. This also
works well as a reminder of a limited offer.

2. Publish a free ebook or ecourse and give it away from your web site or in your ezine. This will increase your traffic, sales and/or subscribers.

3. Create multiple streams of income with your website. You could sell your own products, join affiliate programs, sell advertising space, etc.

4. Give your visitors compliments in your ad copy. This can earn their trust and put them in a good mood, in return they will be easier to sell too.

PR Still a Mystery to Some

Keywords: Public Relations

Unfortunately, there are managers who define public
relations by its applications. Which explains neither its
underlying strengths nor what PR is all about.

The casual observer is left with a confusion of tactical,
application-oriented definitions of the public relations
function: Is it publicity? Crisis management? Special
events? Reputation management? Promotion? Or a slew
of other tactics in which we engage from time to time?

Which is it? More important, just what lies at the core of
managerial public relations anyway?

I believe the core lies in doing something positive about
the behaviors of those important outside audiences of yours
that most affect your operation.

In other words, create external stakeholder behavior change –
the kind that leads directly to achieving your managerial
objectives.

And do so by persuading those key outside folks to your
way of thinking, then help move them to take actions that
allow your department, division or subsidiary to succeed.

Luckily, there's also a blueprint at the center of public relations
to help you cement that PR core for your own managerial benefit.

Managers and PR: One Thing Is Clear

Keywords: Public Relations

As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of product and service plugs on radio, and in newspapers and in magazines. Or, use a broader, more comprehensive and workable public relations blueprint to alter key external audience perceptions that lead to changed behaviors √
behaviors you will need to reach your managerial objectives.

Which is why it also seems clear that your department, division or subsidiary can fail or succeed depending on how well you employ a crucial dynamic like this one: persuade your key external stakeholders with the greatest impacts on your organization to your way of thinking, then move them to take actions that help your unit succeed.

Best place to start is with the blueprint itself: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion
by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

Why All Your Marketing Efforts Have Come To Nothing

Keywords: Successful Marketing

How often have you responded to email from those in your downlines asking for advice on how best to run their online businesses and finding it increasingly frustrating that things JUST aren't working out as planned?

I myself see the same problems day and daily and it always point back to the same core issues. Let me explain one of them...

The very ethos of network marketing is based on sharing the products and services that you have found helpful in your journey towards success. The fact that you get paid for this is definitely a BIG bonus but networking can be found in everyday examples where people aren't being paid. For instance when people
see a great movie, they tell others who in turn pass it on to create a lockbuster hit.

Word of mouth definitely is the best form of advertising and networking. The main point in the above example is that folks are being honest about their observations and this is picked up on by their fellows and so and and so forth down the line.

Hit the Target with Bullseye Marketing

Keywords: Bullseye Marketing

Let's see here... as of today Google states it has indexed 4,285,199,774 Web pages. Not all are quality, not all are of interest - as a matter of fact many are just dead files located on a server out in Internet-land. With that in mind, and the fact that in my not so humble opinion the Web is saturated, how
are you going to get found in this mess?

Bullseye marketing! You know what a target looks like, right? All those circles getting smaller until you get to the one in the center - the bullseye. When you play darts, or go to the shooting range you score less with each hit that is in the
circles furthest out. If you use this analogy when you think of online marketing, you cannot help but improve your overall rankings.

Each and every day e-mail lands in my inbox touting special super duper never before heard of ways to get your site listed on search engines. Many are just touting the very same bullseye theory I am going to discuss with you here - but for a price.

There is no top secret elusive way to get search engine listings; as a matter of fact it is really black and white.

Here are the key bullseye marketing tips you should always consider:

How To Increase Sales 159%!

Keywords: Increasing Sales

You are on your way to a week of sales calls. On the plane you sit next to a lady with a large mouth (talks a lot), full lips (generous, sensuous),
and has large sparkling eyes (emotional, moody). Do you want to start a conversation (she will do all the talking-about her family), rest or work?

After getting settled in your hotel room, you want to go out to dinner. Where do you find the best restaurant? Just ask someone with a round face and body, that person should know. After dinner you decide to walk back and get lost. Who do you ask directions from? Ask a person with a turned up nose (helpful).

The following morning on your first call, you are talking to Fred, a customer, who has eyes that are close together (impatient), slanting down (critical), with no visible eyelids (analytical). His short bushy eyebrows (detail concerned).
His small mouth has thin lips (brief, concise). His forehead slants way back. (quick thinker). Be prepared and get to the point quickly. Provide every little detail about your products. He is very hard to please.

You Must Understand the Buying Habits of Your Consumers

Keywords: Advertising

No business can survive the long run without some form of consistent advertising. As a result, most business owners will eventually consider using advertising to promote their business.

The toughest part of the advertising equation is in determining where and how to spend your advertising dollars. If you do it wrong, you could plunk down your entire advertising budget and receive absolutely no return on your investment. But, if you do it right, your advertising could continue to bring a nice return
for years to come.

HOW DO I MAKE THE RIGHT ADVERTISING DECISIONS

In order to make good decisions concerning how to spend your advertising budget, you must first have a good understanding of the different types of advertising and promotion available and what can be expected to be achieved by each.

· You must understand which markets the different media's can reach.
· You must understand the demographics of the media's consumers.
· You must understand the buying habits of the consumers reached through the media.