Get Top Search Engine Ranking Using Keyword Strategies

Keywords: Website Traffic

Your prospects type in keywords into search engines to find your web site. Implementing simple keyword strategies can dramatically improve your search engine ranking and web traffic.

Many search engines and directories read the information in the META tags of web pages to index and cannot index your site without them. META tags are hidden in your HTML code. The web visitor does not see them. The most important META tags for search engine indexing are the title and http://www.startasecretarialbusiness.com/reprint/meta-tags. description tags. To see what META tags look like go to html

Other search engines use the description and site title you provide when registering a site. Some search engines use the text in web pages, especially the first words, sentences, or paragraphs to list web pages. That's why it's vital to place your most relevant keywords in your headline and the first paragraph of each page. Follow these tips to write effective keywords, page titles, and site descriptions.

Why Pay-Per-Inclusion Search Engines are Dying

Keywords: Pay Per Inclusion Search Engines

A Pay-Per-Inclusion search engine is a service in which a search engine charges you a certain amount to spider and include your website in its database. For this fee, regular repeated spiderings are guaranteed, so you are sure to be indexed.

However, rankings are not guaranteed. These pages have no advantage over any page submitted for free. A few years ago, pay-per-inclusion search engines such as Inktomi, Altavista, Ask Jeeves and Yahoo were introduced. However, they have failed badly and have lost traffic to Google.

Why Google is Tops

Google built the LARGEST search engine database because it refused to adopt the pay-per-inclusion model. By allowing every website to submit its pages free, it built an enormous database of websites. Good news for everyone searching Google's database!

Google's competitors were unable to deliver the same results, partly because they had fewer websites to choose from. If you charge for entry into a search engine, you eliminate over 90% of the websites on the Net which cannot justify such a fee.

Google Adwords and the Lost Art of Copywriting

Keywords: Google Adwords

Tens of thousands of businesses, large and small, use Google Adwords and Overture Match (from Yahoo!) to advertise their products and services on the Internet. An entire industry, loosely known as "Search Engine Marketing" (SEM for short) has grown up to support this new advertising medium. To date, very little independent analysis (as opposed to analysis by industry players) has been published to demonstrate the effectiveness of these vehicles to advertisers. Still, businesses seem to be using Adwords and Overture in droves.

Briefly stated, Adwords and Overture enable you to run advertisements on search engines and other websites, the display of the ads being triggered by "keywords." Hence, if you sell "red widgets," you would choose "red widgets" as one of your keyword phrases. When a computer user enters "red widgets" as their search term on Google or Yahoo!, your ad may appear in or adjacent to the unpaid search results. How high up on the page, and how frequently your ad appears, depends upon your "bid," or how much you are willing to pay for a user to click on your ad (which leads back to your website). Administering your campaign can get a whole lot more complicated than this, but it gives you the idea in a nutshell.

Website Globalization

Keywords: Websites

Globalize Your Website The Internet has unlocked a wide array of markets and knocked down barriers that previously prevented merchants from marketing their products on a global scale. There are a number of ways to 'globalize' a website and broaden a businesses general appeal to an international audience.

1.) Payment Options - vary from country to country, therefore offering flexible payment options are important. While PayPal might be a good option for consumer-oriented products, this service is not widely used by businesses and is only available to customers in specific countries. In order to attract global customers, businesses must provide a variety of payment options that customers, in different countries, are familiar and comfortable with.

2.) Currency Distinction - provides added convenience to a potential customer, and shows an understanding and respect for global audiences. A currency converter is a good option, especially for large companies who may be dealing with many countries. When listing prices clearly indicate the country currency, such as between US dollars and Canadian dollars. This distinction will prevent misconceptions and prevent customer dissatisfaction.

3.) Contact Information - should be given for a country code, along with the area code, when listing phone numbers. It should not be assumed that customers know the numbers to dial foreign calls. Since the standards of address formats can differ from country to country, ensure that the mailing address listed on the website is properly formatted. In this time of rapidly expanding use of numbers, if your area code changes, don't forget to change the information on your website.

Adware - Should I be Afraid?

Keywords: Adware

Developers offering downloads are paying the price for the malformed truths that have been put forth regarding downloads. While not a political campaign the smears are ever present in the adware arena.

Years ago developers saw they could monetize freeware that was becoming expensive to host. Developers began working with Ad Networks such as the former Aureate and Conducent, who imbedded advertisements in the software. The software in many cases phoned home retrieving ads. In other cases adverts were imbedded directly into the download only being removed when the software was registered. Many well known software companies, including Netscape distributed ad supported versions, which allowed users to use the software for free. Developers were compensated either by install or the number of ads served. Advertisers welcomed new revenue streams to reach potential customers.

Adware or advertising-supported software is any software application in which advertisements are displayed while the program is running. These applications include additional code that displays the ads in pop-up windows or through a bar that appears on a computer screen. Adware helps recover program development costs, and helps to hold down the price of making the application for the user, often making it free of charge. As a result of the AdWare revenue programmers were motivated to write maintain, and upgrade valuable ad-enabled software. Adware was a great consumer trade off, so were did it all go wrong?

The Pitfalls Of Using Technology For Technology’s Sake

Keywords: Technology Usage

Being a long-time Internet entrepreneur, I have made certain observations over time. Most people who start an online business seem to go through certain "phases." They make the same mistakes, and they react the same to different circumstances. All the while, they never realize that much of this behavior sends a glaring red signal that they are undoubtedly newbies.

There is nothing wrong with being a newbie (after all, I wasn’t born this brilliant grin). But ask any novice and they will tell you that they don’t want to appear to be a beginner. That’s why I recently felt the need to bring attention to a typical newbie mistake that you’ll want to avoid. That mistake is using every single piece of new Web technology you can find JUST because it is available.

I understand the appeal of new technology. However, before loading up yet another animated graphic or phasing Web page, ask yourself a few questions.

1. Will this technology add value to my site? By value I mean something that will enhance (and not clutter) your Web visitor’s experience. Other than being cool, will the technology help in some way?

2. Will the technology cause an inconvenience to my visitors? Will an all Flash home page force visitors (even repeat visitors) to sit and watch a two-minute long movie each and every time they come to your site? Will tons of animated or rotating graphics files make your home page load extremely slow? Web surfers are very impatient people, you know. I can tell you from experience, they won’t wait.

How to Generate Loads Of Free Traffic To Your Website!

Keywords: Websites

One of the most popular ways to generate free traffic to your website these days is to use a free traffic exchange service.

A traffic exhange is website service that enables you to view someones website, and others in turn view yours. You earn credits when you view someones site, and you use those credits to have others view your site.

Internet marketers would like to know how to bring traffic to their websites quickly, without spending any money. Traffic exchanges can accomplish this.

The greatest benefit comes in when you sign up others and receive traffic from their efforts.

The different types of exchanges are start page exchanges, manual surf, and auto surf.

The key is to join more than one exchange, it could be start page, manual or auto surf exchange, and promote them to get referrals.

Plan Your Web Site for Profits

Keywords: Websites

Most businesses fail to plan for online success. Knowing your purpose, audience, and uniqueness are the first steps to developing a successful web site. Follow these three steps to position your web site for Internet profits.

Step 1: Determine Your Purpose

The first step in planning a web site is to determine what you want to accomplish. Do you want to sell products and services, find new customers, generate leads, establish credibility, or improve customer service?

The purpose of your web site will affect its content and design. Depending on your goal, you may need an email form, articles, a sales letter, product information, pictures, a secure online order form, and a shopping cart.

Step 2: Define Your Ideal Customers and Their Needs

Many web sites are trying to attract everybody. Don't make this mistake. Your web site will be more profitable when focusing on your ideal prospects who are likely to buy your products or services. Ask the following questions to create a profile of your ideal customers.

Understanding Email Netiquette

Keywords: Emails

In life, it is the moral responsibility for the elder to teach the younger, or for the experienced to teach the inexperienced. In internet life, the same moral responsibility applies in regards to correct use of email.

One large difference is that, in internet life, it is very often the younger who are the experienced. The current waves of growth in internet usage, the new users, are largely from the older generations.

Accordingly, it becomes the responsibility of the experienced users to educate and train newer users in the correct usage of email. One simple way of imparting this education to lesser experienced internet users is to politely refer them to this article, either on the page you are currently reading or at http://BestPrac.Org/articles/netiquette.htm

The internet life carries it's own versions of courtesy, privacy and security issues that all users need to know. Hence a new word has entered the vocabulary - Netiquette. (Internet etiquette.)

For example:

* In internet and email culture, ALL CAPITALS IS AKIN TO SHOUTING and is universally seen as rude and impolite.

A Beginner's Guide to PPC's

Keywords: Pay Per Clicks

PPC's, or pay-per-clicks, are performance-based methods of advertising. The advertiser's cost is based on how many customers take action by clicking on their link in a search engine's results. The cost can be very cheap, or it can be extremely expensive depending on what keywords are used in the ad, and how much the advertiser bids on those keywords.

Keywords are words that relate to the product, opportunity, or service that you are advertising. You select keywords so that your ad will be shown when potential customers are looking for that type of product, opportunity, or service. You then "bid" on those keywords, indicating how much you are willing to pay each time someone clicks your link as a result of your keyword listing. The more you bid, the higher your position in the search results. If your link is clicked, you pay the amount of your bid for that keyword.

For example, if you sold apples, you would probably use apple, apples, and fruit as some of your keywords. Then when a customer types "apples" into their search bar, your ad would pop up--at least in theory.

In reality what happens is hundreds, thousands, or even more sites will be listed. The prospect may never see your listing! They are not going to check every single link, they will most likely find what they are looking for in the first few pages of results. The key to getting your ad seen is to have it come up on the first page--preferably near the top. So how do you get the best position?

Techniques to Help e-Learning

Keywords: E-Learning

E-Learning is doubling yearly. Classes, e-courses, e-books on how-to and what-to appear by the thousands online weekly. In- person seminars and workshops are limited to location and access. e-Learning allows easy access, creation, and internationaldistribution to a whole new world of experiences -- negative and
positive.

Avid learners now feel like there is a smorgasbord laid out before them. It’s like having teachers and trainers crowded into your den. Yet, no sooner do you buy one e-learning material, start reading, and another enticement grabs your attention that is suppose to be even better, even grander. The flow of new
material never seems to end -- a high percentage poorly written.

Online learning is now starting its climb up the product maturity bell curve. This means that buyer’s dollars are voting, demanding, more well thought-out and written material. As an avid on-line reader, I let out a deep sigh of relief and look forward for this next wave to occur across the board.

A Beginner's Guide to PPC's

Keywords: Pay Per Click

PPC's, or pay-per-clicks, are performance-based methods of advertising. The advertiser's cost is based on how many customers take action by clicking on their link in a search engine's results. The cost can be very cheap, or it can be extremely expensive depending on what keywords are used in the ad, and how much the advertiser bids on those keywords.

Keywords are words that relate to the product, opportunity, or service that you are advertising. You select keywords so that your ad will be shown when potential customers are looking for that type of product, opportunity, or service. You then "bid" on those keywords, indicating how much you are willing to pay each time someone clicks your link as a result of your keyword listing. The more you bid, the higher your position in the search results. If your link is clicked, you pay the amount of your bid for that keyword.

For example, if you sold apples, you would probably use apple, apples, and fruit as some of your keywords. Then when a customer types "apples" into their search bar, your ad would pop up--at least in
theory.

In reality what happens is hundreds, thousands, or even more sites will be listed. The prospect may never see your listing! They are not going to check every single link, they will most likely find what they are looking for in the first few pages of results. The key to getting your ad seen is to have it come up on the first page--preferably near the top. So how do you get the best position?

How to Create a GREAT Web Site

Keywords: Websites

Do you have a web site that hasn't been touched in years? Or have you avoided the Internet bandwagon all together? Well, it's time to hop aboard again - or for the first time. Here's why:

1) Audience:
. Young adults and teens spend more time on the Internet than they do watching TV. Also, they're more likely to use the Internet than the Yellow Pages to find a product or service.
. Engineers and other business people use the Internet as a key information source when researching a product or service.
If either group is part of your target, you need to be on the Internet.

2) Availability: A web site is available 24/7, so your information is
there whenever your prospect wants it.

3) Cost-effective: Creating and maintaining a web site is relatively low
cost.

To create a web site, start with the basics.

Google Slavery...Old Habits Die Hard

Keywords: Search Engines

For the first few months after Yahoo decided to go their own way with natural search (and MSN decided to get serious about the search business), the search results provided by those two could only be described as bizarre. Enough time has now passed that the dust has somewhat settled and there are three main (from a traffic standpoint) sites for quality natural searches.

The term "natural search" is to distinguish true searches, as opposed to paid advertisements which appear in the search results for many search engines these days. I guess you can't really fault the search engine companies from wanting to make some money (actually, BIG money) selling ad space, but the debate over the virtues of natural search versus paid advertising search is
something that could take up a very large book and still have no clear resolution...much like arguments revolving around religion or politics.

Like most people that have been working as online home business entrepreneurs for a few years, I was strongly conditioned to the need to "feed the 800 pound gorilla" of the search engine world. Basically, "if Google didn't love you", it was very difficult to get any meaningful natural search traffic to your website. Since Google was actually the search engine that was serving up the results for most of the popular search portals, if Google didn't look kindly upon your site and rank you well, you would not be ranked well for most of the high traffic search sites on the Internet.

Top Web Site Blunders by Coaches, Consultants and Experts

Keywords: Websites

Of all the web sites belonging to coaches, consultants and experts that I have reviewed, more than three-quarters shared a very serious marketing blunder: Their potential clients wouldn't understand from their home page precisely what they do. Jargon gets in the way.

Many specialists believe that they need jargon to communicate their expertise. Without it, they'd sound incompetent, they think, and those in their target market who are as specialized as they are wouldn't respect them. My recommendation is not to eliminate jargon, but to include it in the site, with your main emphasis on the business benefits your company provides or the problems
your company solves.

For instance, I've done an informal survey to see if business owners understand the jargonistic tag line, "CRM software for small business." Nope! Most aren't even sure what "customer relationship management" really means. But if you write, "Close sales faster and improve customer loyalty through customer relationship management (CRM) software for small business," you'll earn greater
comprehension, without alienating those who already know the shorthand.