How do I market my small business?

The savvy small business owner understands that marketing his or her business successfully can mean the difference between being profitable and dying a slow retail death.Small business owners who want to position their company at the forefront of the market also face the extra challenge of a limited marketing budget and other resources.But by being creative and willing to go the extra mile small business owners can market their business in both a time and cost effective way. And when the marketing is successful profits increase and small businesses go from small to large with a loyal target market.So if you are a small business owner who is asking: How do I market my small business? Here is what you need to know-

• Do not overlook the importance of market research.Many times small business owners in an attempt to save money and time do not do the proper research to clearly determine who their target market really is.This can be a fatal error as a marketing plan that is based on the wrong target market is just about the same as having no marketing plan at all.Surveys, questionnaires, online visits to a website and even appearing at a trade show or exhibition are all opportunities for the small business owner to find out who they want to market their product or service to.
• Cater to your target market.Often small business owners with delusions of grandeur try to be everything to everyone.Keep in mind that your business at this point has limited resources.Capitalize on who your core target market is and adjust your marketing practices to appeal to them.By creating a strong and loyal customer base you will then have achieved another marketing tool-customers who will help spread the word about how great your small business and product or service really is.
• Try some P.R.Many times customers can become interested in your business through a completely different avenue.Public Relations can often fulfill this role.Try taking out some articles or participating in a local event in order to gain some coverage and spark some interest in your product or service.Public Relations can be a cost effective way to gain some high visibility with your potential customer.
• Do not ignore the basics. While the basics of marketing may seem too basic that is what makes them successful.If your target market is on the web (as most are today) set up search engine positioning that will allow your target customer to easily find you. And while you may want a highly technical web page a simple web page that invites customers to seek out your product or service can be a cost effective way to market.Do not overlook the value of direct mail.By developing a simple non-technical brochure or leaflet about your offering you may spark a huge response by direct mail. If you do choose to send a direct-mail shot to your target group be sure to follow up with phone calls.
• Become the local expert on your product or service.The whole idea of marketing is to let your customers know that they can turn to you.Be willing to give after-dinner speeches at business events. Join your community's business alliance.Networking with other business owners can often lead to unexplored areas of business. Consider joining an online networking group as many small business owners can now share resources and ideas over the web.Volunteer to teach a class, write a column or demonstrate at a local trade show- anything that allows you access to demonstrate your product or service can potentially bring you the customers you are seeking.