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How to grow your small business for very little money

Business owners of every size are always looking for way to save money while still growing their business. This is especially true for small business owners who have far more limited resources. While many small business owners come up with great ideas to grow their business they often do not have the cash reserves to put their ideas in place. However, the good news is that you don't need a great deal of money to have a big impact on the growth of your small business. If you are willing to be creative, use some planning, and think outside of the box you can grow your small business using methods that cost very little or even nothing. Here is what you need to know about how to grow your small business for very little money-

- Offer the best in customer service-Many consumers complain that customer service is lost at most businesses. You can often make your small business stand out from the crowd simply by the level of customer service that you provide. Today, consumers want to know that the money they spend matters. You can grow your business by training everyone who works in it to focus on customer service. Every employee in your small business should make pleasing the customers their top priority. This has a two-fold effect on your small business. First, the customers you already have will return to buy from you again. Secondly, your happy customers will be glad to tell their family and friends about your stellar customer service. Finally, keep in mind that studies show that many customers will return to buy again from a business (regardless of price), simply because they offer the highest levels of customer service.
- Market online-Savvy small business owners realize that marketing is the lifeblood of their business. Do not give into the temptation to cut marketing when things become tough. Consider this-if your customers don't know where you are or what you can offer them, how will they know to buy from you? Marketing provides this message to your customers. The good news is that you don't need to spend a lot of money in order to get a big impact from your marketing. Like almost everything else effective marketing has moved online. The first step to marketing online is getting an online presence. The best and most cost effective way to do this is get a website. Keep in mind that many consumers are turning to the internet to do research before they make purchase. This means that if your small business is not represented online then chances are you will not even be considered. Best of all, you can set up a website for very little or even no money. Once your website is set up you can branch out to market through the use of a business blog, email and text marketing, and the use of social media networking. All of these marketing methods are highly effective and cost very little money.
- Consider co-op-Many times' small business owners become stalled in the growth of their business because they lack the resources to move ahead. Teaming up with other small businesses can often be a way to get ahead for not a lot of money. Whether you team up with other small businesses to increase purchasing power (many vendors give quantity discounts), or you work with another small business to increase your marketing reach it can be a great way to move your small business ahead in its growth. The key to making this successful is to get over any hesitancy about asking and dive right in. You may be surprised to find that other small businesses are very interested in working with you!

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