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Magazine advertisingA great way to boost your business is to involve your company in magazine advertising. Magazine advertising is a great print advertising method that will expose your company to your target audience. Consumers are more likely to trust the ads in magazines because they know the company needs to pay to advertise there, unlike the internet and other places where some advertising is free. When people can post free ads; the changes for fraud doubles almost immediately. Companies that want to build a relationship of trust with their customers are wise to invest in magazine advertising. Since the customer already knows the company is legitimate because they have to purchase their ad, they trust their web site. You also get the ability to have your ad posted in the online version of the magazine, which will help to boost your web site rankings.
Magazine advertising holds several benefits over other print marketing methods, here are a few to consider:
Magazine ads are a little trickier from other types of print marketing. With post cards and other mailers, you can place a sense of urgency on the customers to visit your store. With a magazine ad, the ad is not immediate so the expiration date may pass before the customer ever gets a chance to see the ad. Usually the magazine companies ask for the ads 2-3 months in advance. They like to have the layout ready to go so all they need to do is put in their stories. Careful planning will help you come up with a good ad that still installs a sense of urgency. When you are creating your magazine campaign strategy, consider the type of audience you want to reach. Are you looking for a specific niche market? If so, you may want to consider advertising in service or industry magazines. You also have the option of advertising in consumer magazines, but this is usually a broader market so it's hard to target your niche. |
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