Continue reading "Advertising through blogs and articles"
How are you advertising your business? There are so many different ways in which you can advertise your business you just need to know where to get started and what you can do in order to make an impact in your industry. Take a look at your marketing plan and the things that you are currently doing. Do you have blogs and article writing on the list of things that you are doing to advertise your business? If they are not on your list then you are missing out on a huge potential market for your business. Advertising through blogs and articles give you a chance to build a name for your business as you can have complete control over the content and what you want to say. Customers can learn about a number of different things and they will likely be able to see that you are the company with the experience and information that they need to turn to when they have questions about your industry.
Continue reading "What is a cost per action ad program?"
Just about every company is looking for new ways to strengthen their online performance by building up their reputation and driving traffic to their site. A cost per action ad program will be able to help you with this goal as you won't end up paying nearly as much to have your ads clicked on.
A targeted mailing campaign allows you to bring in a lot of revenue in a short time frame. Targeted mailing campaigns are typically sent to your customers that are already "sold" on your products and services. If you are sending out a nice mailer to your customers that should be buying your products and you aren't getting a good response, it's time to take a look at what you are doing wrong with your targeted mailing campaign.
Continue reading "What's wrong with your targeted mailing campaign?"
There are millions of small businesses out there and not all of them will survive. Many of them will declare bankruptcy in the first year. If you can make it past the first year and continue to focus on strengthening your relationships with your customers, you can start to make a name for yourself in your industry and to build a great customer base.Continue reading "Making a name for yourself"
Have you looked over your website lately? Have you been impressed by what is on there or are you shocked by how poor the content is and the overall design? Content is everything when it comes to your website and your online marketing promotions. If you wonder about your content and you are worried about the quality, it may be time for an overhaul of your website and the content on your site.Continue reading "Is your content any good?"
Bringing in new customers is an important part of developing strong revenue stream for your company. New customers also help your company to gain more publicity and they can bring with them a handful of referrals. This is great for your sales team as they will actually have something to do! The one thing to know is that while new customers are great, you should never forget your existing customers. Over 80% of your sales come in from your existing customers! This shows that you have to take time to foster your relationships with them and to take the time to let them know how much you appreciate them in your life.Continue reading "How to attract new customers using old methods"
Tired of advertising and not getting a response? Your entire advertising campaign may need to have a new drive and focus to it as you may find that you are not getting the right message out to your customers. Small business advertising can take years to master since you often need to wait on getting your customers to find the ad and you have to learn how to find the customer. Here are some fundamentals of small business advertising success:Continue reading "Hitting the fundamentals of small business advertising"
Good publicity can be a powerful tool, for your small business. It is important to use whatever tools are available to keep your small business in the forefront of the market. When you are in the public's eye, your potential target market can know want you are doing and most importantly how your business is doing. While larger businesses can have a entire department that is dedicated to doing nothing other then keeping their company in their public's attention, smaller businesses must be more creative when it comes to publicity. Small businesses usually don't have the money or other resources to dedicate to the same large scale publicity strategies. However, it is essential to keep your public informed. You can use different publicity tools to make your potential customers aware of what you can offer them and you can educate your existing customer base about what new products or other developments, within your small business. Here is what you need to know about publicity for your small business-Continue reading "Publicity for your small business"
The world is filled with a number of small businesses, all of which are trying to make their mark and stay in business for many years to come. How can you make sure your business will get noticed and that you will be able to generate quality leads? Expertise is one thing that will help you get noticed as it helps to lift your business ahead of the competition. Having skilled employees that are creative and can provide you with new ideas is one of the best ways to get noticed in a hurry. Here are some easy ways to get noticed:Continue reading "How to get noticed"
Continue reading "Brand power with small business"
Everyone has heard of the big name brands like Nike, Adidas, or Chevrolet. These large companies make millions based primarily on the brand they have established for their company. A brand is a name or trademark that helps customers identify a product or type of product. However, how can brand power help a small business? Here are a few tips on building brand power and how a brand can help a small business.