How to Start Building Your Work at Home Business for the New YearKeywords: Home BusinessAs the year draws to a close, a work at home business looks incredibly attractive to your prospective business partners because they want a way to make money to cover the Christmas gifts that they have spent money on. Here we would cover a few simple steps you can take to boost your work at home business in the new year. Firstly, if you have faced dismal performance with your work at home business the whole year, it's time for you to take a step back and think carefully what sources of leads and signups did you employ? By changing your source of work at home leads, you might be able to change your signup rate with your work at home business. Advertising is a quasi science, it would be best if you took out a piece of paper and wrote out all your advertising sources and see which sources have been yielding the best result for your dollar. This is important as a home business like any other sales business only does well as the number of new customers that you attract and convert to sales. Remember a good advertising plan is only good as the time your spend tracking the results of your work at home business advertising campaign. It is a good habit to reflect at the end of the month on which sources of advertising have yielded good results. Some people do monthly and then yearly analysis to see which months yield good results and then spend more money then advertising. This makes good business sense for your home business so that you can spend your advertising dollar wisely.
Secondly, after you have analysed which sources of advertising have yielded you good ROI( Return on investment), you would want to take a look at your adcopy. Let us use the example of Google Adwords. If you use Google adwords, you would want to do a search under your search term at Google to see what you competitors are doing with their ads and see if your adcopy can be improved. Some keywords pull in better returns than others however remember that in any home business endeavour you want serious home business leads so remember this when you advertise your work at home business. Thirdly, after you look at your adcopy that pulls your customers to your website, you would want to look at the landing page. This is the page that customers reach after clickthough to your advertisement. There has to be congruence of advertisement with your landing page. By this I mean that people are searching for a home business and they want information about a home business so you should have a page with information about how to signup for one. If your landing page is like some home business pages that look outright unprofessional, you might want to change the landing page and design your own home business lead generating page.
Joel Teo is a work at home business owner and runs the highly successful work at home business opportunity website http://www.instantbizempires.com. Instantbizempires.com is a work at home resource site with information on work at home jobs and other home business ideas. Posted by Angie at December 30, 2004 11:53 AM |
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