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What is media convergence and how does it make an impact in your industry

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There are many different ways to make your message heard. In each industry you may have different marketing tools that you use but the techniques are usually the same. They will just differ based on your industry and the needs of your customers. Media convergence refers to all of the different media channels that are used in order to market companies. From radio and print ads to social media marketing and commercials it seems like there is an ongoing world of media convergence that needs to have attention paid to it.

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Newspaper circulation is dropping, what does that mean for your print marketing efforts

graph16220798.jpgSince newspaper circulation is continuing to drop, a number of advertisers have been pulling out of newspaper advertising altogether. If you think you aren't getting a good return from newspaper advertising, the easiest way to find out is by cutting your newspaper or print ads and only focus on online ads. This way you will be able to see if any of your customers and sales have been coming from the newspapers or not.

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Cleaning up your newsletter

accountant37004036.jpgEmail is a wonderful way to keep in contact with your customers. Many businesses send out weekly or monthly emails to their customers to keep them in the loop with company events. If you are sending newsletters to your customers, you will need to focus on cleaning it up a bit to actually spark their attention and to motivate them to do something about the email. Here are some easy tips to help you clean up your newsletter:

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Internal links

laptop30349514.jpgIf you own a website, marketing is a matter of SEO, and getting some traffic to your site. One of the things you can do to get people to your site, and to get higher rankings on search engines is to build your internal and external and inbound links. Most people are so worries about the links coming into their site, that they forget about the ones they have total control over, the ones on their own pages. The following is a look at how to build internal links.

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Be a unique blogger

laptop30349514.jpgA blog is a very useful tool for marketing. It is the perfect way to give your marketing campaign a voice, and a face. It is also a great way to get loyal, long term, customers, and keep them in the loop. The following is a look at how to be a unique blogger so that you catch interest, and keep it.

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Back links

laptop30347367.jpgOne of your best tools for marketing your website or blog is getting back links. Back links are a great way to generate search engine traffic. If you have good content, and your other parts of SEO are on track, it is time to put your focus to your back links. The following are a few ways to generate extra links in order to get better rankings:

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Why establishing relationships is vital to marketing

womanonlaptop30719432.jpgHave you ever heard the saying, "It's not what you know, it's who you know"? This saying can be applied to a number of situations, such as getting a job, or being features in an article, etc. However, one area that it can be applied is with your marketing efforts. Most small businesses find that their initial marketing efforts are most successful when they get referrals through friends. Often your best clients are the ones that come from existing relationships.

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Using video for marketing

laptopwithwebcamera45381702.jpgVideos can be a powerful marketing tool when used the right way, and when designed to market your products or service. People love multi-media, and will stop to watch a video if it is worth watching. Because of this, you can use the internet, and sites like YouTube to successfully market your products and services. The following are three things that you need to keep in mind when using video for marketing:

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Using Twitter for marketing

accountant37004036.jpgTwitter can be a powerful marketing tool, or a complete waste of time. If you want to be able to use Twitter to market, you have to learn the way to do it properly.
1. Do not do too much self-promoting. No one is going to follow you, or pay attention to what you tweet if you are constantly self-promoting. You have to earn that right. You should only promote one time for every fifty valuable tweets. People get sick of hearing you tweet their own horn, so make sure you earn that right by providing value first, and promotion second.

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Writing press releases that actually work

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A good press release will generate media attention for your company and hopefully boost your sales. A press release is also a great way to boost your online traffic as you can place it on other sites as a response to topics that are being discussed. Use the press release to improve your company's visibility with its customers. Here are some tips that can help you write a successful press release:

  • Always make sure you have something interesting to say. If you write a press release for every little thing that happens, media members will quit paying attention to your press releases. In order to gain attention from media members, send a press release when you launch an exciting product or when your company is hoping to expand.
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How traditional media marketing can improve your revenue

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With the recent influx of social media web sites out there like Facebook and Twitter, several companies are abandoning their old traditional media marketing campaigns and jumping on board with these new ones. While keeping up with the latest industry trends is important, you do need to spend time working on traditional media marketing campaigns to improve your companies revenue stream.

Creating brand awareness is perhaps one of the most important things you need to work on. The purpose of brand awareness is to market your products in an effective manner so that your customers will automatically chose your products over your competitors just from seeing them in the store. Brand awareness takes a long time to develop completely; in fact it takes many companies years to achieve full brand awareness.

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Can you be featured on Oprah by using great marketing?

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Many people who are selling products or even services dream about being featured on the Oprah Winfrey show, or something similar. The main reason that so many people want to go on Oprah is how popular the Oprah Winfrey show is, millions of people watch her show every day. Not to mention that the people who watch her show also support and purchase most products or services that she features on her shows. It has been shown that businesses that are featured on the Oprah show are more successful and have a greater chance of becoming successful than business that are not featured on her show.

While you can get your business featured on the Oprah show through great marketing the biggest challenge that you will face is actually getting on her show. The reason for this is that so many businesses out there want to be on her show so they can be successful. The competition is fierce, so you will have to have some great marketing to get on her show. Here are the steps you will need to follow if you want to try to get on the Oprah show.

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Magazine advertising

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A great way to boost your business is to involve your company in magazine advertising. Magazine advertising is a great print advertising method that will expose your company to your target audience. Consumers are more likely to trust the ads in magazines because they know the company needs to pay to advertise there, unlike the internet and other places where some advertising is free. When people can post free ads; the changes for fraud doubles almost immediately.

Companies that want to build a relationship of trust with their customers are wise to invest in magazine advertising. Since the customer already knows the company is legitimate because they have to purchase their ad, they trust their web site. You also get the ability to have your ad posted in the online version of the magazine, which will help to boost your web site rankings.

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Banner ad promotion and press release distribution

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There is a lot of power in online marketing; banner advertising is one of the best tools you have at your disposal. Banner advertising is when you develop an ad to place on another site. Normally it has an image and some text included. The advertising company will place the link to the desired landing page on the ad and then they will place it on their web site. The goal is to generate as many impressions as possible so people will click on the ad and follow it to your site where they will hopefully purchase something.

If you need to earn some money for your marketing campaign, consider letting other companies place banner advertisements on your web site. This is a great way to boost your revenue because you get a percentage of each click through from the ad.

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Banner ad promotion and press release distribution

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There is a lot of power in online marketing; banner advertising is one of the best tools you have at your disposal. Banner advertising is when you develop an ad to place on another site. Normally it has an image and some text included. The advertising company will place the link to the desired landing page on the ad and then they will place it on their web site. The goal is to generate as many impressions as possible so people will click on the ad and follow it to your site where they will hopefully purchase something.

If you need to earn some money for your marketing campaign, consider letting other companies place banner advertisements on your web site. This is a great way to boost your revenue because you get a percentage of each click through from the ad.

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How to maximize your publicity

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When you have a small business, publicity is your friend. With good publicity on your side, your business will develop a positive reputation and which in turn will bring you more business.

Once you have publicity, whether it is a profile in the newspaper about your business or an award you receive, you will want to maximize that publicity as much as possible. The more you do this, the farther your publicity will go and the more business you will attract.

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Social media marketing

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Companies that engage in social media marketing use web sites like Twitter, YouTube, Facebook, MySpace, LinkedIn, and blogs. This type of marketing is typically done on web sites where people go to socialize versus shop. The goal of marketers is to build relationships with their customers to strengthen their option about the company. The other goal of social media marketing is to increase web site traffic through multiple inbound links. This article will discuss how you can get started with social media marketing:

Tip # 1 - Building Awareness

Social media marketing is unlike traditional forms of marketing. While you are trying to convince people to continue buying from your company, a great deal of social media marketing has to do with building company and brand awareness. You will use social media to let your customers know a little bit about your company and your products. Think of the social networking sites like the "about us" section on your web page. This is the time when you tell others about who you are as a company and how people can find you.

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Creating a buzz

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Creating a buzz for your products and your company is harder than many businesses may think. A well-designed web site and good customer service agents can help to generate a buzz, but there are several other things that will determine if your business is going to become successful. Did you know that on average it takes 7 marketing messages before a person will actually make a decision to buy a product? With that being said, there is no question why businesses spend millions of dollars on advertising and marketing each year.

When you set about to create a buzz about your products and services, you need to look at all the different marketing channels to use. What types of media do your customers tend to use? Do they prefer print media marketing efforts like newspaper advertising or are they used to electronic media through radio, television, and online?

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Tips for building rapport with reporters so you can pitch your story

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Now that you know what mistakes to avoid when pitching, it is time to figure out how to get yourself in the best light so that even if you do make some mistakes, you have enough rapport to keep the reporter interested anyway.

If you want to build rapport with reporters so you can pitch your story and have it come off like you are for real, and worth listening to, you have to do things right. If you do not sound like you know what you are talking about, or know how the process works, then they won't have second thoughts about dismissing you and your story idea.

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The skinny on pitching over the phone

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If you are going to pitch to a reporter over the phone, you need to know how. The following are some of the key things to pitching over the phone:

1. Keep it brief and to the point. Reporters do not have time to chat, so saying "Hi, how are you?", while polite will not get you anywhere with the reporter. Instead say, "I am a (fill in the blank) expert, and I wanted to offer (blank) to you."

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The skinny on email pitches

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You know the key elements to a pitch, but when you present those elements over email, it is very different than presenting them over the phone. Even if you are already a golden source, if you screw up an email pitch, you might screw up your chances for getting used.

When pitching over an email, it is important that you do it right. A reporter is not going to turn you down because you pitch via email, in fact it is a great way to pitch, but only if you do it the way that they want to see it. Here are some tips to make sure your email pitch gets the attention it deserves:

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Putting together media tip sheets

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Whether you have already gotten a reporter's attention, or are looking to get it, putting together a media tip sheet is a great idea. Reporters love these tip sheets because they make their life easier, and readers love them.

A media tip sheet is a great way to get a reporter's attention, and have them think more about your pitch.

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Key elements of a great pitch

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So, you know what to avoid when pitching to a reporter, how to build rapport so they will listen to your pitch, and the basics of pitching over the phone, now it is time to get down to the meat of pitching. What are the things you should absolutely do and have when pitching? What are those key elements every pitch must have if it is going to be taken seriously?

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How to offer yourself as an expert to get your pitch across

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You want your pitch to not just get heard, but to also generate interest. Being an expert is huge. If a reporter considers you an expert in a particular field, they will use you more, listen to your pitches, and come back to you. So, how do you offer yourself as an expert so you can get your pitch across?

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How to identify a key media person to send your pitch to

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You have just spent a lot of time putting together the perfect pitch, figuring out how you are going to get the attention of the editor or reporter, and making sure you avoid the common mistakes. You have the perfect pitch. When you have the perfect pitch, you have to make sure you send it to the right person. If you send or make the pitch to the wrong person, it will do you little good. So, you will want to first identify the ideal publication, then the ideal person that works for the publication to pitch your idea to, then make your pitch.

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How to get a reporter's attention

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You have a lot of knowledge building up, and you are almost ready to make the perfect pitch, you just have to ensure that before and while you make the pitch you have the attention of the reporter. If you want to get a reporter's attention, you have to make sure you have a killer pitch. So, not only do you need to avoid the common mistakes, but you also want to offer something no one else can.

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How to become a golden source to a reporter

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You now know a lot about making a pitch, and getting it right. You know some great ways to grab a reporter's attention (although you could probably learn more), and you know how to make a reporter use you as a source. However, a reporter is not going to want to use every pitch you make, but if they are ever in a bind, or need a story fast, you want them to come to you. So, how can you become the golden source for reporters to come to?

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Common mistakes when pitching to reporters and how to avoid them

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So, you want to pitch your story idea to a reporter, and get some free publicity and coverage for yourself, company, etc. The series of emails you will receive over the next ten days will help you do just that.

One of the things you need to do, is not only pitch right, but also avoid the common mistakes when pitching to reporters. Reporters do not want to deal with you if you are not going to do things right. So, know what mistakes to avoid so that you can greatly increase your chances of having a reporter accept your pitch.

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