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Implementing Lean Six Sigma Strategies Can Increase Customer Loyalty

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Implementing Lean Six Sigma business strategies can help a business get a better bottom line. Every business needs to develop or adopt a strategy to get better. That usually means creating ways to do things more efficiently – get more things done at a lower cost and profits begin to soar, but there is a second surprising component to making more money.

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What Does Lean Mean To Your Customers?

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There are a number of programs used to add value to the company but one of the most popular programs that you may have heard of is lean manufacturing. What is lean manufacturing and why do a number of companies outside of the manufacturing industry use it? Lean manufacturing is a process that focuses on finding ways to add value to your company and to eliminate wastes from the organization.

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Things you can do to keep your manufacturing customers satisfied and coming back

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No matter what kind of business that you are running keeping your customers buying from you is most likely your top priority. This is no different if you are the owner of a manufacturing company. In today’s tight economic times everyone is looking for ways to not just increase their market share but hold onto the customers they already have. The good news is that there are very specific things that you can do to keep the customers of your manufacturing company happy with what you can offer them. By following these simple guidelines you will be establishing a relationship with them that will inspire their loyalty and trust. Here are some things you can do to keep your manufacturing customers satisfied and coming back-

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How to follow up with your manufacturing customers

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Just like any other type of company manufacturers are looking for ways to increase the satisfaction of the customers and keep them coming back for more. Because manufacturing is such a customer driven business it is imperative that if you are a manufacturer that you determine the right ways to make your customers happy. Studies show that the majority of business that any company does comes from 80% of the customers they already have. One of the major ways to determine if you are keeping your customers happy is by following up with them. There are certain methods that will help you to see if your customers are happy and what you can do to improve their satisfaction. Here is what you need to know about how to follow up with your manufacturing customers-

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Customer retention tips in manufacturing

planningmeeting32337730.jpgDespite an ever tightening economy there is no reason that any good manufacturer needs to lose customers. Customer retention is one of the most important parts of running a business. Even with cutting costs you can still provide your customers will the quality product they have come to expect from you. Because customers are the lifeblood of your business, it becomes crucial to understand how to retain them. Successful manufacturers will know that they are doing all they can to keep their customers and make them happy. Here are some tips for retaining your manufacturing customers-

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Six sigma and customer interaction

accountant37004113.jpgOne of the biggest benefits of lean six sigma with manufacturing is it teaches you how to improve response time with customers. Even if you are doing well currently, you could probably be doing better, and lean six sigma will help you find things that will improve your response time, and thus your profitability.

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Producing what the customer wants

architect36832024.jpgWhen it comes to manufacturing, one of your goals is to meet the demands of the customer. Meeting customer demands depends on the efficiency of the equipment you have along with the amount of employees you have to produce these products. In order to meet customer demands, you need to take a look at your prime target and time their needs just right.

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Using TQM to improve customer satisfaction

lemonaidstand32273991.jpgManufacturing firms are always looking for different ways to improve customer satisfaction. One method that tends to work well is to implement Total Quality Management (TQM). TQM focus on reducing product defects by improving your manufacturing process. TQM is a company-wide approach to saving money and improving customer satisfaction. Before you implement TQM, address the following questions:
1. Do we have enough managers to implement and monitor TQM?
2. Can the entire company commit to a quality change?
3. Do we have time to check for product defects and reduce wastes?

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Kanban

woodstack26498420.jpgKeeping up with customer demands can be frustrating for any business. One way to keep up with customer demands is to introduce a pull-production system. Pull-production works by corresponding the different departments together so a product can be made to fit the needs of the customer. Pull production systems save companies money because you do not keep inventory. Warehousing inventory not only costs you money on rent, it also takes away money from your cash-flow and ties it up until you sell the products in your inventory.

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Why manufacturing standards are good for consumers

ladywithheadsetsmiling30342942.jpgAs consumers we have expectations for the products and services that we pay for. We assume that the products that we buy to eat will not be harmful to us and that the services rendered to us will not result in injury. Although these assumptions are fundamental to our decision to buy, we assume that the manufacturers of the products we buy will automatically comply with high standards and therefore fail to really stop to think about whether or not the products we buy really have been made to our expectations. As consumers it is obvious what is wanted. In short, what we want is to have our expectations met or exceeded. We want quality, reliability, protection (both of safety and health), compatibility between products designed to work together, consistency, choice, clear product information, lower prices and fair competition, and environmental sensitivity. As consumers, we work hard for our money and want to make sure that we are exchanging that hard earned money for a product that is comparable to the price in every way.

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How TQM is designed to keep your customers happy

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If you are thinking about implementing TQM, or total quality management, into your manufacturing plant to keep your customers happy the first thing that you need to know is that TQM is a company-wide program. What this means is that your entire company is going to need to participate in the TQM processes otherwise it will not work. The reason for this is that TQM is designed to keep your customers happy by improving the quality in your manufacturing plant. The focus on improving the quality in your manufacturing plant is by looking your processes and deciding with ones need to be improved.

When looking at the processes of your company TQM is not going to focus just on, the processes that your manufacturing plant uses because to keep your customers happy everything needs to be improved that can be improved. The reason for this is that every part of your organization is involved in the overall product that is being manufactured, including human resources and janitorial, because without these areas your manufacturing plant would not run smoothly because certain aspects would be missing from your business.

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Retaining your customers

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The current economic downturn means many consumers and businesses are cutting costs. But this doesn't mean you need to lose customers.

Because the customers you have now are so valuable to your business, it's important to make sure you're doing all you can to keep them. The following are some tips for retaining your customers.

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Customer retention in manufacturing

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In any business one of the most important things to learn is how to maintain a relationship with the customer. Loosing a customer cannot be made up for with gaining another one. A lost customer is simply someone who will spread bad reviews about your company. Furthermore, loosing a customer means spending many more dollars on targeted market advertising in order to get another one. As you can see, retaining a good customer is of the utmost importance. Not enough business pay close enough attention to their loyal customers. They spend thousands of dollars a year trying to advertise, but once they have a customer they seem unwilling to work to keep them. Manufacturing is no different when it comes to customer retention.

You might think that it would be less important in such a business where there is less contact between the actual manufacturer and the customer, but this is far from true. Think about car companies such as Toyota or Honda. They have been encredibely successful because they have developed a reputation for quality in manufacturing. The same is true for brands like Kenmore or Whirlpool. People actually seem to stick with particular brands of manufacturers more than they do with other products.

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Increasing customer satisfaction

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In any type of business, the most important of your business is your customers. The reason for this is that without the customers you would no longer have a business because there would be nobody buying your products or services. You are going to want to do everything that you can to keep your customers, so your best bet is to make sure that your customers are happy. One of the best ways to ensure that your customers are happy is to increase customer satisfaction overall.

Here are some tips that you can follow to help increase customer satisfaction in your business.

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Increasing customer satisfaction

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In any type of business, the most important of your business is your customers. The reason for this is that without the customers you would no longer have a business because there would be nobody buying your products or services. You are going to want to do everything that you can to keep your customers, so your best bet is to make sure that your customers are happy. One of the best ways to ensure that your customers are happy is to increase customer satisfaction overall.

Here are some tips that you can follow to help increase customer satisfaction in your business.

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How to focus on service, not cost containment

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Introduction

When it comes to business the bottom line is that if you do not make money you are not going to be successful right? Well, this is mostly true; you do need for people to buy your product if your business is going to stay afloat. However, many business people get so caught up in the numbers of their business, that the customers are overshadowed by statistics, profits and charts. The best business owners understand that service to their customers is also necessary in order to be profitable.

Instructions

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Keeping customers happy through TQM

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If you are thinking about implementing manufacturing process like TQM to help keep your customers happy the first thing that you are going to need to do is to actually understand what TQM is. TQM or total quality management, is actually a company wide program, what this means is that the entire organization is going to need to decide to implement this program in order for it to work> the reason for this is that total quality management actually focuses on how you can improve your manufacturing process and to improve that process you are going to need to take a look at your entire organization. You need to look at the entire organization because the entire organization is actually involved in the overall product, no matter how remotely related it is it can still play an important role. Something else that you need to know about total quality management is that one of the goals of total quality management is to manufacture quality products and services, basically what this means is that the whole point of implementing TQM is to eliminate waste and defects so that you are only producing quality products.

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How to provide mass customization services

Mass customization is really the new thing, really thing that sets one business apart from another. Thing about it, think about those two words crammed together like that-"mass" and "customized." They're contradictions, aren't they? The question of mass customization is: How can I enjoy the efficiency, affordability, and convenience of mass production, while at the same time enjoying the intimacy and total customer satisfaction of custom jobs?
Think of it! What if you could mass produce a popular doll, say, and at the same time personalize each doll to fit the needs of whoever would be playing with it. You'd have a revolution on your hands. That's what mass customization is all about. Here are some thoughts on mass customization:

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What is a customer in context of six sigma?


Whether you are a business owner or just a customer there are certain things you should be aware of about the business world. If you are a business owner you are most likely in a constant battle to improve your business and customer relations. You may be trying to eliminate all defects in your product and services so that your customers remain content. If you are a customer, you’re probably trying to make your desires known so that you are able to get the products and services you need most. Well one thing that can help both business owner and customer is called “six sigma.” This article will discuss what six sigma is and how it relates to a customer.

What is six sigma? Six sigma is a method of practices created by Motorola in order to eliminate defects in a company (the term “defect” will be discussed in greater length further in this article). To many companies, six sigma symbolizes a constant striving for perfection in all aspects of their businesses. It is a disciplined approach towards driving six standard deviations between the mean and nearest specification limit in any process-from manufacturing or products to service. Six sigma is a method of describing how a process in a company is performing.

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Improving customer communications:

Improving customer communications is not only about getting to know your customers and their needs better, but it is also about improving customer satisfaction and gaining customer loyalty.

Your relationship with your customer begins the moment they walk into your business, make a purchase online, or call in. You gain a customer not by the advertisements you have or will release from this point on - but how you treat them from this point on.

Every customer wants to have satisfaction from the product, but along with that they wanted to be treated well. It is the treating them well that will bring them back, and in the end bring you longer lasting customers (thus longer lasting profit). So how do we go about providing or improving upon our existing customer service? The following are suggestions that will help:

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How to measure your customer service levels

It is important to measure your customer service levels to know how satisfied your customers are with your overall business, employees, and products. There are a few measurable points in your company that will help you to know how you are doing.

Number 1: How many complaints are you receiving on daily, weekly, or monthly bases? You will need to have a system in place to keep track of these complaints. If your business is done online you can have a complaint folder that you or your employees send your complaint emails to. This would probably be the easiest way to track it, however if your business is not done online you can have a similar system that you train each employee to follow. For example, you will want to make sure that whether a complaint is handled at the time of a complaint or not, that the complaint is noted and sent on to the appropriate employee to keep track of.

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How to get your customers to come back over and over:

Gaining a returning customer takes more than just carrying a good product, it also takes being a good company.

When you decide on a product or service, and you're ready to open your business, you have to do some market research (because chances are you are not the only one carrying that product or offering that service).

You must look into the current market and find out how saturated it is with the product you are planning on carrying. If there is a real need for your product, then you will not have to do as much competing to get customers into your store. If the market is saturated with your product then you will have to really establish why your product is superior to others before you'll want to start selling.

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