Publicity for your small business
Good publicity can be a powerful tool, for your small business. It is important to use whatever tools are available to keep your small business in the forefront of the market. When you are in the public's eye, your potential target market can know want you are doing and most importantly how your business is doing. While larger businesses can have a entire department that is dedicated to doing nothing other then keeping their company in their public's attention, smaller businesses must be more creative when it comes to publicity. Small businesses usually don't have the money or other resources to dedicate to the same large scale publicity strategies. However, it is essential to keep your public informed. You can use different publicity tools to make your potential customers aware of what you can offer them and you can educate your existing customer base about what new products or other developments, within your small business. Here is what you need to know about publicity for your small business-
- Use press releases-This can be a highly effective way to draw attention to your small business. However, in order to be effective you need to remember that press releases should not be used for every little thing that occurs. In addition, any press release should be designed to attract the attention of a very specific target market. You should also remember that while not everyone will read them, they will be important to those customers who do. Keep in mind that the press releases from your competition, can also tell you a lot about what they are doing. And remember that while you are reading their press releases, they will be reading yours. One of the major benefits of using press releases is that they cost very little to do. Another benefit is that they can be an effective tool to help inspire customer loyalty and they can go a long way toward strengthening your current client base. The bottom line is that you should be offering your customers something of value (interest) to them when you issue a press release. It should be both significant and important. Make sure that whatever your press release says it should be about something that will benefit your customers. Finally, press releases can also be a great way to show that you are a business that cares about their community and their customers.
- Use social networking-This just might be the new frontier when it comes to promoting your business. Social networking can benefit small businesses immensely since it cost little to release information on these sites, and it goes straight to your customers. Many small business owners have made the mistake of thinking that these social networking sites have no value, for their business. The reality is that most consumers are now online, and positioning your business where your customers are, is essential. This can be an effective way to reach a whole new area of your target market that your traditional marketing methods may have overlooked. It is important however, that you make sure that you are using this type of publicity in a way that offers interest your customers, and offers value to them in some way.
- News alerts-You will want to make sure that you are paying attention to the information highway and capitalizing on anything that can be good for your business. Knowing what is going on in your market can help you find ways to develop the products or services that your customers really need. You can set up your computer to deliver news alerts to you, of anything that applies to your small business.