: Marketing Plan information, Marketing and Sales Info
marketing articles business management businesses Marketing sales Technology Business finance Lean Manufacturing small business Investing articles employee health
Search This Site
Custom Search

Creating a Twitter marketing plan

womanwithtwophones33344552.jpg
No one should attempt to use any social media source for building their business or marketing without a plan. It is a fruitless effort without a purpose or objective that is clear cut, as well as measurable goals, and some steps to put in place. When creating a Twitter marketing plan, the same holds true. Here are some tips for creating a Twitter marketing plan that will actually help your business, not just be a waste of time:

Continue reading "Creating a Twitter marketing plan"

Why mobile marketing should be a part of your marketing plan

womanwithdatebook23270571.jpg
Marketing is constantly changing and has become a dynamic function for most businesses. Just when business owners start to think that they are using the newest marketing method it seems like a new one pops up. The latest emergence in the marketing field is known as mobile marketing. This unique way of marketing is continuing to gain in popularity and offers businesses a highly personal way of connecting with their customers. Mobile marketing has evolved from the fact that few people are separated from their phones for any extended period of time. This means that savvy business owners can take advantage of this instant connection to market to both their existing customers and their potential target market. Many business owners are now turning to mobile marketing in order to help them increase the effectiveness of delivering their marketing message. Here is why mobile marketing should be a part of your marketing plan-

Continue reading "Why mobile marketing should be a part of your marketing plan"

What you should know before writing a marketing plan

ladyonphone30745252.jpg
Your marketing plan will be one of the most important tools that you use as a business owner. However, many business owners make the mistake of thinking that they don’t need or can’t take the time to write a marketing plan. This can be a serious setback for your business. Savvy and successful business owners understand the importance of writing a marketing plan. However, it should be noted that there are some serious considerations you should make before writing your marketing plan. Having the right information can be crucial to making sure that your marketing plan will be effective. Here is what you should know before writing a marketing plan-

Continue reading "What you should know before writing a marketing plan"

How to write a marketing plan

ladylookingatpaper30396002.jpg
One of the most important tasks that any business owner will take on is writing a marketing plan. Many business owners feel overwhelmed with the idea of writing a marketing plan due to a lack of experience and a lack of budget. However, the good news is that there are guidelines that can help you with this task. Having a marketing plan is crucial since it allows you to plan all of the different aspects of your business marketing including but not limited to: how you will get your marketing message out to your target market and how you will educate them about what your business offers. Here is what you need to know about how to write a marketing plan-

Continue reading "How to write a marketing plan"

Why market research is important to your business marketing plan

ladylookingatpaper30396002.jpg
Many times business owners think that since they have a great product or service that they don’t really need to market. They assume that everyone will want to come and buy their product. The reality is that having a great product or service is only one part of making your business succeed. You will need to make sure that are you able to market your product or service in the most effective way possible. This will entail doing market research.

Continue reading "Why market research is important to your business marketing plan"

Questions to ask when writing a marketing plan

folder30394905.jpg
Successful business owners know that it is crucial to plan every aspect of their business. If you are a business owner then the marketing function of your business needs a plan. To simply assume that all you need to do is to throw together some ads and send them out is only a recipe for disaster. You will need to make sure that just like your overall business plan you have a plan to guide your marketing. Your marketing plan will serve as the roadmap for how you plan to promote your business and what it offers. You will also use your marketing plan as a way to chart the progress that you are making toward achieving your marketing goals.

Continue reading "Questions to ask when writing a marketing plan"

How to set marketing goals

decline_4824723.jpg
When you are writing a marketing plan it won’t be enough to simply lay out how you are going to market your business and its products and services. You will need to include goals that you want to achieve and design a plan that will help you to reach them. Setting marketing objectives will allow you to move your marketing plan along in a way that will focus on growing your business. However, it can seem overwhelming. The good news is that there are tips that will help you to move this process along. Here is what you need to know about how to set marketing goals-

Continue reading "How to set marketing goals"

How to set marketing goals

decline_4824723.jpg
When you are writing a marketing plan it won’t be enough to simply lay out how you are going to market your business and its products and services. You will need to include goals that you want to achieve and design a plan that will help you to reach them. Setting marketing objectives will allow you to move your marketing plan along in a way that will focus on growing your business. However, it can seem overwhelming. The good news is that there are tips that will help you to move this process along. Here is what you need to know about how to set marketing goals-

Continue reading "How to set marketing goals"

How to set marketing goals

decline_4824723.jpg
When you are writing a marketing plan it won’t be enough to simply lay out how you are going to market your business and its products and services. You will need to include goals that you want to achieve and design a plan that will help you to reach them. Setting marketing objectives will allow you to move your marketing plan along in a way that will focus on growing your business. However, it can seem overwhelming. The good news is that there are tips that will help you to move this process along. Here is what you need to know about how to set marketing goals-

Continue reading "How to set marketing goals"

Factors to consider when writing your marketing plan

ladylookingatpaper30396002.jpg
Many business owners underestimate the importance of writing a marketing plan. It is important to understand that just like any other part of your business you need a plan to focus your marketing efforts, make them effective, and chart how you are doing. However, it is important that before you simply sit down and begin writing that you take the time to consider different factors that will significantly affect your marketing. One of the most important is how you will position your business through your marketing. When you are able to determine the factors that will affect your market positioning you will have a better idea of how your marketing should develop. Here are factors to consider when writing your marketing plan-

Continue reading "Factors to consider when writing your marketing plan"

How to write an effective marketing plan

confidentialletter23271975.jpg
If you are a business owner then it is crucial to understand that every aspect of your business needs a plan. This is especially true when it comes to your marketing. In order to be successful with your marketing you will need to take the time carefully plan out how you will effectively market to your customers. You can not only use your marketing plan as a roadmap as to how you will market but it can function as a way to set marketing goals and chart your progress. Taking the time to design a marketing plan may seem unnecessary and even tedious but it can pay off big in the long term. Here is what you need to know about how to write an effective marketing plan-

Continue reading "How to write an effective marketing plan"

Why every business needs a marketing plan

businessmeeting26252755.jpg
Every business should have a marketing plan. Whether your business marketing plan is part of your overall business plan or a separate document it is crucial to have one. Some business owners think that they only need a marketing plan to present to a potential lender or investor. While this is certainly an important part of having a marketing plan it is not the only reason to have one. There are many other reasons that you should have a well written marketing plan that is based on thorough research. Having the right marketing plan can be highly instrumental in guiding your business to long term success. Here is why every business needs a marketing plan-

Continue reading "Why every business needs a marketing plan"

How to set marketing goals

climbingfinanceladder5501713.jpg
Savvy business owners will understand that they need to have plan for their marketing. Just like any other facet of your business it is crucial to have a plan that will guide and chart your progress with your marketing. If you fail to plan the chances are quite low that you will not be effective with your marketing. The best way to design a marketing plan is to set marketing goals that will guide you in the direction that you want to go. While this can be a challenge setting marketing goals will give you a path to travel as you work your marketing plan. Here is what you need to know about how to set marketing goals-

Continue reading "How to set marketing goals"

Creating A Better Business Marketing Strategy

cellphone30362662.jpg
Are you succeeding in your marketing strategy? Does your business thrive based on the marketing alone or do you use other resources to your advantage to help you out? It is important that you learn how to manage your business marketing strategy properly in order to give your customers the best information possible in order to determine that they want this product. Here are some of the things that you need to include in creating a marketing strategy.

Continue reading "Creating A Better Business Marketing Strategy"

What Makes An Effective Marketing Plan?

womanwithdatebook23270571.jpg
How can you create an effective marketing plan for your organization? Each company has different marketing needs and you all need to look at different marketing programs and things that will generate the right response you need to build sales and give you the right type of credibility. You need to look at different areas that help to make up a good marketing plan. Every company will need to upgrade their marketing plan once and awhile to keep up with the new trends and other things that can make a difference. You also need to consider upgrading a marketing plan if you are hoping to ask a bank for more money to expand your business or other needs. A good marketing plan is essential to the success of your company as it gives you a path and a future to look toward. For your marketing team, you need to have an effective marketing plan that helps to guide them but will really keep them on the right path with the goals of the organization.

Continue reading "What Makes An Effective Marketing Plan?"

Steps For An Effective Market Research Plan

peoplegesturing7622291.jpg
What are you doing in order to properly market your organization? Marketing the company is one of the things that you often need to change as the market changes and your customer’s financial situations and other things also change. Marketing helps you to bring in sales for the company by meeting with the customers and educating them about your organization. You need to learn about market research in order to see what type of benefits it will be able to provide to your company if you would like to tackle problems head on. Marketing research firms can help you create surveys and other things so you can learn about your market and use the information to create better products and services.

Continue reading "Steps For An Effective Market Research Plan"

What every business should know about online marketing

businessmeeting26668385.jpg
Every business owner needs to be aware of the potential for online marketing. Today, like most everything else the internet has become the new frontier for business promotion. Businesses of every size and type are being represented online. The main benefit to online marketing is the fact that it can be done successfully for very little money. This allows even the smallest companies to be able to market effectively online next to their larger competition. In addition, it has been shown that online marketing is highly effective in reaching customers that may be missed by more traditional marketing methods. If you are a business owner who is not marketing online then today is the day to learn all about it. Here is what every business should know about online marketing-

Continue reading "What every business should know about online marketing"

How to write a marketing plan

womanwithdatebook19201063.jpg
One of the most important tools that you will need as a business owner is a marketing plan. Your marketing plan will be the roadmap that guides you in developing and growing your company. The marketing plan that you design for your business can be a part of your business plan or it can be a separate document. However, many new business owners are especially overwhelmed at the thought of writing a marketing plan. The good news is that there is plenty of tips to help you. Here is what you need to know about how to write a marketing plan-

Continue reading "How to write a marketing plan"

What you should know about putting together a marketing plan

books30364900.jpg
Just like any other aspect of your business you need to put together a plan when it comes to the way you market your company, products, and services. Having a plan will help you determine what you need to do to best help your business be successful for the long term. Your marketing plan can fall under the auspices of your business plan or be a separate document. However, you decide to formulate your marketing plan the key to its success will be in the type and depth of market research that you have used to create it. Here is what you should know about putting together a marketing plan-

Continue reading "What you should know about putting together a marketing plan"

Why knowing your competition is important to your marketing plan

perparingforboxing33338232.jpg
Many business owners tend to downplay their competition when they are considering both their business plan and their marketing plan. If you are a business owner it is imperative that you understand that no matter how great or unique your product or service is you will still have competition. Knowing who your competition is and how they operate is crucial to designing an effective marketing plan. If you choose to not consider what your competition is doing or you simply fail to acknowledge them then chances are that you will miss the mark when it comes to your marketing plan. Here is why knowing your competition is important to your marketing plan-

Continue reading "Why knowing your competition is important to your marketing plan"

Keys To Marketing Plans That Work

oldermanstanding26239732.jpg
Creating a successful marketing plan is essential to your small business in order to spread the word about your company and bring in some good revenue for the company. Creating a successful marketing plan can be hard for a lot of people as you may not know how to start or really how to define the goals that you have for the company other than to make money. A marketing plan is needed to let others know about your company so you can increase your market presence. When times are hard you need to still continue on focusing your efforts on marketing as this is the only way to let your customers know that your company is still in business and you are here to provide them with products that they need. Marketing is also needed to continue keeping relationships strong with your existing customers. You need to use a good plan that will allow you to show your existing customers you are here to provide them with quality service and to inspire them to send on your message to their friends and others.

Continue reading "Keys To Marketing Plans That Work"

Reasons why you should have a marketing plan

charttwo30340387.JPG
A marketing plan is a important document that every business should have. Many business owners assume that the only reason they need a marketing plan is when they have to present a business plan to a potential lender. While this is certainly a valid reason to have a marketing plan there are plenty of other reasons that you need to have a marketing plan. A well researched and well written marketing plan can be a valuable tool in guiding your business to long term success. Here are just some of the reasons why you should have a marketing plan-

Continue reading "Reasons why you should have a marketing plan"

How to make your marketing plan work

broker30347317.jpg
It is important to realize that having a marketing plan is not enough. There are certain strategies that will help your marketing plan be much more effective. When you take these strategies and incorporate them into your marketing plan you are able to obtain much better results provided that you have a well designed marketing plan. Here is what you need to know about how to make your marketing plan work-

Continue reading "How to make your marketing plan work"

Why planning is key to marketing

ladylookingatpaper30396002.jpg
Marketing is not something that ought be done haphazardly, it is something that requires a plan, and the better the plan, the more effective the marketing is going to be. It used to be that once every year to six months a group of marketing team members, and some company executives will get together and make a plan for marketing your business. This is no longer the way your marketing should occur. Marketing has changed because there is a constant need to adapt to changing market conditions. The global marketplace is ever changing, and unless you have a plan, how can you assimilate and adjust strategies fast enough to respond? You can’t. Consider the following:

Continue reading "Why planning is key to marketing"

Marketing plan outline

architect36832024.jpg
A good marketing plan starts with a good marketing plan outline. If it contains the right elements, and you take time to do the research, and evaluate your needs, you will find your marketing to be far more successful. When creating a marketing plan, consider the following seven elements in your outline:

Continue reading "Marketing plan outline"

How you should use information about your competition in your marketing plan

perparingforboxing33338232.jpg
It is crucial that every business owner understand that they have competition. No matter how unique you think that your product or service is somewhere there is competition for your business. Keep in mind that this competition goes far beyond the store that is located down the street or across town. Today, because of the internet consumers can shop from around the world. This means that you must expand your horizons when it comes to checking out what your competition is doing. However, if you are diligent with staying on top of what your competition is doing you are far more likely to market effectively. Here is what you need to know about how you should use information about your competition in your marketing plan-

Continue reading "How you should use information about your competition in your marketing plan"

Writing up a great marketing plan

contract19160481.jpg
What is a marketing plan and how will it be able to help your company gain more visibility and draw in new customers? A marketing plan will allow you to deal with the various marketing issues you need to face by creating a structured approach to them. What this means is that you will have a plan to follow when things do always go as planned and expected. Having a plan makes it easier for everyone within the company to know their role and to understand what needs to be done when things do go off track. Many lenders will ask for a copy of your marketing plan before they will consider offering a loan to you. Taking the time to plan out your marketing plan will make it easier for the lender to offer you financing but it also makes it easier for you to get out of the gate running once you have the information.

Continue reading "Writing up a great marketing plan"

What is a marketing plan?

womanwithdatebook23270571.jpg
A business’ marketing plan will serve as a roadmap. This roadmap will guide you in how your will be able to most effectively market your products and services. A well written marketing plan will have a clear outline as to what specific actions will need to be taken, in order to successfully market your products or services. These marketing actions are what will be the tools that convince your target market to buy from you, rather than buying, from your competitors. It is important to understand that writing your marketing plan does not need to be an expensive and time consuming operation. If your marketing plan is effective then it can either a single document, or function as part of your business plan. Remember, that your marketing plan should serve as only a guide to reach your ultimate marketing goals.

Continue reading "What is a marketing plan?"

How to develop a marketing plan

ladypresentaion30392759.jpg
What are you doing in order to market your business? Have you taken the time to create a winning marketing plan for the company? A marketing plan is your guide map that will allow you to understand where the company is headed along with giving your marketing team a list of goals to work with to make the company effective.

Continue reading "How to develop a marketing plan"

How can the Competitors Foil Your Competitive Intelligence Program?

meninsuitswordfight32346821.jpg
Gathering competitor intelligence can help you better understand what they are doing, and as a result, take advantage of any weaknesses they have, etc. However, it is possible for a competitor to feed you incorrect information or skew the information you get so that your plans are foiled, and your competitive intelligence program is ruined.

Continue reading "How can the Competitors Foil Your Competitive Intelligence Program?"

Analyzing direct competitors

perparingforboxing33338232.jpg
When creating a marketing plan, it is critical that you know your competition and can evaluate your strengths and weaknesses in comparison so that you can capitalize on your strengths. It is important to note that a direct competitor is someone who sells the same basic things as you, and thus fills the same buyer need as you. It is like Huggies and Pampers. They are both selling diapers, wipes, and other baby care products, thus filling the same buyer need in the same way. The following are some tips for doing an analysis of your direct competitors:

Continue reading "Analyzing direct competitors"

How to put together a marketing plan

homeoffice37193132.jpg
Your marketing plan is one of the most crucial things that you will put together, for your company. A well researched and well written marketing plan, can serve as a guide, for your company. It can help you to have the type of impact that you want to have on your customers and will be directly responsible, for increasing the profitability of your products and services.

Continue reading "How to put together a marketing plan"

How to create a marketing plan

coworkersaroungacomputer22990951.jpg
Marketing is one of the most crucial components in whether your business succeeds and flourishes or simply fades away. You must have an effective marketing plan, in order for your company to be successful. It is important to note that any successful marketing plan is based on the proper research that will guide you in selecting the tools that will make it the most effective. Here is what you need to know about how to create a marketing plan-

Continue reading "How to create a marketing plan"

What is cause marketing?

airplane30902462.jpgMany companies are now being driven by the world trends for their products. This has lead to a dramatic shift in marketing as companies now realize that in order to be effective they must respond, to the socially conscious demands of their customers. More and more customers are looking for businesses that deal with the world in an equitable and fair way. This premise has become one of the major driving forces in how and where they spend their dollars. While socially conscious businesses have always been around, however, now more than ever, consumers are making buying decisions based on a preference for doing business with organizations and brands that demonstrate an authentic involvement in supporting our communities and our world. Savvy business owners understand this and have begun basing their marketing around strategies that will allow them to express this to their potential customer. This has become known as cause marketing.

Continue reading "What is cause marketing?"

Using neuro-science based research when planning your marketing efforts

graph16220798.jpgHave you ever watched a commercial with a jingle that got stuck in your head for days, or even years? Neuro-science based research is helping companies to design better marketing tools to reach their customers in a timely manner. These tools help to evaluate why a customer responds to certain things (like jingles) and what motivates them to buy the product.

Continue reading "Using neuro-science based research when planning your marketing efforts"

Unique marketing ideas for your small business

portfolio60516071.jpgOne of the biggest challenges facing any small business owner is making sure that their business is heard above the clamor of the marketplace. This is especially difficult when trying to find a marketing plan that will place your small business, in the path of your target market. It can seem nearly impossible when you are considering the traditional types of marketing. When this challenge is coupled with the restrictions of a small business marketing budget, it can make many small business owners throw up their hands in frustration. However, by focusing on the details of your marketing plan, you can often come up with unique and special ideas for marketing your company. So before you simply give up marketing your business (which can be fatal for you business), here is what you need to know about unique marketing ideas for your small business-

Continue reading "Unique marketing ideas for your small business"

Trying crowd sourcing? What you need to know before you begin.

laptop30767380.jpgAre you ready to tap into a new way to acquire customers? Crowd sourcing has been popular for a number of years as its one of the best ways to acquire feedback for your company and to figure out how you can make better products and services. Part of crowd sourcing comes down to the way in which you can communicate with the crowd and find out what types of experiences they have had with your company and what they feel has been successful and what needs to change.

Continue reading "Trying crowd sourcing? What you need to know before you begin."

The benefits of having a marketing plan

ladyspresentation26239036.jpgEvery company no matter the size should have a marketing plan. While large companies may have binders full of marketing ideas, small businesses can have an outline of their marketing strategies. By no matter the size of your company having a marketing plan provides you with several major benefits. Here are a few of the benefits of having a marketing plan-

Continue reading "The benefits of having a marketing plan"

Marketing tips for any small business

manwithsunglassesonphone35816878.jpgMany small businesses face the daunting challenge of trying to market their business, despite limited time, and even more limited marketing dollars. With all of the demands of running a small business, many owners overlook the need to market effectively. This can be a quiet death sentence, for any business. Keep in mind that if your customers don't know where to find you, how can they purchase from you? Savvy small business owners understand that there are ways to effectively market their business, while still staying within their marketing budget. Here are some marketing tips for any small business-

Continue reading "Marketing tips for any small business "

Marketing ideas for retailers

graphpresentation16486405.jpgRetailers face a unique set of marketing challenges. Because they make contact everyday with their customers, and face an ever changing market, they must constantly be looking for ways to market their business, and stand out among a sea of competitors. Interestingly, every retailer faces this type of challenge regardless of their size. Whether you are a small mom and pop store, or a large chain retailer, you must be able to position your company, so that your customers keep returning to purchase from you. Savvy retailers understand that customers are fickle, and will keep their marketing approach fresh and new. Here are some marketing ideas for retailers-

Continue reading "Marketing ideas for retailers"

Low cost marketing for your small business

phonebeinghungup19146379.jpgMany small business owners, who are facing the challenge of making their working capital go further, often decide to cut their marketing budget. This is serious and can be a fatal mistake for your business. Before cutting your marketing budget, you must consider this-if no one knows about your business, how will they know they need your product or service? Even when the marketing the dollars are few and far between, savvy small business owners are finding low cost ways to market their business.

Continue reading "Low cost marketing for your small business"

How to design great marketing ideas

manconferencetable30341271.jpgA crucial part of effective marketing is the planning and research that should precede your marketing efforts. You need to realize that your competitors are close behind you. If you spend a lot of your time working within your business on the day-to-day operation, rather than concentrating on the development of unique marketing ideas it will not be long before they catch up. To many times business owners in an effort to stand out from their competitors, simply launch a marketing effort, without considering all of the ramifications (including costs). This type of marketing usually just leads to a waste of time, and marketing dollars. Because of this it is critical to know how to design great marketing ideas-

Continue reading "How to design great marketing ideas"

How to define your target market

manreviewingnewspaper19312744.jpgEffective marketing must have a target. When marketing is done without a target, marketers refer to the shotgun approach, where businesses simply market their product or service, by a variety of methods, and simply hope they hit their target. This is a highly unfortunate and often expensive mistake. Without planning who you want your marketing to reach, you are wasting both time and often scarce marketing dollars, from your businesses budget.

Continue reading "How to define your target market"

Writing successful PPC ad copy

clip71731932.jpgBuilding a successful pay-per-click campaign takes a lot of time and management from you. In order to develop a successful pay-per-click (PPC) campaign, you need to have the right ad copy. Your ad copy is used to generate an interest from your customers and to get them to focus on purchasing your products or services. Your ad copy will play a big role in helping your customers to click on the pay-per-click ad so you can actually have a successful campaign.

Continue reading "Writing successful PPC ad copy"

Basic marketing in less than 7 steps

businessmeeting30381062.jpgAre you new to the marketing world? Do you understand your niche market and are you doing everything possible to reach them? If you don't know your market well, you will have a harder time meeting their expectations and marketing correctly to them. Here are some basic marketing steps you need to know in order to build your reputation:

Continue reading "Basic marketing in less than 7 steps"

A simple guide to attraction marketing

reviewpresentation16487501.jpgThere are several marketing strategies to use but one that is starting to claim more popularity right now is a method known as attraction marketing. What is attraction marketing and how will it help you to develop a stronger company? This article will help to explain attraction marketing and how it can help you drive in new customers for your business.

Continue reading "A simple guide to attraction marketing"

10 ways to build a better marketing message

businesslunchen32174886.jpgAre you tired of old marketing tactics that aren't working? If your customers are responding in the same way they used to, it may be time to consider a new marketing message. Here are 10 ways to build a better marketing message:

Continue reading "10 ways to build a better marketing message"

8 great business marketing ideas

planningmeeting32337730.jpgAre you ready to start marketing your business in a new and effective manner? This article will help you understand new marketing techniques that can help you focus on building a stronger core customer base. Here are 8 great business marketing ideas:

Continue reading "8 great business marketing ideas"

What do you do when your marketing plan isn't working?

concernedman19185284.jpgDespite your best efforts you may find that you are simply stuck trying to market your company and get the attention you need in order to take your business to the next level. What can you do in order to market your business correctly and to focus on boosting your name? Here are some new marketing ideas that may help:

Continue reading "What do you do when your marketing plan isn't working?"

Website marketing strategies

olderwomanonphone32013024.jpgA website is a great way to inform your customers about your company, products, and services. You can easily offer great specials on your website that help to inspire your customers to purchase your products and to keep them interested in your company and coming back for more. Marketing your website is vital to your business and to helping you develop stronger relationships with your customers.

Continue reading "Website marketing strategies"

Visual marketing to stand out

womanthinking26245328.jpgIn order to make your marketing efforts stand out and to generate a stronger response from your customers, it helps to engage in visual marketing efforts. Visual messages communicate a stronger message to your customers and they help to increase your chances of boosting your sales in a timely manner. Here are some visual marketing tips that can help you boost your sales and increase your visibility:

Continue reading "Visual marketing to stand out"

Saving money on marketing

manstandingonmoney32149463.jpgMarketing your business can become a very costly enterprise. You always want to keep your eye out for some free or less expensive marketing opportunities where you can send out information about your business without it costing you an arm and a leg. The problem a lot of companies run into is not having enough money to pay for their marketing efforts because they aren't bringing in anything.

Continue reading "Saving money on marketing"

New product launch in 6 steps or less

manoncellphone7625057.jpgAre you getting ready to launch a new product or service? A new product launch requires strict attention to detail and you need to be able to properly plan for it in order to have the new product launch become a success. This article will help you understand how to prepare for a product launch and what you need to do in order to ensure that it will go off without a hitch.

Continue reading "New product launch in 6 steps or less"

Marketing promotion tools

dotcominbriefcase19157840.jpgMarketing is the single most important thing you can do for your business. When you market your business you are spreading the word to a new audience that you have a company and that you have a number of products to offer your customers. Marketing your business is easy to do as you gain more experience and practice with it. Without marketing how do you expect your customers to learn about your company and to purchase your products to help you stay in business? Finding the right marketing tools to use depends mostly on how big your company is and how big your marketing budget is. When you have a larger company, you can afford to acquire larger advertising campaigns. Smaller companies don't have the same amount of money and you will need to look into alternative marketing tactics to save money and advertise your business.

Continue reading "Marketing promotion tools"

Launching a successful marketing campaign

businessnegoations19314770.jpgMarketing your business is how you expose your products and services to your customers. Launching a successful marketing campaign comes down to research and several other tools that help you to identify your market and to focus on developing your brand. This article will teach you how to launch a successful marketing campaign for your company.

Continue reading "Launching a successful marketing campaign"

Increasing sales with a good marketing plan

ladywithpiechart.jpgOne of the best ways to start increasing sales begins with your marketing plan. What are you doing to get your name out there and attract attention from your customers? Marketing is the most important key to a successful business. When you have a strong marketing plan, it will be able to carry your business and help you make it become a success.

Continue reading "Increasing sales with a good marketing plan"

Developing a marketing plan

ladyonphone30745252.jpgOne of the most important documents you will create for your company is a marketing plan. A quality marketing plan allows you to have direct impact on your customers and allows you have direct impact on the profitability margin for your company.

Continue reading "Developing a marketing plan"

Start generating a buzz

press34607811.jpgWhat's one of the best ways to generate a buzz about your company, products, and services? Using your network and existing customers, you can easily generate a buzz in your market by leaking information to them and encouraging them to spread the word.

Continue reading "Start generating a buzz"

Reaching new prospects the right way

planningmeeting32337730.jpgAre you ready to start reaching new prospects? Marketing to new customers can be hard if you don't have the right marketing message to send out. You can easily boost your sales and strengthen your sales when you start looking into new avenues to market to your customers. This article will help you with your marketing message so you can start reaching new prospects.

Continue reading "Reaching new prospects the right way"

Pay per click roadblocks

ladyspresentation26239036.jpgAre you trying to reach out to your customers in a new way? Many companies turn to online marketing methods to attract new customers and to boost their sales. Pay-per-click marketing is a popular way to attract new customers. However, if you aren't doing pay-per-click marketing campaigns correctly, you could be wasting a lot of money. Pay-per-click marketing can get expensive as you need to select a number of keywords and you will be charged each time a customer clicks on the link. What happens if you have people clicking on the link and then going right back to the search engines? You are just wasting money when people don't respond to the click. This is a major pay-per-click roadblock you will run into from time to time when you are creating an online marketing strategy. Here are the pay-per-click roadblocks you may run into and what you need to do about them:

Continue reading "Pay per click roadblocks"

Online marketing traps to watch out for

laptop30347484.jpgOnline marketing is a wonderful way to expose your company to a new audience. Many companies turn to online marketing because it is cheaper from print marketing and it allows you to gain more exposure to a new audience than you will find with traditional marketing methods. When it comes to online marketing, a number of businesses actually struggle to market to their customers as they aren't utilizing the search engines correctly or they do not understand proper search engine optimization tactics.

Continue reading "Online marketing traps to watch out for"

How you can make your marketing message stick in your customers minds

mansmiling30396607.jpgStep # 1 - Create an emotion
In order to attract the positive attention you are seeking, you need to spark an emotion from your customers. What type of message do you want them to feel? Are you focusing on making them laugh, cry, or be surprised? There are so many different emotions you can play with, just make sure you are choosing an appropriate one for your company. The best commercials are those that will also become viral. You want people to link the commercial on their blog and send links to their friends. When people continue to talk about the commercials after it is over and they watch it over and over again, you have created a successful commercial. While a funny commercial is one that will get people talking, you also need to focus on a catchy phrase or jingle, it's easier for people to remember. Think about some of those catchy jingles in the past that have worked:

Continue reading "How you can make your marketing message stick in your customers minds"

Getting your marketing game plan ready

portfolio37194094.jpgAre you ready to start marketing and reaching out to a new audience? You need to get your marketing game plan up and running if you intend to increase your visibility and boost sales. A good marketing game plan is intended to grow your business and take your company to the next level. As you develop a stronger marketing game plan, you will be able to decrease your stress level and provide yourself with greater flexibility.

Continue reading "Getting your marketing game plan ready"

Essential advertising tips you need to use

broker19160449.jpgWhat happens when you notice your sales are not as strong as they used to be? Do you start cutting costs or do you focus on other ways to generate awareness for your company? While you may want to start cutting costs on things like your office supplies, the one place you need to avoid cost cutting is with your marketing and advertising budget. We all know the phrase, "you need to spend money to make money." This is extremely true when it comes to marketing and advertising. If you aren't getting information out there, people will not know your company exists and they won't be able to provide you with sales to keep your cash flow strong. Here are essential advertising tips you need to know in order to stay in business:

Continue reading "Essential advertising tips you need to use"

Do you know how to research your market

office23648847.jpgStarting and running a small business is not an easy task. If you don't know who your niche market is, it will become even harder for you to focus on acquiring sales. You must understand your niche market to develop better marketing strategies and to bring in the sales you need to strengthen your company.

Continue reading "Do you know how to research your market"

Creating the perfect marketing plan

businessmeeting26668385.jpgYou need to head out and market to your clients in order to attract their attention and to start generating the revenue you need to make money for your business. One of the best ways to get your name out there is to develop a good marketing plan. A marketing plan provides you with a guide for the future growth of your company. Here are some great steps to take in order to market to your customers:

Continue reading "Creating the perfect marketing plan"

Copywriting tips that will drive up your marketing efforts

copyright9951803.jpgThere are various marketing efforts you need to employ in order to strengthen your business and attract new customers. Writing effective copy is one of the most important aspects of good marketing. Without proper writing skills, you can hurt your marketing messages that are being distributed and you may be unable to acquire the attention you need from your customers to sustain your cash flow. Here are some copywriting tips that will drive up your marketing efforts.

Continue reading "Copywriting tips that will drive up your marketing efforts"

Marketing traps to avoid

manoncellphone30334009.jpgWhen it comes to marketing your business, there are a number of marketing traps you need to be aware of. Marketing traps like using the exact same strategy over and over again can ruin your reputation and your chances of becoming successful in your particular industry. One of the biggest marketing traps you need to avoid is your own personality. It's easy to let our personal reservations and judgments get in the way of allowing our companies to become successful. Here are the marketing traps to avoid:

Continue reading "Marketing traps to avoid"

Prepping your business for holiday marketing

womanthinking26245328.jpgEven if the Christmas Season isn't around the corner, there are a handful of other holidays you need to concern yourself with in order to develop a marketing plan. The 4th of July, Labor Day, Halloween, Valentines Day, and other holidays all provide your company with a great opportunity to reach out to new and existing customers. No matter what time of the year it is and what holiday you are gearing up for, here are some tips that will help you properly market your business:

Continue reading "Prepping your business for holiday marketing"

What to do before you start increasing prices

groupplanning26668223.jpgCustomers absolutely hate it when prices go up but when your vendors are increasing the cost of your raw goods and other materials, it puts you in a difficult position. Do you end up increasing prices to make up for the price increase on your end or so you bite the bullet and continue focusing on selling products to your customers despite the increase?

Continue reading "What to do before you start increasing prices"

Overcoming blogger block

concernedman19185284.jpgA blog is a powerful marketing tool. It can set you up as an authority in your field. It can lead to people linking to your site. It can help you form a readership and email list, and many more things that are convert to sales in both the short and long run. However, this is only possible if your blog is full of quality content that is worth reading, and that is grabbing reader's attention on a regular basis. This can be really hard to achieve, as coming up with fresh content is not always easy, and keeping it exciting and engaging can be really difficult, especially if it is something you have blogged about several times. These problems are often referred to as blogger block. The following is a look at three things you can do to help solve your blogger block problem:

Continue reading "Overcoming blogger block"

Link Exchange

communication23689951.jpgIn the past people have used link exchange as a means of getting to the top the easy way, it is comparable to cheating on a quiz. You obtain the rank you want, but never get the knowledge you need to stay there.

Continue reading "Link Exchange"

Internal links

laptop30349514.jpgIf you own a website, marketing is a matter of SEO, and getting some traffic to your site. One of the things you can do to get people to your site, and to get higher rankings on search engines is to build your internal and external and inbound links. Most people are so worries about the links coming into their site, that they forget about the ones they have total control over, the ones on their own pages. The following is a look at how to build internal links.

Continue reading "Internal links"

Getting higher rankings

coworkersaroungacomputer22990951.jpgWhen planning the marketing strategies for a website, one of the most important focuses should be rankings. In other words, how can you get higher rankings? The following are a few of the best tips for improving your rankings, and optimizing your website:

Continue reading "Getting higher rankings"

Be a unique blogger

laptop30349514.jpgA blog is a very useful tool for marketing. It is the perfect way to give your marketing campaign a voice, and a face. It is also a great way to get loyal, long term, customers, and keep them in the loop. The following is a look at how to be a unique blogger so that you catch interest, and keep it.

Continue reading "Be a unique blogger"

5 Blogging Mistakes

accountant37004113.jpgA blog can be a powerful marketing tool, but not if you use it the wrong way. The following are the four mistakes people make when they want to use their blog as a marketing tool. If you avoid these mistakes, you avoid a lot of the problems that make your blog a worthless tool for marketing.

Continue reading "5 Blogging Mistakes"

When marketing choose win-win affiliates

portfolio19222355.jpgWhen you market, one of your options is using affiliates. This is a relationship where they market your products on their site, etc. in exchange, you pay them for any business they send your way. The idea of this is a great one. However, it is important that you choose your partners wisely. A partner that is a drain, or costs more than they are worth can set you back far more than they might help you, so it is critical that you choose the businesses that will do you the most good. Here are a few things to consider when choosing marketing partners:

Continue reading "When marketing choose win-win affiliates"

Using Twitter for marketing

accountant37004036.jpgTwitter can be a powerful marketing tool, or a complete waste of time. If you want to be able to use Twitter to market, you have to learn the way to do it properly.
1. Do not do too much self-promoting. No one is going to follow you, or pay attention to what you tweet if you are constantly self-promoting. You have to earn that right. You should only promote one time for every fifty valuable tweets. People get sick of hearing you tweet their own horn, so make sure you earn that right by providing value first, and promotion second.

Continue reading "Using Twitter for marketing"

Give it free, and get something in return

checkbox63308153.jpgAn old but good marketing strategy is to give something away for free to perspective customers. If you give people something for free they will feel obligated to return the favor. What does this mean? It means that if you help someone out, it creates a natural desire to return the favor. It doesn't mean you have to give your products away for free, it means give a sampling, a bit of information, a teaser, or something else to help you gain the customer's trust and hook them.

Continue reading "Give it free, and get something in return"

The benefits of marketing online

olderwomanonphone32013024.jpgJust like everything else, marketing has moved online. Savvy business owners are finding out that they can market there business, easier and more effectively then ever. Best of all, marketing online is stretching marketing budgets, for many companies. As businesses of every size are faced with a tightening economy they are looking for ways to make their marketing more efficient and effective, along with saving as many dollars as possible. Marketing online has been shown to be that solution. Business owners should understand that marketing your business online, brings with it many benefits that are not available with traditional and offline marketing. These benefits include-

Continue reading "The benefits of marketing online"

Marketing Strategies to Increase Your Business

businessmeeting30392878.jpgOne of the first things that business owners should understand is that marketing is not advertising. You need to realize that marketing is a process, not an event. Marketing involves planning marketing goals, and implementing (often a series of), marketing strategies to achieve them. This does not mean that it has to be a complicated process; however it does mean you have to know what you want to achieve, and get out there and work at it. Businesses of every size (and marketing budget), can use these strategies to successfully market their product or services. Here are some marketing strategies you can use to increase your customers and sales.

Continue reading "Marketing Strategies to Increase Your Business"

Marketing steps for every business

airplane30902462.jpgBusiness owners need to consider their marketing carefully, because while you may have the most eye-catching graphics, innovative texts, and clever content, are you sure that your customers know what you are trying to say? Sometimes the biggest mistake that is made in marketing is to make what you are trying to say so clever, that it becomes difficult for the consumers to understand. The result is that they just don't get it. And if you customers don't get it, they usually don't feel compelled to act, buy, etc. and your product or service dies a slow death on the shelf. The essence of marketing is about informing consumers about your products, and services, and telling them why they should pick you over your competitor. It really is that simple. If you are not doing this now is the time to really analyze your marketing and determine what you need to do differently.

Continue reading "Marketing steps for every business"

Inexpensive ways to market your business

laptop30347367.jpgTo many business owners start to rely on one or two traditional marketing strategies to attract new business. This can be a mistake since marketing can get old and commonplace rather easily. Savvy business owners will be constantly looking into new marketing ideas and determining which ones will work best for their business. There is a multitude of ways to drive new business to your door. Here are a few:

Continue reading "Inexpensive ways to market your business"

How to write a marketing plan for your small business

businessmeeting30396676.jpgOne of the most demanding tasks can be writing a marketing plan, for your small business. However, if you break it down into sections, it becomes a much more manageable task. The marketing plan, for your small business, is also known as the Market Analysis section. This should include a detailed description of your market, your niche, and the demand for your product or service (supported by documentation). This section should also include the percentage of market share you envision, and why.

Continue reading "How to write a marketing plan for your small business"

How to successfully use green marketing

businessmeeting33030104.jpgOne of the newest and most popular trends is green marketing. Market experts are enthusiastic about his new trend, and feel that businesses can reap substantial benefits, if they use green marketing correctly. If you show potential customers that you follow green business practices, and you could reap more green on your bottom line. Green marketing is no longer just a catchphrase; it's a marketing strategy that can help you get more customers and make more money. But only if you do it right. Experts advise that are three steps that you must take in order for green marketing to be effective. These steps are-

Continue reading "How to successfully use green marketing"

How to get the right marketing mix for your business

chart30392829.JPGIt becomes crucial to get the right marketing mix to successfully market your product or service. Your marketing mix is a comprised of marketing tools, that are used to satisfy customers and company objectives. The marketing mix has been referred to as "the offering". There are several variables that will make up your marketing mix. These include:

Continue reading "How to get the right marketing mix for your business"

Marketing research important to your business

businessmeeting33030027.jpgMany business owners begin to feel overwhelmed just by the phrase market research. However, by understanding what it is and why it is important, can give you valuable insight into your business. One of the major points of confusion is the difference between the terms, "market research" and "marketing research".

Continue reading "Marketing research important to your business"

Using customer feedback to your advantage

mangivepresentation30392901.jpgFar too often business owners are afraid of the information they will get from their customers when they ask for their opinions. This is because some businesses are worried about the amount of negative feedback that is out there. Others are concerned because they feel like they will have to make steps to actually change the way they are running their business if they solicit customer feedback. If your business is centered around its customers, you need to obtain customer feedback. How else will you know what your customers want and needs are?

Continue reading "Using customer feedback to your advantage"

Tips for setting marketing objectives

businessmeeting26668232.jpgGreat marketing is key to any successful business. And setting marketing objectives is essential to a successful marketing campaign. This article discusses several tips for setting marketing objectives.

Know what you are trying to achieve

Continue reading "Tips for setting marketing objectives"

The 3 A's of marketing, aim, act, assess

groupofcoworkers32012584.jpgMarketing is a crucial part of any successful business. It is important that a business' marketing team has a good plan for developing their marketing strategy. Using the three A's of marketing can help a marketing team, and therefore a company, be successful in their endeavors. This article discusses the three A's of marketing; aim, act, assess.

Continue reading "The 3 A's of marketing, aim, act, assess"

Step up your marketing plan

discussion8075165.jpgEvery business owner is looking for a way to boost sales. One of the best ways to boost sales is to step up your marketing plan. A good marketing plan will provide information on how you plan to establish your company as the "source" of information on particular subjects. This type of brand marketing is extremely powerful and it is a great way to boost sales. Marketing plans should provide tips on what to do now and how to prepare for the future. Make sure you include information on how you plan to get recognition for your local area as well as reaching out to a nationwide audience and eventually reaching out to a global audience.

Continue reading "Step up your marketing plan"

Setting marketing objectives you can reach

airplane30902462.jpgSetting marketing objectives is one of the most important parts of any marketing campaign. This article discusses setting marketing objectives that you can reach.

Look at the big picture

A business owner or a marketing team should look at the big picture when they are setting marketing objectives. Looking at the big picture of things can help them to set marketing objectives that they can reach. Asking themselves questions such as: what is my business' marketing budget? how much can I really expect to make from a marketing campaign? and how much time do I have to put into this marketing campaign, can help a business owner or a marketing team look at the big picture so they can set realistic marketing objectives.

Continue reading "Setting marketing objectives you can reach"

Scheduling marketing activities

businessmeeting26668412.jpgEvery good marketer understands the importance of having a marketing calendar. The marketing calendar can help you stay on top of upcoming marketing activities. This can help you prepare for big marketing expenses and many other things that will be happening within the company.

Scheduling marketing activities will help you gain the publicity you need to successfully promote your business. The goal of marketing is to get the word out about your company and share your business ideas with the public. In turn, the public will purchase your products and help your business become successful. If you can stay in the public's eye, you will be able to continue getting the attention and the sales you need to watch your business grow.

Continue reading "Scheduling marketing activities"

Recording your marketing approach

folder30394905.jpgThere are many important aspects of marketing. One of the aspects of marketing that is not thought of as often is recording a marketing approach. But even though this part of marketing isn't thought of as often doesn't mean that it isn't important. This article discusses recording your marketing approach.

How to record your marketing approach

The most important thing to remember about recording your marketing approach is to start from the beginning. It is easier to keep a good and thorough record of the marketing approach if a person starts from the beginning.

Continue reading "Recording your marketing approach"

Putting together a marketing team with a range of skills

coworkers23120152.jpgThere are a lot of factors that contribute to a successful company and marketing is one of these factors. It is important that employers put together great marketing teams so that consumers find out about and buy the products and services that their company offers. This article discusses putting together a marketing team with a range of skills.

Continue reading "Putting together a marketing team with a range of skills"

Public relations and marketing

ladyoncellphone30335335.jpgMarketing is centered on getting attention for the company and boosting customer sales. When marketing and public relations combine, a business is suddenly opened to a whole world of customers that can help the business sink or swim. When you combine public relations and marketing, you are no longer focused on just selling a product to your customers, you are not concerned on educating the public on what your company does. You want people to know more about the foundations of your company, as this will help to inspire them to continue being a customer and spread the word to their friends.

Continue reading "Public relations and marketing"

Point of sale marketing

creditcard19160241.jpgWhen you are marketing your business, one of the main things you may be worried about is how to get your customers to buy your products. Several businesses use point of sale marketing to lure their customers into purchasing more products. This is a great way to boost your sales and to keep your customers interested in your company. What is point of sale marketing exactly?

Continue reading "Point of sale marketing"

Keeping your cash flow moving with sound marketing activities

moneydownthedrain24709202.jpgIt is hard to keep the cash flow coming in when marketing budgets are tightened and when you have to worry about the latest marketing trends. Marketing activities are constantly changing so how can you find ways to keep up with them? Here are some tips on how you can keep up with the latest marketing trends:
1. Join a blog. Look for marketers that are at the top of their game, they tend to tell everyone else what to look for. Become a follower to their blog so you can stay up with the latest information on marketing.
2. Attend conferences and trade shows. When you attend conferences and trade shows, you are putting yourself in the center of action with other professionals in your industry. They can help to inspire you with some new ideas and keep you in the loop.
3. The internet. As always, the internet is an invaluable resource. Where else can you find tons of free information about anything? You can quickly watch what your competitors are doing to keep up with the latest marketing activities and keep your business on top of the competition.

Continue reading "Keeping your cash flow moving with sound marketing activities"

Keeping up with marketing activities

maninwheelchairwithcoworkers23110444.jpgOne of the most important things any marketer can do for their business is to keep up with marketing activities. You need to find out what your customers are responding to and what your competitors are doing if you want to continue being successful with marketing.

Continue reading "Keeping up with marketing activities"

How to satisfy your customer's needs through marketing

laptop30349514.jpgWhen it comes to building a strong business, it all comes down to your customer's needs. How can you build a strong business without first taking the steps to build your business around your customers? Marketing can help you build your business around your customers because you will target their specific needs with your products. Marketing is all about raising awareness and gaining interest in your company. If you can produce the right type of ads to send the message to your customers, they will start to pay attention to your company.

Continue reading "How to satisfy your customer's needs through marketing"

How a good publicity campaign can help your business survive

press34607811.jpgWhen it comes to developing a publicity campaign, many businesses pass it off as an expense they simply cannot afford. Many companies feel that a good publicity campaign will cost thousands of dollars a month and that they simply do not have the money or the resources to do it. With a publicity campaign, the more you spend, the more you will get. You don't have to spend thousands of dollars a month to be successful; you can easily do a lot of it on your own.

Continue reading "How a good publicity campaign can help your business survive"

Getting brand power on your side

books30364900.jpgWhen starting your own business, one of the most important things you should do for it
is promote it in such a way that people will recognize it and immediately associate good things with it. This is known as branding.

Brand power means people will not only remember and know the products and services that you provide, but also think of you positively as a business. The image you want your company to portray will come through your branding and are ultimately what will build your business.

Continue reading "Getting brand power on your side"

Easy marketing activities you need to use

businessmeeting30381062.jpgAny business that is trying to boost sales understands the importance of staying up to date with marketing activities. There are numerous types of marketing activities from researching past marketing strategies to trying new marketing activities like blogging. Here are some easy marketing activities you need to use if you are trying to keep your business running:

Continue reading "Easy marketing activities you need to use"

Developing products your customers need

architect36832024.jpgWhen it comes to boosting sales and building your customer base, take a look at the way you research your customer needs. Do you ever research their needs before you start product development? A lot of businesses will create a great product and then just hope that it will sell with their existing marketing strategy. If you are like most business, you recognize that you need to keep your customers satisfied if you want them to continue coming back. Let's discuss some ways you can fulfill your customer's needs when you are working on product development.

Continue reading "Developing products your customers need"

Developing brand marketing

lemonaidstand32273991.jpgIf you want to build your reputation in the market, you need to consider brand marketing. Brand marketing encourages buyers to purchase your product based on your company name and past products. It is the process of creating products with the correct visual impact upon the market to build your reputation.

Continue reading "Developing brand marketing"

Developing a sound marketing strategy through research

groupplanning26668223.jpgUnlike organizations of the past, businesses can go global with the click of a button. The internet has influenced so much about the work we live in, especially the business world. Companies can now collect information about their customers by searching through a couple web sites and they don't even have to pay for this information. This information is a valuable tool when it comes to finding a way to make your business profitable. Marketing strategies rely on the information you collect through research so they can target their audience.

Continue reading "Developing a sound marketing strategy through research"

Developing a marketing plan using good marketing activities

cupsofcoffee37472685.jpgHaving a good marketing plan is the foundation to a successful business. Business owners know the importance of a sound marketing plan because it will not only help your business break into the market; it will help your business grow for the future. Most businesses want to achieve success, but most of these businesses are unsure of how to plan for it.

Continue reading "Developing a marketing plan using good marketing activities"

Determining your marketing budget

figures19082355.jpgWhile it would be terrific for businesses to have an unlimited budget when it comes to marketing, it is definitely not a reality. But businesses do need to spend money to make money. Marketing is the way to do this so it is important for a business to determine their marketing budget. There are several different ways that a business owner can figure out their marketing budget and this article discusses many of them.

Continue reading "Determining your marketing budget"

Creating a marketing approach

bills39158685.jpgThere are several things that go into creating a marketing approach. This article discusses how a business can create a successful marketing approach.

Understanding the market
The first thing that needs to be done when a business owner is creating a marketing approach is to understand the climate of the market they are working in. There are several questions that a business owner should ask them self. For example questions such as: "Are prices moving up? Or are they going down? Is the market choppy, flat, trending vigorously, or trending smoothly?" These questions can help a business owner understand where the market is at the time and help them make smarter marketing decisions.

Continue reading "Creating a marketing approach"

Choosing your marketing methods

businessmeeting26252755.jpgWhen it comes to your small business, marketing is one of the most important things you can do. Marketing will help you to promote your business and get the word out about your company.

There are many different types of marketing methods, from traditional brochures and mailers to online marketing to special promotions. In order to have a successful marketing campaign and business overall, you will need to choose your marketing methods carefully.

Continue reading "Choosing your marketing methods"

Boosting good communication to keep your customers

ladywithheadsetsmiling30342942.jpgGood communication within your business can help you with customer retention and it can cut down on lost productivity costs. Communication is essential to running an effective business. There are numerous companies that spend too much time trying to attract new customers that they neglect to find ways to keep their current customers. One way you can enhance customer retention is to boost your communication skills within the organization.

Continue reading "Boosting good communication to keep your customers"

Your Campaign Checklist

checkbox63308153.jpgWhen you open your doors to the public for the first time as a small business owner, you have to add the marketing cap to your entrepreneurial duties. If you are in business, you have to figure out ways to stay in business. The day to start marketing your business has come, but if you've never done any marketing before, you may not know if you are ready. Here's a checklist to make sure you are ready to launch your business and your marketing campaign.

Continue reading "Your Campaign Checklist"

Why you need to understand your customers for marketing

businessportrait30393821.jpgUnderstanding your customers is essential for successful marketing. It's so important that companies spend millions of dollars on market research a year in an attempt to find out the needs and wants of their customers.

So why do you need to understand your customers for marketing? A few reasons include:

Continue reading "Why you need to understand your customers for marketing"

What profiling has to do with marketing

businessmeeting33030005.jpgWhen it comes to marketing, experts and business professionals use many different means to gather information about their customers and potential customers. This act of gathering research is known as market research and helps analysts and business owners and professionals to know how to better reach their target market.

One way they gather information is through profiling.

Continue reading "What profiling has to do with marketing"

Ways to increase the response with direct mail marketing

chair30393486.JPGIf you are going to be using postcards as part of your direct mail marketing program, you are going to want to do everything that you can to increase your response rates. By increasing your response rates, you will be improving your chances of having an effective direct mail marketing campaign through postcards.

Here are some tips you can follow to improve your direct mail marketing campaign.

Continue reading "Ways to increase the response with direct mail marketing"

Using the internet as a marketing tactic

accountant37004036.jpgSince the internet has been introduced, it has turned into a new element of marketing for business. In order for your business to stay competitive with other businesses, you are going to need to learn about the various ways that you can use the internet for marketing. The internet allows you to use all sorts of marketing tactics to promote your business, you simply have to pick the ones that will be the most effective for your business and begin.

Continue reading "Using the internet as a marketing tactic"

Using surveys on MySpace to market your business

womanatcomputersmiling19167076.jpgWhile surveys in general are pretty much the same, you ask questions and fill in the answers; you can customize any survey to fit your need. Some websites offer free surveys for MySpace, all you have to do is fill in the answers to the questions, generate the code and copy and paste it into your MySpace profile. Other websites offer you the opportunity to create your own survey, either by choosing from a list of questions or by creating your own questions. As a business majority of the pre-made surveys will not be appropriate for your profile, so if you have an IT department you can have them write the code needed for your survey or you can find a website that offers you to create your own survey questions.

Continue reading "Using surveys on MySpace to market your business"

Using social networking websites as a marketing tactic

busfriends30396999-1.jpgWhile most business owners know that advertising is a form of marketing and marketing is a way to get your business's message out to a target group of customers, what they are not aware of is how they can effectively use social networking websites as a marketing tactic. How you can use social networking websites as a marketing tactic is going to vary based on your businesses marketing plan.

Continue reading "Using social networking websites as a marketing tactic"

Tips on direct mail marketing

ladyonphone30745252.jpgIf you plan to use direct mail marketing as one of your business's forms of marketing you will need to take a second to learn about direct mail marketing. This is important because in order for direct mail marketing to be effective it will need to be used correctly.

Here are some tips to keep in mind if you plan to use direct mail marketing.

Continue reading "Tips on direct mail marketing"

Tips for using blogs for marketing

laptop30349514.jpgBlogs are becoming increasingly popular in today's business world. And while blogs can be a great way for a company to do some of their marketing, there are some specific tips that a person should know before they dive into the combined world of marketing and blogging. This article discusses seven tips to help a company be successful when marketing their business on a blog.

Continue reading "Tips for using blogs for marketing"

The Role of Marketing in Product Development

missingpuzzlepiece19378437.jpgProfitability is every businesses aim. The more profit a business can manage to garner, the better the business is. One way to improve the profitability of your business is by producing new products for purchase which in turn opens new markets or gives more value to current customers. However, a new product isn't always a profitable product. You want to make sure there is a need for the product you want to develop before you actually put out the money and take the time to develop it. This is where your marketing team comes into play.

Continue reading "The Role of Marketing in Product Development"

The Effective Campaign

mansmiling30396607.jpgEvery small business owner wants to grow their business. It's a fact of life that the more customers you have, the more money you make. One of the best ways to grow your business is through marketing. The result of an effective marketing campaign is growth in your customer base and greater purchasing from your current consumers. So what are the basic things you need to know to make your small business marketing campaign big results?

Continue reading "The Effective Campaign"

The Biggest Reason Marketing Campaigns Fail

concernedman19185284.jpgMarketing campaigns aren't always successful. It doesn't matter how big of a marketing budget you have, if it doesn't do what it is supposed to (drive in new customers or promote current customers to buy more products) then your business could bite the bullet. There is a direct correlation between a successful marketing campaign and how well you brand your business. If you are asking yourself why your marketing campaign failed after all the research you did, you will want to take a look at your brand. Problems with a brand create problems with a profit.

Continue reading "The Biggest Reason Marketing Campaigns Fail"

Step Out of the Crowd through Branding

olderwomanonphone32013024.jpg
Branding your business is all about the customer experience. You want your customers to get your unique message about how your product will benefit them with everything they encounter in your business starting with your business name. When you are branding your business for the first time, here are some elements to focus on to get your message through and set you apart from your competition.

Continue reading "Step Out of the Crowd through Branding"

Smart Marketing

bills39158685.jpgWhen you are just starting your business, you have no choice in your marketing campaign. You have to generate your customer base by attracting new customers. That means generating leads and putting out money to market your product. There is the expensive way to do it then there is the smart way to do it. Follow these tips to build your customer base by attracting new customers with your marketing campaign.

Continue reading "Smart Marketing"

Setting marketing objectives

buisnessmeeting26238539.jpgMarketing is the lifeline of any business and is essential to making sure the business continues and succeeds in the long run. But marketing can only be a success if it is planned properly and is executed effectively at the same time. Setting good marketing objectives and following through with them will really mean a lot to your business.

Marketing objectives should naturally be tied to the objectives of the company as a whole and reflect the same feelings and culture of the business as a whole. If you don't have any company goals, then that is where you should start. You should also have a more defined goal as a group and a company as a whole and need to have a mission statement and set of company goals for the year. Basing your marketing objectives off of these more general goals is the best way to establish marketing objectives and defining how they will be achieved. You have the option of setting goals at the corporate level and also at the functional level. The corporate level will provide broader goals that can then be expanded upon at lower levels of the business. Corporate level goals tend to be more focused on return on investment figures and operating profit while functional level goals are more geared to building customer databases or reaching certain market share percentages or consumer awareness.

Continue reading "Setting marketing objectives"

Promotions with marketing

mangivepresentation30392901.jpgAll companies need to market their products and services. The best marketing employs unique ways to garner public interest in your company and its products. Promotions are a great way to do this.

Promotions give people a reason to keep coming back for your products and services and are a great way to spread the word about your company. Both small and large companies use promotions on a daily basis, whether it's free shipping or 20%, just to name a couple.

Continue reading "Promotions with marketing"

PR and Marketing

womanplayingbaseball28719685.jpgMany people think that public relations and marketing are the same thing. In reality, public relations and marketing are two different aspects of a thriving business. But a business needs to use both public relations and marketing to be successful. This article discusses more specifics about public relations and marketing.

What is public relations? (PR)

Continue reading "PR and Marketing"

Planning your marketing

architect36832024.jpgMarketing plans can come in many forms and sizes and each company and each objective will need to be approached differently. Planning a marketing program can be very complicated if you have not done your research and are unsure of what to do. The basic steps to planning your marketing begin with learning about your market and understand what your skills, strengths, and weaknesses are in that market. Then you should set goals based on these qualities. Your goals should also be geared towards what you ultimately want to accomplish as a business owner. Then you need to make your plan of attack and work on the plan until you achieve what you want.

Continue reading "Planning your marketing"

Overcoming the Marketing Slump

graphpresentation16486405.jpgIs your marketing having a hard time delivering the results you want? Are you working as hard as you possibly can and still not getting results? Are you having a hard time attracting customers or generating the sales you need to remain profitable? If your answer was yes to any of these questions, you are probably in a marketing slump. What you were doing isn't working anymore so its time to re-vamp your marketing strategy and overcome your marketing slump. Here are some tips to get you started:

Continue reading "Overcoming the Marketing Slump"

Outbound marketing: promotions and advertising

graph16220798.jpgAfter a marketing team conducts their marketing research, does some analyzing of their competitors, and prices their products, they are ready for outbound marketing. One of the very important aspects of outbound marketing is promotions and advertising. This article talks more about what promotions and advertising are and how a marketing team should go about promoting and advertising their company's goods and services.

What are promotions and advertising?

Continue reading "Outbound marketing: promotions and advertising"

Organic search engine rankings help your marketing

businessmeeting26668286.jpgSearch engine optimizations is where you as a website owner and a business owner need to improve your website by altering the content and HTML code on your website to increase the amount of traffic that is drawn to your website. Search engine optimization does not just increase traffic in general, it increases the amount of quality traffic that you website will receive. Search engine optimization increases the traffic by increasing your ranking among the search engine results page. Most business owners know that the higher your page is ranked in the search engines the more visitors your website will receive.

Continue reading "Organic search engine rankings help your marketing"

Marketing tactics that home business owners can use

mansleeping8251415.jpgMarketing for home business owners is more of a problem because they do not have the resources that bigger businesses have. If you want to have a successful home business, you are going to need to use some marketing tactics because it can mean the difference between having a successful home business or a failing home business.

Continue reading "Marketing tactics that home business owners can use"

Marketing strategy

twowomanhighfivingeachother22990915.jpgA marketing strategy is important to any company. When implemented properly, your marketing strategy will serve to bolster your company's image, get your name out, and increase your overall sales.

What is a marketing strategy?
Your marketing strategy is basically your plan of action for marketing your products and services. It includes such things as goals, research, and other important aspects of marketing. A successful marketing strategy should address the following:

Continue reading "Marketing strategy"

Marketing special events

christmastrees36613992.jpgSpecial events are a great way for a business to promote their products or their services. Special events are especially great for a company who is promoting a new product or who wants to build better relationships with their customers. There are several things that a company needs in order to have a successful special event. A company has to do a lot of planning, have a lot of people to help out with the event, the company needs to have a lot of money to use toward the event, and of course, when a business puts on a special event there needs to be a great marketing or the special event will not be successful. This article discusses six tips for successfully marketing a special event.

Continue reading "Marketing special events"

Marketing in conjunction with holidays

gifts30355431.jpgMarketing in conjunction with holidays is a great way for a company to connect with their customers while increasing sales. This article discusses how a marketing group can market in conjunction with holidays.

The basic marketing strategy that a marketing group should use during the holidays is somewhat similar to the marketing strategy that they should have throughout the rest of the year. For example a marketing team still needs to include solving a customer's problem in their holiday marketing strategy. Solving a problem should always be the point of a marketing groups marketing strategy.

Continue reading "Marketing in conjunction with holidays"

Marketing Campaign No No's

womenboxingman28724766.jpgNo no.#5: Not Targeting a Specific Market

No one can sell their product to everyone, so if you are trying, you will fail. If you launch a marketing campaign without knowing who you are selling to it will be ineffectual and you will have wasted a ton of money. If you think your market is "everyone" you will struggle to attract anyone.

How to avoid this mistake: If you think you are going to loose potential customers by niche marketing, think again. View target marketing as inclusive rather than exclusive. Try it for awhile and you will see the results. People want to buy from businesses that understand them and what they want. If your business can't do that, they won't buy from you.

Continue reading "Marketing Campaign No No's"

Making the marketing investment

manwithmoneyheadset30396561.jpgAs a business owner, you understand just how much is required to put into a business in order to make that business successful. Money, time, effort, and a little of yourself, goes into your small business investment. You want to make sure that when it comes to marketing, the choices that you are making are going to yield a return not only on your monetary investment, but also on your investment of time and effort.

Continue reading "Making the marketing investment"

Implementing a marketing strategy

businessmeeting26668232.jpgChoosing a sound marketing strategy and implementing it properly and effectively will be one of the most important factors in making your business successful in the long run. Just because you have a marketing plan or strategy doesn't mean that you will be successful, because there are many people that just don't ever implement their plans. Having a plan and actual implementation for your business will give you an advantage and make it easier to get ahead in the market.

Continue reading "Implementing a marketing strategy"

Is your marketing plan on the right track?

recession19085238.jpgYou have spent all this time and effort on a marketing strategy and have implemented that strategy to the best of your ability, so how do you know if your marketing plan is on the right track? How do you know if your marketing strategy is really working? (Or if it is other factors that are affecting the rate of sales in your business?) What about the times when marketing success cannot be seen in numbers and sales? Evaluating the success of your marketing plan and determining whether a change in direction is needed, is better described as a combination of both actual number of sales and the inclusion of factors that may not be as readily apparent.

Continue reading "Is your marketing plan on the right track?"

Is direct mail marketing outdated?

seriousmansitting26668358.jpgWhile many people seem to think that direct mail marketing is outdated, it is simply not true. Direct mail marketing is still used in marketing plans today. In fact, every great marketing plan should include some type of direct mail marketing. The reason for this is that direct mail marketing is a very effective form of marketing, even when it is compared to email marketing. Not to mention that direct mail marketing is an inexpensive way for businesses to increase their business by bringing in new and old customers. The way this works is that direct mail marketing is a targeted offer to a wide customer base.

Continue reading "Is direct mail marketing outdated?"

How to increase traffic to your website

accountant37004113.jpgIf you plan to increase traffic to your website by generating your own hits for search engine optimization, you are going to need to follow some helpful tips. Here are some tips for you to keep in mind to effectively increase traffic to your website.

Tip one:
Work the search engines. Working the search engines is important because the search engines are how most of the people will find your website. Potential customers will type keywords into the search engine to help locate websites that are offering the items they are searching for. The search engine is going to provide your potential customers with a list of websites that match the keywords based on the websites ranking. You will need to use search engine optimization to improve your company's rankings so that your website will turn up when your customers are doing a search.

Continue reading "How to increase traffic to your website"

How to implement promotion and publicity campaigns

folder30394905.jpgMarketing is the heart of any business regardless of the size and is the lifeblood that will keep the business up and running for years to come. There are many different types of marketing and ways to promote your business. Publicity and promotion campaigns are one way to keep your business in a positive light with the community and your pool of potential customers and you will be able to maintain steady business and grow as desired as well.

Continue reading "How to implement promotion and publicity campaigns"

Gathering market research

buisnessmeeting26238539.jpgMarket research is an important part of not only marketing your products and services, but determining the satisfaction levels of your customers. There are a number of marketing tools and research you can do yourself for your small business that can help you make the best choices and find the right customers.

Some of the goals of market research include determining:

  • The demographics of your target customers, such as age, gender, occupation, location, and so forth.

  • The size of the market now, and how big it is expected to be in the next 5 or 10 years.

  • Specific segments within your target market that you can focus special marketing attention on.

Continue reading "Gathering market research"

First Impressions

arguingcoworkers23282211.jpgYour business card can be one of the simplest and inexpensive marketing tools you have, if you look at it as one rather than a necessity or business luxury. Business owners, small and large, often miss the point of a business card as a marketing tool and leave important elements out. Here is a simple breakdown of elements your business card should include and what they say about you.

Continue reading "First Impressions"

Examples of marketing strategies

chart30392829.JPGMarketing strategies are as numerous as the companies that come up with them. Many times there is a lot riding on a company's marketing strategy. Many companies are defined by their marketing strategy. Take the M&M's brand for example. Their marketing strategy of "melts in your mouth, not in your hand," may very well have become more popular than the actual message of the candy's hard coating being used to make the product more convenient. There are dozens of more marketing strategies out there that have become larger than life. But creating a marketing strategy as large as those corporate giant companies is a bit intimidating to say the least. Most people start simple and build up to the multi-national marketing strategies that the big businesses are pushing.

Continue reading "Examples of marketing strategies"

Direct marketing

discussion8075165.jpgThere are several different forms of successful marketing strategies. One type of marketing is referred to as direct marketing. This article discusses what direct marketing is, a few examples of direct marketing, the good and bad aspects of direct marketing, and whether or not a company or marketing team should use direct marketing.

What is direct marketing?

Continue reading "Direct marketing"

Direct mail marketing

womanstanding33030346.jpgDirect mail marketing is the most common form of marketing used today. One of the main reasons that this method is still used today is because of how effective direct mail marketing is. Direct mail marketing has been proven to be a versatile and measureable marketing method when it is used properly.

Continue reading "Direct mail marketing"

Customer Input Marketing

groupofmenatlunch30338711.jpgAnyone who is in business knows that to stay in business they need to make a profit. Your profits increase as you sell more products. You sell more products as your customers make repeat purchases and you acquire new customers. You retain customers and acquire new ones through marketing and your marketing campaign is most effective when it is tailored to show your customers how your product fulfills their needs. The best way to figure out how your product fills your customers' needs is to let them tell you how. Customer input and customer relations can have a positive influence on your marketing and sales. Here's how to get your customers involved in your marketing process so you can make it more effective:

Continue reading "Customer Input Marketing"

Creating a television ad script

folder30394905.jpgCreating effective marketing materials and campaigns is essential to the life of your business and will be one of the things that helps improve your business more than almost anything else. Advertising comes in many different forms and should be taken very seriously. Here is some more information about creating a television ad script for an effective commercial.

Continue reading "Creating a television ad script"

Choosing a target market

businessmeeting26668412.jpgChoosing a target market can make a marketing group's job much easier one by helping them save time and money. There are several things that are very important when it comes to choosing a target market. This article discusses three of these things.

What is a target market?

Continue reading "Choosing a target market"

Brand Development Basics

copyright9951803.jpgYour business's brand isn't just its logo. Your brand is everything your customer experiences from the time they encounter your business onward. Your brand conveys a message to your current and potential consumers, and in order for your message to stand out above your competitors, you have to provide a unique, attractive, and relevant message through marketing and advertising campaigns that can only come through brand development.

Continue reading "Brand Development Basics"

Avoiding failure with direct mail marketing

debt39160349.jpgNo matter which marketing technique you plan to use for your business failure is always going to be a concern. If you create and follow a marketing plan failure is not as likely to happen but it can still happen. If you plan on using direct mail marketing as part of your marketing plan there are a few things that you can do to help avoid failure.

Here are some tips you can follow to help avoid failing when using direct mail marketing.

Continue reading "Avoiding failure with direct mail marketing"

Marketing tools to help you achieve success

cubical32015774.jpg
relationships

Every business is trying to find ways to increase their visibility and improve their marketing efforts. In order to achieve success, business owners must consider a few of the following:

Marketing Plan

Your marketing is perhaps one of the most important documents you will create. A marketing plan will help you qualify for bank loans and expansion as it shows lenders and investors how you plan to earn the money to support your business. A marketing plan simply defines some of your companies goals and how you plan to go about reaching those goals. Here are some of the things that must go into your marketing plan:

  • Defining your target market

  • Creating marketing goals

  • Establishing a marketing budget

Continue reading "Marketing tools to help you achieve success"

Tips on writing a marketing plan

businessmeeting26668421.jpg

When you are writing a marketing plan for your business, the one thing to keep in mind is that your marketing plan does not have to be elaborate or even complicated. In fact, some of the best marketing plans are simple and to the point. The reason for this is that your marketing plan is a guideline for your business to follow for your day-to-day marketing activities. Your marketing plan will ensure that you are doing what you are supposed to for marketing, including tracking the results of your marketing campaigns.

The best marketing plans for businesses are going to need to include some key information because without that information the marketing plan would be incomplete. The most important information that your marketing plan is going to have is your target customers, who they are and what they are like. This is needed so that you can plan your marketing tactics around them. Marketing tactics rely on your target market because not all marketing tactics will work the same for people. For example, email marketing works best for young adults because they are more likely to check their email and access the technology required to view your information online. Email marketing is not going to work for the older generation because many of them do not even know how to access the internet.

Continue reading "Tips on writing a marketing plan"

Marketing plan mistakes to avoid

creditcard37004465.jpg

While creating a marketing plan seems simple, because of how straightforward the process is there are still things that can go wrong. Many businesses that have never created a marketing plan before make mistakes when creating their marketing plan. If you're getting ready to create your first marketing plan here are some of the mistakes that you need to watch out for. If you want to create a successful marketing plan, you will need to make sure that you avoid these common mistakes.

Here are the mistakes that you will want to avoid when creating your marketing plan.

Continue reading "Marketing plan mistakes to avoid"

Creating a successful marketing plan

businessmeeting30396676.jpg

If you want your business to be successful one of the first things that you will need to do is create a marketing plan. Like a business plan, your marketing plan is going to provide your business with a guideline to follow so that they can achieve their goals. In this case, the goals are not just going to center around making a profit for your business, but more on how you plan to let people know about your business so that you can make a profit for your business.

Successful marketing means that you have succeed in reaching your target market and getting out your marketing message. To get your marketing message out to as any people as possible you will need to create and follow a marketing plan for your individual business. When creating the marketing plan you are going to want do some basic research to familiarize yourself with the current trends in marketing for your industry. Once you have gotten all of the information that you need you can create your marketing plan.

Continue reading "Creating a successful marketing plan"

Evaluating your marketing plan

broker19160449.jpg

Once you have created a marketing plan, the one thing that you have left to do is to evaluate your marketing plan. You are going to want to evaluate your marketing plan to ensure that everything is working as you have planned. When evaluating your marketing plan you are going to want to go over every aspect of your marketing plan to see how things are working out. If something is not working as you imagined you are going to want to make any changes necessary or simply get rid of it.

The first thing that you will need to look at when evaluating your marketing plan is your target market. You want to make sure that the people you thought were going to be your best customers are your best customers. To do this you are going to want to make sure it is your target market buying your product. If it is not the target market you thought of originally you want to ensure that it is a group of customers that you want associated with your target market.

Continue reading "Evaluating your marketing plan"

Creating an internet marketing plan

twowomanhighfivingeachother22990915.jpg

If your business is strictly, an internet business creating a normal marketing plan is not going to be very useful because people will not be able to come into your business to see what you have to offer. Instead of creating a normal marketing plan, what you will need to do is create an internet marketing plan because everything about your business will be based on the internet.

Businesses that plan on using internet marketing as a main source of the marketing should also consider creating an internet marketing plan, this should be done in addition to a normal marketing plan.

The first thing that you will need to start with when creating an internet marketing plan is your objectives. This is important because it is going to clarify what it is you are trying to do with your business, which can help you achieve all of the goals that you have in mind for your business. When it comes to thinking about your objectives, you are going to want to ask yourself what your main purpose of using internet marketing is, are you using it to find new customers or are you using it as your only source of marketing. You will also need to determine how much money you plan on spending on your internet marketing because that will affect what you can accomplish for your business in regards to internet marketing.

Continue reading "Creating an internet marketing plan"

Business to business marketing tactics

businessmeeting30393267.jpg
In today's economy no matter how much your business is spending on marketing, nor what marketing tactics you are using, nothing seems to be working. This is even true of the marketing tactics that you have been using in the past. Nothing seems to be very successful when it comes to marketing tactics because at most the sales for your business are slow. Some businesses are seeing a decline in sales, while others are seeing no sales at all.

The only thing that is soothing to businesses is that you are not alone; most everybody in the business world is having this problem. One of the reasons for this is that other businesses are adopting a wait and see approach when it comes to purchasing products for their business, while others are just simply tuning out any marketing message that they hear. This type of behavior is trickling down and affecting other business, which in turn is affecting business-to-business marketing.

Continue reading "Business to business marketing tactics"

Ways to optimize your affiliate marketing

olderman23236887.jpg


Affiliate marketing is a method that your business can use to promote their web presence. The way that affiliate marketing works is that it rewards your affiliate for every visitor or customer that comes to your website and makes a sale or just visits. The most important tool that affiliate marketing uses is search engines because every potential customer you have on the internet is going to use search engines to help them locate what they are looking for.

With how many people are, using search engines to find the items or services that they need on the internet the best thing that you can do to make the most out of your affiliate marketing is to optimize your search engine techniques. Here are some things that you can try to optimize your affiliate marketing using search engines.

Continue reading "Ways to optimize your affiliate marketing"

Television marketing campaigns

investing32191703.jpg
In marketing, television advertisements are probably the most popular marketing technique. Even though they are among the most popular marketing techniques, many small businesses think that they cannot afford television advertisements, so they don't even bother to look into using a television marketing campaign. These small business are mistaken in not even considering using a television marketing campaign because they are actually more affordable than people think, meaning more businesses can afford to use a television marketing campaign than who are currently using them.

The trick to using a television marketing campaign to market your business is to keep it affordable. You need to realize that you do not need to spend a fortune on your television marketing campaign, even with the cost of producing a commercial. The reason for this is that there are plenty of video production companies that are available that will do a great job for a really fair price and the best thing is that these video production companies are actually good video production companies not some fly by night company. Be sure to shop around and compare prices before deciding on the company that you are going to use.

Continue reading "Television marketing campaigns"

How to use holidays and other events in your marketing plan

ATM30718406.jpg

When it comes to spending money consumers are more likely to spend money during specific times of the year. The reason for this is that as consumers we are trained to spend extra money during certain holidays or events, so we find it more acceptable to spend that extra money than rather just anytime throughout the year. As a business owner, your goal should be to take advantage of consumers' willingness to spend that extra money by getting them to come into your place of business rather than your competitors.

One of the best things that you can do to get consumers to come into your business during the holidays and other big events is to create a marketing plan that includes marketing practices for any holidays or big events that are taking place. In fact, to stay above the competition and have a successful marketing plan then you are going to need to include at least the major holidays and some big events into your marketing plan so you can keep customers coming into your place of business.

Here are some tips to follow when using the holidays and other big events in your marketing plan.

Continue reading "How to use holidays and other events in your marketing plan"

Creating a marketing strategy

airplane30902462.jpg

When you create a marketing strategy, it is important to consider several important factors like what types of ads you should use, where to advertise, what you should tell your customers, and how you can meet your customers goals and reach your target audience. This article will review some things you need to do to create a successful marketing strategy.

A marketing strategy must follow the rule of consistency. If you remain consistent, your customers will be able to identify your ads, products, and services easier. Consistency helps to remind the customers of your company each time they see something you create like a banner ad, web site, and billboard.

Continue reading "Creating a marketing strategy"

Prioritizing your marketing plan

checkbox63308153.jpg
Marketing plans are some of the most important parts of any business. Obviously a business has to market its products if it wants to grow. As a new business owner one of your top priorities should be finding new customers and getting the word out about your business. Don't just sit around and hope that people will visit your business. A good marketing plan will help you to take the right steps to develop your business. However, what few business owners know is that it is very important to prioritize the items on your marketing plan. It is very inneficient to simply try all marketing ideas at once. If you try the marketing strategy for a much more established business when you are just starting you will have a hard time. Furthermore, there are lots of different marketing strategies, and some of them should be placed further down the list. If you want to succeed with your business, consider some of these tips for prioritizing your marketing plan:

Continue reading "Prioritizing your marketing plan"

Using the holidays as a guide for your marketing plan

portfolio37472854.jpg
There is a lot of different way that you can market. One way that is a great way to market is to use the holidays. The holidays are great things because a lot of people have one thing on their mind the up coming holiday. Because of this they will pay more attention to things that are marketing the holiday. Here are some tips to using the holidays as a guide for your marketing plan.

The first tip is to market the same sales during certain holidays ever year. For example if you own a fabric store for every holiday have a sale where the colors of the holidays are the items that are on sale. For example during Halloween any Orange fabric could be the fabric that is one sale. The reason for doing this is so that people get an idea that they know around certain holidays you do certain things and it might actually make people hold off buying things from other stores because they know that you have an annual sale around a certain holiday where they can stock up.

Continue reading "Using the holidays as a guide for your marketing plan"

Setting an appropriate marketing budget

planningmeeting32337730.jpg
When you think about marketing the first thing that usually pops into your head is your advertisements, but most of you are probably already aware of the fact that there is a lot more to marketing then just advertisements. So when you are creating a marketing plan you are looking at including more techniques than just advertising if you want to be successful.

Since most business owners include preparing a budget as a part of preparing a marketing plan you might be wondering where your money should go when it comes to marketing. Unfortunately this is not a straight forward answer because where you spend your money in marketing is going to depend on what kind of a marketing plan you have and what you are trying to accomplish with your marketing. But the good news is that there is a breakdown of the various sections that should be included in your marketing breakdown. By knowing what sections to include and what each section is designed for you will be better able to budget your money for marketing.

Continue reading "Setting an appropriate marketing budget"

Marketing plan importance and set up

womanwriting19115187.jpg
When you first opened your business you most likely wrote a business plan to outline how you planned to run your business, it included everything from the name of your company to cash flow projections. You might have thought that your plan writing days were over, but guess what; you now have to write a marketing plan to map out how you plan to market your company. Everybody knows that a business plan is important because it is basically the blueprint that you are going to follow to run your business, but many people don't realize that marketing plans are just as important. The reason that marketing plans are just as important as business plans is because your marketing plan is your blueprint to how you are going to get your name out to the public and basically how you are going to promote your product.

Most companies will create more than one marketing plan just in case the first one doesn't work; this provides them with something to fall back on. And like with all other types of plans there are certain aspects that you must include to make the plan successful, these key aspects are an important part to successful marketing plans.

Continue reading "Marketing plan importance and set up"

How to revitalize your company through marketing

busfriends30396999-1.jpg
Introduction

Marketing can make or break your company. The way that you present your product to potential customers is paramount. Some companies have experienced slow growth or no growth at all because of a weak marketing strategy. A fresh marketing technique can bring a whole new life to your company. As long as you still have a product that your customer is in need of, you can revitalize your company through marketing.

Continue reading "How to revitalize your company through marketing"

How to plan your marketing campaign based on your objectives

businessmeeting26246912.jpg
When it comes to marketing and promoting your small business, a well-planned, well-organized marketing campaign will play a huge role in the success of your business.

In order for your marketing campaign to be successful, you must have a list of objectives you would like that campaign to achieve. As a general rule, your objectives will seek to answer the question, Where do we want to go as a company? Objectives will enable you to control your marketing plan, motivate your team, and provide common goals that you can work to achieve as a team.

Continue reading "How to plan your marketing campaign based on your objectives"

Making a plan that motivates your team.

coworkers30381299.jpg
Making a plan that motivates your team. A good motivational plan is going to be important for the success of any type of team. There are some tips to making a good plan that is very motivating and successful in getting a team to work together to obtain goals.

So you have heard about what the other guy is doing. Will that work for your team. It might. However it is a good idea to create a plan to motivate your team that is specific to your teams needs and characteristics. Let me explain.

A team of young technical agents may become more motivated with rewards like movie tickets and paint gun passes for reaching specific goals. On the other hand a more sales based professional group may be more motivated with lunches at close by restaurants. This is where it takes some research and getting to know the team you want to motivate.

Continue reading "Making a plan that motivates your team."

Getting your team motivated by using the right techniques.

businessmeeting30393267.jpg
Getting your team motivated by using the right techniques. This is what ends up getting missed between all the hiring, training, working, attendance, paperwork and terminations. The big part of managing a group of people that does not get as much attention as is should is the motivation to do a great job, come to work, and enjoy it.

As a manager it is easy to get wrapped up in all the hustle and bustle of work and responsibilities. However in order to be fully affective as a leader it is important to get your team motivated. Knowing the right techniques in order to motivate your team does this.

Continue reading "Getting your team motivated by using the right techniques."

Evaluating your Marketing Program

couplefinance63560867.jpg If you are using your marketing program to generate sales, you need to evaluate your marketing program. Marketing not only focuses on generating sales and increasing revenue, but its primary goal is to create customers. The entire concept of marketing is to build the stage for a sale to occur. The success of the customer should be a top priority on your list when you are evaluating your marketing program.

Continue reading "Evaluating your Marketing Program"

The right and the wrong ways to do market evaluations as part of your marketing campaign

manwithdatebook23291499.jpg Market evaluations have long been a central part of all companies' and businesses' marketing campaigns and marketing plans. However, if you are the owner or the marketing director of a small business, then your approach to market evaluations needs to be drastically different than the market evaluations that are done for large companies by specialized firms. These larger companies have the money to pour into extended customer studies, surveys, and more. As the owner of a small company, you need to take a different approach to market evaluations that will allow you to change your marketing plans immediately and to react right away to changes in your customer base and customer spending habits.

Continue reading "The right and the wrong ways to do market evaluations as part of your marketing campaign"

The most important components of the most successful marketing plans

oldermanpointing30841371.jpg One of the central components of successfully running a business is marketing. Many business owners don't pay nearly enough attention to marketing. However, getting the most out of a high-powered marketing campaign is really the key to getting customers into your business and buying your products and services. Getting the most our of your marketing campaign requires not only that you have successful brand development, but also that you make use of free publicity opportunities and that you hire a good publicity specialist. Here are the things that you need to consider when creating a marketing budget and plan.

Continue reading "The most important components of the most successful marketing plans"

How to successfully implement market trends in your publicity campaign

graph16220798.jpg Marketing is one of the keys to any successful business, no matter how small or how large. In order to successfully run your small business, you need to come up with a great marketing campaign, and you need to think strategically about that marketing campaign. Knowing what market trends are can help you create a great marketing plan.

Continue reading "How to successfully implement market trends in your publicity campaign"

Why the internet should be a part of your marketing plan

networking19185091.jpg The internet has opened a whole new world of marketing for the business owner. Before the internet business owners were constrained to use the traditional types of marketing that were both labor intensive and often not cost effective. With the opening of the internet to marketing, business owners of all types of products and services have a whole new avenue in which to advertise and market. Yet even today many business owners are reluctant (and perhaps a little afraid) to market their product or service on the internet. Many business owners have perceived notions about internet advertising that simply are not true. While the bottom line to any marketing plan is to make sure that you are advertising in the most cost-effective way to attract the largest of amount of potential customers avoiding the internet is not the way to do that. Here are just some of the reasons why the internet should be a part of your marketing plan-

Continue reading "Why the internet should be a part of your marketing plan"

Where to find sample marketing budgets and plans

circled19160265.jpg
If you are a small business owner who is trying to get your business off the ground you may be wondering where you can find help with your marketing. A great marketing plan is not only crucial to the success of your business but can be very time consuming and expensive for a small business to put together. Unless you are a multi-layered national corporation with in-house marketing staff you may need to look at other resources to help you develop the marketing plan that is right for you. There are several different ways you can get help for your plan and you either get a template (for you to fill in the specifics of the plan that is right for you) or you can see a full-fledged marketing plan and budget for a business that is similar to yours. No matter what you choose there are several places to find sample marketing budgets and plans. Here are just a few-

Continue reading "Where to find sample marketing budgets and plans"

Importance of evaluating your marketing plan

coupleoncomputer16472928.jpg
If you are a successful business owner you have probably spent a great deal of time and resources coming up with your marketing plan. Your marketing plan is an integral and crucial part of determining the success and profitability of your company. If your company's product or services are to be marketed in a successful and profitable way you would have had to have created a marketing plan. Yet to often in the hustle and detail of running a company many business owners do not consult or continue to evaluate their marketing plan. This can be highly detrimental in a number of ways to the bottom line of your business. Here are some of the reasons that show the importance of evaluating your marketing plan-

Continue reading "Importance of evaluating your marketing plan"

What is multilevel marketing

businessladder32146263.jpg
If you are considering multi-level marketing opportunities, there are a number of things to keep in mind before you get started. While there are legitimate multi-level marketing opportunities, they are difficult to find and often are actually illegal pyramid schemes.

However, there are legitimate multi-level marketing opportunities. If you have found one of these, or are considering them, make sure you do your homework before signing up. But the reality of having multi-level marketing as a successful business is fairly slim.

What is multi-level marketing?

One promise to make money that all people should be aware of is multi-level marketing. With multi-level marketing arrangements, businesses recruit salespeople to sell certain products, which can be anything from energy drinks to diet pills to makeup to videos. Money is made not only by sales, but by additional commission made when people recruit more people for their downline, which is a group of people comprised of a recruiter, direct recruit, the recruiter's recruits, and so on. There can be multiple levels, with the highest being paid the most.

Continue reading "What is multilevel marketing"

The difference between marketing and public relations

manwithheadset16341611.jpg
The lines between marketing and public relations are sometimes blurred. While both work to promote, there are significant differences between the two.

Marketing
Marketing deals primarily with product awareness and promotion. Those involved with marketing work to promote a specific product or service a company or organization offers. Marketing professionals will concern themselves with the products the company provides, the customers and their needs, and are working to anticipate what the next product will be or how to promote it.

A marketing approach will work to sell a product rather than an organization by taking into consideration demand, competition, and how to get more people to purchase services or products.

Continue reading "The difference between marketing and public relations"

How your logo affects your marketing

communication23689951.jpg
Establishing a strong visual identity, or logo, for your company is a crucial part of your marketing strategy. A visual identity is one of the first things people will think of when they hear your name - think of Nike's Swoosh, Ralph Lauren's polo pony, and Mac's apple.

While there are lots of visual identities, your strongest visual identity will most likely come in the form of a logo. However, everything you put out portrays your company's image. From brochures to letterhead to business cards, your company's logo should be recognizable and will have a dramatic effect on your marketing efforts.

The following tips will help you to create a strong logo for your company:


  • Hire a good designer. Find a good designer through recommendations or ask other companies whose logos you like who their designer is. Once you find one, let him or her know exactly what you want to avoid.

  •  Make gradual logo changes over time. If you know you want change your logo eventually, instead of running the risk of alienating customers, consider making small changes to your logo over time, such as different coloring or other subtle changes. That way, an entirely redone logo won't be as much of a shock.

Continue reading "How your logo affects your marketing"

How to win your customers' confidence through marketing

poundingfists30395631.jpg
When it comes to the success of your business, it is crucial that you gain the trust and confidence of your customers. Unfortunately, at one time or another, we have all been victims of poor customer service, cheap products, or an overall bad experience with a company or service. As a result, many people are initially skeptical or distrustful when it comes to trying new products and services.

One of the things you will need to do as a new business is win the trust and confidence of your potential customers through marketing. There are a number of ways you can do this. The following are some tips for winning your customers' confidence-and ultimately their business-through your marketing materials and efforts.

Join professional organizations
One way you can increase your credibility is by joining a professional organization that your customers will know, such as the Better Business Bureau, Chamber of Commerce, or any other organization that has to do with your industry. This will show your customers that you are serious about your business and the way you are perceived by your customers and colleagues. Print on your marketing materials and your websites which organizations you are affiliated with, which will add to your credibility.

Continue reading "How to win your customers' confidence through marketing"

How to save on marketing costs

moneybeingpinched7361240.jpg
When it comes to starting your own business, there are many costs that go into getting your business up and running. Purchasing or renting equipment, paying for necessary licensing, and hiring employees can quickly drain your budget.

One thing you will also need to spend a good deal of your business start-up money on is your marketing efforts. Marketing is important because it gets your name out and draws in more customers.

You can market your business in a number of different ways, from brochures to advertising on television spots. The costs quickly add up, however. The following are some tips for saving money on your marketing costs.

Take advantage of free press when possible.

Sometimes, the best types of marketing and advertising are free. One example of free marketing and advertising is through press releases. They are free to write, and are published in your local newspaper. You can write a press release for a wide range of reasons, from hiring a new employee to introducing a new product to participating in or sponsoring a local charity event.

Continue reading "How to save on marketing costs"

How to have a successful marketing campaign

teamwork23109832.jpg
A successful marketing campaign is important to any company. When implemented properly, your marketing campaign will serve to bolster your company's image, get your name out, and increase your sales.

What is a successful marketing campaign?
A successful marketing campaign should address the following:



  • Your company's overall business goals. Both long and short term goals are taken in to consideration in a successful marketing campaign. The business goals of your company, whether it is to increase overall sales by 10% in 12 months or expand into a larger building by 5 years, all have an impact on your marketing campaign.

  •  The desired results you expect the marketing campaign to achieve. Successful marketing campaigns have a well-laid out, detailed plan so everyone knows exactly what the marketing campaign should accomplish.

  •  Budget and time constraints. The successful campaign takes budget into consideration and stays within the limits. In addition, measurable goals are essential as well.

  •  The success of the campaign is measured. A successful campaign continually assesses what works and what doesn't work about the current campaign, then works to change what is not bringing results.

  •  A target audience. The ability to narrow down your prospective customers is essential to a successful campaign and saves both time and money.

  •  What sets your products or services apart. In order to market successfully, you must be able to tell your customers why they should buy your products instead of the competition's.

Continue reading "How to have a successful marketing campaign"

Different ways to market your business

businessmeeting26668304.jpg
Business owners and managers are constantly looking for ways to maximize their profits. Often, marketing is an excellent means for this to be accomplished.

One way to maximize your profits is by devising the right marketing mix. This includes combining different marketing resources and tools in order to reach more customers and draw more business. For example, let's say your primary marketing focus is direct mail. However, because mailing lists can be expensive, you can reach more customers by combining mailing lists with something else, like flyers or cold calling.

Devising the right marketing mix

The following are some various marketing tools and how, when combined, they can help you maximize your profits.

Continue reading "Different ways to market your business"

Word of mouth, your best friend in marketing.

discussion8075165.jpg
Have you noticed that word of mouth is you best friend in marketing? If you can get the customers you currently have to tell a friend or two that your company or business is a good business then you have just increased your customer base. Increasing your customer base will increase your sales and thus positively affecting the profit you make in your business.

Word of mouth can definitely be your best friend in marketing; it can also hurt you in marketing if the word of mouth is bad. It is vital to a business to keep the word of mouth concerning their business good. Good word of mouth gets you new customers and keeps customers coming back.

Have good PR. Keep you clients happy. Offer referral promotions. These are all ways to keep the word of mouth about your business good and profitable to your business. Remember you would want you best friend to be happy so keep the word of mouth happy and positive and your business will thrive.

Continue reading "Word of mouth, your best friend in marketing."

The difference between marketing and spamming

manonlaptop30348010.jpg
There is a lot of spamming going on in cyber space. There is also a lot of spamming that tries to get passed off as marketing. It is important for businesses to know the difference between marketing and spamming. A business will not want to be labeled as a spammer when it is a legitimate business. When a business sends an email, the email needs to be viewed as a marketing email and not just some junky spam. To do this a business needs to know the difference between marketing and spamming.

Spam is never signed up for. This is one of the main differences between marketing and spamming. Spammers take email from legitimate businesses and then send the spam email to address that never signed up for the junk the email contains. To often in a day, emailers find spam in their box and get fuming mad and want to make it stop. This is why it is so important for a business to not be viewed as spam, but to be seen as marketing.

Continue reading "The difference between marketing and spamming"

Television marketing tips

entertainmentcenter63493818.jpg
Does you business need to market on the television? When it comes to marketing the television is a great way to reach a lot of people in about 30 seconds. Television can cost some money depending where you advertise. But there are some good tips for making television work for your marketing needs.

First, if you have a time crunch, look into online companies that will make television ads for you. There are companies that say they will get your television commercial on T.V. within 10 days. This can save a business a lot of time and money. Remember time is money when it comes to business and making money.

You can have your own ideas that the advertising companies will work with and produce a professional looking ad. Or you can let them come up with a great ad for your business. The nice thing here is the turn around time, it will take ten days for most ads. This means that if you choose to change anything, it can be done and out on the T.V. waves in no time at all.

Continue reading "Television marketing tips"

How to make holidays a marketing tool.

holiday30884949.jpg
Holidays are a great for so many businesses. So how is it possible to make the holidays a marketing tool for your business? There are many ways to market your business for the holidays. Using the holidays as a marketing tool only makes sense for any business that wants to boost sales.

First thing any business owner or marketing advisor needs to realize is that there are many holidays, not just "the holiday season" at the end of the year. Holidays begin in January and go all through the year to December. Make each holiday a marketing tool for your business.

Advertise that you will have this or that on sale for the holiday. Let customers know ahead of time that if they come in during the holiday week you will have different specials each day. This will entice customers to come back each day and hopefully spend some money each time. This can work whether your company is only Internet based or if your company has a storefront.

Continue reading "How to make holidays a marketing tool."

Marketing stratagem and practices

mantalking30346145.jpg
There are many marketing options that are used in building businesses and informing potential clients about services and products. No matter what kind of marketing you use, here are some marketing strategies and practices that can help you build a successful business.

Developing a successful marketing plan is essential to your business. Your plan must include a great product or service, an interactive website and killer marketing practices and stratagem. It is important that your plan includes both short-term and long-term strategies and practices in order to succeed.

Short term marketing strategies are those that bring you temporary and added traffic. These techniques are very important to your marketing plan, but they are only a temporary source of producing more traffic and must not be relied upon alone.
Some short term marketing strategies and practices include:

Continue reading "Marketing stratagem and practices"

How to present an effective viral marketing campaign

gossiping34488071.jpg
Viral marketing, or "refer a friend," email campaigns encourage recipients of promotional emails to forward the messages to their friends. These campaigns have had both positive and negative reviews from consumers, privacy advocates, and others. Making a truly successful online viral marketing campaign is not an easy thing to accomplish. If you are looking into viral marketing, here is how to present an effective marketing campaign.

Implementing an effective viral marketing campaign is a good way to get people talking about your business. With the internet as a worldwide resource, implementing a viral campaign can be used to your advantage. The number of people that potentially see your products and offers could essentially get your business off the ground and running in no time. Here are some viral marketing tools and techniques to develop an effective strategy for your business.

Continue reading "How to present an effective viral marketing campaign"

Best use of marketing dollars

manwithmoneyheadset30396561.jpg
Are you wondering how to get the best use out of your marketing dollars? Are you confused about where to invest your money to produce the biggest and best outcome? Do you struggle with the many possibilities of choosing the right form of advertising such as: advertising in your local newspaper, in the yellow pages, on the internet, on billboards, or even on the radio? If you have, don't worry, small business owners continue to wonder how and where to distribute their marketing dollars between the many choices that are available out there.

Deciding which media to choose for your advertising can be a difficult decision. It is important to get the most out of your money, but at the same time attracting the most customers. Many experts have different opinions when it comes to marketing your business. It is imperative to clearly research all possibilities and make the one that is right for you. Listed below are a few suggestions you can adhere to for the best use of your marketing dollars.

Continue reading "Best use of marketing dollars"

Positioning as a part of your marketing

twowomanhighfivingeachother22990915.jpg
Positioning as a part of your marketing campaign can help increase sales drastically; and in the world of marketing that is what's most important. In the encyclopedia, the definition of positioning is this, "the process by which marketers try to create an image of identity in the minds of their target market of is product, brand, or organization." So let's put that in Laman terms; positioning is taking a good look at who your competition is and figuring out a way to be completely different than they are. This will ultimately give you a strong advantage over the competition and gives customers a unique, desirable product. Positioning is most often used in terms of web marketing, and generally speaking there are some general positions concepts you should know, and it involves a process of steps.

Continue reading "Positioning as a part of your marketing"

What should be part of a marketing plan?

olderwomanonphone32013024.jpg
Before any company begins any type of marketing strategy or campaign, a well-researched and written plan should be done. It gives the company direction and focus, thus improving their effort and increasing their rate of success. But what should be part of a marketing plan? Here are a few questions to ask yourself and some suggestions to consider:

Target Market
What demographic(s) are you targeting in your marketing strategy? This is one of the most important things to consider. The way you present your product or service is almost completely dependent on whose business you want. Depending on who you are marketing you, you will choose different words, images, trends, and role models to help sell your product.

Continue reading "What should be part of a marketing plan?"

The old and the new in marketing techniques

communication23689951.jpg
Old and new marketing techniques are being used in unique combinations by virtually all businesses hoping to attract customers. There are few methods of marketing that have never been tried before and many old techniques are either still in use or have been altered to match the needs of changing times and changing consumer preferences. Below you will read brief summaries about just a few of the old and new marketing techniques. Reading about these techniques may help you in developing your own marketing strategies today.

Continue reading "The old and the new in marketing techniques"

Retaining clients through marketing

salesign30334887.jpg
Some of the best marketers will tell you, if you don't retain your clients, why bother marketing? It is one of the hardest and yet the easiest things to do. Keeping your clients happy is always what people focus on, which is a good point. However, have you taken the time to get to know your clients? If not, try out these simple steps, they are easy and painless.

1. Meeting people and making introductions

  • 10 second description of who you are and what you do.

2. Dress to Impress
  • People judge you the second they see you. Make sure the clothing you wear reflect the image of the company.

Continue reading "Retaining clients through marketing"

Marketing to your peer group

world10057984.jpg
Peer groups are a great way to brainstorm ideas and come to know how exactly to market to your clients. If you are marketing to your peers, you know this can be a difficult and challenging process. The purpose of the peer group is for you to gain feedback from them to help gain support for your ideas.

How do you market to your peers?
First, you have to act and look like a leader. Prepare a great presentation that you have rehearsed several times in the mirror to the point that you know it almost word for word. Come to the meeting early so you can set up your laptop if you are doing a PowerPoint presentation. Dress for success! Make sure you are not overdressed or underdressed. If this is a company retreat and everyone is in jeans, go ahead with that, but try a button up shirt instead of a hoodie!

Continue reading "Marketing to your peer group"

How to know if you are marketing to the wrong group.

kidwithmoney23252931.jpg
One of the greatest things you can learn with marketing is your target audience. Have you ever put together a great marketing strategy and it failed? Many mistakes marketers make is that they market to the wrong group. How do you know if you are marketing to the wrong group?

No result from marketing campaign
If spent a lot of time and energy learning who you think your target audience and then send out a great campaign and no result comes. You need to evaluate what happened. Did you send out your direct mail pieces at the wrong time? Is the economy in a recession? Did you try targeting a new group? A lot of factors can be a result of nothing returning from your campaign, you just need to find out what effected your campaign.

Continue reading "How to know if you are marketing to the wrong group."

Marketing to businesses versus people

womanonlaptop30458811.jpg
What is the difference between marketing to businesses versus people? Some people believe it is the same strategy because businesses are run by people. Technically, that is true, but marketing to a business is very different from marketing to people.

A person buying a product for themselves versus for their company is a different strategy. Companies don't buy Ipods, they buy computers. Both marketing strategies follow the same opening path; identify the customer and why they would want to hear from you.

Continue reading "Marketing to businesses versus people"

Marketing to the baby boomers

oldercouple23237859.jpg
The baby boomer generation (people born in the years 1946 - 1964) is the largest demographic in America. This group also has trillions of dollars of spending power. It would only make sense, then, that most companies are trying to tap into this demographic. By marketing to the baby boomers in the right way, companies can make a huge profit while also building customer loyalty.

As the baby boomers begin to age and approach retirement, their demand for certain goods and services will change, according to their needs. Marketing techniques for this age group will have to adapt. In other words, marketing tactics that worked when the baby boomers were in their 30's may not work for them when they're in their 50's and 60's. Here a few things to keep in mind when marketing to the baby boomers:

Continue reading "Marketing to the baby boomers"

Marketing to a teenage girl, what to consider

girlwithipod39174142.jpg
It seems like it should be pretty easy to market to teenage girls. Their likes, dislikes, trends, and interests are already marketed like crazy, so one would think it'd be easy to just slip in and find a niche in the teen market. Not so. Instead, marketing to a teenage girl needs to be done in certain ways and it's important to know what to consider.

Teenagers, both boys and girls, are very aware that they are being marketed to constantly. They just need to turn on the television, open a magazine, or even go to school. Schools themselves are open to companies marketing to kids at school - how many soda machines are in the cafeterias and common rooms in a typical junior high and high school? Just that one example can give an idea of how bombarded teens are by companies' marketing tactics.

Continue reading "Marketing to a teenage girl, what to consider"

Marketing to a middle aged man, what to consider

oldermanpointing30841371.jpg
Knowing how to market to the middle-aged man is important to any business. The baby boomers (who are currently the middle-aged) make up the largest demographic out there and the better a company can market to them, the higher their profit and popularity will be. When marketing to a middle-aged man there are few important things to consider.

One of the things to keep in mind is the middle-aged man's life experience. They've seen a lot of progress in their lifetimes - from the growing popularity of television, the various social movements and changes, and the advent of the computer. Because of their life experience, they have a lot to offer, since they've seen such a broad spectrum of growth and invention.

Continue reading "Marketing to a middle aged man, what to consider"

Marketing techniques and tactics defined

manonphone19205470.jpg
Marketing is something that a company is constantly working on and perfecting. Finding the right way to market to a certain group or demographic can be challenging, but can come with lots of rewards, both in terms of customer loyalty and financial returns. The key to doing this most effectively is to be well versed in the various ways to market. Here are a few marketing techniques and tactics defined to get you on the right track:

Stand Above the Rest

Find some way to make yourself unique. What makes you different than the competition? Is there something you offer that they don't? It could be one facet of the way you do business. Maybe you are focused on providing excellent customer service, quick results, or your product/service is a better value than others. Find that advantage and promote it in your advertising, showing your customers that you can stand above the rest.

Continue reading "Marketing techniques and tactics defined"

Marketing mistakes defined

circled19160265.jpg
Marketing is an important part of any business - it can either make or break it. Marketing is all about how you present yourself, your business, your product and/or service. One way to ensure that your marketing techniques are effective is to avoid some of the common marketing mistakes. Here are three common marketing mistakes defined and some solutions:

Mistake #1: Unclear Message

You can plan your marketing strategy as much as you want, but if your message is confusing all effort will be lost. Sometimes, companies will come up with a slogan that is complicated, muddled, or abstract. You may think it is a clever slogan, for example, but it may not have a broad appeal. Have you ever watched a commercial or looked at an ad in a magazine and wondered, "What is this an ad for?" Unless there is some kind of follow-up strategy (which is still risky), this is definitely not the type of response you want.

Continue reading "Marketing mistakes defined"

Learning to market to a specific group

manconferencetable30341271.jpg
If you are a business owner you need to put yourself in the shoes of your customers. Do you know why they buy your products or services? Is your pricing appropriate to maximize the potential profit or your product or service? Do you feel that your marketing is adequate when all you do is to simply knock off 20% to 30% whenever clients turn scarce or inventory creeps up? Most importantly have you set any marketing targets or sales goals for the next 12 months or so? If you do not have a plan on how to best market your product or service you may not be reaching the specific group who can best utilize your product or service and bring you the highest potential profit.

Continue reading "Learning to market to a specific group"

How to determine what marketing technique is best for your business

lemonaidstand32273991.jpg
Introduction

If we all just knew what marketing techniques were best for your businesses, then there would be no need for a marketing department or marketing strategies. As it is, there is no universal law that tells each business how to operate in the most optimal way possible. If there were, the author of such a reference guide would be very rich indeed. The truth is that each business must do the work for themselves and in some cases fail before they can succeed.

Instructions

Determining what marketing technique is best for your business involves a number of strategies that may be a combination of tried and true principles of marketing and some strategies that you decide on as a company. Below you will find just a few suggestions for places to start and things to do in order to find the marketing technique that is best for your business.

Continue reading "How to determine what marketing technique is best for your business"

How long should you run a specific marketing campaign

businessmeeting33030027.jpg
Many companies spend a lot of time and money on a specific marketing campaign; but how long should you run a marketing campaign? First we need to discuss what a marketing campaign is and how to determine the length of a marketing campaign.

What is a Marketing Campaign?
Marketing campaigns are broken into two parts: Strategy - This is planning step where you determine target audience, your message, what marketing tactics you'll use, and how you'll measure results. Execution - This is the action step where you follow through on your plan. Once you have defined your marketing campaign, you need to look at how to plan it.

Continue reading "How long should you run a specific marketing campaign"

Gaining New Clients through Marketing

discountpercent19147101.jpg
How do you generate new clients through marketing? If you don't know where or how to begin; this is quite the feat to take on. Many companies believe in "cold calling" or purchasing mailing listings from competitors or companies in their field. While these strategies work sometimes, they aren't always effective. Below we will looks at some steps you should take to finding new clients through marketing.

Establish your company in the Market
If people don't know who you are, chances are they will pass you off as a "mom and pop" company and won't give you the time of day. This really isn't hard to start off with. First, make your website look professional and look as though you are the leader in your field of expertise. Second, avoid a sales pitch on your website. You want to establish credentials and provide contact information. Third, have valuable articles on your website. You don't have to be the greatest writer in the world, but giving prospective clients something to read about that is useful is always a plus.

Continue reading "Gaining New Clients through Marketing"

Having a product or service that works for viral marketing

ladyonphone30745252.jpg
Viral marketing is exactly like it sounds; it is a marketing strategy that allows others to spread your product through word of mouth. You put your product in front of others to see and hope that it spreads through word of mouth. So how can you apply it to your company? Easy! If you have a great product, but people have never heard of you, your product is not going to make it. Effective viral marketing drives people to buy your product and tell others about it. Let's explore how you can get started.

You need to have an effective way to promote your product or service. If you decide to do a pay-per click campaign, banner ads, radio, television, or a text article; you want to make it catch your audience's eye. In order for people to spread word-of-mouth information to others, offer an incentive to your product. It needs to somehow benefit their life by buying this product.

Continue reading "Having a product or service that works for viral marketing"

Fliers, mailers, and print marketing

manlookingup19223027.jpg
Fliers, mailers, and print marketing are one of the biggest tools use by businesses to spread the word about their company and their products. You probably have "junk mail" in your mailbox everyday that is actually a marketing piece. Companies allot millions of dollars to printing fliers and sending mailers to reach new clients. They are increasing brand awareness of their company by doing so. Even if you throw away the mailer, you probably noticed who it was from and while you may not be interested in contacting the company for a sale or service, you may in the future. The goal of this type of marketing is to plant a bug in consumers and get them to buy their products.

Continue reading "Fliers, mailers, and print marketing"

Defining your target market

businessportrait30393821.jpg
One of the biggest basics of your marketing plan must be deciding who will be your target market. Determining who will be interested in purchasing your product or service will be the key as to whether your business is profitable or whether your product dies quietly on the shelf. History is full of products that possessed a high degree of quality and usefulness but due to poor target marketing never realized the full potential profit they were capable of. Thus in designing a marketing plan it is not enough to simply determine how many of your dollars will be allocated toward marketing or how those dollars will be used. It is imperative that you first determine who will be your target market. So if you are a business owner trying to determine who you will market your product or services to here are some tips on defining your target market.

Continue reading "Defining your target market"

Creating a feasible marketing plan

businessmeeting26668277.jpg
One of the most important decisions you will make in regards to your business is the marketing plan you will develop. This marketing plan must be a comprehensive way to allow your potential customer base access to your product and most importantly convince them to buy your offered product or service. You may seem overwhelmed by the idea of how to develop your marketing plan but there is help. Here are 5 steps to help you in creating a feasible marketing plan.

1. Position your product or service correctly. Many business owners make the common mistake of blurring the lines among promotion, advertising, and public relations. Those are the avenues of a message or campaign, not marketing itself. The four Ps of marketing are:

Continue reading "Creating a feasible marketing plan"

Marketing techniques for beginners

businessmeeting33030005.jpg
So you're a beginner in the world of marketing? Well, you can probably use some tips and techniques for marketing. Below we will discuss some of the important techniques for marketing you need to get started.

Tip # 1: Know Your Customer
Let's hope you have already spent some time learning every aspect of your product. If you haven't; stop what you are doing and go research your products! What about your customers? Who are they? There are many different types of customers and you need to familiarize yourself with them and what product they typically purchase from your company. Know, if you are a consulting service, chances are you need to talk to your clients on a regular basis. This is a good tool for any marketer. Establish a relationship with your customers. You want to leave them hungry! A good marketer knows how to please their clients and make their clients spread the word about your product.

Continue reading "Marketing techniques for beginners"

Creating a full proof marketing campaign

buisnessmeeting26238539.jpg
Coming up with ideas to market is easy, but actually making a marketing campaign is a little tricky. There are several different approaches to a marketing campaign. Will this be a targeted campaign? Will this be a viral campaign, e-mail campaign, direct mail campaign, or SEO campaign? Obviously you have quite a lot of options to choose from. Let's take a look at some guidelines for creating a full proof marketing campaign.

Decide how you want to market
If you are an internet junkie, you probably know all about SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies. Chances are your listed on Google, AOL, yahoo and msn already. If not, this is definitely something you need to look into. The internet is the biggest tool marketers have. Pay-per click marketing campaigns are quite popular. Starting up a pay-per click campaign does require a lot of time and effort. In order to be successful with internet marketing, you must have three tools; text, link, and popularity.

Continue reading "Creating a full proof marketing campaign"

How to market to the baby boomers


One thing that many companies forget about is the baby boomers. Many companies don't try marketing to this group of people because they are uncertain about how they should go about marketing to the baby boomers or they tend to think that since they are getting older they are not as important. But the truth of the matter is that even though they are getting older they are still an important group that you need to market too. But you need to be careful in how you actually market to them.

Difficulty rating: Moderate to difficult

Continue reading "How to market to the baby boomers"

How to evaluate your marketing strategy


Perhaps you are wondering how you are supposed to evaluate the features and benefits of your original marketing strategy so you know if you need to fall back to a different marketing plan. Well the good news is that if you take the time to create a marketing plan then you will also include ways to know if your marketing plan is working or if you are going to need to try something else. The reason for this is that the last step in creating any marketing plan is to include a way that the effectiveness of the marketing plan is going to be measured, basically what this means is that you will be listing ways to measure if your marketing plan is doing what it is supposed to be doing.

Here are the steps on how to create an original and fall back marketing plan.

Continue reading "How to evaluate your marketing strategy"

Tips for creating a marketing plan on a short deadline


Even if you have a short deadline, if you follow some certain steps and particular tips, then you will be able to create a successful and effective marketing plan. It's important that you are always keeping track of market trends and keeping an eye on the market so that when you have to come up with a new marketing plan, then you will be able to do so without having to spend tons and tons of money and inordinate amounts of time working out a marketing plan and doing last minute research.

Tips for creating a marketing plan on a short deadline

Continue reading "Tips for creating a marketing plan on a short deadline"

What a good marketing plan will include


Every good business has plans- plans for the future, for the present, for finances, for emergencies and for marketing. But putting one of these plans down on paper can be a bit tricky. What should you include? What should it look like? How long should it be? What kinds of things should you discuss? You're in luck. Here are the answers to these questions of what a good marketing plan will include.

First of all, let's talk about a writing a business plan. Every good business plan is made up of a few basic parts: objectives; description of the business; make-up of the company; products or services; production plan; market research and analysis; marketing strategy; management; financial strategy; and budget. Within each of these general topics are more specific ones, one of which we are discussing today- marketing. A good marketing plan should look something like this:

Continue reading "What a good marketing plan will include"

Making your marketing plan consistent with your target market


Making your marketing plan consistent with your target market. The most effective marketing plans run consistent with their target markets. The reason this works well is because the marketing you are doing will actually reach the people you want to be and can sell your products to.

Start out by making sure you and your marketing team knows what your target market is.

Continue reading "Making your marketing plan consistent with your target market"

Making changes to your marketing plan


One thing that many people don't think about is keeping their marketing up to date. They figure that once they have created a marketing plan that they can just sit back and relax while their plan unfolds. But the truth of the matter is that your marketing plan is something that needs to be reviewed on a regular basis and it sometimes has to be changed so that your marketing is kept up to date. That is why so many people develop a marketing plan that is easily adaptable, not to mention the fact that an adaptable marketing plan is perfect because you never know what marketing techniques are going to work for your company and what might not work so you want to be able to make changes as needed.

In order to make your marketing plan more adaptable you are going to have to create the perfect marketing mix to reach all of your potential customers. And in order to reach all of those potential customers you are going to have to use a variety of marketing strategies and techniques. But you are also going to have to be able to change your marketing plans to adapt to any changes in your customer database, so by creating a marketing plan and a back up marketing plan you are going to be able to keep your marketing scheme adaptable for any future changes.

Continue reading "Making changes to your marketing plan"

Making changes to your marketing plan


One thing that many people don't think about is keeping their marketing up to date. They figure that once they have created a marketing plan that they can just sit back and relax while their plan unfolds. But the truth of the matter is that your marketing plan is something that needs to be reviewed on a regular basis and it sometimes has to be changed so that your marketing is kept up to date. That is why so many people develop a marketing plan that is easily adaptable, not to mention the fact that an adaptable marketing plan is perfect because you never know what marketing techniques are going to work for your company and what might not work so you want to be able to make changes as needed.

In order to make your marketing plan more adaptable you are going to have to create the perfect marketing mix to reach all of your potential customers. And in order to reach all of those potential customers you are going to have to use a variety of marketing strategies and techniques. But you are also going to have to be able to change your marketing plans to adapt to any changes in your customer database, so by creating a marketing plan and a back up marketing plan you are going to be able to keep your marketing scheme adaptable for any future changes.

Continue reading "Making changes to your marketing plan"

Why you should not limit yourself to just online marketing


Online marketing can be very successful for many businesses. There is a huge amount of growth in online marketing in today's business world. But there are very few businesses that are limited to just marketing online.

If you are only marketing with the internet, you are losing many valuable customers that you didn't know you had. There are many advantages to e-marketing, but there even more advantages to using it along with other components in your marketing plan.

Continue reading "Why you should not limit yourself to just online marketing"

Making sure your marketing plan has a full scope of your target market

One thing that you need to be aware of when it comes to creating a marketing plan is that you have the right kind of marketing mix. The reason that this is so important is that if you create the right kind of marketing mix you are going to be able to better target your perfect customers with your marketing plan. The best way to ensure that your marketing plan has a full scope of your target market is to first determine who your target group is and then create your marketing plan around that target group. This will actually give you a detailed marketing plan, which will help save you time and money.

Here are some tips that you can follow to ensure that your marketing plan has a full scope of your target market.

Continue reading "Making sure your marketing plan has a full scope of your target market"

Key aspects of a successful marketing plan


When you first opened your business you most likely wrote a business plan to outline how you planned to run your business, it included everything from the name of your company to cash flow projections. You might have thought that your plan writing days were over, but guess what; you now have to write a marketing plan to map out how you plan to market your company. Most companies will create more than one marketing plan just in case the first one doesn't work; this provides them with something to fall back on. And like with all other types of plans there are certain aspects that you must include to make the plan successful, these key aspects are an important part to successful marketing plans.

Here are the key aspects that your marketing plan should have in order to be successful.

Continue reading "Key aspects of a successful marketing plan"

Incorporating the internet into your marketing plan


It can be a tough change for some companies to move some of their marketing over to the internet. Most businesses don't regret the transition to e-marketing because of how much it helps their marketing budget.

But it can be tough the first time you and your marketing team start incorporating the internet into your marketing plan. Here are a few ideas that will make the transition as smooth as possible, while being most profitable to your business.

Continue reading "Incorporating the internet into your marketing plan"

Creating your 6 month marketing plan


Many marketing plans are set for a year or more, but if you are just starting a new business, then six months is perfect to start with. But where do you start? Here is an outline for setting up your marketing plan.

Following this outline will give you the most for your advertising dollars. Make sure you are including all of the large and small aspects of marketing. There are four P's of marketing strategies: Product, Price, Place, and Promotion.

Continue reading "Creating your 6 month marketing plan"

Evaluating the features and benefits of your marketing plan


When you first opened your business you most likely wrote a business plan to outline how you planned to run your business, it included everything from the name of your company to cash flow projections. You might have thought that your plan writing days were over, but guess what; you now have to write a marketing plan to map out how you plan to market your company. Most companies will create more than one marketing plan just in case the first one doesn't work; this provides them with something to fall back on.

So perhaps you are wondering how you are supposed to evaluate the features and benefits of your original marketing plan so you know if you need to fall back to a different marketing plan. Well the good news is that if you take the time to create a marketing plan then you will also include ways to know if your marketing plan is working or if you are going to need to try something else. The reason for this is that the last step in creating any marketing plan is to include a way that the effectiveness of the marketing plan is going to be measured, basically what this means is that you will be listing ways to measure if your marketin

Continue reading "Evaluating the features and benefits of your marketing plan"

Tips for improving your direct mail marketing plan


Direct mail or "snail mail" has become less popular in the computer age. This might be good news for your company if you are still engaging in direct mail marketing. The reason for this is that there is less "junk mail" stuffing people's mailboxes these days. Less junk mail means there is a greater likelihood that your mailer will be opened and read. Here are a few tips for improving your direct mail marketing plan.

Make your mailer beautiful-just like good-looking people often have unfair advantages in the workforce, good-looking mailers often have unfair advantages in the mailbox. People are more likely to spend the time and read your postcard, brochure, or flyer if it appeals to them aesthetically. Spend the extra money to make a professional looking, full color flyer. If you don't, the mailer will look to the recipient like "junk" and will probably end up in the recycle bin or on the bottom of a birdcage. Even if you don't have an advertising staff to make up your mailers, you can use professional programs like Microsoft's publisher to create nice looking ads.

Continue reading "Tips for improving your direct mail marketing plan"

How to implement a killer marketing plan

If you are going to implement a great marketing plan, you have to include strategy in the plan. Too often, marketing plans consist of an overview of where the company is at and where the company plans to go. This is great but it isn't a plan. That's like saying, "I'm here in Utah and I'd like to get to Cabo San Lucas", it might be true but it isn't much of a plan. A plan details the steps that are going to be taken to get from point A to point B. For example, I'm going to save X amounts of dollars, take the second week of August off, and fly down on Delta. The first step to implementing a marketing plan is to have a plan.

Once you have a plan, you will need to focus on four different steps to get the plan moving. First, you need to focus on the product (or service) that you are marketing. Part of your marketing plan might be to improve the product somehow. You might focus on making the product more appealing, improving the quality, or adding new features. Everything can be improved in one way or another and the first part of your marketing plan should be to see that the thing you are marketing is as good as it can be.

Continue reading "How to implement a killer marketing plan"

How to get to know your customer in order to have a better marketing campaign

There are a lot of different ways that you can set up marketing campaigns so that people will buy your products over your competitions. One way that you can you can have a better marketing campaign over your competitions is by getting to know your customers. If you want to have a better marketing campaign but need to know how to get to know your customer better you are in luck. Here are some tips on how to get to know your customer in order to have a better marketing campaign.

The first tip on how to get to know your customer in order to have a better marketing campaign is to fist find out what type of audience you need to target. For example if you are a craft store you will not want to have a marketing campaign that is targeted towards mostly men because men are not into crafts. You will want to make sure that you do some research and find out what gender and age group is mostly attracted to your products.

Continue reading "How to get to know your customer in order to have a better marketing campaign"

How to achieve your marketing goals

How to achieve your marketing goals? In order to achieve your marketing goals, you will need a marketing plan. This plan is what you will follow in order to reach the highest volume of consumers in the shortest amount of time.

The more consumers you reach, the better chance you will have of obtaining your marketing goals. In order to do this, you will need to sit down and work out what your marketing plan is all about. What you want to achieve.

Continue reading "How to achieve your marketing goals"

Why you should focus on benefits of your product not features

Let's discuss a few reasons why you should focus on the benefits of your product rather than its features.

 First of all, what's the difference? What's the difference between a product's benefits and a product's features?

Continue reading "Why you should focus on benefits of your product not features"

Why marketing is so key to making profits

This may seem like a rudimentary question to some, but the plain fact is that everyone in business needs to review the importance of marketing from time to time. From time to time, we need to remind ourselves just why it is we rely on marketing for our bread and butter. Let's look at a few of the reasons why marketing is so key to making profits.

 Being in business is expensive. Let's say, for example, that we're producing a line of funny T-shirts. We're producing and selling these hilarious T-shirts that are very popular with the masses-and that's a good thing, right? I mean, the whole point of being in businesses is to develop a product or service that people really want, and to sell it to them at a good price, and to make a good living that way. But complications do arise. Let's say that we've only recently started selling these T-shirts and the demand rises too sharply for us to keep up with. Lots of people want them, but we can't afford to (a) make X number of T-shirts and (b) send them all over the country and so forth.

Continue reading "Why marketing is so key to making profits"

Why it is important to be prepared BEFORE you start marketing

Marketing is a tough, complicated job, with rich rewards for those who stick to their task. Marketing is the process of getting something prepared for the market, and then selling it in the market. That is marketing, simply defined. But if we pare it down like that it might lead to a more fruitful discussion. We've broken it up into two parts, (1) preparing something for the market, and (2) selling it to the market. Today let's focus on (1) preparing something for the market. Why is it important to be prepared BEFORE you start marketing? Well, perhaps that isn't the way to frame it, see. Marketing is a whole process; what comes BEFORE, marketing-wise, is as important as what comes AFTER. So let's consider a few things about this BEFORE process, the preparatory part of marketing.

1. How would a person go about preparing something for the market? How would a businessperson, a marketing team, a company go about such a task? What are some things they might consider?

Continue reading "Why it is important to be prepared BEFORE you start marketing"

How to collect data for creating your marketing plan

Let's look at a few points having to do with collecting data for your marketing plan:

Marketing means more than just advertising. Marketing means more than television commercials, radio spots, magazine ads, and so forth. Marketing is the whole huge process of preparing a product or service for the market. Marketing includes things such as how you price a product, how you advertise a product, how you deliver a product and receive payment for it, your company's image (which will go a long way in selling said product), and so forth. Given the fact that marketing means a range of things, when we speak of collecting data for a marketing plan we're talking about a range of data.

Continue reading "How to collect data for creating your marketing plan"

Constructing your internet marketing plans

You company has decided to implement an internet marketing campaign, but your not sure where to begin. You want to have an amazing web site, as well as all the ways to bring prospective customers to your site. But how should you go about it? Should you have your own employees do it or hire an agency to do it? What kind of computer equipment should you use, or should you hire an IT firm to do it all?

 Build your web site.
All the traffic building strategies in the world won't help you if your web site is no good. Once you have a web site you can be proud of, the rest will fall into place. You can build it yourself or by using your employees. You can also hire an information technology firm to do it and maintain it for you. If your web site is going to be relatively simple, you can look at other web sites that you like, and emulate them. If your site has many pages, on line ordering, order tracking, shopping carts, large customer databases, and a need to be able to handle lots of traffic, then make sure your can meet the demands that will be placed on it. You will do this by making sure that your web servers are powerful enough, and your web development software is up to date using the latest technologies. You will want to make sure that whoever develops your site are using a web development environment that has a proven track record, and that they incorporate flash animation as part of the overall development. Someone on the staff must be good at graphics and photography. If you purchase space from an internet service provider, you will make sure that the amount of disk space and CPU horsepower is enough for the number of customers you expect. Before you release your web site for public use, you will have beta testers find problems, so you can resolve them before the public sees them.

Continue reading "Constructing your internet marketing plans"

Tips for creating the right marketing mix


When it comes to marketing many of you think that the best kind of marketing should be straight forward, simple, clear, and easy to understand. So what do they mean when they tell you to create the right marketing mix? One easy to way to understand this is to think in terms of people, look at how many different types of people there are in the world. Some people are straight forward; some are easy to understand, while others might be shy and harder to understand because they are not as open about what they want. Ever person is unique, complicated and unpredictable when it comes to a marketing view point. So what you need to do is to create the marketing mix that will allow you to communicate with a wide range of different people, your marketing mix is what is going to allow you to communicate with the wide variety of people that you are selling too.

Here are some tips for helping you to create the right marketing mix for your company.

Continue reading "Tips for creating the right marketing mix"

How to make your marketing scheme more adaptable

When creating your marketing plan you should make provisions for future marketing plans so that you can expand your business or change your marketing to reach even more customers. In order to make your marketing scheme more adaptable you are going to have to create the perfect marketing mix to reach all of your potential customers. And in order to reach all of those potential customers you are going to have to use a variety of marketing strategies and techniques. But you are also going to have to be able to change your marketing plans to adapt to any changes in your customer database, so by creating a marketing plan and a back up marketing plan you are going to be able to keep your marketing scheme adaptable for any future changes.

Here are some tips on how to create a marketing plan to make your marketing scheme more adaptable.

Continue reading "How to make your marketing scheme more adaptable"

When to use a list broker in your marketing campaign

Your marketing campaign probably includes a diverse set of tools to reach your desired audience. One of these tools might be a list broker.

What is a list broker?
In a nutshell, a list broker is an agent who sells lists of sales prospects to companies or organizations. Most catalogues, brochures, and other bulk mailings come from companies who utilize list brokers for addresses. These lists include contacts information, and sometimes more detailed demographic information, for businesses and homes. This information comes from a wide variety of sources, including telephone books, credit reports, and so forth.

Continue reading "When to use a list broker in your marketing campaign"

How to use your marketing plan to persuade customers to buy your product or service

It is important to use your marketing plan to persuade customers to buy your product or service. In fact, if you don't focus on creating and implementing a marketing plan that will use persuasion to generate sales, your business idea will be slow in becoming successful, if it even gets off the ground to begin with.

The fact of the matter is, a good marketing plan needs to have the element of persuasion as its main function. After all, no matter which product or service you are providing, the very core of your success depends on the revenue that you will earn from people who are persuaded to purchase your product or service. That is why it is so crucial to the success of your business for you to know how to use your marketing plan to persuade customers to buy your product.

Continue reading "How to use your marketing plan to persuade customers to buy your product or service"

How to start a successful marketing campaign

If you are thinking of starting a business, it is important to know how to start a successful marketing campaign that will interest people to your product or service. Your marketing campaign can be the very thing that will keep your company afloat by generating revenue which will result in future success.

Starting a successful marketing campaign doesn't have to be intimidating or difficult. In fact, with these key tips, your marketing campaign will be on its way to success in no time.

Continue reading "How to start a successful marketing campaign"

How to set up your marketing budget

If you've already spent time preparing your marketing campaign, the next step you need to do for your business is to set up your marketing budget.

Many new entrepreneurs fail to incorporate setting up a marketing budget into their plans when they are taking their beginning steps in creating their marketing plan. However, setting up a marketing budget is just as important as a strategic marketing plan or a marketing campaign.

Continue reading "How to set up your marketing budget"

How to reach a wide audience


Reaching a wide audience can also be known as mass marketing. The best way to do this is to try and target the largest group of people in your main audience. The definition of marketing according to the American Marketing Association is that "marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals."

It is hard to determine whether it is more effective to market your advertising strategies to a direct demographic or a wide audience. When marketing to a wide audience you want to try and determine what your biggest population is, and then do your best to market to that group.

Continue reading "How to reach a wide audience"

How to create an original and fall back marketing plan

When you first opened your business you most likely wrote a business plan to outline how you planned to run your business, it included everything from the name of your company to cash flow projections. You might have thought that your plan writing days were over, but guess what; you now have to write a marketing plan to map out how you plan to market your company. Most companies will create more than one marketing plan just in case the first one doesn't work; this provides them with something to fall back on.

Here are the steps on how to create an original and fall back marketing plan.

Continue reading "How to create an original and fall back marketing plan"

How to make your marketing plan more customer driven

If you have recently started noticing that your sales have begun to decrease, maybe it is time to revise your marketing plan so that it is more customer driven.

Perhaps you are wondering how you will go about making your marketing plan more customer driven. In this article, you will be given some key information on how you will make this happen.

Here are the five main steps on creating a more customer driven marketing plan:

Continue reading "How to make your marketing plan more customer driven"

How to make your marketing plan more customer driven

If you have recently started noticing that your sales have begun to decrease, maybe it is time to revise your marketing plan so that it is more customer driven.

Perhaps you are wondering how you will go about making your marketing plan more customer driven. In this article, you will be given some key information on how you will make this happen.

Here are the five main steps on creating a more customer driven marketing plan:

Continue reading "How to make your marketing plan more customer driven"

ow to measure the effectiveness of a public relations campaign

Your public relations campaign can be a great asset to your company. It can boost your image, get your name out, and work to smooth over any misunderstandings or bad press. However, an ineffective public relations campaign can be a waste of money and even harmful. That's why it is important to measure the effectiveness of your public relations campaign.

In order to measure the effectiveness of a public relations campaign, you need to have certain standards or guidelines you can compare it to. An effective public relations campaign will include strategies and tactics that help to:
 communicate key messages and mission statements to the public and employees
 respond both positive and negative events that may occur within the organization
 create and develop publicity for special events and new products, programs, and services
 create and foster good relationships with the community and general public.

Continue reading "ow to measure the effectiveness of a public relations campaign"

How to measure the effectiveness of a public relations campaign

Your public relations campaign can be a great asset to your company. It can boost your image, get your name out, and work to smooth over any misunderstandings or bad press. However, an ineffective public relations campaign can be a waste of money and even harmful. That's why it is important to measure the effectiveness of your public relations campaign.

In order to measure the effectiveness of a public relations campaign, you need to have certain standards or guidelines you can compare it to. An effective public relations campaign will include strategies and tactics that help to:
 communicate key messages and mission statements to the public and employees
 respond both positive and negative events that may occur within the organization
 create and develop publicity for special events and new products, programs, and services
 create and foster good relationships with the community and general public.

Continue reading "How to measure the effectiveness of a public relations campaign"

How to measure effectiveness of your marketing campaign

manoncomputer30342716.jpg
Marketing campaigns are expensive and time-consuming. That's why it's so important to make sure they are doing the job for you. An ineffective marketing campaign can result in wasted money, labor, and resources and cause you sales to slow or even halt.

You know you should measure the effectiveness of your marketing campaign. But how do you do that? Consider asking yourself the following questions for measuring the effectiveness of your campaign:

Continue reading "How to measure effectiveness of your marketing campaign"

Should you use endorsements and testimonials in your marketing campaign?

Turn on the television or open a magazine and you'll no doubt be inundated with commercials and ads. More often than not, it's a celebrity or someone else familiar with the product who is endorsing it - the milk industry made dozens of Got Milk? ads that made a point of putting celebrities in milk mustaches. And weight loss chains like Jenny Craig and Nutra System rely on people who have had success with the product to sell it through endorsing it for them.

When used effectively, endorsements and testimonials can have a positive impact on your business in a number of ways, including:

Continue reading "Should you use endorsements and testimonials in your marketing campaign?"

Best marketing strategies for reaching teens

Teens are the hardest demographic to market to. They are the most challenging and unpredictable group to try and reach. As with any marketing strategy the key is to know who you are trying to sell to and what interests those most. Since most teens are still trying to find themselves and don't always know what they want, it's hard for businesses to find out what most matters to them.

Teens are an important age group to market because they have money coming in from allowances, holidays or jobs, and they don't have any bills to pay yet. Most of the money they have will solely be for entertainment and things they want. This is the last time before they are adults that they can be a little careless with their money and not have to worry about financial things.

Continue reading "Best marketing strategies for reaching teens"

How to understand and create the right marketing mix

What does it mean to create the right marketing mix? Why mix marketing? Why mix up your marketing, when everyone knows that great marketing is simple marketing, straightforward, clear, easily understood. Understanding and creating the right marketing mix, I think, is knowing how to communicate with different people differently according to their different needs. We all know that people are complicated. People, certainly, can be straightforward, clear, and easily understood-but they are also each unique, complicated, unpredictable. Understanding and creating the right marketing mix means developing an approach to marketing that take the above truths into consideration. Don't get overwhelmed! There are plenty of businesses that have proven time and time again that there are ways to tap into this seemingly daunting formula. Let's think of a few things, a few ideas, to get us started. Let's think of some ways to understand and create the right marketing mix.

Continue reading "How to understand and create the right marketing mix"

Finding the right niche to market your product to

When it comes to marketing your business, finding the right niche to market your product to is essential. A niche is a specialized area that you can focus your marketing on. When you specialize, your business is more likely to succeed. Say for example you have a sporting goods store. In order to distinguish yourself from the competition, you can establish a niche that will set your apart from everyone else. While you may be able to purchase, say, camping supplies from any sporting goods store, your store could focus on higher-end, luxury camping supplies. Soon, your store will be known for supplying higher-end items that can't be purchased from chain sporting goods stores, no matter how well-known their name is.

This principle applies to all businesses. How you market your niche will determine how successful your business will be. So how do you find that right niche?

Continue reading "Finding the right niche to market your product to"

Choosing the right marketing plan

Every good businessperson knows that choosing the right marketing plan is one of the most important (if not the most important) building blocks when attempting to create a long-lasting, strong, firm, powerful, influential, rich, constantly growing, constantly improving, constantly branching out, constantly innovating, constantly contributing business. Choosing the right marketing plan is the lifeblood of your business. Choosing the right marketing plan means choosing the face your business wears before the public. Choosing the right marketing plan means choosing your business's "image"-that is, its stance politically, its attitude toward important issues, its commitment to charity and societal healing, and so on and so forth. Choosing the right marketing plan, in other words, is sort of like choosing the personality of your business.
If you think about a marketing plan as you would a personality, new angles and approaches and perspectives are immediately manifest. Everyone has heard the maxim "You can't judge a book by its cover"-and everyone knows it's true-but only to a certain extent. Oftentimes you can judge a book by its cover-for example, if the books cover depicts men in spacesuits fighting green, gooey, one-eyed aliens, and everyone's got laser guns, you automatically make a judgment: "Science fiction." Contrariwise, if the cover depicts a cowboy in pure white fighting a cowboy in pure black, and both of them have six-shooters, you automatically make a judgment: "Western." And so on. If you're standing in line in the grocery store and you see one of those books whose cover depicts a gorgeous, impossibly muscular, golden-haired warrior holding a gorgeous, impossibly busty raven-headed damsel in distress, you don't wonder if it's by Charles Dickens. Perhaps I'm laboring this point a bit, but only to point out that your marketing plan is literally the "cover" of your business.

Continue reading "Choosing the right marketing plan"

How to set up pay per performance model of marketing

echnique that is used for websites. This type of advertising requires the company doing the advertising to pay a fee based on an action that a visitor to their website takes. One example of pay per performance advertising is pay per click advertising, which requires the merchant to pay a fee every time a person clicks on a link for their website. Another type of pay per performance advertising would be paying a fee for any sale that is made when a person clicks on a link. There are many different types of models of marketing for pay per performance and only you can choose the right model for your company.

Step one:
Choose which company you want to use for your pay per performance advertising. There are quite a few to choose from, such as Overture or Google AdWords. Before deciding on which company you wish to use you should do your research on them to see which one is going to work best for your company.

Continue reading "How to set up pay per performance model of marketing"

Building strong products by differentiating

As a business owner, you have probably been asked the question on more than one occasion, "So what makes you different?" What they are wanting to know is; what sets you apart from your competitors. So what is it? Is it your products? Your service? Are you unique? Or, like many people, are you just not sure if you are all that different after all. In order for your business to succeed at gaining and retaining customers, you are going to need to differentiate.

In business terms, to differentiate (also known as USP or Unique Selling Proposition, competitive advantage or value proposition) means to create a benefit that customers perceive as being of greater value to them than what they can get elsewhere. This does not just mean that you are different, the customer has to actually take note of that difference and feel that the difference will somehow fit their need better.

Continue reading "Building strong products by differentiating"

Making the best use of your promotional budget

The size of your promotional budget decides how much you have to spend on promoting your products.

Determining a promotional budget can be a very difficult thing to do. A promotional budget could be way under what one forecasted or way over. There is not an exact formula to figure out a promotional budget, but there are a few steps you can take to decide how much to put aside for your promotional budget. After figuring out a promotional budget, it then is determined what would be the best ways to use the promotional budget.

Continue reading "Making the best use of your promotional budget"

Effective marketing strategies

There are many different ways that you can make effective marketing strategies. Marketing strategies are a very important part of making a business successful. Unique strategies are the most effective marketing strategies. This gets your business noticed and helps people remember your business name.

Depending on the budget your business has available to put towards figuring out the most effective marketing strategies. There are a couple of options. There are many online companies that you can hire to take out all the thinking and time that goes into putting together effective marketing strategies. These companies will track what kind of audience your company is targeting, what marketing strategies sell your products the best, and then they figure out who your best customers are and what can be done to keep them coming back time and time again. But if your budget does not allow you to have some one else figure out what the most effective marketing strategies are, you can do it yourself.

Continue reading "Effective marketing strategies"

Should I use a product management system of marketing?

A product management system of marketing is a carefully detailed strategy in the marketing of a product or a service. When those in the marketing department are first given the product they are then left with the decisions as to where to place the product in the market. This is generally done with marketing studies. These studies will determine the product need, product usage, (beyond the obvious functionality of the product) and the demographic that will be most interested in the product.

After this information is received than a campaign is designed to reach the target audience that will either need or just want the selected product. After the demographic of the target audience has been determined than the marketing can be designed that will best reach the selected group.

Continue reading "Should I use a product management system of marketing?"

Is niche marketing a good idea?

The highly competitive markets of today are forcing marketers to come up with innovative and unique solutions in their marketing strategies. The fact is the obstacles and choices that are faced in the decisions of positioning a product or service in the market often can look like a brick wall. Selling and marketing today can often stand as a metaphor for a brick wall. If you were to hit the brick wall randomly with a hammer what would be the effect? There would hardly be any evidence that you had even been hitting it. You might knock off a few chips but come back a day or so later and there will be no evidence you were even there. That is the same effect of any broad marketing and advertising campaign. One may make a sale here or there but overall the effect is minimal and certainly not long-lasting and any marketer wanting to place his or her product or service on the market wishes for the ultimate in advertising success-name recognition. But imagine instead of hitting the wall all over one concentrated on just one brick. Now the demolition of the wall (and our metaphor for niche marketing) will begin to have some success. Highly lucrative results can be obtained by concentrating a specific advertising effort on a designated niche market.

Continue reading "Is niche marketing a good idea?"

How do I decide which niches to market my products to?

In the fast-paced and ever-changing markets of today, marketers face an increasingly overwhelming need to place products in the correct market niche almost immediately. Failure to do so can result in the market not responding to a new product and substantial losses being realized by the manufacturer. Because of this marketers of new products and services must be able to identify the niche market they want to attract for their product or service and place it in the best possible position to attract the most revenue. The first step in determining the niche market they want to attract is actually knowing their product and its parameters. There are four factors that need to be considered:

1. The product itself-Marketers must have a thorough knowledge of the product or service. This allows the marketer to know what the possibilities can be in designing the marketing campaign. Is this item or service something people will need or just want? Will this item be reliable? Is this a one-time purchase or something that will be purchased repeatedly? All of these questions help determine what niche the marketer wants to attract.

Continue reading " How do I decide which niches to market my products to?"

How to become a vendor for Wal-Mart

Becoming a vendor at Wal-Mart is a big step in getting your product out to the public. Many people shop at Wal-Mart, so learn how to become a vendor there and enjoy the benefits of being a vendor in one of the largest stores in the U.S.

So how do you become a vendor for Wal-Mart?:

Continue reading "How to become a vendor for Wal-Mart"

How to set up an affiliate marketing program

Setting up an affiliate marketing program is a great idea, if you do it right it will become one of the most profitable portions of your marketing plan. So, make your marketing plan better, read on to see how to set up an affiliate marketing program that will add dollars to your account.

First thing’s first, what is an affiliate marketing program? Affiliate marketing is an online marketing program, and a great option for small business. It is such a great option because most small businesses do not have money to waste on marketing that does not work. Affiliate marketing has become very big as it is super successful, and you will see it all over the place.

Continue reading "How to set up an affiliate marketing program"

How to choose a mail list broker

What are mail list brokers? What can they do for you? Why would you want one? If you decide that you want a mail list broker, how should you go about choosing the right one for you?

If you own a business that sells a product or service, chances are good that you've been frustrated at some point with your inability to market your products to the extent that you desire. Maybe you've been trying to sell your product or service on your own. Maybe you have an employee whose job it is to sell your product. Maybe you've tried commercials, or magazine ads, or newspaper ads, or even billboards, all to no avail. You still have not reached your sales goals that you set for your company. Here is another suggestion for you: try a mail list brokers.

Continue reading "How to choose a mail list broker"

How to create great television advertising

Do you wonder why some television advertising is great and others are horrible? The answer is that some people focus too much on the message and not enough on the presentation. This article will go through the elements of great television advertising. You will be able to watch a great commercial and see the different elements that will be discussed below.

Step 1: Wake them up!
You need to slam into the audience at a million miles an hour. There is not need for an introduction. You hit hard because they are only putting up with the commercial until their show comes back on. If you don't hit them hard enough to keep their attention, then they will spend that time flipping channels.

Continue reading "How to create great television advertising"

The importance of repetition in advertising

Advertising is a big fish. The scope of advertising is large, from newspapers, to email, newletters, billboards, and flyers, you have a ton of different ways to advertise your product or service. Advertising is super important as in most cases that is what in the force behind the sales. Advertising generates sales…plain and simple.

Repetition is an important part of advertising. Repetition is an important part of advertising. Why? Because, it is through repetition that you establish your credibility, establish brand familiarity, become the first thought when a need for your type of product or service arises, etc.

Continue reading "The importance of repetition in advertising"

Tips on choosing an advertising agency

When you own a business one of the greatest concerns that weigh on your mind is how to get your product or service out on the market. If you have an advertising department in your business they’ll take care of that. But if not, the task is left to you or another employee (who may be less qualified than yourself to accomplish this important goal). However, this is another option to advertise your product or service. But what if you’re not very creative or don’t know the best strategies for advertising? And, what if you have tried for months and months to market your product or service, but to no avail? You’ve been receiving little profit for all your long, hard, frustrating hours of work.

Let’s face it. The time has come for you to choose an advertising agency. But do not despair! Choosing a good advertising agency doesn’t have to be a painful process. It can, in fact, be quite simple. You just need to look for a few key characteristics and qualities before you go ahead and make the decision to choose a particular agency. Hopefully this article will help you through the process, making it a little less painful and a little more enjoyable.

Continue reading "Tips on choosing an advertising agency"

Postcard printers comparison chart.

There are many options available for postcard printers. The biggest thing is to understanding your small or large business need. Ask yourself, how often and how many postcards you will be printing. What quality of postcards are you looking for?

There are many directories, tables and charts available for the consumer looking to evaluate the best postcard printer. Here is a sample of a basic postcard printer comparison chart.

Price (New) Speed Paper Type Connection Type
Sony UPDR 150 $1545 after $200. Mail in rebate 4x6 - :8s 5x7-10 s Glossy USB

Continue reading "Postcard printers comparison chart."

Marketing with printed post cards.

Each type of marketing has its purpose and success. Though, different forms of marketing and advertising can vary in cost to a business. One of the most cost effectual and people reaching means in marketing is with printed post cards.

These post cards can be catchy, informative, cute, clever or short and to the point. As long as the consumer is enticed to read the information the post card has done its job. If the printed post cards are interesting the consumer will likely at least glance at what it says.

Continue reading "Marketing with printed post cards."

What is a positioning statement and why do you need one?

A positioning statement defines who you are and what direction you are headed in. For an individual this may be who they want to become, and for a business this is the focus and purpose of why they are a business. A positioning statement is also referred to as an, "Elevator Speech."

A positioning statement is going to clearly define your purpose to your employees, your competitors, and your consumers. It is going to be clear and to the point and answer to your listeners why you are unique in the field or market you are in. You positioning statement needn't be a slogan or a catchy rhyme that will help people to remember you through silly phrases, but rather it needs be purposeful and to the point so people not only remember who you are but what your goals are and what you feel you can accomplish.

Continue reading "What is a positioning statement and why do you need one?"

Cause marketing: does it make sense for your business?

Cause marketing is simply a business or organization that donates a portion of its proceeds to a specific charity group. These business advertise their product letting consumers know how much of the profits will be donated to charity groups.

Are you asking if cause marketing would make sense for your business, as a lot of businesses have? There does seem to be some negative connotations in applying cause marketing, and that is why business have held back in the past, but most likely it would and there are a few reasons why.

Continue reading "Cause marketing: does it make sense for your business?"

What's Your Business Model?

When starting a business one very important questions you're going to want to ask right at first, is, "How are we going to bring in money?" It is important to carry a product, it is important to advertise a product, but if you don't know the value of what you are offering the consumer nor have you decided how to market and deliver your product, you are unlikely to be successful in selling your product for long.

Even a child who opens a lemonade stand (though they may not know it) has a business model. The example of a child at a lemonade stand would be a, "Cutting out the Middle Man," business model. Meaning the child, the manufacture, sells directly to its consumer, rather than using a distributor, or sales agent. By thus cutting out the middle man the child can reduce the price of the lemonade making it more affordable (which generally makes it more desirable) to the consumer.

Continue reading "What's Your Business Model?"

Selling to the Hispanic market:

With the multicultural denominations we have in America today, marketing must find new ways to include the interest, backgrounds, and needs of everyone.

Why is it important in America to know how to sell to the Hispanic market? Because we have the fourth largest population of Hispanics in the world! Find that amazing? In 2004, 40.4 million Hispanics lived in the U.S., 14 percent of the total population! They represent a combined 686 billion dollar purchasing power. (See Hispanic Trends: a People in Motion, a 2005 report by the Pew Hispanic Center.)

Continue reading "Selling to the Hispanic market:"

Marketing strategy is the foundation for business success:

Without developing a strong marketing strategy before jumping into the market you are most likely to fall flat on your face (and that hurts).

So to avoid costly reconstructive surgeries, and the very costly launch of a product or business that ultimately fails, you want have to develop a strong marketing strategy.

Continue reading "Marketing strategy is the foundation for business success:"

How To Write an Effective Creative Brief

The purpose of a creative brief is to provide a clear understanding of your company, its purpose, inner workings, and current projects, to a creative team who can take that information and apply it to a work of art, graphic design, sculpture, etc. that will be used for a creative representation of your company.

If you have been assigned to write the creative brief you need to write as if you are talking with someone who knows nothing about your company. In this way you can provide a clear and accurate understanding without assuming the creative team will know already who they are working for.

Continue reading " How To Write an Effective Creative Brief"

How to market yourself - effective marketing when you are the product

Why market yourself? To show potential employers the best side of you, and the you they need to hire.

Marketing yourself can be fun, who doesn't like a pat on the back and wink of approval, even if it is coming from your self. Giving yourself a pat on the back and a wink of approval is exactly what you want to, and have to do, to get accepted for the job you want.

When you are preparing to market yourself you must know what your strengths and specific skills are. If you do not know and feel confident about what your strengths are then before preparing a resume or throwing yourself into the market, you must take some time to first come to know your strengths and skills.

Continue reading "How to market yourself - effective marketing when you are the product"

Social Marketing:

Social marketing is the campaign or program planning that is aimed to bring about social changes through commercial marketing. Social marketing is aimed at getting its target group to accept or deny certain behaviors.

Some common examples we see today are advertisements encouraging parents to talk to their children about drug use before the child is tempted to try drugs. These advertisements are generally targeted towards the parents rather than the children. For example the advertisers will first show a parent who is concerned about their child or children getting into drugs. The advertisement will then show a nervous parent approaching the child and then speaking to the child about drugs. The ending meaning of the advertisement is that no matter how nervous a parent may be, talking to their children is going to be worth it in the end. This advertisement is obviously aimed at getting parents to talk to their children and hopefully dramatically reduce the amount of drugs being used by teens - thus it is a behavior change the social marketing is trying to change.

Continue reading "Social Marketing:"

How to build brand loyalty:

Building brand loyalty can be much like taking care of a pet. It has less to do with the brand you feed them, and more to do with the way you treat them. As long as you continue feeding and loving your pet he will return your love by loving you. As a company you will need both to provide the needed products to your consumers as well as keep your customers happy.

Providing the product is not only about creating a product you think is in demand, but it takes researching the market to find out what is in demand. If you have a product, or you know what it is that you will be producing than researching the market is still important. You must find out what is currently being offered in the market you are entering, what needs that product is meeting, and what needs it has left to meet.

Continue reading "How to build brand loyalty:"

How to determine the best online business model

A business model is going to be a key factor in any business staying a float as it is the determining factor in how a company makes its profit. Making a profit is the reason most people start a business in the first place, so deciding on a business model before selling your product is going to be necessary.

The most basic of business models is the one I implemented at age six when I and my cousin teamed up to co-own a rock gathering and distributing company. The business model was simple: we provided a product, and sold it to our customers. We even added in an additional service by loading the rocks in our little red wagon and wheeling that wagon straight up to the customer's door. In this way our customers didn't even have to leave the comfort of their home to receive the goods we provided (usually collected from off the sidewalk in front of their home). This basic business model worked well for us since the product cost us nothing so we had only to sell a few rocks before earning the desired two dollars and being able to enter into a complete and very content retirement.

Continue reading "How to determine the best online business model"

Keeping Pace with Business Marketing

Today's business marketing rules are different than they were in years past. Those rules that once focused predominantly on local and regional business marketing have now gone global, thanks in large part to the creation of the Internet. Internet technology has brought the business world closer together and nowadays, it's just as easy to conduct business across the globe as it is to conduct business across town.

If you want your business to stay afloat in today's highly competitive business environment, you've got to understand these changes and bring your business marketing strategies into the twenty-first century.

Every business owner knows that it's imperative to have a company web site, but what many don't fully understand is how to use this tool to maximize the company's exposure. You know your web site is out there on the Internet, but do others? If they don't, your web site won't do you or them any good. You've got to let others know it exists. That's right - business marketing rule #1 is to advertise your web site address using all available resources. Put the URL on every piece of promotional material you publish - on your company stationery, on every employee's business card, on your signature line - include it everywhere you mention your company name.

Another way to increase your company's web site exposure is to take steps to increase its ranking within the various search engines. Creating useful keyword-rich content with links to your website is a great way to accomplish this goal. If you don't understand keywords and search engines, hire someone who does. It will be business marketing money well-spent.

Continue reading "Keeping Pace with Business Marketing"

6 Simple Ways to Determine Which Marketing Ideas Are Best for

Did something catch your eye in a direct mailing this past week? Have you recently gone to a website and encountered something entirely new that you'd like to try out? Did a friend of yours try out a new marketing idea and generate a few thousand dollars of extra business overnight?

As a small business owner, it's all too easy to get caught up in the hype of new marketing techniques that promise quick rewards for little cash. I'll even admit that we copywriters are trained to overcome your psychological objections to buying what we're selling so that you're ready to whip out your wallet right then and there.

And especially in certain marketing circles, the marketing materials for a new whizbang idea are so compelling, you're driven to dump everything you've been doing in order to start trying the latest, greatest end-all be-all marketing technique right away. But this can be dangerous to your bottom line -- or even your entire business.

Whenever you try out a new marketing idea, it's important to proceed with caution.

Here are 6 quick tips to keep you on track:

Continue reading "6 Simple Ways to Determine Which Marketing Ideas Are Best for"

HOW IMPORTANT IS YOUR MARKETING MESSAGE?

Bob called last week from Phoenix, Arizona with some stunning
news about his web site. He first contacted me in the fall of
2003. He had a web site that was helping him generate a healthy
income but he sensed he could be doing even better. He wanted to
get more visitors to his web site and get more of them to
contact him about his retail liquidation services.

Are you interested in getting more prospects to your web site
and prompting more of them to contact you?

Continue reading "HOW IMPORTANT IS YOUR MARKETING MESSAGE?"

Marketing Yourself for Success: Proven Personal Branding Strategies

I wish someone had shared the importance of personal branding with me much earlier in my career. Timing is everything, right? Even if I had been told about personal branding when I started my career in the 80's and I applied the personal marketing techniques with brilliance, it probably wouldn't have been very well received. Things are different today. In today's competitive environment, personal branding is a critical link to experiencing professional success.

Branding is not a new concept. It has been a key component of product marketing for as long as product has been sold. Personal branding on the other hand is fairly new. Tom Peters introduced the idea in the early 90's. Peter's position on personal branding as depicted in Fast Company Magazine in 1997 was put this way, "regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called 'You'."

Some people have resisted the notion of personal branding based upon their belief that it represents bragging. Most of the people who believe this theory are women. Why? Beginning at a very young age, girls are taught that it is not nice to brag about themselves. Boys, on the other hand, are encouraged at a young age to express pride in their accomplishments. A recent study of executive women, conducted by Peggy Klaus, reveals the impact of women's inabilities to market themselves. In the study, nearly three-quarters of those interviewed recognized that advertising oneself is important, but 51 percent said they'd been told when they "tooted their own horn" they were judged too aggressive for a woman.

Continue reading "Marketing Yourself for Success: Proven Personal Branding Strategies"

Go Ask Alice

One of fiction's finest marketing minds, The Cheshire Cat, once told Alice in Wonderland something all business owners and marketers should remember:

"If you don't care where you are going, it doesn't make a difference which path you take."

For businesses bent upon success, it does matter which path you take. A positioning statement helps you chart your path to success because it lets all your audiences - internal and external - know where your organization stands in the battle for your consumers' minds.

Positioning: What Is It?

You should not confuse a positioning statement with your market position. As Harry Beckwith states in his book Selling the Invisible, "A position is a cold-hearted, no-nonsense statement of how you are perceived in the minds of your prospects. A positioning statement, by contrast expresses how you wish to be perceived. It is the core message you want to deliver in every medium."

Your positioning statement will be found where three items intersect:

- your business acumen/aspirations
- your market
- what truly differentiates you

Continue reading "Go Ask Alice"

Sex Sells!

An attractive woman has a decided advantage as sales representative over her male counterpart. This selling edge is primarily due to the existence of the glass ceiling found in most business organizations today. The glass ceiling (women are still arbitrarily held back from leadership positions) means that there are many more men in decision-making positions in businesses than women. Therefore, when cold calling, an attractive woman has a better chance of getting an appointment for a sales presentation, than does a man. Women are also given more attention in their presentations and less resistance up to a point, than a male sales representative or service industry professional (accountants, attorneys, consultants, bankers, etc.). This advantage has everything to do with sex and the physical appeal of a woman. It is clear to me as a sales trainer, coaching sales representatives and service industry professionals in the field, that male decision-makers often use a different part of their anatomy than their head to make their buying decisions.

Continue reading "Sex Sells!"

Is A Marketing Plan The Same Thing As A Communications Plan?

How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?

A communications plan is a PART of your marketing plan. A communications plan is a focused strategy you use to get the word out about your business, product or service.

You may use a variety of communications tactics such as public relations, advertising and speaking engagements. Yes, it does identify who you are communicating to and what your message is, and where and how you will get that message out, and often has goals or objectives you are trying to achieve.

Here's the difference between the two

A marketing plan starts by creating a strong, strategic marketing foundation for your communications plan. It addresses the goals and objectives for your business, not just for your communications activities.

It addresses how you package, price and sell your product or service, not just how you talk about it. It takes into consideration your competitors and helps you develop a unique selling proposition to ensure your product or service is uniquely positioned in the minds of your prospects and customers.

And it ensures you have a way to track all of your marketing activities to create the greatest possible success for your business.

You need a marketing plan FIRST

Continue reading "Is A Marketing Plan The Same Thing As A Communications Plan?"

Marketing Got You Stumped?

Its not unusual for entrepreneurs to find the whole idea of marketing intimidating. Even seasoned business owners often feel their marketing efforts arent working.

Dont let marketing intimidate you. At its core, its really not much more than common sense the key elements that form your plan. Add some creativity. This is what youll use to implement your plan and make it work. Thats the basis of marketing. Pretty simple once you break it down.

Lets do a quick overview. There are a few key questions you need to answer upfront.

1. Is there a market for your product/service?

If the answer is no, go back to the drawing board. Start over. Because no matter how great you think your product is, if no one needs it/wants it/ buys it, you dont have a business.

2. Can you make a profit?

Have you done the number crunching to ensure profitability? If not, go back and work your numbers. Figure out what you need to charge to make your profit on each item or service you sell. See what the competition is charging. Be in line but dont necessarily be the cheapest. Your products may command higher fees (better ingredients, exciting packaging, snob appeal). Or you may choose to be the low price leader but youll need more volume than you would at the high end. In any event, do your homework.

Continue reading "Marketing Got You Stumped?"

3 Strategies to Market Your Business Even When Theres No Money

Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market. Even on a limited budget you can promote and gain visibility for you and your business.

The following three strategies have proven extremely effective for countless businesses as they can for you.

1. Press Releases Very effective and they offer a great deal of credibility when published. You must have a well written release that is pertinent to the media source you are sending it to. You can distribute press releases both online and off.

A quick Internet search under media resources in your city will bring up radio, television, newspapers and magazines in your area. To find online resources do a search under free online press release distribution. Numerous listings will come up. Be sure to utilize the free services when on a limited budget.

There are services you can pay for if you are so inclined. Two excellent resources for both free and paid are www.prweb.com and http://arrivenet.com/.

Prior to writing a press release, determine the following:

-Who is your target market?
-What is your target media?
-Who is the contact person at the media outlet?
-What is the timeframe for submission?
-Do you have an attention-grabbing headline?
-Do you know the who, what, when, where, why, how?
-Do you have good quotes, research and technical date if appropriate?

Continue reading "3 Strategies to Market Your Business Even When Theres No Money"

How to Organize your Marketing

"I hate sales pitches!" You may have felt this way yourself or heard others say it. If it's such a common response, what's the best way to organize your marketing to attract new clients and customers?

While getting all aspects of your marketing right can be complicated, the simple truth is that you can attract many more clients and be far more successful by doing just one thing.

To get the attention of your prospects and gain their trust and their business, base your marketing on the way your prospects make buying decisions. Just as a sweater needs to fit its owner, your marketing needs to fit your prospects.

Mirror Your Prospects' Decision Making Patterns
How do your prospects make purchasing decisions? A research study by Enquiro and Marketing Sherpa found that 86% of Internet users begin a search using Google. Of these, 63% scan the search results, looking for key phrases in order to determine which sites to visit.

If your target market doesn't find the key phrase they are looking for, they won't contact you. It doesn't matter how long you've been in business or how happy your clients are; if your marketing message doesn't match the language your prospects use, tens of thousands of people will n/ever find you. This is true even if they need and want your products and services.

Continue reading "How to Organize your Marketing"

6 MUST Have Strategies To Make Big Bucks with Big Ticket Items

Strategy #1: Change Your Mindset

That's right, change your mindset! It's probably the number one most important strategy when selling Big Ticket Items. Plenty of people are uncomfortable selling items that are priced above the $500 - $1000 mark.

It's the intangibles which make Big Ticket marketing tougher to come to grips with for many business people. They have questions like:

Will my customers accept a product priced this high?
How can I put a value on information?
Who's going to buy an island for one million dollars?
It's a lot easier to value a low ticket item like an E-book at $17 or $49 or $197. There are already books available that have prices in a similar range.

So how do you start the switch in mindset?

The best thing to do is to find a Big Ticket product that you believe in and just try marketing it to your list of customers!

That's what Joel Christopher did. He wanted to attend a particular seminar but it cost $1000. In those days, that was a lot of money for Joel. But the organizer told him that if he sold 3 seats he could get in free and earn affiliate commissions on every seat sold.

Now, Joel wasn't sure whether his existing list would accept a Big Ticket Item at that price. But he decided to go for it! He wrote up an email and sent it out. And, much to his surprise, he sold 2 seats in less than 2 days!

And that was a key turning point for Joel. His mindset was shifted.

Continue reading "6 MUST Have Strategies To Make Big Bucks with Big Ticket Items"

Reveal the Myths of Making Money Through Affliate Marketing

Many people enter into the affiliate marketing arena with the hopes of making some quick money whilst doing the bare minimum amount work and preparation.

They expect to be making the type of money super affiliates make within five minutes of joining an affiliate program without doing anything other than send out a few ezine ads.

How do I know?

Because I was there, I did exactly the same thing, it was what the affiliate program owner's instructions said to do; sign-up, send some of our pre-made ads out to a few ezines and newsletters and wait for the money to come in. Oh and send them straight to this affiliate link so you'll be credited with the sale.

Ok, yeah, I did make a few sales, but only just enough to break even. It wasn't the sort of income they promised, so I thought to myself, 'well there must be other affiliate programs out there that'll make me more money', so I moved on to another one, and guess what, the cycle repeated.

Does this sound familiar to you? It's sometimes referred to as the 30 day average affiliate life span.

Continue reading "Reveal the Myths of Making Money Through Affliate Marketing"

Sowing and Growing Your Network

The N-word! We all know the value of networking and we feel we should be doing more of it. Unfortunately, for too many of us the very thought of attending an event where we have to mix and mingle with total strangers is enough to drive us into hiding until it's all over! What a pity we often force ourselves to go to a potentially great conference, but we're so busy worrying about the networking part that we forget to enjoy the event!

But networking is like so many other activities in lifeit's easy when you know how. I call the process "Sowing and Growing Your Network" because it has two distinct, but equally important, parts.

Sowing Your Network

Over the years, people have often told me they don't "do" networking any more because it doesn't work. When I hear this, I know that person has committed at least one, and perhaps all three, of what I call the three cardinal sins of networking.

1. The first cardinal sin of networking is selling. Oh dear, is that what you thought it was all about? Well, although networking can be an integral part of the selling process, the two are distinctly different. Have you ever been circulating happily at a networking event (even at one of your own conferences or tradeshows), when suddenly someone has you backed into a corner trying to sell you mutual funds? That's the cardinal sin!

Continue reading "Sowing and Growing Your Network"

Easy Marketing Communications Planning Steps

Tis the season to be planning. Most business people are familiar with strategic planning. But what about your marketing communications program? Do you have a plan for that?

For those of you with marketing communications anxiety, heres a step-by-step guide to follow to create a plan.

1. Begin with the basics. Marketing communications involves what you say about your business (message) and who you say it to (audience). Start your plan with this information.

2. Solidify your identity. Define your logo and colors and use them consistently. Make sure theyre on your signage, business cards, web site anywhere youre seen by your audience. Invest in a professionally-produced logo. It will reflect positively on your entire operation.

3. Provide basic information. Every business needs a brochure and web site -- professionally-done materials that cover the basics, like products, services, people, facilities, etc.

Continue reading "Easy Marketing Communications Planning Steps"

Modern Marketing With Postcards

Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. That's probably because postcards deliver information the way people want to get it today ...fast and with little or no effort.

Use Postcards to Generate Website Traffic and Sales Leads

A brief captivating message on a postcard with an enticing offer sent to the right prospects will generate a flood of traffic to your website - or a large number of sales leads.

Keep your postcard simple. Make it look at first glance like a message from a friend instead of like an advertisement. This creates a pleasant emotional response from readers even though they quickly realize that it is a commercial message.

State the biggest benefit you offer to customers. Then briefly add a few other advantages or features you provide. End with a compelling reason for prospects to contact you...or to go to your website for more details. It's that simple.

Continue reading "Modern Marketing With Postcards"

Why You Need A Marketing Plan To Achieve Ultimate Success

Effective marketing plays a critical role in businesses that are successful. How effectively the marketing plan you develop markets your business, will ultimately determine your degree of success or failure.

The key elements of a successful marketing plan are to:

1. Know your customers--their likes, dislikes and expectations.

2. Know your competitors--their strengths and weaknesses. Only by identifying these factors, can you develop a marketing strategy that will allow you to anticipate and fulfill your customers needs, better understand your competitors and identify changes in the marketplace that can affect your bottom line.

The purpose of a marketing plan is to define your market, i.e.,identify your customers and competitors, to outline a strategy for attracting and keeping customers and to identify and anticipate change. It takes careful planning and a thorough understanding of the marketplace to develop a strategy that will ensure success.

Generally, the first and most important step in understanding the market is to study it through market research. For example, in the case of a franchise, the franchisor has already done the market research and developed a marketing plan, so you will need to review the plan the franchisor has provided. Look over the plan to determine what product/service you will offer and write a description of it.

Continue reading "Why You Need A Marketing Plan To Achieve Ultimate Success"

6 Steps to Using Trade Magazines to Reach Customers

When developing a publicity campaign for their business many owners overlook the importance of trade magazines and journals as vehicles for reaching new customers. While mass media publications have widespread readership, the targeted nature of trade publications make the information that appears within them even more powerful.

Unlike general interest publications, readers of trade magazines and journals already have an established interesting a specific subject. for example, it is safe to assume that readers of American Printer are generally people who work in or have an interest in that subject.

Writing a how-to-article that appears in a trade publication establishes your business as an "expert" in that specific area. Think about it -reading an article written by your company in trade magazines provides a different level of exposure and a new image of your business to potential customers.

Here are a six guidelines for writing material for trade magazines:

1. Familiarize yourself with trade magazines in your industry - Trade magazines usually publish industry news, case studies and educational articles. New is primarily written by the editors. Case studies and educational articles are available for contributing authors. case studies describe how a service solved a particular problem. Educational articles teach the reader how to do a particular job or activity. These two types can be great in establishing additional credibility among potential customers, portraying the author as an "expert" in that area.

Continue reading "6 Steps to Using Trade Magazines to Reach Customers"

Marketing For Just Cause

Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business. According to the IEG Sponsorship Report, this category grew to $733 million in the US in 2001. There are a number of reasons for that growth. A Cone Communications survey found that: - 80 percent of Americans have a more positive image of companies that support a cause they care about - nearly two-thirds of Americans say they would likely switch brands or retailers to one associated with a good cause - more than half said they would pay more for a cause marketers products or services - 87 percent of employees at organizations with a cause marketing program feel a strong sense of loyalty to their company as opposed to 67 percent of those at companies that do not support causes

As you can see, adopting good causes can be beneficial, but your companys involvement should be planned just as you plan any other business activity. Here are five steps to developing an effective cause marketing program.

Choose Your Cause Strategically. Search for a single charitable cause that you and your employees can believe in, as well as one that helps advance your business objectives. For instance, a company may choose an educational cause to ensure it has a continuing pool of well-educated workers. Many companies seek issues that align with their products, services or geographic service area. Others look for issues that resonate with niche audiences or that differentiate them in the marketplace. You may want to consider choosing an emerging issue. This way, your company will be a pioneer rather than just another in a list of companies.

Continue reading "Marketing For Just Cause"

Santa - The Brand

Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most positive brands around and it continues to inoculate him against any hint of impropriety, as it has for generations. Why does Santa's brand remain so strong? Because Santa is:

* Consistent
* Unique
* Customer-focused
* Viral

Let's examine these to see what lessons we can learn. First off, Santa has a positioning statement and has used it to stay true to his mission for decades. (For more on positioning, see: http://www.hoover-ink.com/think_newsletters/think_may2002.htm)

It is this consistency that has helped him build a brand franchise that is the envy of other marketers. No matter what kind of communication vehicle he uses, the message is measured against the positioning statement.

Continue reading "Santa - The Brand"

The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift

Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these ten signs from The 90 Day Marketing Marathon Blunders from A to Z: B is for Boring will support you in raising your awareness of what drives folks away and tips on how you can create a message which will catch fire in the market place.

1. It's all about you.
Folks are not interested in you and your accolades. They want to know what you can do to solve their problem of the day. Drop the focus on you, and turn the spotlight on what is important to your buyer.

2. It is filled with details and research.

People are bogged down in details and statistics. They are much more interested in buying from someone who shares their personal experiences and who is willing to build an open and honest relationship.

3. It lacks action-oriented words.

People love to buy Nike products, because the words "Just Do It" communicate action. By using words such as run, dance, live, sing, move, or play, you will get your potential clients moving, excited about buying your product or service.

Continue reading "The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift"

The Top 10 Signs That Your Marketing Message Needs a Facelift

Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these ten signs from The 90 Day Marketing Marathon Blunders from A to Z: B is for Boring will support you in raising your awareness of what drives folks away and tips on how you can create a message which will catch fire in the market place.

1. It's all about you.

Folks are not interested in you and your accolades. They want to know what you can do to solve their problem of the day. Drop the focus on you, and turn the spotlight on what is important to your buyer.

2. It is filled with details and research.

People are bogged down in details and statistics. They are much more interested in buying from someone who shares their personal experiences and who is willing to build an open and honest relationship.

Continue reading "The Top 10 Signs That Your Marketing Message Needs a Facelift"

10 Important Marketing Tips

Each of the following Ten Marketing Tips is based on a highly effective - but often overlooked marketing tactic. How many are you using? How many have you overlooked?

Tip 1: Insulate yourself against the impact of change by increasing the number of products and services you offer...and by using a variety of different marketing methods.
Only a small portion of your total business will be affected if the sales of one product declines or the response to one marketing method drops.

Tip 2: Customers are prospects too. Stay in contact with them. Find or develop other products or services you can offer them. It's easier to make a sale to a previous customer than to someone who never bought from you.

Tip 3: Avoid making any claim that sounds exaggerated ...even if it is true. A bold claim creates doubt in your prospect's mind and jeopardizes the sale. Reduce any bold claims to a more believable level.

Continue reading "10 Important Marketing Tips"

Stretch Your Marketing Reach

One of the most cost effective marketing strategies you can utilize is an online newsletter, also referred to as an E-Zine.

You can provide valuable content to your customers and potential customers with an E-Zine. The beauty of utilizing the Internet to distribute your information is often people will forward your information to others who have similar interest.

The key to success with an E-Zine is consistency in distribution. It won't be beneficial to have a sporadic schedule. Distribution of your online publication should be done like clockwork. With all the automation tools available you can develop a system that is relatively trouble free.

For many, the greatest challenge will be the development of content. There are a few ways you can handle this. One, take a day to write several articles and put them in a file that you can easily access. That way, the writing is over and done.

Second, have others write articles for you. Many people are anxious to write for online newsletters.

Third, a quick Internet search is bound to produce several places you can access articles that are there for the taking. Usually, the only requirement is that you give full credit to the authors.

Continue reading "Stretch Your Marketing Reach"

The Top Ten Signs That Your Marketing Message Needs a Facelift

Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these ten signs from The 90 Day Marketing Marathon Blunders from A to Z: B is for Boring will support you in raising your awareness of what drives folks away and tips on how you can create a message which will catch fire in the market place.

1. It's all about you.

Folks are not interested in you and your accolades. They want to know what you can do to solve their problem of the day. Drop the focus on you, and turn the spotlight on what is important to your buyer.

2. It is filled with details and research.

People are bogged down in details and statistics. They are much more interested in buying from someone who shares their personal experiences and who is willing to build an open and honest relationship.

Continue reading " The Top Ten Signs That Your Marketing Message Needs a Facelift"

Marketing is Not Manipulating

Marketing is actually the opposite of manipulating. When marketing is done with integrity, it is about the consumer and their wants and needs.

Marketing is not about using trickery or high pressure tactics to get people to buy stuff they don't want.

It is about learning and listening to what the potential buyers says his problem is and then, show him how your product/service will help him solve that problem.

When you see marketing as problem solving you take your ego out of the equation and become more focused on your customer, his situation and how your product/service fits with his need(s).

It is no longer a case of overcoming objections to your offer, instead the exchange becomes collabarative, you feel "useful" not "using".

The marketing experience, then becomes dynamic, enlivening and more effective as it is now, more about educating and sharing value with your client.

Marketing is how a business grows, but it does not have to kill your integrity or con your customer.

Continue reading "Marketing is Not Manipulating"

7 Quick Marketing Tips To Uplift Your Profits

1. Publish an ezine.

Your ezine will help you to stay in touch with your visitors, sell your products, and promote affiliate programs you've joined to your subscribers.

Get more people to join your ezine by offering a bonus for subscribing to your ezine such as an ebook, email course, an ad or access to your membership site.

2. Publish testimonials.

Your testimonials will help you to get more of your visitors to purchase your product by showing them how your product has helped other people.

In addition to posting testimonials for your product on your site, also post testimonials for your ezine to get more of your visitors to sign up.

3. Write articles.

Your articles will help you to successfully promote your business or ezine through your resource box at the end of your articles.

Promote your articles by submitting them to article announcement lists and article directories.

Also search ezine directories for ezine publishers who would like to receive article submissions.

Continue reading "7 Quick Marketing Tips To Uplift Your Profits"

What's Your Marketing Attitude?

Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of marketing techniques is quite good already. What they might lack is the right kind of marketing attitude.

Do any of the attitudes described below sound familiar? If so, you may be sabotaging your own marketing efforts. Read on for some possible solutions.

1. "I shouldn't have to market." If you are good enough at what you do, you tell yourself, clients should just come to you. Marketing is for products, not professionals. You have years of training and experience in your specialty, why should you have to spend your precious time on marketing?

This perception is extremely common among consultants and professionals, although many won't admit it. The fact is that successful marketing is a necessary part of business ownership. If you could get all the paying work you wanted without having to market, why wouldn't everyone be self-employed?

If you perceive marketing as a dirty business, try thinking of it as the diapers you need to change in order to have the joys of being a parent. But instead of focusing on what you dislike, tie your marketing chores to your vision of a successful business.

Continue reading "What's Your Marketing Attitude?"

Why All Your Marketing Efforts Have Come To Nothing

How often have you responded to email from those in your downlines asking for advice on how best to run their online businesses and finding it increasingly frustrating that things JUST aren't working out as planned?

I myself see the same problems day and daily and it always point back to the same core issues. Let me explain one of them...

The very ethos of network marketing is based on sharing the products and services that you have found helpful in your journey towards success. The fact that you get paid for this is definitely a BIG bonus but networking can be found in everyday examples where people aren't being paid. For instance when people
see a great movie, they tell others who in turn pass it on to create a lockbuster hit.

Word of mouth definitely is the best form of advertising and networking. The main point in the above example is that folks are being honest about their observations and this is picked up on by their fellows and so and and so forth down the line.

Continue reading "Why All Your Marketing Efforts Have Come To Nothing"

Your Current Customer List is Your Ticket to Profit

Need vs Want

I've seen many articles on this topic. Do people buy what they need or what they want. Some writers stress that they buy what they want and vice versa. The truth is there is a market for both.

How many times have you gone to the super market for milk, butter or bread, and came back with ice cream or some other snacks. It happens all the time right? Supermarkets have this down pat. Did you ever notice that you have to walk past many want products to get to the needs.

Why don't you use this strategy in your marketing. For example, when my computer consultants go on a service call they are instructed to listen to the clients, and probe them for information on what they like doing on line. Lets say they like playing games. When the consultant is finished with the job we leave them a package. Besides an invoice, we leave them a referral letter telling them if they refer two people to us we will give them two free hours of service, and a list of ways they can use them. It's ok because the lifetime value of a customer is gold. Then they write on the back of their business card 20% off and a code number for some great new software game we have in stock.

Continue reading "Your Current Customer List is Your Ticket to Profit"

11 Powerful Marketing Tips

Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using?

Tip 1: Your customers buy your product or service to feel a certain way after their purchase. Keep this in mind as you develop your ads, web pages and other sales tools. Use vivid word pictures to dramatize the pleasant feelings your customers experience when they use what you are selling. It intensifies their desire to have it and motivates them to buy now.

Tip 2: Continually test new advertising and marketing methods...and old methods you never tried before. A good guideline to follow is to allocate 80 percent of your budget to proven promotions and 20 percent to testing new things. Most businesses using this formula keep growing regardless of changing market conditions and intense competition.

Continue reading "11 Powerful Marketing Tips"

One-Two-Three Punch Marketing

Printed material is just as important today as it was before the Internet. With sp*a*m getting out of hand, its a wise choice to rev up, update or create printed material, ads, catalogs, direct mail, press releases, letters, templates and the like.

You will notice that I didn't add brochures to this list. Brochures are not a good investment for a first piece. When someone asks for a brochure and you don't have one, this doesn't mean you ignore their request. Worse scenario, you may run wildly around using up a large portion of your years marketing budget completing one.

If you move or update your materials frequently, it isn't wise to spend thousands of dollars on new material. Here are a few alternatives. You can use a professionally created folding business card as a main document. Another option to expensive letterhead is to print your own in a two-pass process. Use a color printer in the first pass for your logo and use a black and white pass through for the content. Use Kinko's if you don't have a color printer (http://www.kinkos.com). At Kinkos you can send them a file via Internet, have them print the color portion on high quality paper.

Continue reading "One-Two-Three Punch Marketing"

How One Sentence Can Multiply Profits

Can you summarize how your website is uniquely better to serve the needs of consumers than your competition? If you can, chances are you will see much higher traffic, sales and profits.

Not being obviously unique is one of the chief reasons websites fail to make a profit.

Websites and products can be unique based on several criteria:

* Unique product - no one else has it. * Unique price - same product, best price. * Unique market - same product, only in German or for Teens. * Unique expertise - Is your site the result of your own unique experience, education or expertise? This can be your key to differentiation. * Unique service - same product, better support.

Of course, having a combination can make your site even more appealing: Better price AND better service, for example, can be a powerful combination.

Continue reading "How One Sentence Can Multiply Profits"

What's your Selling Sentence?

If you have a business, you need a selling sentence.

Sometimes called the Defining Sentence or the Secondary Statement, the Selling Sentence is the group of words that clarify and refine the nature of your business when seen or heard with the name or logo of your business. You tell em what you do for them' with your Selling Sentence.

The Selling Sentence clearly differentiates your business in the eyes of your current and potential customers or clients. "When it absolutely, positively, has to be there overnight" reinforces the FedEx brand.

McDonald's has used Selling Sentences for individual products. "Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun"

Continue reading "What's your Selling Sentence?"

Moving Beyond Marketing Rituals To Increase Profits

You're at a networking meeting and someone asks for your business card. You hand them a fairly typical card with your company's name, your name and title, and contact information on it. What happens next? Do they get in touch with you? Do they become a client?

Nine times out of ten, the conversation ends when you hand someone you've just met your business card, and you never hear from them again. Wouldn't you like to use these opportunities to generate interest, get a conversation going and have prospects contact you?

All of your marketing materials should be written and designed to prompt prospects to take action. When you meet potential clients or customers, whether in person or through your brochure or web site, you want to lead them to ask you how you can help them and to call or email you later for more information. A typical business card does neither of these things.

Continue reading "Moving Beyond Marketing Rituals To Increase Profits"

Elite Positioning Brings Higher Profits

Imagine spending the same amount of money on marketing and performing the same amount of work to deliver your products or services, but earning more money and keeping more after your expenses. That's what happens when you institute elite positioning for your business.

With elite positioning, you are not any old accountant, cabinetmaker, software maker or fitness trainer. You deliver superiority or exclusivity and therefore charge (and get!) more. Here are five ways to add an aura of extraordinariness to your business.

1. Specialization.
If as an accountant, you only work with family businesses, clients perceive you as more familiar with and more skillful in dealing with their unique issues and circumstances. Whether or not you really have that much more expertise is not the crucial factor. The clients' knowledge that you specialize makes them comfortable paying more for your services.

Continue reading "Elite Positioning Brings Higher Profits"

Secrets of Building and Maintaining Marketing Momentum

Some people seem to steadily increase their income while others just make enough to pay the bills. What's the difference between the people who make millions and the people who struggle all their lives to get ahead?

If you want to attract more clients in order to build a more profitable business you need three things. You need clear goals, knowledge of how to market your business and a plan of action. Your marketing is like the proverbial three-legged stool. To function effectively, all three legs need to be solidly in place.

Without clear goals you won't move forward. Without marketing knowledge you'll waste your time instead of pulling in many more clients. Without a plan of action, your marketing won't get done.

Setting Your Marketing Goals Staying on track can be a struggle, whether you are trying to stick to a diet or get your marketing in shape. How can you get started and maintain your marketing momentum? What you need to do is make a commitment to specific marketing goals.

Continue reading "Secrets of Building and Maintaining Marketing Momentum"

How to Multiply Your Freelance (Writing) Work

You can turn your $200 fee to write a press release into $2,000 to carry out an entire PR campaign simply by convincing clients to invest in campaigns, instead of individual assignments. Campaigns achieve better results and cost less in the long-term for clients, compared to individual assignments. And, of course, as the freelancer, you get paid much more for turning out a succession of assignments that assimilate a successful campaign.

Here's how to multiply your writing sales by convincing clients to invest in long-term campaigns, instead of short-term individual assignments.

Continue reading "How to Multiply Your Freelance (Writing) Work"

Use Market Positioning To Identify your Business

You must realize that your product or service cannot be all things to all people. Very few items on the market today have universal appeal. Even when dealing in basic commodities like table salt or aspirin, marketing people have gone to all sorts of extremes to create brand awareness and product differentiation. If your product or service is properly positioned, prospective purchasers or users should immediately recognize its unique benefits or advantages and be better able to assess it in comparison to your competition's offering. Positioning is how you give your product or service brand identification.


Positioning involves analyzing each market segment as defined by your research activities and developing a distinct position for each segment. Ask yourself how you want to appear to that segment, or what you must do for that segment to ensure that it buys your product or service. This will dictate different media and advertising appeals for each segment.

Continue reading "Use Market Positioning To Identify your Business"

How Can You Be Sure That Your Marketing Efforts Will Generate Profits?

How can you be sure that your marketing efforts will generate profits?

There are several ways to ensure that your adverts are responsive: let me outline my top ten response boosting techniques:

1. An attention grabbing headline is crucial. Yes, headlines are one of the most important elements within your web pages. The majority of professional copywriters have been known to spend as much time on headlines as they do on all other elements of an advert or web page combined. The purpose of a headline is to grab your targeted prospect's attention and pull them into your advert or web page copy.

2. Get inside the mind of your target audience. Don't write for everyone, write for a real person. When you are writing your advert address it to one specific individual who is representative of your target audience.

Continue reading "How Can You Be Sure That Your Marketing Efforts Will Generate Profits?"

3 Ways To Beat Your Competition

You will always have competitors. You cannot control their activity. But you can minimize their impact on your business. Here are 3 ways you can position yourself to generate sales with little or no competition.

1. Use Unconventional Marketing Methods

Most businesses use the same marketing methods as their competitors. Adapt some unconventional marketing methods to distinguish yourself from your competitors. Your unique marketing will attract more attention and get more sales.

For example, most online businesses only use online marketing methods to generate traffic to their website. By including some offline marketing, they can bypass the heavy competition online and produce more traffic - and more sales.

Tip: Print your best small ad on a postcard and mail it to prospects in your targeted market. Postcards are inexpensive and easy to use. Most recipients will read a brief message on a postcard.

Continue reading "3 Ways To Beat Your Competition"

Effective writing: the carrot-and-stick strategy

Making your ideas successful can be done using alternate writing styles.

Certain types of writing involve doing your utmost to persuade the reader to accept your recommendations. Business examples of persuasion include:

* arguing for more staff;

* assuring the boss of the merits of a new project;

* convincing management to continue with a worthwhile program;

* encouraging your manager to investigate a safety hazard;

* justifying a budget increase;

* promoting your innovative business strategy;

* selling a product or service; and

* supporting your position over that of others.

Continue reading "Effective writing: the carrot-and-stick strategy"
FREE: Get More Leads!
How To Get More LeadsSubscribe to our free newsletter and get our "How To Get More Leads" course free via email. Just enter your first name and email address below to subscribe.
First Name *
Email *


Get More Business Info
Business Info
Marketing and Sales
Technology
Finance
Manufacturing
Small Business
Investing


Sponsored Links
Recent Articles


Search This Site
Search This Site
Custom Search

Syndicate This Information
Syndicate This Site!   Syndicate This Site!   Syndicate This Site!

Sponsored Links


Copyright © 2003-2010 by BusinessKnowledgeSource.com - All Rights Reserved
Privacy Policy, Terms of Use