Why you need to email your customers
If you aren't emailing your customers anymore, you are missing out on some great opportunities. Email is one of the best ways to keep your customers in the loop with new things that your company is working on and it's a great way to build relationships with them. Some of the emails you need to send to your customers include the following:
Every once and awhile your customers need to receive an email from you that thanks them for their support. Send out an email with a promotional code that they can use to get a discount on their next order. A thank-you email is a great way to strengthen your relationships with your existing customers. Eight out of ten orders will come from your existing customers so it is important for you to spend time strengthening your relationships with them to show them that you really do care about their support.
When you place an order with a company, it's always nice to get an order confirmation from the company so you know that your request has been submitted. It's also nice to find out how soon your order will arrive and how you can track its progression if you need it for a birthday or holiday occasion. Include a small bit of promotional material at the end of the email so your customers remember why they ordered from you in the first place.
A wonderful way to work on strengthening your relationships with your existing customer is to send out an email newsletter. Newsletters keep your customers in the loop about what your company is doing. You can include information about new products, research programs, and new hires by the company. Email newsletters are a great way to drive in more traffic to your web site. Always make sure you send emails to the people that want them. Sometimes they can become annoying so you might want to include an opt-out section at the end of your email. Newsletters are a great way to brand your company to new and existing customers.
Sales and Discounts
Several companies have found that you can get a large response by sending out emails that promote sales and discounts. It's a great way to boost your numbers quickly to meet your sales goals for the month. Sales and discounts are an easy way to show your customers that you respect their support and you would like to offer them discounts and sales as a thank-you.
If you are offering support services, sending out renewal notices will allow you to keep contracts with your customers. Send out the email 30 days before their support contract will expire and include the link they need to follow in order to renew their contract. Include a paragraph or two about the reasons why they need to renew their support to help convince them of the importance of a good support contract. Set up emails to automatically generate from your support software so you don't need to worry about them. Quite often people forget about sending out emails for small details like support contracts so having a program to automatically generate them will save you a lot of time and it will help you gain a lot of money.
Never discount the power of a good email marketing campaign. It's free and easy to use and it's the best way to reach all of your customers in a matter of seconds. The best part about email is that anyone can use it so you can train any one of your staff members to pick up the email campaign if you are unable to do it all the time.