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How to successfully use emails to market your business

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Often times business owners overlook the effectiveness of email marketing. They mistakenly assume that since there are many other different ways to market that using emails is no longer effective. This is not true. Email marketing has been shown to a highly effective way to market to your customers. Best of all, using email marketing can be both cost and time effective while reaching a large number of people. If you use email marketing correctly you can reach a large number of existing and potential customers in a short amount of time. However, there are certain things that should keep in mind when using this type of marketing method. Here is what you need to know about how to successfully use emails to market your business-

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Is Email Marketing Still Effective?

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Is Email marketing still effective? This is a question that has been posed by many different companies who may want to find a cost effective method of getting their company’s name out to the public. While many people will argue that it simply isn’t worth it, there are countless others that would bet their bottom dollar that sending email marketing promotions to their customers, has indeed benefited their company greatly.

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How to use email marketing

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With the introduction of many different forms of marketing many business owners are wondering if email marketing has become obsolete. However, studies show that email marketing can be highly effective if you know how to use it correctly. Your customers will appreciate an informative email that will let them know about your current product or service lineup. However, it can take some skill to put together an email that your customers won’t view as spam. You want to make sure that your emails are eagerly awaited and not filtered over to a junk folder. Keep in mind that one of the major benefits of using email marketing is the relatively low cost. This makes it important to take a close look at this type of marketing since you will mostly just have to use creativity and effort to get great results. Here is what you need to know about how to use email marketing-

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SMS marketing

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Although smart phones are taking the mobile marketing by storm, and there are all kinds of new functions and applications, texting is far more popular on mobile devices then browsing and app usage. Texting is the most popular activity on mobile phones. It can be done on a range of phones, and is one of the cheapest ways to use a phone. Thus, when developing a mobile marketing plan, SMS should be one of the top considerations, as more people text then use mobile search. Although the numbers are likely to change as more mobile landing pages are developed, and smart phone technology increases, making it easier to use and navigate mobile search, right now SMS is extremely important as part of a mobile campaign.

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Tips for successful email marketing

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Many business owners have assumed that email marketing has run its course. They feel that other types of online marketing have become more prevalent and successful. However, this is not necessarily true. There are multiple marketing studies that show that for some demographics email marketing is still highly effective. In addition, to being able to reach customers that may have been overlooked with other marketing methods email marketing is effective simply because email is still widely used.

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How to make your email newsletter better

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Many people think that email marketing is no longer a viable way to market. However, studies have shown that this type of marketing is in fact still very effective. You can use email marketing to keep in touch with your customers. This is most often done in a newsletter format that lets your customers know on a weekly or monthly basis what is going on with your business and gives them information about whatever products and services that you want to market. However, if you want your email newsletters to be effective then you need to focus on certain things. Many business owners make the mistake of having to much on their newsletter that distracts from their marketing message. Here is what you need to know about how to make your email newsletter better-

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Do You Know How To Market With Emails

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Email marketing is something that has been around for awhile now but there are a lot of companies that really do not understand how to use it effectively. Some organizations have already shot themselves in the foot with email marketing because they have send out too many messages and they are literally spamming their customers. Other companies just do not send out enough information or you have others that really haven’t done anything with email marketing. Email marketing is still one of the most effective ways to get in touch with your customers and to make a difference when it comes to holiday sales and big company events. If you want to get a message out to your audience quickly, email marketing is one of the best ways to do this.

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Clean up your email distribution list

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A lot of companies do not pay attention to their email list until they need to send out a newsletter or a promotion. This can leave you in a bit of a bind if you find that your email list is outdated and you have a lot of emails that are no longer in existence. You must take the time to clean up your email distribution list if you want to get in touch with your customers and also to ensure that people will hear from you and will make future sales. Every time you lose an existing customer you will have money to replace. This is a big challenge for your company and you must take the time to focus on retaining your customers in order to save money. Finding a new customer is much more expensive than retaining customers, which is why a lot of companies are finally spending more money on customer retention.

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Great email marketing tips

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Would you like to send out emails to your customers to promote new products and other things? Creating a good email marketing campaign will take a large variety of skill. When you are dealing with marketing you need to be very careful in the way you send the emails as you don't want to spam people. Sending out too many emails causes a headache and an annoyance for many people and it can have the opposite effect on your marketing campaign. Instead of providing you with customers it could get your email sent to a JUNK folder and then a lot of people talking poorly about your company. This is why you really need to find that perfect balance in email marketing and to take the time to find the right type of information to send out and to satisfy your customers needs.

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Why you should use email marketing in your Affiliate marketing business

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Email marketing is a term that refers to any type of advertising that takes place via email. Email marketing can be a highly useful tool when it comes to Affiliate marketing. If you are an Affiliate marketer it is crucial that you understand that role that email marketing, can play in growing your business. If you haven't integrated email marketing into your overall marketing plan, then today is the day to get started. Here is why you should use email marketing in your Affiliate marketing business-

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What you need to know about email newsletters

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Email can be a highly effective way to communicate with your customers. Not only is it very low costs, it can be very efficient in terms of how it reaches your customers. E-newsletters have become the method of choice, from many companies, to let their customers know about new products and other promotions. Using this type of marketing also allows you to build a relationship with your customers, which is truly the basis of good marketing. However, it is important to realize that email newsletters can only be effective if you are sending out emails that have real value to your customers and you are sending them out in a timely manner.

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Should you use email marketing?

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There are many different marketing methods that you can use in your overall marketing plan. Sometimes the difficulty can be narrowing down which methods will work best to communicate your marketing message. Marketing experts recommend that all business owners look into the viability of using email marketing. Surprisingly, despite the fact that email marketing has been around for a long time, many businesses are overlooking this tool, for marketing. However, email marketing is one of the best ways to send out marketing on a timely basis, and stay in touch with your clients.

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All about email marketing

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Email can be a powerful marketing tool to get your marketing message, to your customers. While there are a number of marketing tools that you can choose from email is highly efficient in getting the information out about your business, quickly and easily. However, it may surprise you to learn that many business owners and marketing managers overlook the benefits and ease of use that email marketing already has. If you want to say in constant contact with existing customers and attract potential customers, then email marketing is one of the easiest ways to do that. You can use email marketing as way to advertise and promote, what your business has to offer. Best of all you let your customers know about your products and services, with minimal effort, and for a very low cost.

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Email marketing tools

laptop30347484.jpgWhen it comes to marketing there are so many different marketing tools available, how can you find one that will actually help your business and spread the word about your products? One of the most overlooked marketing tactics that is perhaps one of the best is email marketing.

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Email marketing, is it the right strategy for your business?

manoncomputer30342716.jpgAre you looking into different marketing tactics for your business? One strategy you need to look into is focusing on email marketing. Email marketing has been around for several years and its one of the easiest ways to get in touch with your customers and to send out promotions in a timely manner.

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Email marketing, is it the right strategy for your business?

manoncomputer30342716.jpgAre you looking into different marketing tactics for your business? One strategy you need to look into is focusing on email marketing. Email marketing has been around for several years and its one of the easiest ways to get in touch with your customers and to send out promotions in a timely manner.

Continue reading "Email marketing, is it the right strategy for your business?"

What you need to do about your email newsletters

manrelaxingatdesk30846571.jpgEmail is a wonderful way to connect with your customers. Many companies turn to emails newsletters for new product launches and product promotions. Email newsletters provide you with a chance to build better relationships with your customers as you will be able to keep them in the loop with your business. Email newsletters will only be able to work if you are actually sending out the emails and responding to them in a timely manner.

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Using email promotions that work

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For several years, consumers have been blitzed with several different types of email promotions. Each company that sends out a promotion always has hope that the email recipients will respond by clicking on the link and purchasing a product. Using email promotions is actually a difficult marketing strategy because not everyone is quite as enthusiastic to share in your passion to sell a product or service. The other hard thing is that so many emails are sent that SPAM filters will actually send valid emails to that account and your customers may never hear from your company again.

To send out effective email promotions, you need to compile a solid list of contacts. Instead of relying on other companies to create lists and sell them to you, provide a section on your web site where people can opt-in on your mailing list. This is a great way to get solid leads as theses people actually want to receive your emails. When you take sales over the phone, ask customers for their email address so you can add them to their database. Building relationships with your customers and gaining their information is one of the best ways to create a strong database.

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Using email newsletters to build relationships

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Once marketers learned about email newsletters, everyone started receiving SPAM offers along with valid email newsletters. Email newsletters are one of the best ways to build a relationship with your customers. The customers that opt into your email list actually want to receive the information you have sent. Several businesses will use email newsletters to inform their customers about new changes and developments within the company and what people can expect for the future.

To gain responses to your email marketing campaign, it is important to work on building your customer list. Have an area on your web site where customers can submit their email address to be added to your list. When you take orders, always ask your customers for their email address so you can add it to the mailing list. While many people like the email newsletters, some customers may not feel the same way and they only want to receive email confirmations of their orders. If this is the case, try to hold 2 separate email list, one for notifications and the other for newsletters.

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Email marketing

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Email marketing can be a very effective form of internet marketing if it is used correctly. When using email marketing the most common thing you will see are businesses that are sending out newsletters and sales letters, to both potential and current customers.

Email marketing is a great marketing method to use because of how inexpensive it is; it is cheaper than any other form of printed advertising. With email marketing, all you have to do is send a sales letter or newsletter to the recipients that are on your email list. Once they have received the email, they simply click on a link that takes them directly to your website, after they have read some information about your product or sale that is currently in effect. With email marketing, the one thing you need to worry about is your emails being considered spam, a thin line that separates the two, and in order for your email marketing campaign to be successful, you cannot cross that line.

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Email marketing tools to build your business.

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Use the power of email marketing tools to build your business. Many successful companies use email marketing as a tool to increase sales and profits. Whether you are just getting started using the Internet or you are an old pro, you know the value of email marketing tools.

The main thing is to consider how you want your next customer to visualize your business. Using a private and personable email name may not be the perception you want for your company. Using a professional business email is more appropriate, and will generate more customers. You can use your email marketing tools to build your business. Perception is everything.

As a society we are busy, fast paced and have tons on our platters. The last thing we need is to read junk mail. Get the consumer's attention. The average consumer has blockers set up for junk mail; your first impression has to be enough to get the customer to read your email.

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Direct marketing on a shoestring budget

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Direct Marketing is a manner of marketing that cuts out the middle man of marketing, advertising agency, public relations services, etc. Direct marketing is simply a way of business sending information directly to their customers and a way for that same business to keep track of how effective the direct marketing campaign was.

Direct marketing may include means such as mail, email, and telemarketing
. It is any means by which the company contacts the customer directly. Direct marketing was first established back in the mid to early twentieth century for companies such as American Express who were interested in finding which means were the best to contacting and selling customers on new products and such.

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Using auto-responders to improve your marketing

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Can using auto-responders improve your marketing? Yes, there are ways to use auto-responders to improve your marketing. Auto-responders can more efficiently answer frequently asked questions about your business. Marketing becomes more efficient this way. Auto-responder can improve your marketing by delivering information on sales for your business and shorten the sale cycle. Using auto-responders can also make your business customer service automated and quicker.

Before you can use auto-responders you need to understand what they are. Auto-responders will automatically respond to emails asking about your business. Web users send either a blank email or an email containing some key words to an email address. Then the auto-responders send out information about your business. If key words are used then the auto-responder can give more specific information.

Auto-responders can more efficiently answer frequently asked questions about your business. There are many questions any new or potential customer may have about a business. With auto-responders you can get the questions answered in a short amount of time. Most of the time the auto-responders can reply to inquiries with in a few hours. This gives customers the piece of mind that you have gotten their information and their questions have been answered.

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How to start an email marketing campaign for your small business

If you have a business that you want to grow, a great effective way to market your company is through the internet. Starting an email marketing campaign can be a simple, successful and fairly inexpensive process. A common myth about email marketing is that only large corporations can afford the technology and reap the benefits. However, the truth is that email marketing can benefit both small and large companies. There are even outsourced email marketing services that allow you to try out email marketing with a small amount of upfront cost. With this in mind, here are some benefits for starting an email campaign and a few tips on how to start your marketing campaign and make it a successful one.

First off, email is inexpensive. It is far less expensive on a cost-per-contact basis that other advertising options such as ads, telemarketing, print advertising, banner ads, etc..
One great benefit of email is that is creates a quick response cycle. With direct mail advertising it can take up to six to eight weeks to get a response, with email it can be in as little as 48 hours. Another great benefit to starting an email marketing campaign in the face the email has a wide reach. In today's world filled with technology, email is a part of many people's daily routine. Not only can a recipient immediately act on messages received, but can effectively drive traffic to your website using links.

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How to do an email blast that works

One of the new marketing techniques that has come from the computer age is the email blast. Email blast software enables you to send out mass emails to potential customers. If you use the right program to target the right audience, email blasts can be extremely successful and economical. Some programs allow you to make hundreds of contacts for every penny you spend. Of course, not all email blasts are as effective as others are. Here are a few tips for creating email blasts that work.

Use non-spam email techniques-your carefully worded emails will not reach the intended audience if they end up zapped out of cyberspace by spam filters. When selecting an email blast software or program make sure that the program features non-spam technologies. You should also word the content of the email to make sure that your advertisements aren't filtered out because of questionable content. Getting the email into your potential customer's inboxes is the first step in an effective email blast.

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The basics of email marketing

The internet is now very accessible to a lot of people and it is probably the best tool to use to market your service or product to buyers everywhere. Educate yourself to know what the rules are and what are the steps to follow to successfully have a web site address accessible to the world. From your web site, customers like to use email to send their concerns, questions, or comments. Email is a wonderful way to communicate to customers and to keep in touch with them as well. The customers take your business seriously if they know how to contact you. Give out a dedicated email address and have a secure web site to protect personal information including credit card numbers or bank account numbers of your customers against internet thieves. It also helps the customers to see that you run a serious business. Keep your email lists updated.

Before sending any sales ad to people, have their permission first. Ask your prospective buyers if they want be added to your email list. You can also let your customers know through your web site if they want to receive monthly newsletters, free advice, up coming sales by selecting the option box. When sending your ad or message to customers, make it very interesting. Avoid sending ad message to people who have not given you their permission. Spam is not well received and more often end up in the trash unread. That is definitely not the best way to sell your product or service and it is totally a bad advertisement for your company. If you ask anyone who receives spam in their email inbox each day, they will tell you that they don't like it very much. At the end of your ad message give the choice to the customers to have their name removed from your system if they desire. Always include your web site if they decide to want more information or to check out the sale offer.

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Should your business try email marketing


Should your business try email marketing? The answer these days almost seems to be, do or die. But that's not necessarily the case. Studies haven't been consistent in showing a lot of benefit to companies who invade a person's email box with loads of advertisements. Nevertheless, email does seem to be the wave of the future, so that not looking into it closely would be irresponsible on the part of a businessperson. Let's consider, then, a few things about email marketing.
1. Let's face it, the Internet is, in many ways, the place to be. Just consider how the Internet has affected politics and the news during the past few years. Ordinary people have been able to shake the halls of power while sitting there in the Snoopy boxers in the privacy of their own home. Now, this doesn't necessarily translate into email advertising being the wave of the future, but it does point rather strongly to the potential of email advertising in the future. Let's go a little further.

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Choosing software for your email marketing campaign

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Email marketing is a relatively new phenomenon. Some people, relative newcomers to the Internet (relative meaning, they're well into adulthood and have only been using it for ten years, still regard with suspicion the presence of email marketing in their email account. After all, it's their personal mailbox, where they keep track of business, important personal relationships, and son on. Thankfully, more and more young people are hopping on the web these days and to them having an advertisement in their email is no different than having an advertisement in their mailbox back home. So, you've decided you want to give email marketing a try, and now it's time to look at software. Let's consider a few basic things about email marketing software in general.

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Tips for best usage of email marketing

In order to use email marketing to its fullest potential you need to understand what email marketing is. Email marketing is a form of internet marketing, since emails can only be accessed while connected to the internet. Email marketing is basically marketing through email. The most common forms of email marketing are sales letters and newsletters that are sent out to current and potential customers. The great thing about email communications rather than printed communications is that the recipients can simply click on a link and go directly to your website and get any information that they need about your product or service. But keep in mind there is a fine line between email marketing a spam, and as a responsible marketer you don't want to cross the line.

Here are some tips for the best usage of email marketing.

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Search engine optimization tips for your website.

Getting the most hits to your website can be done by optimizing your search engine. By ranking and placement advice, information, hints, tips, and clues. Thus creating better keyword placement.

You might wonder how your new website could even come from no where, and become the top result from a search.

There really is not any real Search Engine Optimization secret. Mainly ranking and placement techniques used in order to out do the other guy. Your goal is to obtain a high ranking for desired search keywords.

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Email marketing tools to build your business.

Use the power of email marketing tools to build your business. Many successful companies use email marketing as a tool to increase sales and profits. Whether you are just getting started using the Internet or you are an old pro, you know the value of email marketing tools.

The main thing is to consider how you want your next customer to visualize your business. Using a private and personable email name may not be the perception you want for your company. Using a professional business email is more appropriate, and will generate more customers. You can use your email marketing tools to build your business. Perception is everything.

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RSS: What it is and how to use it.

RSS means "Really Simple Syndication". It is a means of gathering information on the web and having it brought to you rather than you having to go to it. It is a program that does so through two steps, which we will go over soon. It is an amazing resource for large business and broadcasting companies who need information on a daily bases but who otherwise would have to do a lot of research to gather the information themselves.

RSS was originally designed by Netscape to gather headlines to portals to stream through news quickly. Netscape however did not stick to developing portals and RSS technology has now been picked up by three separate companies, Userland, RSS-DEV, and Working Group. Which technology is currently best on the market? That depends on you and your needs.

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Online metrics - which ones are the most important to watch:

Companies using online metrics are going to choose the company that can give them the fastest reports, real time data, and are the most user friendly.

Metrics related to the business world is the process of tracking your sales, where they are coming from, and which sources are the most valuable. In the world of online business many people are paying vast amounts of money for advertising, marketing, and web trafficking, but paying little to no attention to tracking where the sales are coming from or which advertisements are bringing the most traffic to their business. In the world of online business there are many things that can be measured, most important, is to start measuring; but you also need to know what is and is not important to measure or you will be wasting your time and money.

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The fundamentals of permission-based email marketing:

Number one rule of permission based emailing? Always obtain permission. And not the same type of permission you asked for from your mom when you asked if you could hang out at Sara's house after school, without mentioning that the football team would be there also.

Football team type of permission is used often, all too often, and if you join in by getting permission through the back door - you're going to end up in a whole lot of potential customers spam folder. Let me explain, you can gain a permission based email marketing list through asking permission directly from your customers. The other option is purchasing a list from companies who gather customers who are interested in similar products or companies to yours, but who may not know you personally. The latter options are commonly used, but emails from those who use it are commonly discarded. So ask permission directly from your customers.

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Harnessing the Power of Email Marketing

Given the inherent problems with traditional marketing techniques, it`s important to master the BASIC STRATEGIES FOR INTEGRATING EMAIL into your overall campaign.

As I`ve just shown you, sending out an EMAIL CAN BE MUCH CHEAPER than other marketing methods. Proceed with caution, however. Email can also cost you a fortune -- in lost opportunities AND cold hard cash -- IF you don`t know the basics.

So that`s where we`re going to start.

First, always keep in mind that your "primary objective". the master key that unlocks your "Success Vault" in Internet Marketing is to build your mailing list - your EMAIL MAILING LIST. (Often referred to as your "In-house list.")

The addresses you collect are going to mean the difference between the middle-of-the-road results that Average Joe and Jane are achieving and the through-the-roof, over-the-top, to-the-moon-and-back MEGA-success that top online sellers achieve. (The difference really is that dramatic.) So don`t miss the boat: The time is NOW to start building your list of email addresses (prospects).

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Does Email Work?

Have you noticed how much email marketers are sounding like Dorothy in the Wizard of Oz lately: "Filters and spammers and laws, Oh My!"

Pretty much everywhere I go I hear people reading the obituary of email marketing. Everywhere, that is, except the companies that actually measure the effectiveness of real-life email campaigns.

Here are the real-world results Double Click found for the second quarter of 2003:

For every 1,000 emails sent, here are the average results:

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6 Winning Subject Lines

Killer subject lines plays a crutial role in any email campaign
ads whether you're using safelists, autoresponders, ezine solo
ads or any opt-list where email is involved. Your headline
will make or break your return on your investment.

Here are six subject lines that have worked for me in the past
which I'm sure will work for you too in the future. The
technology will always change but peoples desire to succeed
will not.

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How To Write E-mail Messages For Phenomenal Results

Would you be interested in getting 10 times better results from your current e-mail marketing campaigns?

While the above is a hypothetical figure, it sure got your attention didnt it

Though most successful marketers use e-mail marketing as an income-generator, only the ultra successful are truly maximizing their profits with it.

What sets them apart? And more importantly, how can you create profit-pulling solo e-mails that put thousands more into your bank account fast?

Its no rocket science. Youve basically got to get your readers excited and give them a reason to respond quickly.

There IS a simple formula to achieve this. Its nothing revolutionary, in fact its

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5 Steps to Build Your Own Subscriber List

Let me ask you this Who can you sell your products or services to over and over again?

Your subscriber list is an unlimited source to market your products to. You can test your products, run surveys, do anything that might be of interest to your subscribers. You dont even have to spend any advertising money, your list will do the job. But what should you do if you don't have your own subscriber list? Well, then you should build one (of course, there are thousands of list-owners, who would be pleased to offer your product to their list for a fee, but better yet to build your own). And thats what you are going to learn in this article.

Ok, lets jump-start to building your subscriber list.

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Ecards as a marketing tool

As any successful businessman will confirm, having a great product or service is just the beginning. After all, in this day and age, everything comes down to marketing. The more creative you are in your marketing efforts, the more successful your business is. There are many ways to promote your business without spending a fortune. In this article I will describe one of the most powerful tools on the Internet - ecards!

Ecards (electronic greeting cards) are a great example of efficient marketing on the internet. You have a free service open to the Internet users. The ecards they send from your site invariably contain promotion for your company, products or services. They are advertising tools that are immediate, inexpensive, personalized and although sent via email, Spam free.

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10 Essential Steps to Developing a Successful E-Mail Marketing Campaign

Developing and executing a successful e-mail marketing campaign is becoming more challenging. The SPAM problem isn't improving and laws are tightening their grip on e-mail marketing.

So, you need to carefully develop your e-mail marketing campaign with great care.

Here are 10 steps you can use to develop a successful e-mail marketing campaign:

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Building A Mailing List

In most every business building a loyal client base is important to the overall success of your business. Internet marketing is no exception. In order to build your client list you need to capture email addresses from prospects that either sign up to receive your newsletter or buy a product or service from your website.

One of the most important elements of building your mailing list is that you build a trust relationship with your prospect. According to The National Sales Executive Association 80% of sales are made after the 5th contact with a potential client or customer. So this should tell you that you need to have quality content in your newsletter so the prospect will stick around to receive your newsletter past the 5th attempt. Another good thing about building your mailing list is that you can notify your prospects about up coming events or special offers you may be working on or know would be of interest to the prospect.

Lets examine some of the different ways in which you may be able to build your mailing list.

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