How to name your small business
The name that you choose for your small business will have a large impact on many other functions of your company. In fact some business experts feel that the name you choose could be one of the most significant things that you do for your small business. Keep in mind that the name that you choose will have to not only let your customers know who you are, but what you offer. The bottom line is that your small business name will be the way you are recognized in your market. Because this is so important there are certain things that you should keep in mind before you choose a name. Here is what you need to know about how to name your small business-
- Choose a business name that is easy to remember but more importantly easy to spell-Many small business owners make the mistake of thinking that if they create a word or two for their small business then it will stand out from their competition. However, you need to keep in mind that if your customers can't spell the name of your small business it will seriously limit how you market. You want to be able to capitalize on the word of mouth advertising that is crucial for growing a small business. Finally, a majority of customers shop online so you want a name that can be easily accessed on the internet.
- Choose a name that has impact visually-When you mention some of the most iconic brands chances are you will see a visual image in your mind long before you even bring up the name of the business. This is how you want the name of your small business to be reflected in the minds of your customers. You want them to have a visual image when they think of you. This will be difficult if you choose a name that is hard to spell or worse yet hard to say. Think of the name of your small business as the way of showing your customers what you do and what you have to offer your customers. Your small business name should help you to market what your business does.
- Choose a name that has a positive message-While you may want to be different and stand out from your competition it is also important that the name you choose for your small business has a positive message. Your customers will form a certain image of your small business based on the name that you give it. If you can add certain positive adjectives to the name of your small business that can be another good way to send the right message to your customers.
- Choose a name that is somewhat short-Many times small business owners choose the name of their business through fairly random and often haphazard means. Keep in mind that the business name that comes to you as you are out with friends or late in the night may not be the right one unless it fits at least some of the criteria listed above. Many times the problem with small business names that are chosen in the spur of the moment is that they are to long. You want to choose a business name that can quickly be communicated over phone, email, or in print. Keep in mind that you also want the name of your small business to easily fit on all printed material that you use for marketing, as well. Remember that you only have a few seconds to attract the attention of your potential customers so keeping the name of your short and precise is a good way to do just that.