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Great Tips To Help You Re-Energize Sales

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Are your sales slumping lately? What can you do to re-energize your sales and bring about loyalty from your customers again? Your sales need to be at a certain level in order for you to make a profit and to have a hope of expanding your company in the future. With each new customer you have comes the chance to make them into a long-term customer that can provide you with consistent sales. You need to look at your company and what you are doing to market to your customers and to figure out what is working and what needs to be changed in order to give your company a chance to bring in new customers but also to increase loyalty with your existing customers. Here are some tips we created that will help you to re-energize your company’s sales:

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Different Ways To Boost Your Sales

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Do you feel like you have done everything in your power to boost sales? If you are struggling to make ends meet and you are on the verge of cutting a lot of expenses and possibly employees, you need to look at new advertising and marketing promotions that can help. There are ways in which you can easily boost your online presence and help to build sales if you will just focus your efforts on some of the following:

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Creating A Successful Sales Team

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How are the sales looking for your small business? Are you struggling to keep your sales alive? If you have a lot of leads but your sales team is failing to capitalize on these leads, you are simply easting a lot of time from your marketing team and you have to really start looking into what you need to do to motivate your sales team to start working harder. Creating a successful sales team is a process like anything else it will require a commitment from you and your employees. For your sales team to become a success you need to be able to adjust well to your customers changing needs and you have to offer your customers consistency in order to earn their trust and to keep them as lifelong customers.

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Shortening your sales cycle

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Do you find that you get a lot of contacts but it takes months to convert them to a sale? Shortening your sales cycle is one of the best things you can do in order to have a successful business. It is important to look at all of the promotional material you are putting out there. If you have a lot of material that is filled with too much text or it’s pretty much copied right off your website, it’s not going to do much to show your customers why they need to trust you and purchase from you.

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Great sales techniques

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There are a number of ways to attract customers but how can you keep them loyal to your company or your brand once you have them? It comes down to your sales approach and the various techniques you are using. You need a skilled team that will be able to help you generate the right response from your customers and will be able to build relationships with them. Building rapport is a key step in your sales technique and you have to watch out for your competition and what they are doing in order to draw customers away from you.

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How to use mobile marketing to increase sales

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Business owners know that marketing and sales are the lifeblood of their company. One of the hottest new marketing methods is known as mobile marketing. Mobile marketing is used when information is sent in the form of text or visual images, to the mobile phone or other handheld device, of a customer. Mobile marketing can range from simple text message, to more complex audio/visual messages. Regardless of what is being sent businesses are finding out that using mobile marketing, can be great way to drive up sales. However, before you just jump into mobile marketing, there are certain things that you should be aware of. Here is what you need to know about how to use mobile marketing to increase sales-

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How to use marketing to increase sales

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Your marketing plan is an integral part of your sales plan. If you are find that your sales are struggling, it may be time to reevaluate your marketing plan. You need to make sure that you are using the right marketing methods to get your business recognized and your customer's attention, for the products and services that you sell. Marketing is of the key component as to whether your business flourishes and grows, or whether it fades away. When you have a strong marketing plan, you will be able to capitalize on it and increase your sales. Here is what you need to know about how to use marketing to increase sales-

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Overcoming tough sales

mencommunicating19220419.jpgHave you been wrestling with a tough customer for months to get them to buy your products? Overcoming tough sales can be done; it just poses a challenge and can be frustrating to you at first. You need to focus on your sales in order for your company to become successful. Sales tie into your cash flow, which is the lifeblood of your organization. If you cannot get the sales you need, your business will not stay afloat. Your sales team needs to understand your customers and why they are so important to the success of your business. Here are some tips for your sales team to overcome tough sales.

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Increasing sales with a good marketing plan

ladywithpiechart.jpgOne of the best ways to start increasing sales begins with your marketing plan. What are you doing to get your name out there and attract attention from your customers? Marketing is the most important key to a successful business. When you have a strong marketing plan, it will be able to carry your business and help you make it become a success.

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Sales forecasting help

maninfrontofbuilding30337424.jpgAre you looking for investors to help grow your business? Part of your job will be to develop a quality business plan that includes sales forecasting to show lenders that you are interested in becoming a stronger company. Sales forecasting also allows you to create a plan to acquire new customers and to focus on what you need to do in order to find your customers.

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Outbound marketing: promotions and advertising

graph16220798.jpgAfter a marketing team conducts their marketing research, does some analyzing of their competitors, and prices their products, they are ready for outbound marketing. One of the very important aspects of outbound marketing is promotions and advertising. This article talks more about what promotions and advertising are and how a marketing team should go about promoting and advertising their company's goods and services.

What are promotions and advertising?

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How you can use strategic marketing to increase your sales

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Every business needs to create a marketing plan to successfully market their business. A part of developing a successful marketing plan is including strategic marketing in your business's marketing plan. This is important because strategic marketing is going to take into account the various things that can affect your business, such as competitors, trends, technological advances, and any other environmental factors that affect your customers.

By using strategic marketing, you can increase your business's sales because you will be looking ahead at environmental factors that can affect your business. By looking ahead, you will be able to make plans in your marketing strategy now, rather than trying to adjust your marketing techniques later.

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Turning customers into your sales force

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Let's face it-one of the biggest challenges of operating a business is selling your product. You might be able to produce a miracle item that everyone needs, but if you can't market it well you know that it will all be for nothing. Marketing is a huge business throughout the world, and many professionals spend years in school learning the tricks of the trade. Indeed, they truly are tricks; much of advertising is just putting a little spin on something to get someone to buy it. Most advertising executive and companies think that the best way to sell a product are well designed adds that stick in people's minds. While this is certainly true, there are other methods that are often not used as much as they should be. Consider how successful your business would be if you could turn all of your customers into your sales force. If every satisfied customer who left your business became a sales representative you can only imagine how much money you might make. Every person who leaves your business would go to their friends and family and actively get them involved. I'm not talking about some sort of pyramid scheme or multi-level marketing scam. There are strategies you can use to get your customers to be your sales force. Read below about how you can help your customers make this transition.

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A comparison of various promotional techniques for your small business

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You've already jumped through all the hoops and done all the busywork associated with starting a small business - getting licensing and filling out tax paperwork, getting funding, finding a place to run your business, and hiring employees. Now comes the fun part: promoting your business.

Promotion is crucial because without it, no one knows what services or products you provide. There are a wide range of promotional techniques you can use for your small business, and it can be difficult deciding which to use.

The following is a comparison of various promotional techniques for your small business.

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Taking your sells up a notch, what you need to know.

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Taking your sells up a notch, what you need to know. There are ways to bring your sells to a more profitable level. In order to make sales more effective you will need to find the right process for getting the customer to buy.

At one point or another all companies get to a transition in their business, that they need to increase the total company sales. The key to increasing these company sales is by taking a comprehensive view of the sells itself. This also will include a focus on the effort of the people making those sales. In addition to the process that is being used on successful sales, in addition to the technology and best practices.

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Making an objection into a sell.

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Making an objection into a sell. An objection is not only a lost sale, but it is also another success for your competition. Therefore, how are you going to turn that loss into a gain? There is a way that you can handle an objection professionally, and turn it into a sale.

Start out with opening your sale with building a little rapport. This does not mean to do a bunch of small talking. Though, if you do take a moment to introduce yourself, and get to know whom you are talking to, it will help with the overall success of the sale.

After you have introduced yourself, it is a good time to give a little information about the product or service you are selling. When you present this information it is a good idea not to sound rehearsed or like a robot. This will kill the deal right from the beginning.

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Making a sell by properly handling objections

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Making a sell by properly handing objections, everything you need to know. The first thing that and the most important thing to remember, is that knowing how to handle objections, will get you the sell.

You may ask how that is the case. People walk away from good salespeople all the time. This is true. The question is then, will they return? People shop for items for one of three reasons.

  1. They need it - this is an item that they will buy that day or very soon and they will buy it someplace. If you present the product well, they will buy it because they need it.
  2. They want it - this is something they want. If they want it enough, they will buy it that day or soon, and it is up to you to show them why it is justified for them to buy it.
  3. Someone else has it - this is just a purchase to keep up with the Jones's. They will likely make the purchase that day, or soon. The main thing is that you need to make them feel that it will make them feel better if they have it.
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How to make an impossible sale.

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How to make an impossible sale? What you need to know and do in a couple of steps. These steps can take you from "No", to "What do you know?"

Getting those sales that are impossible is all because of what you know. This means what you know about the product, the customer and some customer service tactics.

You can be a good sales person, however if you are not trained about your product, you will not be able to answer the customer's questions. This can be a reason that a sale will be lost. People want to purchase products that are good, that work well, and are worth the money. If you do not have that information, them they may not trust the product. Trusting you and your knowledge will make this happen.

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How to increase sales today.

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How you can increase your overall sales today. This may not seem possible, but sometimes it is necessary. At times the increase of sells immediately is required in order to maintain the functionality of a company.

In order to increase sales, there needs to be a sales plan. The sales plan needs to include several key factors in order to motivate both the salespeople involved and the customers who will be making those purchases.

There will be a variation in the plan that you would need to make, in order to make that sale today, and increase your revenue. However the basic steps to gain business and get the sale are the same everywhere.

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How to create a successful sales team.

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What does it take to make a successful sales team? Well of course you need a manager, some sales people and something to sell. However, in addition to this, you nee to have motivation and a sales plan. Because, a sales team without motivation and a sells plan, sales will go down the toilet.

Every great team needs a well-trained, well-motivated leader. This is the first step to creating a successful sales team. If you hire a manager that is less than motivated, it is hard to get them to be able to motivate a team. You can train a manager many management skills, however, there is a certain type of personality that is needed to keep a team excited and motivated. This personality is a must for a sales team.

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Avoiding objections, addressing them before they arise.

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Avoiding objections, addressing them before they arise. The best way to avoid objections is to handle the sale properly before there is a chance for an objection. This happens in a couple different ways.

Claiming the sell is the first step to handling objections before they happen. If you assume that you have the sell, then it is more likely that you will act with confidence. This confidence will reveal your belief in your product. This belief will encourage the customer to want to believe in the product or service also.

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How to create a great elevator speech

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An elevator speech is a personal introduction of yourself that not only introduce you but also your product, service, or company. An elevator speech should give people you meet a good introduction of you and a desire to know more about what you do. An elevator speech is usually no longer than thirty to sixty second long (you don't want to annoy the person by trapping them into hearing your whole sales pitch!).

To have a truly great elevator speech, you must believe in what you are saying. You cannot be embarrassed to use your elevator speech, but rather you must speak with confidence with a real interest in what you do. If you're not interested, your listener will not be either.

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Creating a sales team as part of your marketing strategy

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In business, marketing strategies can mean the difference between success and failure. If you fail to market to the right market, and implement the right marketing strategies and techniques you could find yourself out of business very quickly. One of the best marketing strategies out there today is the use of a good sales team. Creating a sales team as part of your marketing strategy will alleviate some of the stress you are having, and bring in some different creative ideas to keep the business on its toes and ahead of the competition. So what's the best way to create a good sales team that will give you a high performance sales force? Here are some simple steps to find the right sales team that will work for you and help keep you ahead of the competition.

Step 1: Looking and snagging the right people
In order to have a successful sales team you need to look for the right people. Great sales teams have people on them that possess certain characteristics. Some of those critical characteristics are drive, motivation, sales and advertising experience, creativity, and the ability to work cooperatively with others. Selecting the wrong team could cost you as much as $100, 000 a year.

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Using sales reps as a form of marketing

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Marketing and sales are often combined to meaning the same thing; however, they are two totally different strategies. The best part of marketing is that you can use sales reps as a form of marketing. Sales representatives know more about each product than anyone else in the company. They are the considered the face of your company. It is their job to boots up revenue for the company. However, they can't go about gaining sales if marketing didn't go hand in hand.

Communication between sales and marketing

Typically the two departments work closely together. The Marketing department is in charge of finding the customer and sending them to the Sales department. The Sales department is in charge of "closing the deal". Problems can arise quickly between the two departments. If the Marketing Department is not producing good customer leads, it is hard for the Sales Department to generate revenue from them. Below are a few things both departments can do to help bridge the gap:

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Marketing mistakes defined

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Marketing is an important part of any business - it can either make or break it. Marketing is all about how you present yourself, your business, your product and/or service. One way to ensure that your marketing techniques are effective is to avoid some of the common marketing mistakes. Here are three common marketing mistakes defined and some solutions:

Mistake #1: Unclear Message

You can plan your marketing strategy as much as you want, but if your message is confusing all effort will be lost. Sometimes, companies will come up with a slogan that is complicated, muddled, or abstract. You may think it is a clever slogan, for example, but it may not have a broad appeal. Have you ever watched a commercial or looked at an ad in a magazine and wondered, "What is this an ad for?" Unless there is some kind of follow-up strategy (which is still risky), this is definitely not the type of response you want.

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Tips for boosting sales through internet marketing

re are a few tips for boosting your sales with internet marketing:

Make it easy to buy via your website-there are certain things that make customers more willing to buy from your website. One thing that you have to do is offer a secure site where customers are comfortable typing in their credit card numbers. Once you have the numbers, set up a "one-click" option, making it even easier to buy a second (or a third or a thirty-third) time. Do some research and find out which sites have awesome sales and pattern your site after those sites. Sites like Amazon that offer good search engines, comparison pricing, user comments, and one-click buying are good templates for your site. Once customers have made a purchase, send out confirmation information as soon as possible. You should also let the customer know when the product has shipped and when they can expect delivery.

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How to identify selling points of your product or service

When it comes to marketing and advertising your product or service you are going to want to draw attention to the product or services selling points. These points are things that make your product or service unique from other companies, basically these points are all the ways that your product or service will stand out from the rest of the other products or services that your competitors sell. When identifying your product or services selling points you are going to want to focus on all of the goods things that you can think of about your product and you are going to brag about those features in order to entice your customer and potential customers to buy your products.

Here are some tips on how to identify your product or services selling points.

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How to turn your customers into your sales force

What does it mean, turning your customers into your sales force? It means the greatest thing a businessperson can do for his or her business. It means saving thousands of dollars and making thousands of dollars at the same time. It means, in essence, having a bunch of highly effective employees working for free. And not just working for free, paying you for the privilege of working! Turning one's customers into one's sales force is every salesperson's dream. It's tricky to do, and takes time and patience to keep up with it, but the benefits are massive and will dramatically alter your life and the lives of your family for the better.
1. Common sense says that turning a customer into a salesperson means satisfying that customer so well that they tell a friend about it. We're really beginning at the beginning, here. We're starting out with the most basic idea of business: create a service, maintain it well, adapt to the needs of your customers, make changes where needed, stick with what works, and so forth. Let's assume that these ancient methods of success are already working in your favor. How can you give your customers a little push, so to speak, in the direction of becoming your sales force

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How to turn your customers into your sales force

What does it mean, turning your customers into your sales force? It means the greatest thing a businessperson can do for his or her business. It means saving thousands of dollars and making thousands of dollars at the same time. It means, in essence, having a bunch of highly effective employees working for free. And not just working for free, paying you for the privilege of working! Turning one's customers into one's sales force is every salesperson's dream. It's tricky to do, and takes time and patience to keep up with it, but the benefits are massive and will dramatically alter your life and the lives of your family for the better.
1. Common sense says that turning a customer into a salesperson means satisfying that customer so well that they tell a friend about it. We're really beginning at the beginning, here. We're starting out with the most basic idea of business: create a service, maintain it well, adapt to the needs of your customers, make changes where needed, stick with what works, and so forth. Let's assume that these ancient methods of success are already working in your favor. How can you give your customers a little push, so to speak, in the direction of becoming your sales force

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How to identify selling points with your customers

How does one go about identifying selling points with your customers? What are "selling points"? Why are they important?
1. Selling points are the particular ways in which you make a product, market a product, and so forth. Selling points are those things in your product and marketing that bring you sales. Selling points are the good parts of the story, the exciting moments in the movie, the best stretch of the song. These are things you want to bring to people's attention. The more you do it, the better you do it, the more customers you'll attract, and the better you'll be at securing their loyalty forever more.

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Finding the right price for the value of your product

Finding the right price for the value of your product is one of the most difficult things you'll do as a businessperson. It's a fine line, it's a rickety bridge, a narrow way. The first rule of business is to build low and sell high, right? Well, that is right-to a certain extent. After all, the customer isn't paying only for the watch, clock, radio, game, garment, picture, book, movie, toy, etc., when they make their purchase at the local store. The customer is paying for what you pay your employees, what you pay the government, you time and thought and labor, and so forth. These things do come into consideration; if a person sacrifices a great deal to produce a product that helps, comforts, delights, etc., the world, they deserve to be paid well for it-to have sacrifice meet sacrifice, as it were. But how does one go about finding the right price for the value of one's product?

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How to make your product affordable

There are many ways to make your product more affordable. It is just finding the ways to cut costs, without cutting corners. So, it means cutting corners a little bit but in a good way. You still want to have a quality product but at the same time you want to make your product more affordable than your competitions.

Making your product affordable can be hard at times. You want to be able to make a good product that will sell plus be able to make a profit. So how do you make a profit off of your product, and make your product affordable all at the same time? The following are some ways to make your product affordable, without cutting into your profits.

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What is a detail person?

As a business owner or an employee in charge of sales, it is quite possible that at some point in your career you have needed the assistance of an employee who can see the details more clearly than yourself. Sometimes it is easy to become so caught up in the busy day-to-day activities of one's job that you can no longer pay attention to the needs or wants or your customers. And when that starts to happen your business may suffer and you may loose clients, have a poor knowledge of your company's inventory or simply have unhappy customers. Luckily there is a solution: hire a "detail person" to work for your company. But what is a detail person? And what does a detail person do? And why would you want to hire a detail person?

First of all, what is a detail person? A detail person is a salesperson who works as a manufacturer's representative (a manufacturer's representative is a salesperson who works for a particular manufacturer; usually they work independently and on commission, representing several manufacturers). A detail person visits a manufacturer's customer and.takes care of details. Their primary responsibility is to promote goodwill between the manufacturer and client and keep them happy with the product or service offered. A detail person may suggest merchandising ideas, take orders for deliveries, check on the company's stock, and work with the client in any other way necessary in order to help with the sale of the manufacturer's product.

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How do I create a sales forecast for my business?

A sales forecast like a weather forecast is at best an educated guess and at worst totally unreliable with factors that were unforeseeable changing the actual outcomes. So the first thing to know is that although you should create your forecast with all the data you can collect to make it as accurate as possible. It is just a forecast and as with any prediction of the future has the element of a crystal ball that can make it more interesting.

The first thing to do in creating a business forecast is to gather relevant data. Finding businesses like yours and how they have done. Checking on your location and what is the standard for businesses around you. Yes, finding out your competitors numbers is a great way to start collecting your data. Obviously taking into consideration whatever differences in service or product you plan to use to have an edge on your competition will be a part of your forecast as well. If you have a large budget you can hire someone to do the market research for you, but it is a valuable education for you to do for yourself as well. Finding out what the past has already done in your market is a great way to learn for the future.

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What's Your Business Model?

When starting a business one very important questions you're going to want to ask right at first, is, "How are we going to bring in money?" It is important to carry a product, it is important to advertise a product, but if you don't know the value of what you are offering the consumer nor have you decided how to market and deliver your product, you are unlikely to be successful in selling your product for long.

Even a child who opens a lemonade stand (though they may not know it) has a business model. The example of a child at a lemonade stand would be a, "Cutting out the Middle Man," business model. Meaning the child, the manufacture, sells directly to its consumer, rather than using a distributor, or sales agent. By thus cutting out the middle man the child can reduce the price of the lemonade making it more affordable (which generally makes it more desirable) to the consumer.

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Selling to the Hispanic market:

With the multicultural denominations we have in America today, marketing must find new ways to include the interest, backgrounds, and needs of everyone.

Why is it important in America to know how to sell to the Hispanic market? Because we have the fourth largest population of Hispanics in the world! Find that amazing? In 2004, 40.4 million Hispanics lived in the U.S., 14 percent of the total population! They represent a combined 686 billion dollar purchasing power. (See Hispanic Trends: a People in Motion, a 2005 report by the Pew Hispanic Center.)

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How to not waste money on pay per click advertising

How to not waste money on pay per click advertising:

Pay Per click advertising are the advertisements that pop up on your screen, or on the sides of web pages, and sides of search engines when you are searching for a specific topic or product. Companies pay to have their business advertised so as to bring new and constant traffic to their web sites. You as a company looking into pay per click advertising, have two ways you can budget your money.

The first way is to decide how much you are willing to pay per click on your advertisement. You do not pay the search engine or web page that is sponsoring your advertisement unless your site is clicked on. The kicker is that the more you pay the higher in rank your advertisements will be to the search engine in comparison to your competitors. For instance if you are willing to pay ten cents per click, when you have a competitor who is willing to pay a dollar per click, well then it's not going to be hard for the search engine company to decide who's ad to place up first.

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5 Ways to sell more with your next product launch:

Whether you have launched a product in the past, whether you have launched many, or whether you are just beginning a new business and are looking to successfully launch your product there are five important steps, laid out in a business model, that will help your product to sell more successfully.

Your first step when planning to launch a product should be doing market research. Market research consists of gathering information about the market you are trying to break into, the customers interested in your product, and your competitors.

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10 Killer Ways To Multiply Your Sales

1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months.


2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.


3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.


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The Secret to Writing Memorable Sales Copy

Want to know the secret to creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it?

Then master the art of using words to create pictures in your customers' heads.

If you can describe your products or services in such a way that it forms images in your customers' heads, well, then you've just created something that will last long after the marketing is over.

Why else do novels stay with us for so long? Those "pictures" we see draw us into the world of the novel, and those pictures stay with us long after we've closed the book. If you can create that kind of staying power with your marketing materials, think about how much ahead of your competition you'll be.

So, how do you get started? Below are three tips. (Note how all three tips have the word "specific" in common. Be specific whenever you can. We don't think in generalities, we think in details. The more specific you are, the stronger the pictures.)

1. Use specific nouns. Quick -- what springs to mind when I say the word "bird"? Now erase that image. What pops into your head when I say "cardinal"?

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An "Ideal Selling Situation"

The largest sale that I ever closed was negotiated over hot dogs and a soft drink at a refreshment stand, just off the exhibit floor, at a Superintendent of School Convention in Atlantic City, New Jersey. I met an educator who was interested in the summer study abroad programs that I was selling at the show. He saw my nametag for the Foreign Study League and wanted to learn more about my products. His school district filled two and a half jet airplanes with over 400 students (at more than $1,000 each) who enrolled in my firms summer study programs in Europe. Exhibiting and selling at tradeshows, if handled properly, is the most cost-effective selling tool in which a business or professional organization can invest.

By attracting prospects, clients or customers to a single location, a tradeshow exhibit is an "ideal selling situation, because you can sell at your booth, meet prospects at vendor sponsored cocktail parties or even promote your products or services during the down times when the show attendees are supposed to be in meetings--like the school superintendent that cut a convention session to learn more about my high school summer study abroad programs. In a day or two at a tradeshow, you can meet more decision-makers than you can contact over many weeks of cold calling and/or in-person meetings. And, participants who visit your exhibit are for the most part pre-qualified, with an interest in or a need for what you are selling, giving you access to decision-makers in a non-threatening and fun environment.

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7 Super Ways To Drum Up More Sales

1. Use subheads throughout your ad copy.

Subheads are great to use to break up your long ad copy. Your subheads will keep your visitor's interest in your marketing copy and help you to break up your information into short manageable chunks.

Your subheads should act like your headlines. Use your subheads to increase your visitor's interest in what you're talking about, draw your visitor into your ad copy, and to emphasize the benefits of purchasing your product.

2. Use call to actions, such as "click here to order now" throughout your ad copy.

Use your call to actions after your testimonials, after listing benefits your visitors will get from purchasing your product, or along with your subheads.

3. Use bonuses to get more sales.

Add to your bonuses value by offering unique bonuses. For instance you could provide ebooks you've written, a consultation with you or access to your membership site.

Continue reading "7 Super Ways To Drum Up More Sales"

4 Tips for the Summer Slowdown - How To Pick Up Sales

You may have heard about the "summer slowdown". You may be experiencing it right now, or you may not be affected. Regardless it's important to pay attention, and do something this time of year.

If sales are slow and weren't in the spring, most likely this means your target market isn't spending as much time online as they were before (this could be due to vacations, spending time with family/children out of school, etc). There are several different options you have now:

1. Do nothing - take a vacation yourself

While not the most practical for a growing business, if you need a break - take one while you can. Collect your thoughts and ideas and get ready for your busy season.

2. Reorganize and prepare for fall

Similar to the first option, except you are still active and preparing. Clean your desk, organize your files, brainstorm new ideas for all, write new ads, research new markets, redesign your website, finish a few marketing books you've been meaning to read, etc. There are lots of things you can do to keep yourself busy that will also help your business.

Continue reading "4 Tips for the Summer Slowdown - How To Pick Up Sales"

Sell With KISS, As In "Keep It Simple, Stupid"

One of the most useful and fundamental communications lessons that has been repeated to me over the years, ever since my earliest days of formal business training, is the fabled, famous, and fabulous KISS formula.

In my college marketing class we were told "Keep It Simple, Stupid!" When I entered my three-month sales-training orientation at New York Telephone way back in 1968, it was a more refined "Keep It Short and Simple." New York Telephone didn't want us recruits to hear negative words like stupid. In Army OCS we were given a variation of KISS. KIFSS wasn't quite as short and simple, but it left its firm, indelible training mark with a greater sense of, uh, military bearing. Even though he was never in the service, I see from recent news items that Veep Dick Cheney has picked up that same military jargon.

However we choose to use it, simple messages have the greatest impact. That is why concept slogans like "Intel Inside" are so successful.

Think about how the major players in todays highly successful technology sector apply the KISS formu-la. Microsoft simplifies its message in its definitive product names: Word, Office, At Work, Excel. These are all KISS names that don't require you to think too much to figure out what the products are about.

If your product or service is not already a household word in your vertical niche market, rather than rely on words like fast and easy, what you really need to convey is a word that you can brand that tells it all.

Continue reading "Sell With KISS, As In "Keep It Simple, Stupid""

How Research Can Triple Response & Double Sales

It is fascinating to study what makes the difference between a person who owns a corner store that stays a corner store or a person who owns a corner store that becomes Wal-Mart.

It's the research.

Sam Walton researched his market, his competitors, and discover that Smalltown, USA was being overlooked.

Whether you are building your sales presentation or simply looking to put together your collateral material, everything is more powerful with research.

The more knowledgeable you are about your industry and the trends going on in it, the more strategic you can be in taking market share.

Research, carefully orchestrated, can be the difference between a company that thrives and dominates their industry and one that fails.

Research on your industry can dramatically improve everything, from your marketing approach to your sales paradigm to your tactical executions.

Wouldn't it be great to have an ad that says: "The five things you better know before you buy XYZ."

Continue reading "How Research Can Triple Response & Double Sales"

Why People Buy: The Psychology Of Sales And Marketing

Did you know that when people make a purchase, they generally buy with their emotions and then justify their decision with logic later on?

What? You didn't know that? If you truly want to succeed in business, you need to learn and understand how using psychology can set you apart from the rest of your competition and take your business to the next level.

Psychology can be applied to all aspects of your sales and marketing efforts and will give you that all important "edge" over your competitors.

When you write an ad or sales letter, seek first to understand, then to be understood. In other words, first strive to understand what's going on in the readers mind, and attempt to allay any fears or doubts.

When you do this, the reader will have the perception that you understand and care about him and he in turn will begin to care about and understand you--thus greatly increasing your chances for making the sale.

People desperately want to feel cared for and understood more than anything else, and the businesses that understand this vital pyschological factor will gain a major advantage over their competitors.

Continue reading "Why People Buy: The Psychology Of Sales And Marketing"

The Unrecognized Importance of Grammar in Sales Writing

When most people think of grammar at all, they think of boring, dusty English teachers droning on about rules and sentences and agreement and... *yawn*...

Surprise! Hiding under all that mold and garbage lay some very important gems. Maybe you missed them then, as so many did, but now you have no excuse. Here they are, slime-free and ready to use.

What's that you say? You've gotten along without knowing much about grammar for years and don't need it now? Fine. Really, that's fine with me. I have no problem with you making and living with your own decisions.

For you other guys, who are looking for ways to improve, to get an edge, to make that sales letter worth another few sales, I got a few words...

Gem Number One: Grammar is not a bunch of rules.

All that grammar is, and this is why it is SO important, is how to arrange words to get your meaning across clearly. That's it.

For some reason, this is not taught in school as the very first principle of grammar, even though it would make all the rest make a lot more sense. But you know it now.

Continue reading "The Unrecognized Importance of Grammar in Sales Writing"

How To Turn Freebies Into Sales

You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they're getting more for less.


It's important that you have a high enough profit margin so you can afford to give them away. Some freebies can be created without a lot of expense; like electronic information products. With these type of freebies there's no shipping or physical material costs.


Below are some popular types of freebies. In the examples are some other benefits and a tips for offering freebies to your buyers.


FREE COUPON/GIFT CERTIFICATE

Offer potential customers a free coupon or gift certificate for a back end product or service you're selling. This will increase your chances for repeat purchases.

Continue reading "How To Turn Freebies Into Sales"

Writing Letters to the Editor

Letters to the editor can be a great way to express your views on an issue that has importance to you. Many politicians and other decision-makers read the letters page to gauge public opinion. A well worded letter can bring up information not addressed in a news article or can create an impression of widespread support (or opposition) to an issue. Here are some tips to writing letters to the editor:

1. Write about an issue which is current. Try to write within two days of when an article appears. Specify the item to which you are responding.

2. Send the letter to the publication in which the article appeared. Don't bother doing a mass mailing since only those publications that carried the article will be interested in your opinion.

3. Be concise (usually no longer than 250 words) and keep to the point.

4. Type your letter and follow the guidelines in the publication (i.e. mail, email, or fax).

5. Do not be defamatory or obscene. Rather, be polite, even when you disagree.

Continue reading "Writing Letters to the Editor"

How To Boost Your Sales During The Holidays

You can maximize your sales during the Holidays ...even if you have to deal with more intense competition - or if you normally experience a drop in business because your products and services are not commonly used for "gift giving".

What's the best way to get the attention of prospective customers and clients during the Holiday Season - and to motivate them to buy from you?...

...Give Them an Irresistible Offer They Cannot Refuse

Everybody wants to get a "special deal". Most people don't expect to find one during the Holiday Season. Surprise them with a Special Holiday Offer.

Make your Special Offer as attractive as you can afford. The greater its value to customers the more sales it will generate.

Here are 5 different offers you can use for almost any product or service.

1. Special Holiday Discount: People don't expect discounts during the Holidays. Surprise them with an unexpected Holiday Discount Offer. It gets attention - and motivates many prospects to buy.

Continue reading "How To Boost Your Sales During The Holidays"

10 Electrifying Ways To Explode Your Orders

1. Persuade visitors to link to your web site. Give them a freebie in exchange for them linking to your web site. It could be content, software, etc.


2. Link to web sites that provide useful information or services for your visitors. If you have many useful links on your site, they may make it their start page.


3. Spice-up your web site's wording using plenty of adjectives. It gives your visitors a clearer vision of what your explaining or describing to them.


4. Don't make your banner ads look like ads. Most people ignore banner ads. Design them to look like content and have them click to read the rest.


5. Join affiliate programs that go with the theme of your web site. You'll just be wasting valuable space and time if your visitors aren't interested in them.


6. Market your web site as a free club instead of a web site. This'll increase your repeat visitors and sales because people enjoy belonging to groups.

Continue reading "10 Electrifying Ways To Explode Your Orders"

Leads + Sales = Profits!

In order to succeed with any business, you must make sales. In order to make sales you must get leads, in order to get leads you must advertise and promote your business! Leads+Sales=Profits! So what steps should you take to promote your new business?

The first thing you must decide is are you going to use paid or free advertising methods? One will cost you money, the other will cost you time. If you choose to use free ads online you must be prepared to post hundreds (literally) every day, as these markets are very saturated, and your ad can disappear in minutes! Free ads also are usually "non-targeted", meaning that you may or may not reach people who are interested in your business opportunity, or product. Free ads take a while to produce results, so you must be very patient and persistent if you choose this method.

Paid ads have a very big advantage over free ads--they are usually very targeted, you can reach a very specific audience of qualified people--people who are definitely interested in a business opportunity, or specific product. You can place paid ads in ezines and on business websites. Just do a search for "home business ezines" (or similar phrases) and you should get a list of ezines to look at. You can also do a search for "ezine directory" and get a list that way.

Continue reading "Leads + Sales = Profits!"

How to Double Your Online Sales Without Spending Another Dime on Advertising

Learning how to convert visitors to your web site into buyers, is the single most important factor affecting the success of your online business. If you don't have paying customers, your business will fail.

FACT: "50% of Visitors are LOST because visitors can't easily find content" - Gartner Group FACT: "40% of Repeat Visitors are LOST from negative experience" - Zona Research FACT: "85% of Visitors ABANDON a new site due to poor design" - cPulse FACT: 70% of people who are ready, willing and able to buy online - don't complete the sale.

Just imagine, if you can improve your web site's conversion rate, you have the potential to increase your sales by over 233%. And you can do it without spending any more on advertising, or bringing any more traffic to your site.

Knowing how to increase your site's conversion of visitors into buyers can skyrocket your sales with the same exact amount of traffic you have now.

So how do you convert more of the visitors to your site into buyers? One of the most important ways to increase your site's conversion rate is to improve your site's copy.

Continue reading "How to Double Your Online Sales Without Spending Another Dime on Advertising"

8 Easy Ways to Boost Credibility and Online Sales

Credibility is a big concern on the Internet. If you're selling products or services online, it's essential that potential buyers trust you. Follow these strategies to build trust with your web site.

1. Obtain your own domain name. Your domain name is your unique address on the Internet such as http://www.yourname.com. To find a list of domain name registration services and check the availability of your preferred domain name, go to http://www.godaddy.com.

2. Pay for hosting. Why should you pay for hosting when there is free hosting available? To have a short domain name and convey a professional image, you must pay for hosting and obtain your own domain name. Free hosting has many limitations and often provides limited space for personal use. Your URL (web address) will be long and look like http://www.freeserver.com/yourname/your filename.htm. Most free hosting companies place advertising on your web pages that distracts from your message and slows down your pages. And it's difficult to get listed in major search engines when using a free hosting service. Hosting fees average $7-$30/month. Pay this low fee to increase credibility and gain your prospects' trust.

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Headlines Bring Sales--Where and How to Use Them - Part 1

Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales.

Your benefit-driven headlines are your 24/7 sales team working for your while you relax your favorite way.

Without them, your ezine ads, email promotions, special reports, eBooks, book and article titles, chapter titles, ezines and print newsletters, and Web site will not pull visitor attention, trust, credibility, traffic or sales.

Headlines bring far more sales than the copy following them. Perhaps you are a skimmer too. Skimmers usually just read the headline.

How to Use Headlines

1. EZINE ADS

Many businesses write ads and place them in strategic ezines or Web sites. They lose contacts and sales because they don't use a benefit-driven headline at

the top of the ad. For instance, "YOU CAN WRITE A PROFITABLE BOOK IN LESS THAN 30 DAYS! or HIGH TRAFFIC=HIGH WEB SALES."

Continue reading "Headlines Bring Sales--Where and How to Use Them - Part 1"

10 Killer Ways To Multiply Your Sales

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Would you like to multiply your web site sales? Or course you would, who wouldn't? :) Then take a close look at the following 10 killer ways to multiply your sales...

Continue reading "10 Killer Ways To Multiply Your Sales"

How To Write Super-Effective Ads and Sales Letters!

Anyone may use this article free of charge, provided the article is not altered and the resource box remains intact.


"The more things change, the more they stay the same". That old saying couldn't be more true, especially when it comes to writing ads and sales letters.

The same things that worked fifty years ago, continue to work today. Yes, times and technology have changed, but people haven't. At least, not the way we react to an effective advertisement.

When writing an ad or sales letter, there are two critical points you must NEVER, EVER forget:

1. Most people don't make a buying decision based on logic. They make a buying decision based on their emotions.

2. People don't want to feel like they're being coerced or pushed into anything. They want to feel like they arrived at a buying decision completely of their own free will.

Continue reading "How To Write Super-Effective Ads and Sales Letters!"

10 Greatest Tips and Tricks to Boost Your Sales

Let's face it, programs and opportunities are all over the internet, leaving the "average Joe" a little overwhelmed. While many have been successfully marketing online for several years, others struggle to find that little peice of internet pie.

Let's focus on a few easy tips and tricks to help you trigger more sales:


1. Use a "P.S." at the end of your ad copy.
This is were you either want to repeat a strong benefit or use a strong close like a free bonus. This also works well as a reminder of a limited offer.

2. Publish a free ebook or ecourse and give it away from your web site or in your ezine. This will increase your traffic, sales and/or subscribers.

3. Create multiple streams of income with your web site.
You could sell your own products, join affiliate programs, sell advertising space, etc.

4. Give your visitors compliments in your ad copy.
This can earn their trust and put them in a good mood, in return they will be easier to sell too.

Continue reading "10 Greatest Tips and Tricks to Boost Your Sales"

How To Increase Sales 159%!

You are on your way to a week of sales calls. On the plane you sit next to a lady with a large mouth (talks a lot), full lips (generous, sensuous), and has large sparkling eyes (emotional, moody). Do you want to start a conversation (she will do all the talking-about her family), rest or work?

After getting settled in your hotel room, you want to go out to dinner. Where do you find the best restaurant? Just ask someone with a round face and body, that person should know. After dinner you decide to walk back and get lost. Who do you ask directions from? Ask a person with a turned up nose (helpful).

The following morning on your first call, you are talking to Fred, a customer, who has eyes that are close together (impatient), slanting down (critical), with no visible eyelids (analytical). His short bushy eyebrows (detail concerned). His small mouth has thin lips (brief, concise). His forehead slants way back. (quick thinker). Be prepared and get to the point quickly. Provide every little detail about your products. He is very hard to please. SUGGESTION: "Fred. Let me show you exactly how these new pocket folders work. They are made of very durable pound cardboard. I also have charts to compare prices. I am willing to take a complete inventory to see what you are using and what you need."

Continue reading "How To Increase Sales 159%!"

10 Great Ways To Generate More Sales

1. Negotiate with e-zine publishers to get free or discounted ads by letting them join your affiliate program and earn commissions on the ad you run.

2. Build up the number of people that join your free affiliate program quickly by temporally offering your product for free to the people that sign up.

3. Allow people to download software or e-books from your web site at no cost. Just ask your visitors in return if they'll refer their friends to your web site.

4. Offer daily or weekly visitor bonuses. This will increase your repeat traffic and sales because your visitors will visit regularly to get the visitor bonuses.

5. Sell advertising space in your product package.
You could sell inserts, flyers, brochures, booklets, and digital ads for electronic products.

6. Publish your e-zine only on your web site. Have people subscribe to a "new issue" e-mail reminder. This could really increase your traffic and sales.

7. Create two versions of your e-zine so people can choose if they want ads included with it or not. This'll attract the people who hate ads to subscribe.

Continue reading "10 Great Ways To Generate More Sales"

4 Easy Ways to Boost Your Sales

Here are 4 easy ways you can boost your sales for little or no new expense ...and without making major changes in your selling process.

1. Focus on What Your Customers Really Want

Your customers really don't want your products or services. They don't even want what those products or services do for them. What they really want is to gain the specific feeling they get after buying and using your products or services.

Keep this in mind when you create web pages, sales letters and other selling presentations. Emphasize the feelings produced by using your product instead of talking about what your product is - or how it works.

Tip: Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits.

Example, if you sell financial products, describe what it feels like to enjoy an affluent life style without debt.

Continue reading "4 Easy Ways to Boost Your Sales"

Why Cutting Your Prices is Like Cutting Your Own Throat

Its the oldest sales tactic in the world

And one of the worst

Price cutting.

Before you make your next price cut in the face of sales resistance, the question you have to ask yourself is not, Does it work?, but rather, Can you live with the bargain?

Heres a pop quiz: you in your role as salesperson go for the close. You ask the prospect to make a commitment and they dont. Whats your first response?

Well, if you are like most people in a selling situation whether you are the hired sales guy or the CEOyour first response to people not buyingfor whatever the reasonis to say, Would you buy if ?, and the "if" is always some variant of, ...if the price was lower?

Continue reading "Why Cutting Your Prices is Like Cutting Your Own Throat"

Five Ways to Beef Up Sales... Immediately

Last week, one of my clientswe'll call him Rickhad a demo scheduled with a prospect. The standard "show up and throw up" they typically did early in the sales cycle.

Trying to shorten the sales cycle, I asked naively, "Why does the customer want to buy? What are they trying to accomplish?" Rick couldn't tell me. I asked if he thought the salespeople knew. He said no. I gave him an assignment: he had to find out "Why," "Why now," and "What's it worth." Otherwise no demo.

In other words, no compelling reason to buy? No demo. So Rick took a risk, and is rapidly moving to a fully-paid trial implementation.

Sure, long-term objectives and plans still matter, but I've been getting more and more inquiries focused on "what to do now." Entrepreneurs and executives alike are demanding help on how to improve revenues and profits right away.

How do you make the quickest difference? Focus the bulk of your energy on revenue generation. In other words, sales! And don't do it the same old way either, because -- as you may have noticed -- it isn't working that well.

Here are five ways for your sales force to bring in more business in short order. There are no magic bullets, but just last week I taught one of these techniques to a client (#2) and he used it to close a deal the following day! Use one or use them all. Each technique will have its own effect, and each will multiply the power of the others.

Continue reading "Five Ways to Beef Up Sales... Immediately"

10 Ways To Electrify Your Sales Letter And Pull More Sales!

Electrifying, razor-sharp "bring in the money" sales letters and ads can be yours when you follow these simple rules....

1) Write Like You're Talking To A Friend -- Really. People buy from people they like ... so show them you're someone they know by writing in a conversational, friendly tone.

2) Put Your Product's Biggest Benefit Up Front -- Advertising doesn't pull as well as it can when using a clever little headline. Instead it's better to drop a huge benefit (your product's BEST benefit), right in front of the reader's face.

3) Define Your Letter's Purpose Before Starting To Write -- What exactly do you want your prospect to do after reading your letter? Do you want them to call you? Do you want them to try a free test-drive of your product? By determining what you want them to do before writing, your copy will head towards that goal from the first word.

4) Create Short Sentences And Paragraphs -- A good rule of thumb to help keep sentences short is that you should only express one thought for each sentence. That way the copy has a fast, easy to read flow that keeps the reader engaged.

Continue reading "10 Ways To Electrify Your Sales Letter And Pull More Sales!"

10 Greatest Tips and Tricks to Boost Your Sales

Let's face it, programs and opportunities are all over the internet, leaving the "average Joe" a little overwhelmed. While many have been successfully
marketing online for several years, others struggle to find that little peice of internet pie.

Let's focus on a few easy tips and tricks to help you trigger more sales:


1. Use a "P.S." at the end of your ad copy. This is were you either want to repeat a strong benefit or use a strong close like a free bonus. This also
works well as a reminder of a limited offer.

2. Publish a free ebook or ecourse and give it away from your web site or in your ezine. This will increase your traffic, sales and/or subscribers.

3. Create multiple streams of income with your website. You could sell your own products, join affiliate programs, sell advertising space, etc.

4. Give your visitors compliments in your ad copy. This can earn their trust and put them in a good mood, in return they will be easier to sell too.

Continue reading "10 Greatest Tips and Tricks to Boost Your Sales"

How To Increase Sales 159%!

You are on your way to a week of sales calls. On the plane you sit next to a lady with a large mouth (talks a lot), full lips (generous, sensuous),
and has large sparkling eyes (emotional, moody). Do you want to start a conversation (she will do all the talking-about her family), rest or work?

After getting settled in your hotel room, you want to go out to dinner. Where do you find the best restaurant? Just ask someone with a round face and body, that person should know. After dinner you decide to walk back and get lost. Who do you ask directions from? Ask a person with a turned up nose (helpful).

The following morning on your first call, you are talking to Fred, a customer, who has eyes that are close together (impatient), slanting down (critical), with no visible eyelids (analytical). His short bushy eyebrows (detail concerned).
His small mouth has thin lips (brief, concise). His forehead slants way back. (quick thinker). Be prepared and get to the point quickly. Provide every little detail about your products. He is very hard to please.

Continue reading "How To Increase Sales 159%!"

Turn Customer Complaints into More Sales

Customer complaints can cause you to lose future sales from customers and from everybody else who hears about their bad experience. Or you can turn customer complaints into more sales from these same customers and the people they influence. How you handle your customers' complaints determines which of these two results you get.

Here are 7 simple actions you can take to turn customer complaints into more sales.

1. Plan for Complaints

You can never eliminate every customer complaint. Some mistakes happen regardless of how carefully you try to prevent them. Expect to get a few complaints periodically. It's part of operating a business.

Handle complaints with a positive attitude. Strive to preserve your relationship with the complaining customer instead of your immediate profit from them. Make your customer happy now and they will reward you later with more sales.

2. Make Resolving Complaints a Priority

Surprise your customer with a quick response to their complaint. If you cannot solve the problem immediately, let them know you consider it a priority. Then do whatever you can to resolve the problem fast.

Continue reading "Turn Customer Complaints into More Sales"

10 Explosive Ways To Elevate Your Sales

1. Publish an ezine.

Your ezine will provide you with a powerful way to continue to keep your marketing message on your visitors' minds.

Get more of your visitors to subscribe to your ezine by stressing the benefits your ezine will provide to them, and by providing a bonus for subscribing to your ezine.

Also get more of your "almost subscribers" to join your ezine by making a sample issue available on your site by autoresponder or by publishing an archive of your past issues on your site.

2. Have an about us section.

This section will help you to better tell your visitors what you can do for them.

Continue reading "10 Explosive Ways To Elevate Your Sales"

The Key To Successful Selling

Your business's success will depend on your ability to persuade others to take actions that will help them while also helping you. This is referred to as a win-win situation. Both parties in the transaction must receive a benefit in value or in satisfaction. There are many buying motives that may bring a customer to your business:

Gain Utility Conformity
Time saved Productivity Saved effort
Health Convenience Money saved
Comfort Happiness Need
Protection Pride (vanity) Want
Pleasure Fear Economy
Amusement Love Luxury
Security Profit Safety

The key to successful selling is to determine which motives brought the customer to you and then develop a sales presentation that will convince the customer that you and your products or services can meet those needs. This process can be broken down into a series of steps:

Prospecting. This is the activity of identifying potential customers or running ads to entice people into your business offline or online.

Continue reading "The Key To Successful Selling"

7 Super Ways To Drum Up More Sales

1. Use subheads throughout your ad copy.

Subheads are great to use to break up your long ad copy. Your subheads will keep your visitor's interest in your marketing copy and help you to break up your information into short manageable chunks.

Your subheads should act like your headlines. Use your subheads to increase your visitor's interest in what you're talking about, draw your visitor into your ad copy, and to emphasize the benefits of purchasing your product.

2. Use call to actions, such as "click here to order now" throughout your ad copy.

Use your call to actions after your testimonials, after listing benefits your visitors will get from purchasing your product, or along with your subheads.

Continue reading "7 Super Ways To Drum Up More Sales"

Easy Ways To Suck Prospects Into Your Sales Letter And Keep Them Reading!

If you want your sales letters to hold your prospects attention like a car accident if you want readers to stick inside your ads like flies stuck in a glob of glue then keep reading because Im going to reveal the secret for creating your own "stick like glue" sales letters and ads.

The biggest challenge we face when writing a sales letter is keeping the prospect engaged. Lose them for a moment and theyll drift off into slumber, or more likely, click away from your web page. Either way, youll lose them forever.

To really boost the effectiveness of your sales letter, you need to feed your prospects ALL of the information they need to make a decision to order.

How can you keep prospects hanging on your next words so you can give them all the information you need to? Heres two powerful ways

Continue reading "Easy Ways To Suck Prospects Into Your Sales Letter And Keep Them Reading!"

Neutralize Unspoken Objections to Increase Your Sales

You can increase the sales you get from your web pages, sales letters and personal presentations by neutralizing the unspoken objections your prospects may have to buying from you - before you ask them to buy.

Neutralizing objections is easier than it sounds. Most of your prospect's objections to buying fall into 1 of only 3 categories. Let's look at these 3 categories of objections...and some proven tactics you can use to neutralize them.

1. The Money Objection

Most of your prospects have (or can get) the money to buy what you're selling. But they have a money objection. Some think your price is too high. Others believe they can get a better value from a competitor.

Continue reading "Neutralize Unspoken Objections to Increase Your Sales"

How To Find the Best Merchant Account For Your Business

What a great idea! Start accepting credit cards and watch your profits soar. Nothing could be simpler. Or so you thought until you began researching merchant accounts. It can all get extremely confusing. There is an easy way to find the best deal that suits your business. You'll be able to compare apples to apples and have a clear picture of what the merchant account will cost you.

Let's take a look at some of the phrases you'll encounter (in layman's terms) when you begin to search for a merchant account.

--- Merchant Account Provider - The company who arranges for your payment hardware or software and your ability to accept credit cards.

Continue reading "How To Find the Best Merchant Account For Your Business"

Clickbank Vendors: Two Simple Ways You Can Help Affiliates Protect Their Sales

1) How To Remove Your Affiliates Clickbank Id From The URL.

As a merchant, you can hide the clickbank affiliate id for your affiliates by creating a redirect page and pointing your default hoplink to the redirect.

When some uses your hoplink http://hop.clickbank.net/?affid/yourid, the cookie will be set and they will land on your redirect page.

The redirect will send them to your domain without adding the ?hop= information. The cookie is already set and does not need to be shown.

This will help protect your affiliates commission and give your site a more professional appearance.

In the code examples below, you will need to replace [ and ] with less then and greater then symbols.

Continue reading "Clickbank Vendors: Two Simple Ways You Can Help Affiliates Protect Their Sales"

4 Softly-Whispered Secrets to Write A Solution-Savvy Sales Letter to Turn Prospective Clients into Paying Clients

Too many sales letters are shaped into paper airplanes and flown into trash cans because freelancers write sales letters that sell their services. These freelancers have never listened to the quietly-whispered secret that says their sales letters should sell solutions, not services, to yield the best results.

Solutions are jewels; they shimmer in sales pieces.

Prospects will peruse your sales letter if they discover you have a solution (or solutions) to their existing or future problem or problems.

To write a "solution-savvy" sales letter follow the copywriter's adage: write "client-centered" copy. Zero in on the prospect, his business, his needs, his problems. Then pitch yourself as the freelancer who can fulfill his needs and solve his problems. Crown your claims with clients whom you've worked for and specific results you've achieved on solving similar problems.

Here are four softly-whispered secrets to write a solution-savvy sales letter:

Continue reading "4 Softly-Whispered Secrets to Write A Solution-Savvy Sales Letter to Turn Prospective Clients into Paying Clients"

Shut Up and Make More Sales!

Who said that a successful salesperson had to be a "fast talker"?

Anyway, this is the common misconception when it comes to telephone and direct face-to-face selling. But the opposite is more likely. It's the salespeople who talk less and listen to the prospect more that make the most sales.

Listening is a very important part of a salesperson's people skills. `Listen twice as much as you talk' will be a good rule of thumb here. For those who think that they have to "pitch" the customer, this will always be a difficult pill to swallow. Even though you think that you're sure of the prospect's needs, you have to listen because different individuals have totally different reasons why they purchase the same product or service. If you cannot ascertain this reason, it's unlikely that you will close the sale.

The more apt you are to listen to your clients, the more likely they'll tell you what they are looking for! Here are some quick tips to improve your listening skills:

Continue reading "Shut Up and Make More Sales!"
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