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The importance of having a business plan

Many business owners overlook the need for having a business plan. However, having a business plan is crucial to the long term success of your business. Failing to having a business plan is like trying to drive somewhere that you have never been while not using a map. While you may get lucky and arrive at your destination you most likely will have spent too much time and money along the way. Having a business plan for your business is much like driving with a map. Using a business plan will help you to achieve your business goals while spending a lot less money and taking a lot less time. Here is what you need to know about the importance of having a business plan-

- A business plan will serve as guide-When you are first setting up your business you may have lots of enthusiastic ideas about how to make your business grow and succeed. Putting them down on paper is the first step in making sure that you can actually use these ideas in a constructive way. When you write down your ideas and goals within your business plan you are able to see in a concrete way the goals you want to achieve and most importantly what it will take to achieve them. Keep in mind that a business plan is a dynamic document which means that it may need to grow and changes as your business does.
- A business is crucial for obtaining financing-Today, in order to have any chances of obtaining business financing you will need a business plan. Prospective lenders will want to see that you have taken the time to determine how much money you will need, where it will be spent, and most importantly how you will pay a business loan back. Your business plan will give you the chance to do just that. Keep in mind that any worthwhile business plan will require that you do sufficient research while writing it. You will need to know in-depth how much things will costs, what income you will have, and how you will sustain a positive cash flow. Your lender will also want to see in your business plan that you have an understanding of your market and your competition. Keep in mind that today because of the internet consumers can shop around the world. This means that you will need to have an understanding of your competition that is halfway around the world as well as down the street. Finally, your business plan will need to be able to explicitly show that you are the right person to start and run this business. Lenders understand that they are not really investing in the product or services of a company but rather the people who run it. You will need to be able to show in your business plan why you are the right person to do the job.
- A business plan will increase the chances of selling your business-If you are just setting up your business you may not even be giving a single thought to selling your business. However, studies show that most businesses at some point, for a variety of different reasons are sold. In addition, these same studies show that potential buyers are much more attracted to businesses that have business plans. This makes having a business plan crucial to getting the best price possible for your business. A business plan can show potential buyers that you have an understanding of your customers and the competition. In addition, it can show them where you have brought the business to and increase the value of it in their minds (if you have been successful).

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