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How to market your small business online

One of the biggest challenges for small businesses is finding ways to market that don't cost a lot of money. One of the most cost effective ways to market your small business is by taking it online. Online marketing has been shown to have a large reach for not a lot of money. This gives small businesses the advantage of being able to market right next to their larger competitors. Marketing online not only saves you money but can save you significant amounts of time, as well. Best of all, most people can set up the various marketing methods that are used online with very little technical knowledge. Here is what you need to know about how to market your small business online-

- Begin with a website-Business and marketing experts all agree that every business regardless of their size should at least have a website up and running. The reason for this is that more and more people are turning to the internet for research before they make a purchase decision. This means you may not even be considered if you don't have an online presence. However, it is important to know that not just any website will do. There are literally thousands of websites that may be in direct competition with yours. That means that you will need a website that can attract and keep the interest of your potential customers in a very short period of time. Keep in mind that your customers have a lot to choose from so you need to make sure that if they stop at your website that it is easy to navigate. Website designers recommend that the visuals you should be easy to identify and it should never take more then 2 clicks to get anywhere on your website. If you fail to do this you will quickly frustrate your customers and they will move on. Finally, do not let the idea of a setting up a website intimidate you. There are plenty of online tutorials that can help or you can hire a website designer for a fairly nominal fee.
- Get into the world of social media network marketing-Many marketing experts believe that social media networking has become the new frontier of business marketing. However, for small businesses using social media networking for marketing provides even additional benefits. Keep in mind that the basis of effective marketing is being able to establish a relationship with your customers. Small businesses can use this type of marketing to really reach out and get to know what their customers are looking for and what they want. Because a business is a little smaller they can also take the time to respond to all of their customers which increases feelings of customer's loyalty as they see that your business has their best interest at heart. Best of all, you will only have to commit some time and effort to enter the world of social media network marketing. You will need to make sure that you will need to have someone who will make sure that all content stays up to date, customers are responded to, and the social media pages are used effectively.
- Post a business blog-Another effective way to market online is by having a business blog. More and more small businesses are using their business blog as a way to connect with their customers. Not only can you use your business blog to stay in touch with your customers but it can often attract potential customers, as well. If you are correctly and effectively use your business blog you can often gain valuable feedback as to what your customers really feel about your products or services. This can be an insightful way to do market research for free. However, just like any other type of online marketing you need to make sure that you keep your content up to date and relevant as well as making sure that it connects with your website.

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