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How to keep customers coming back to your small business

The main focus of any small business has to be keeping their customers happy. If you are a small business owner and you can't keep your customers coming back you will soon find yourself shutting down your website or closing your doors. However, the good news is that there are many things that a small business can do that will keep their customers coming back and actually help them expand their customer base. Keep in mind that once you have established a strong customer base they will help you to grow your small business through priceless word of mouth referrals. Here is what you need to know about how to keep customers coming back to your small business-

Respond quickly-Today, more then ever customers want great customer service but they want it quickly. If your customers are calling, emailing, or otherwise trying to get in touch with you then you need to have a system in place that allows you to get back with them quickly. If you fail to respond to your customers needs quickly the chances are high that they will become frustrated with your small business and move on to someone else. You want to make sure that whether you are dealing with a new customer or someone who has been shopping with you for awhile that you respond quickly to their needs.
- Have an effective website-One of the most important things that every small business needs is a website. This true whether or not your small business sells online. The reason for this is that today many consumers are going online to research before they make a purchase. This means that if your small business does not have an online presence then you will not even be considered by your target market. However, it is important to keep in mind that not just any website will do. You will need to make sure that your website is very user friendly. It should not take your customers more then two clicks to get anywhere on your website. Your content should be up to date and clear and allow your customers to quickly get the information that they are looking for.
- Interact with your customers-If you want to keep your customers coming back to your small business you will need to find ways to interact with them. The base of effective marketing is being able to establish a relationship with your customers. You want to inspire feelings of trust and loyalty in your customers. You will need to do far more then just try to push sales with them. You should provide a forum where they can email you, or be able to interact through social media (such as social media marketing or a business blog). It can also be helpful to provide a frequently asked questions page on your website since this shows your customers that you are interested in solving their concerns and answering their questions.
- Offer the best and most consistent customer service-Studies have shown that the number one way to insure that your customers keep coming back to your small business is to provide the very best in customer service. It has been proven that a large number of customers will return to buy from your business again based on the customer service that you provide regardless of the price that you offer. This means that it is crucial that you train everyone who works for you that customer service is their top priority regardless of their job description. All of your employees should know that you expect that they give the very best in customer service at all times.

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