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Using follow up marketing
Some of the questions that business owners have about follow up marketing are-
One of the most important and effective ways to follow up with your customers is to send out an email, after their product has been delivered. Keep in mind that this should be done in a fairly short time span, after delivery, or it loses a great deal of impact. You can thank your customer for there order, and then offer them a discount, on a return order. However, you should include an expiration date, in order to create a sense of urgency. Another great way to utilize follow up marketing is by sending a personalized letter. Hand written letters have become a rarity in the world of business today. You can use a short, hand-written note, to let your customers know how much you appreciate your business. This can be a highly effective step in establishing a relationship with them. Keep in mind that while this effort can take some time, it can pay off in long lasting relationships with your customers. It is important not to overlook the need for quality customer service. Many business owners fail to understand how important customer service is, in their marketing efforts. Hiring the right people, for your company, is essential. Everyone who works for you, needs to understand that no matter what their job description is customer service is a part of it. When you have employees who focus on customer service, they will help you to establish a relationship with your customers. You can have your employees make follow up calls to your customers and make sure that they are happy with their order and the service they received. This can also be a valuable way to get market research that can help you make both product changes, and changes within your company, that will help you to be more profitable. In order to make sure that you are on the right track when it comes to marketing, you should be closely evaluating your marketing on a regular basis. This should include asking yourself questions like:
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