Top Ten Reasons to Market Your Business Online

Keywords: Online Marketing

If you are like me, and love your business, you certainly want to grow it to be as successful as possible. Whatever product or service you offer, wouldn't you be willing to nurture it through the number one way to market—the Internet? Especially if you realized all the benefits?

You want to market Online because…

1. It's highly profitable.

You can quadruple your profits in just four months using e-commerce. Your Internet marketing coach, brand new to the net three years ago, built her sales from $75 to $3000 plus in eight months.

2. It's a guarantee that you will be well known as the expert in your field.

Getting targeted traffic to your site through submitting articles to top Web sites can connect your name and URL with over 900 Web sites in less than a year. And it's all free publicity for you and your business.

3. It's less trouble.

You don't have to be a polished presenter to market your product effectively online. While speaking to groups in person does give you instant credibility, it takes a great deal of preparation time for your talk, your materials, and your wardrobe.

At your computer nobody cares if you're in your jeans and tee shirt. You don't have to run to the copy shop or printers. Your talk translates easily into a short article. It's far easier to write a how-to article that you can edit several times at your leisure, and send it immediately to over 400,000 opt-in ezines in many categories on the Web by just clicking a button.

Want More Sales? Write A Barry Bonds Sales Letter

Keywords: Sales Letters

Anyone may use this article free of charge, provided the artticle is not altered and the resource box remains intact.

I'm not a baseball fan. Never have been. In fact, I hate the sport. However, I am a Barry Bonds fan. Here's why: Barry Bonds possesses the exact same intangibles every great sales letter possesses. He's loyal, consistent, powerful, and hits a ton of home runs, year after year after year! Those are all things that great sales letters do and have done from the very beginning.

And believe it or not, of all the aforementioned intangibles, the number one intangible is loyalty. All great sales letters remain loyal to one of the oldest of all copywriting basics: the AIDA formula!

You MUST write every single sales letter using the following classic AIDA formula. If you are loyal to the formula, the consistency, power and home runs will follow. That's a proven fact. Here's the formula:

The 3 Primary Powers Of Network Marketing

Keywords: Network Marketing

Network Marketing, 'MLM', and Multi Level Marketing are all terms that refer to the same type of business model. This industry has had more than it's share of scumbag crooks and con artists that have used and abused the concept. However, if you do your homework and get involved with a legitimate network marketing organization, this business model has exceptional income potential.

Network Marketing can produce outstanding results if you know a few simple concepts, the understanding of which is critical to your success.

Network Marketing, MLM, and Multilevel Marketing are unlike franchises or conventional businesses in that they take advantage of all three of the important, yet misunderstood principles of:

1) Leverage (of Time and Money)
2) Residual Income
3) Geometric Growth Through Duplication

Unfortunately these principles are not well understood by many of the people that undertake network marketing. And that's just one of many reasons why so many fail at network marketing. There are lots of other reasons, and it would take volumes to cover them all. But this is one of the more common ones. Because if you don't comprehend and believe in these principles, it's impossible to help others fully understand and appreciate them.

10 Valuable Tips For Ezine Publishers

Keywords: Ezine

1. Write your own articles.

Your articles will give you an effective way to build up your status as an expert by sharing your tips and advice with your readers.

Your articles will also help you to effectively promote your business through your resource box at the end of your articles.

Use your articles to get more subscribers by submitting them to article directories and announcement lists with a resource box that promotes your ezine.

2. Recommend the products of affiliate programs you've joined to your subscriber base.

If you've earned the trust of your subscribers your recommendations will help you to successfully increase your commissions.

Only recommend products you can honestly vouch for and that you believe can meet your subscribers' needs.

Headlines Bring Sales--Where and How to Use Them - Part 1

Keywords: Headlines

Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales.

Your benefit-driven headlines are your 24/7 sales team working for your while you relax your favorite way.

Without them, your ezine ads, email promotions, special reports, eBooks, book and article titles, chapter titles, ezines and print newsletters, and Web site will not pull visitor attention, trust, credibility, traffic or sales.

Headlines bring far more sales than the copy following them. Perhaps you are a skimmer too. Skimmers usually just read the headline.

How to Use Headlines

1. EZINE ADS

Many businesses write ads and place them in strategic ezines or Web sites. They lose contacts and sales because they don't use a benefit-driven headline at

the top of the ad. For instance, "YOU CAN WRITE A PROFITABLE BOOK IN LESS THAN 30 DAYS! or HIGH TRAFFIC=HIGH WEB SALES."

21 Search Engine Terms Every Web Marketer Should Know Part 1

Keywords: Internet Marketing

1. Search Engine - Is a database of web sites that is ranked according to the computerized criteria that the programmers decide upon called an algorithm. Various search engines determine ranking on their own different factors of importance or relevancy. For the last few years the Google search engine was the most popular search engine supplying the search results for Yahoo and to a lesser extent MSN and AOL. This all changed recently after Yahoo purchased different search engine companies and developed its own search engine. Soon MSN will enter this market with its own search engine algorithm.

Searchers input keyword queries into search boxes and are given results from the databases of the search engines in accordance with the ranking algorithm from whatever search engine they are using.

In other words, search engines index sites it feels will be of value to its customers, which are Internet surfers searching for information.

The most important concept to grasp with a search engine, is that it uses an automated computerized system to find and rank the sites within its database of web sites.

3 Steps To Effectively Increase Your Marketing Response

Keywords: Market Research

It's well known that internet marketers are in the business of marketing. To become successful in business, it's crucial to actively promote your business to gain new customers. Let's face it... No promotion, no new customers. It's a simple as that.

If you've ever spent money on advertising before, you will know that it can be a costly process. Whether the cost is measured in time, effort, money or a mixture of all three -the one thing that counts the most is the results. A lack of results from a marketing campaign can be a real disappointment.

More often than not, it is a case of hit-and-miss which leads to frustration and a wasted advertising budget.

This article will explain three steps that you can take to gauge how effective your marketing campaigns are and to rapidly improve the response rates of future campaigns. It also brings to light some relatively unknown tactics that some advertising companies are employing to rip-off their customers. I hope you're not one of those customers... But you might have been already without even realizing it.

The Top 10 Signs That Your Marketing Message Needs a Facelift

Keywords: Marketing Plan

Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these ten signs from The 90 Day Marketing Marathon Blunders from A to Z: B is for Boring will support you in raising your awareness of what drives folks away and tips on how you can create a message which will catch fire in the market place.

1. It's all about you.

Folks are not interested in you and your accolades. They want to know what you can do to solve their problem of the day. Drop the focus on you, and turn the spotlight on what is important to your buyer.

2. It is filled with details and research.

People are bogged down in details and statistics. They are much more interested in buying from someone who shares their personal experiences and who is willing to build an open and honest relationship.

Eddie the Erroneous E-Marketer

Keywords: E-Marketing

Poor Eddie the e-marketer has been plagued by errors in judgment all his life. From always picking the longest line at the toll booth to buying lots of dot com stocks right before the bubble burst, he constantly struggles with making the right choices. From disagreeing that a car really needs oil changes every three thousand miles to insisting that the eight-track is going to make a comeback, Eddie bumbles through life perplexed. One area that particularly suffers is his e-marketing efforts.

You see, Eddie recently got himself a new website for his business. Unfortunately, he's been trying in vain to turn it into a vehicle for getting leads and making sales. He's confused. He's dazed. He thrashes about lost in a maze. Although he at least understands the importance of e-marketing for driving traffic to his site, he's like a hamster running on a wheel, wasting energy and getting nowhere. Let's take a look at a few of the more typical e-marketing errors Eddie regularly makes.

Treat the Web as a different medium

The other day his business partner, Betty, showed Eddie a recent half-page ad they ran in one of their industry's magazines. Eddie, excited at how pretty the pictures were, wanted it up on their website pronto. Did he alter it in any way before they posted it to the site? Did he add a specific call to action hyperlink in it? Did he optimize the large print graphics so they would download fast in people's browsers? Nope. He just took the ad, as is, and posted it. Eddie has never been able to grasp the idea that traditional marketing and e-marketing, while related, are not the same thing. What works in print doesn't always work online. Why? Different mediums require different approaches. Look for Eddie's static magazine ad in his first TV commercial, just the motionless ad on the screen for thirty seconds. Riveting.

The 10 Secrets to Success in Selling

Keywords: Sales Tips

What makes the difference between those who are wildly successful in sales, and those who aren't? Is it true that salespeople are born, and not made? Do you look at those who are successful and figure that they're just lucky, or that they have better connections than you do?

Well, think again. True success in sales, or in any endeavor for that matter, comes from a clear sense of what you are trying to achieve, knowing what really matters to you, and then charting a course to make it happen. Those who appear to be lucky are usually those who have ignited their inner flame and regularly take action to put their dreams and ideas into action.

Here are 10 secrets that, if you follow them, will put you on the road to ultimate success.

1. Commit to become outstanding in your field.

Success comes from excellence and continual improvement – making small and continual improvements on a regular basis leads to exponential results.

Make that commitment to yourself, and take action on a regular basis. First, start by taking an honest assessment of yourself. What areas are you not as strong in as you would like to be? Some things to look at, and ask:

10 Important Marketing Tips

Keywords: Marketing Tips

Each of the following Ten Marketing Tips is based on a highly effective - but often overlooked marketing tactic. How many are you using? How many have you overlooked?

Tip 1: Insulate yourself against the impact of change by increasing the number of products and services you offer...and by using a variety of different marketing methods. Only a small portion of your total business will be affected if the sales of one product declines or the response to one marketing method drops.

Tip 2: Customers are prospects too. Stay in contact with them. Find or develop other products or services you can offer them. It's easier to make a sale to a previous customer than to someone who never bought from you.

Tip 3: Avoid making any claim that sounds exaggerated ...even if it is true. A bold claim creates doubt in your prospect's mind and jeopardizes the sale. Reduce any bold claims to a more believable level.

Network Marketing Is Definitely A Relationship Business

Keywords: Network Marketing

Heavily branded websites like amazon.com are household names and carry an implied trust with visitors. However, the vast majority of websites are not well known and are found and visited as a result of search engine searches. In these instances, the visitor is probably arriving at the website for the first time and human nature often dictates fear or suspicion of the unknown.

If someone is shopping around for the best price for a particular item, say a Cuisinart food processor, they would probably go to a site such as Ask Jeeves (at ask.com using the Smart Search for Products feature) and quickly obtain a list of sources and prices for the desired item. The "yes/no" purchase decision has already been made and it is simply a question of who to buy it from.

In the case of network marketing, it is of critical importance to build a sense of trust with your team members. Network marketing is very definitely a relationship business and each relationship typically starts out with two complete strangers sitting at their respective keyboards.

The team building aspect of network marketing is of vital importance to the success of each individual member and to the team as a whole. Two key elements of team building are trust and confidence and these factors play a very large role, particularly for new team members.

As a team leader, you need to be knowledgeable about the business (products, services, or whatever) and straightforward with answers to questions about the business as well as providing timely and thorough support to your team members. These actions will cement the relationship and build trust and confidence among your team members.

Stretch Your Marketing Reach

Keywords: Market Reach

One of the most cost effective marketing strategies you can utilize is an online newsletter, also referred to as an E-Zine.

You can provide valuable content to your customers and potential customers with an E-Zine. The beauty of utilizing the Internet to distribute your information is often people will forward your information to others who have similar interest.

The key to success with an E-Zine is consistency in distribution. It won't be beneficial to have a sporadic schedule. Distribution of your online publication should be done like clockwork. With all the automation tools available you can develop a system that is relatively trouble free.

For many, the greatest challenge will be the development of content. There are a few ways you can handle this. One, take a day to write several articles and put them in a file that you can easily access. That way, the writing is over and done.

Second, have others write articles for you. Many people are anxious to write for online newsletters.

Third, a quick Internet search is bound to produce several places you can access articles that are there for the taking. Usually, the only requirement is that you give full credit to the authors.

3 High-Impact Publicity Ideas

Keywords: Publicity

Every business needs to get the word out about the basics of who they are, what they do and why they are special. Well-crafted, focused messages about how a prospect can use your services or products are critical marketing tools for thousands of online entrepreneurs. Why? Because both prospects and reporters need a clear understanding of how you can benefit them.

As a business owner, you can attract a substantial and continuous flow of publicity and referrals quicker than ever before- just because you know what to say and how to say it. When you know your main points, you get results faster from all your promotional methods.

The three ideas below will help you figure out exactly what to say:

1. Shop Yourself

Get into your prospect's head by role-playing. Interview yourself from your customer's point of view. Write down the questions that you imagine your customer would ask.

10 Phone Marketing Mistakes to Avoid

Keywords: Phone Marketing

"I hate making marketing calls. I don't know what to say and how to say it. I've been assigned to find new clients and in the past 4 weeks I brought in zero new clients."

Do you ever feel this way?

Making any of the mistakes below takes the fun out of your job and can kill your sales.

1. Using Push Versus Pull Marketing Most of us don't like pushy people who talk about themselves all the time. Think about your marketing. Are you constantly pushing information out about yourself, your products and services? This may be pushing prospects away when what you want to do is pull them in.

Focus your marketing on prospects' concerns and offer them something they want. You'll help them, convert them to clients and increase your revenue.

The Top Ten Signs That Your Marketing Message Needs a Facelift

Keywords: Marketing Plan

Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these ten signs from The 90 Day Marketing Marathon Blunders from A to Z: B is for Boring will support you in raising your awareness of what drives folks away and tips on how you can create a message which will catch fire in the market place.

1. It's all about you.

Folks are not interested in you and your accolades. They want to know what you can do to solve their problem of the day. Drop the focus on you, and turn the spotlight on what is important to your buyer.

2. It is filled with details and research.

People are bogged down in details and statistics. They are much more interested in buying from someone who shares their personal experiences and who is willing to build an open and honest relationship.

10 Killer Ways To Multiply Your Sales

Keywords: Increasing Sales

Would you like to multiply your web site sales? Or course you would, who wouldn't? :) Then take a close look at the following 10 killer ways to multiply your sales...

1. When you make a sale, always follow-up with the customer. First you should follow-up with a "thank you" email. Then, a few days later, you can follow-up up and as them if they are satisfied with their purchase or if they have any questions. After a certain time, you should follow-up and ask them for their feedback, good or bad and possibly for a testimonial. All your follow-up messages can include a small advertisement for other products you sell. If you use a fn automated system to do this, it will not even take a minute of your time to do all the follow-ups.

2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order. Or you can upsell your visitors from a standard version to a professional version of your product or service.

3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into four sales. This can be easily done placing a refer-a-friend form on your order "thank you" page.

How To Effectively Use Offline Advertising To Build Your Online Business

Keywords: Advertising Online Businesses

First of all let me say that having spent the past 20 years working closely with small businesses I know exactly what works when it comes to offline advertising.

What I have found today is that that online businesses have a built in advantage when it comes to promoting their business offline. You already have a website and autoresponder in place to lead your prospect to. When you combine that fact along with the traditional capture methods of telephone and snail mail there is no reason any online business can't use offline methods to build their businesses and sell their products and services.

A lot of online based businesses forget about offline advertising. I know I have. It is important to combine offline and online advertising together in your marketing campaign. This will give you a more well rounded approach to promoting as well as attract potential prospects and customers you might not otherwise get.

In all your offline advertising you want to include your web site address, e-mail or autoresponder addresses, and your phone number and mailing address. This gives you the appearance of a real bonafide business.

Another thing is to start selling products for manufacturers who offer co-op advertising for promoting their products. You can read a little more about this technique in an article I wrote titled "Why Are You Wasting Free Advertising Money?" http://sites-plus.com/articles/article2.html

9 Great Reasons To Help An Internet Marketing Newbie

Keywords: Internet Marketing

Zig Ziglar, the famous self help guru, was once quoted as saying "You can get everything you want in life if you help enough people get everything they want in life."

Nowhere is this more true than on the internet and internet marketing. I remember when I first started looking into making money on the internet. What an overwhelming feeling. The internet is a big....big...big...world.

When you first get you started you are considered a "Newbie." A newbie is an affectionate term given to someone who is new to the internet and all of the geek speak that comes with trying to figure out how to use it.

Do your remember when you first ventured out in the online business world? You probably had questions and problems along the way. Wouldn't it have been easier if you had help? When a newbie asks for your advice, educate them; answer their questions and help them solve their online business problems. If you do not have the knowledge to help them out, point them in the right direction.

I have found forums as a great way to get information myself as I need it as well as a great place to help people who have particular questions.

Right PR Empowers a Manager

Keywords: Public Relations

Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior.

A mouthful, but true.

Here's the obvious core of this approach: persuade your most important outside audiences with the greatest impacts on your organization to your way of thinking. Then move them to take actions that help your department, division or subsidiary prevail.

The right action plan – the right blueprint – helps you to achieve that kind of success. And it does so by getting everyone working towards the same external audience behaviors. For example: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

And look at what might happen. A nice jumpup in show room traffic; local thoughtleaders seeking your opinion on key local issues; newly interested prospects calling you; growing numbers of membership applications; the repeat purchase rate increasing; new inquiries about strategic alliances and joint ventures; capital givers or specifying sources making inquiries; and even politicians and legislators viewing you as a leading figure in the business, non-profit or association communities.

Marketing is Not Manipulating

Keywords: Marketing

Marketing is actually the opposite of manipulating. When marketing is done with integrity, it is about the consumer and their wants and needs.

Marketing is not about using trickery or high pressure tactics to get people to buy stuff they don't want.

It is about learning and listening to what the potential buyers says his problem is and then, show him how your product/service will help him solve that problem.

When you see marketing as problem solving you take your ego out of the equation and become more focused on your customer, his situation and how your product/service fits with his need(s).

It is no longer a case of overcoming objections to your offer, instead the exchange becomes collabarative, you feel "useful" not "using".

The marketing experience, then becomes dynamic, enlivening and more effective as it is now, more about educating and sharing value with your client.

Marketing is how a business grows, but it does not have to kill your integrity or con your customer.

How To Write Super-Effective Ads and Sales Letters!

Keywords: Sales Letters

Anyone may use this article free of charge, provided the article is not altered and the resource box remains intact.

"The more things change, the more they stay the same". That old saying couldn't be more true, especially when it comes to writing ads and sales letters.

The same things that worked fifty years ago, continue to work today. Yes, times and technology have changed, but people haven't. At least, not the way we react to an effective advertisement.

When writing an ad or sales letter, there are two critical points you must NEVER, EVER forget:

1. Most people don't make a buying decision based on logic. They make a buying decision based on their emotions.

2. People don't want to feel like they're being coerced or pushed into anything. They want to feel like they arrived at a buying decision completely of their own free will.

5 Common Advertising Mistakes You Can Easily Avoid

Keywords: Marketing Mistakes

These 5 common advertising mistakes cause you to lose sales. But you can easily avoid these mistakes once you become aware of them.

1. Stop And Go Advertising
Many businesses reduce their advertising when they are getting plenty of sales. Then they increase their advertising when sales decline. This pattern of stop and go advertising creates a repeating cycle of high sales volume and low sales volume. It also prevents the business from growing.

Develop and follow a plan of regularly scheduled advertising regardless of your sales volume. Continuous advertising produces steady growth. It also reduces the time you have to spend on making advertising decisions.

2. One Shot Advertising

Businesses often devote all of their advertising efforts to attracting new customers. But they devote little or no effort to cultivating these prospects for future sales.

Stretch Your Marketing Reach

Keywords: Market Research

One of the most cost effective marketing strategies you can utilize is an online newsletter, also referred to as an E-Zine.

You can provide valuable content to your customers and potential customers with an E-Zine. The beauty of utilizing the Internet to distribute your information is often people will forward your information to others who have similar interest.

The key to success with an E-Zine is consistency in distribution. It won't be beneficial to have a sporadic schedule. Distribution of your online publication should be done like clockwork. With all the automation tools available you can develop a system that is relatively trouble free.

For many, the greatest challenge will be the development of content. There are a few ways you can handle this. One, take a day to write several articles and put them in a file that you can easily access. That way, the writing is over and done.

Second, have others write articles for you. Many people are anxious to write for online newsletters.

Third, a quick Internet search is bound to produce several places you can access articles that are there for the taking. Usually, the only requirement is that you give full credit to the authors.

PR Where it Matters Most

Keywords: Public Relations

What's more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders?

Nothing.

Those stakeholder behaviors directly impact virtually every management and operating activity of the organization. From retail patronage, recruiting, civic activity, contributions, and strategic alliances to membership, program participation, plain old sales, and just about everything else.

Which means, if you are such a manager, you may have a real opportunity to do something positive about the behaviors of those important outside audiences of yours that most affect YOUR operation.

In other words, you can create the kind of external stakeholder behavior changes that lead directly to achieving your own managerial objectives.

You can do so by persuading those key outside folks to your way of thinking, then help move them to take actions that allow your department, division or subsidiary to succeed.

5 Ways to Entice Your Parallel Market to Trade Links

Keywords: Parallel Markets

Lots of people get confounded when attempting to exchange links, you’re not alone. The people who have the spot you want are competitors. The people who don't aren't worth exchanging links with. What to do?

It's not necessarily the method you're using, it may be the approach.

If you know anything about SEO, you know you need relevant links to your site, preferably more in than you have out. And whether you actively pursue search engine listings or not, you’ll find that many surfers travel the web through the links they find, often without realizing it.

So how do you achieve this without linking to the sites you are competing with?

Think Parallel Markets.

When most people think of this term, they are speaking from an investment standpoint. In this discussion, I'm simply referring to groups of products and services which cater to people with similiar needs.

If your market is delivery or carry-out pizza, your market is fast food. But your parallel market might be frozen pizzas, Italian food store chains, or cheese, maybe even films.

Ten Amazing Ways To Increase Attraction at a Trade Show

Keywords: Trade Shows

These ideas are for anyone that has a small budget to work with or is just starting to expand into exhibiting at trade shows.

You can even use these tips and techniques whenever you are speaking or presenting -- at Toastmasters, delivering workshops -- or even eLearning activities.

1. Have a visual point at your booth -- like a power point show or a television with a video playing. Put together a workshop video, even if it isn't professional quality. People will usually not look at it more than three minutes before they feel conspicuous and will approach you.

2. Have a picture album with success stories and pictures. Especially great for independent professionals selling a intangible product. Pictures of workshop attendees having fun and doing various projects or eating together or a Christmas party in your office with your clients is very connecting and attractive. Please like to belong to things that they perceive as "successful."

3. Have a drawing for something that is valuable and attractive to them. Don't give away something laying around your office or something that has your ego attached, this very unattractive.

10 Phone Marketing Mistakes to Avoid

Keywords: Phone Marketing

"I hate making marketing calls. I don't know what to say and how to say it. I've been assigned to find new clients and in the past 4 weeks I brought in zero new clients."

Do you ever feel this way?

Making any of the mistakes below takes the fun out of your job and can kill your sales.

1. Using Push Versus Pull Marketing Most of us don't like pushy people who talk about themselves all the time. Think about your marketing. Are you constantly pushing information out about yourself, your products and services? This may be pushing prospects away when what you want to do is pull them in.

Focus your marketing on prospects' concerns and offer them something they want. You'll help them, convert them to clients and increase your revenue.

2. Not Generating Enough Qualified Leads Marketing is about starting conversations with prospects so you can learn what they need and help them understand the solution you provide. To bring in more business, help more people understand what you do and prompt prospects to contact you.

Trial and Error + Persistence = Successful Marketing

Keywords: Online Marketing

A few honest and successful Internet business owners will attest to the fact that they have made countless marketing mistakes. Many of them will admit that they didn't get it exactly right on the first try. However, practically all will tell you that - without the gumption to take calculated risks and the persistence to follow through -they would have never developed a truly successful online marketing campaign.

Let me encourage you to take a few calculated risks with your marketing. Extend your comfort zone, so to speak. Step out of the norm and take a leap of faith every now and then.

What am I talking about? Mainly, that most small business owners are very, VERY conservative with their marketing programs. They decide to spend a little money on ezine ads, purchase the least priced classified they can find, run it one time, get no response and quit. It doesn't work that way. Not only will that strategy fail almost every time online, it will fail offline, too.

One proven principle of marketing is: repetition breeds remembrance and remembrance breeds sales.

You may not realize this, but it takes an average of 7 times of being exposed to your product or service before the average consumer even notices that you exist. Not before they buy... before they even recognize you at all. Running one classified ad simply isn't going to help.

10 Greatest Tips and Tricks to Boost Your Sales

Keywords: Increasing Sales

Let's face it, programs and opportunities are all over the internet, leaving the "average Joe" a little overwhelmed. While many have been successfully marketing online for several years, others struggle to find that little peice of internet pie.

Let's focus on a few easy tips and tricks to help you trigger more sales:

1. Use a "P.S." at the end of your ad copy. This is were you either want to repeat a strong benefit or use a strong close like a free bonus. This also works well as a reminder of a limited offer.

2. Publish a free ebook or ecourse and give it away from your web site or in your ezine. This will increase your traffic, sales and/or subscribers.

3. Create multiple streams of income with your web site. You could sell your own products, join affiliate programs, sell advertising space, etc.

4. Give your visitors compliments in your ad copy. This can earn their trust and put them in a good mood, in return they will be easier to sell too.

How To Increase Sales 159%!

Keywords: Increasing Sales

You are on your way to a week of sales calls. On the plane you sit next to a lady with a large mouth (talks a lot), full lips (generous, sensuous), and has large sparkling eyes (emotional, moody). Do you want to start a conversation (she will do all the talking-about her family), rest or work?

After getting settled in your hotel room, you want to go out to dinner. Where do you find the best restaurant? Just ask someone with a round face and body, that person should know. After dinner you decide to walk back and get lost. Who do you ask directions from? Ask a person with a turned up nose (helpful).

The following morning on your first call, you are talking to Fred, a customer, who has eyes that are close together (impatient), slanting down (critical), with no visible eyelids (analytical). His short bushy eyebrows (detail concerned). His small mouth has thin lips (brief, concise). His forehead slants way back. (quick thinker). Be prepared and get to the point quickly. Provide every little detail about your products. He is very hard to please. SUGGESTION: "Fred. Let me show you exactly how these new pocket folders work. They are made of very durable pound cardboard. I also have charts to compare prices. I am willing to take a complete inventory to see what you are using and what you need."

10 Great Ways To Generate More Sales

Keywords: Increased Sales

1. Negotiate with e-zine publishers to get free or discounted ads by letting them join your affiliate program and earn commissions on the ad you run.

3. Allow people to download software or e-books from your web site at no cost. Just ask your visitors in return if they'll refer their friends to your web site.

4. Offer daily or weekly visitor bonuses. This will increase your repeat traffic and sales because your visitors will visit regularly to get the visitor bonuses.

5. Sell advertising space in your product package. You could sell inserts, flyers, brochures, booklets, and digital ads for electronic products.

6. Publish your e-zine only on your web site. Have people subscribe to a "new issue" e-mail reminder. This could really increase your traffic and sales.

7. Create two versions of your e-zine so people can choose if they want ads included with it or not. This'll attract the people who hate ads to subscribe.

3 Deadly Search Engine Marketing Sins

Keywords: Search Engines

My inbox this week provided glaring examples of three all too common rookie search engine marketing mistakes. What you could call three deadly search engine marketing sins. Starting with

===> Inadequate Keyword Research

Hey! If you’re going to spend hours developing a web site, isn’t it smart to invest some time to insure you’re focusing on the most traffic laden keywords?

Especially when typically the plural form of a keyword phrase generates way more traffic than the singular form. For example "dog dishes" rather than "dog dish".

Yet just this week I was asked to look at a site that had focused on the singular form. Evidently the owner hadn’t bothered to do any digging to make sure that was their best keyword move.

Look, you’ll never know for sure unless you research it. Besides, you can access Wordtracker, the tool of choice for what? a measly $7 a day.

10 Killer Ways to Promote Your New MLM Program

Keywords: Multi-level Marketing

Terrible isn't it?

You just joined this wonderful new MLM and you're rearing to go! Then you think... go where and how?? Here are 10 ways to promote your MLM that'll get you started on the way to your first recruits

1. Free classifieds - Though not as great as they once were, if your MLM program is free to join you will get some takers. The trick is to keep posting often and keep your ad up there.

2. Ezine Ads - These are cost effective and very targeted so you don't waste your advertising dollars. Use classified ads if you have a small budget and don't place any ads in ezines you haven't read.

3. Your Optin List - Even if you have a small optin list, this is a great source for your first MLM affiliates. If you don't have one start one right away.

4. PPCs - The Pay Per Click Search Engines is a good way to get leads but prepare to spend alittle. It's very important to switch up your ads because many people use the same ones.