small business articles business management businesses Marketing sales Technology Business finance Lean Manufacturing small business Investing articles employee health

Marketing for a small business

chartthree30393001.JPGHere are some great marketing ideas for a small business.

Community

It is a good idea for a small business to begin their marketing campaign right in the community they are located in. It is less expensive for a small business to focus first on marketing their goods and services to their surrounding community. Most likely those people are going to be their customers anyway so it is a good idea that they get some loyal customers in the local community to help them build up their small business so that they can expand.

Word of mouth

Usually when a local small business is outstanding they can't help but get some great marketing from their customers through word of mouth. While word of mouth advertising is not always a reliable way for a small business to market their goods and services, it can be a powerful tool for getting some new customers. A small business can help ensure that their word of mouth marketing is working in their favor by helping to initiate a campaign of their own. They can easily do this by encouraging their happy customers to tell their friends, family members, and neighbors how much they like the product or the service.

Billboards

Billboards can be a great marketing tool for small businesses since they attract a lot of attention. Billboards are big, they can be really colorful, and they can catch the eye of many future customers.

A small business should put a lot of thought into what their billboard should say, the pictures they should include, and the colors they should use.It is a good idea for a small business to use a font that is very readable from the street and keep the word short and to the point so that people can see it as they drive by. And the colors they choose should showcase the important parts of the billboard as well as be very easy to see. The pictures and colors they use should also stick in peoples' minds and remind them of the small business every time they see the pictures or colors even without having to read any words.

It is also important for them to consider the location of the billboards. Different types of small businesses will want to place their billboards in different parts of the city. And it may even be important to them to face one direction or the other to attract the attention of a particular audience as they drive by.

Radio

The radio can actually be a great marketing tool for small businesses as well. People still listen to the radio, especially when they are driving in their car. A small business should keep their ads simple as well as memorable and they should have them play during the times of day they feel their future and current customers are listening to the radio. It is also important for a small business to play their radio marketing ads on the radio stations that their customers listen to the most.

Fliers

Fliers can also be a good and inexpensive marketing tool for small businesses. They can print up fliers and have them distributed at other local businesses, universities, or even to houses in the community to make customers aware of what the business offers.

Blog/Facebook

There are many free online tools that a business can use for marketing. Creating a blog or a Facebook page are just two of the great ways that a small business can get themselves known on the World Wide Web. If their blog is interesting enough many people will read it and encourage their friends and family members to read it to. Pretty soon the small business may get other businesses wishing to purchase ad space on the small business' blog.

FREE: Get More Leads!
How To Get More LeadsSubscribe to our free newsletter and get our "How To Get More Leads" course free via email. Just enter your first name and email address below to subscribe.
First Name *
Email *


Get More Business Info
Sponsored Links
Recent Articles

Categories

Copyright 2003-2020 by BusinessKnowledgeSource.com - All Rights Reserved
Privacy Policy, Terms of Use