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Keeping customers coming back

paying23246187.jpgRepeat business is the way that the most successful businesses keep their system up and running all the time. Customers are an essential part of business and most businesses are built on the philosophy that that repeat customers provide a significant portion of the income at any given moment. Here are some things you can do to keep customers coming back over and over again to sustain your business.

Know what to look for - One of the most important things you can do when you are thinking about your customers is pay attention their behavior. Customers will often give you signs of loyalty or that their attraction to your business is fading before they actually make any final decisions on what they will do. Pay attention to these signs and have a plan of what you can and will do if someone is looking like they may not be coming to you anymore. One of the key signs that a customer isn't putting you first anymore is if they make payments on their account late or just stop coming in as often. If someone who comes in regularly stops coming in at the same intervals, then you may need to check with them and see how they are doing. It isn't always a sign that they have left your business, but may be a signal of some other kind of problem that you can help with and show how important they are to you.

Ask them what they think - It's very difficult to make changes if you don't believe or know that they are necessary. Make yourself accountable by asking your customers what they think of the product and service that you are offering them and they will tell you. Customer satisfaction surveys can be an excellent tool for you to learn what you need to work on and what will really help your customers keep coming back. If you learn from several surveys that you are not available over the weekend for support when customers need your help, then you should consider having an afterhours call in number that can give them service when they need it. Offering something like this, even if they never choose to use it, can really help boost your image in their eyes and keep them coming back to you.

Prove that you are worth it - Customers look for value when they are looking for new products or services but they also keep their eye out for it when they are doing continual business. Remind them on a regular basis that there are lots of reasons why they keep coming back to you. Do more than just ask them about how their product is working for them, but also pay attention to their family and other interests and remember them when opportunity presents itself to discuss them.

Make the most of every encounter - Take advantage of every time your customers come into your store or interact with you online. They already know that you appreciate their business, but they also like it when you say you appreciate them and make it very clear through your actions that you want them to keep coming back. An apathetic approach will almost guarantee that you will quickly lose loyalty and a sincere smile every time you meet will keep them on your list. Service with a smile is sometimes considered a very cliché way to approach business, but when it is truly sincere is when you will really see it pay off. Don't ever have an `off' day with your business and you will find that your customers feel better about your business along with you.

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