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Powerful strategies for small business publicity

contract30901439.jpgKeeping your business in the public eye in a good way can be an excellent way or marketing your business and staying on the top of customers' minds. Large businesses often have entire publicity or image departments that manage the public view of the company. Small businesses often don't have a department or even a dedicated person who takes care of publicity, but it is still essential to the success of your business.

Exposing your company to the public is a great way to make them aware of the services that you offer and can help them understand more about you and how you may fit into their lives. Creating exposure for your business is something that will come along every once in a while if you are not thinking about it, but can be a regular thing if you make an effort to make sure that you come up periodically and remind your customers that you are still there. Here are some tools you can use to make sure that you are putting out a good public image.

1. Press releases

Press releases are an excellent way to draw attention to your business. They need to be used properly to be effective and should probably not be used for every little thing that happens in your business. They are a tool that is geared toward a specific audience and keep in mind that not everyone will read them, but they are important to those who do. Another thing to keep in mind is that you should pay attention to the press releases of your competitors so you can keep track of what they are doing too. Be assured that they will be doing the same with you. Press releases can be done with very little cost and can be a great tool for strengthening your current customer base and building loyalty with your base crowd. Only make press releases about things that are significant and important to your customers. They will care when you release a new product or a new program that will benefit them. They also take note when you do something special in the community or for your employees and can see that they are doing business with someone who really cares.

2. Social networking

Many business owners believe that Facebook and Twitter are just for kids that can never stop chatting. But, in fact, many businesses now make use of these sites to promote their products and services to the online crowd who pay attention to these things. Never take for granted who may be using these tools online because you may find that you can reach a new group of people or reach out to the same customer base in a new and creative way. Be willing to do something that may be foreign or uncomfortable for you to build your business through these tools. You may be surprised who you can connect or reconnect with through these sites. Be sure that you regularly contribute useful and meaningful information to the sites rather than just letting people see your name and then not doing anything else.

3. News alerts

Pay attention to breaking news that can be significant for your business. This can be useful to help you preemptively think of things that your customers may need because of a certain event or action that another business takes. Many sites, including Google, can send you news alerts to your email account when something happens with a specific term in the article that may be relevant to you. Consider setting one up with several key words in your business so you can always know what is going on with your industry.

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