Low cost ways to market your small business
Small business owners are always looking for ways to promote and market their business. However, the problem in being able to market effectively often lies in the fact that many marketing methods require something that is often in short supply when it comes to a small business-cash. Despite this problem small business owners should not despair of being able to market their business. There are plenty of low cost and even free ways to market your business. You will just need to use some planning, creativity, and be willing to think outside of the box. Here are some low cost ways to market your small business-
- Make your business card works for you-Every small business owner should have a stash of business cards readily available. You should include your business card in every piece of outgoing mail, hand them out wherever you go, and use them to market to your customers. You need to make sure that you business card has all of the vital contact information as well as a short and concise statement that lets anyone you give your business card to know exactly what you do and what you can offer them. Best of all you can order large quantities of business cards for very little money which makes them a highly effective marketing tool.
- Get online-It is ironic that one of the most popular and even sophisticated ways to market your small business can be utilized for very little money. You can gain a significant online presence for very little or even no money. You will only need to commit to making sure that whatever online marketing methods you use stay up to date and relevant to your customers needs. Most small businesses start with having a website and then branch out to using social media networking sites as well as a business blog. One of the many advantages to using this type of marketing is that it allows you to develop an up close and personal relationship with your customers. You can use online marketing to determine what your customers are really looking for and then structure your products and services to meet their needs. Best of all many studies show that this type of marketing often reaches consumers who are missed with more traditional marketing methods.
- Consider co-op marketing-Many times small businesses can band together to market their businesses in a way that wouldn't be possible alone. If you are looking for a low cost way to market your small business then you need to consider approaching other small businesses who may want to work together. This can be any type of marketing from simple to more elaborate. Many times small businesses will agree to send out each others business cards. If you want to do something more elaborate you can pool your resources to purchase print or even TV or radio ads. Finally, many times small businesses unite together to set up an exhibition that allows all of their customers to see what they have to offer them. This type of special event can work really well in drawing in crowds of customers so that each small business gets to show what they can offer their target market.
- Attend a trade show-Another low cost marketing idea is to attend a trade show. While the promoters of the trade show may charge you an entrance fee most small businesses find that this is fairly nominal in regards to the return that they get on their investment. You can use your presence at the trade show to not only reach out to your target market but to other key contacts, as well.