Rules to make your small business successful
Getting a small business up and running can be both stressful and overwhelming, for a new business owner. However, there are certain rules that can make the process, far more manageable. Decades of business experience has led small business owners to be able to identify what can help your business succeed. By following these rules (many of which seem based in common sense), you can help your small business grow and flourish. Here are some rules to make your small business successful-
- Find your target market-Remember that you cannot be all things to all people, and you really shouldn't, even try to. You need to decide on your niche, and then narrow your focus and broaden your appeal. When you find your target market it will help define you as a company, and determine what your marketing plan should be.
- Try to be different-This not the time to fall in with the crowd. A basic rule to follow is that if your competitors are doing it, don't. You need to stand out from an overcrowded marketplace, where so much of the advertising and products look the same. You want your target market to see you as the unique solution to their problems.
- Don't just hire employees, build a team-Don't focus on hiring an employee to just fill a position. You want to employ a person to be part of a team, to build your business. You want to instill in your employees a sense of ownership in their jobs that will help contribute to your success.
- Work quickly-Remember that time is the most precious commodity. Everyone values their time, so don't waste it. From your customers, to your suppliers and anyone else involved in your business, make sure that you work as quickly as you can. When delivery is expected Friday, show up Thursday afternoon, and return calls, and emails on a daily basis. Those who do business with you will appreciate the urgency of your work.
- Always say thank you-You need to always be telling your customers and employees, how much you appreciate them. Make saying "Thank You" a consistent part of the sales process. Let your employees know in whatever way you choose, that you value them and their contributions to your business as well.
- Strive to be consistent-You want to make sure your small business has a consistent look and feel. You want your customer to always get the same flavor from everyone within your organization. Make sure that there are established procedure and processes that will positively identify your business.
- Be likeable-This is the simplest rule to follow. Smile, be pleasant and don't be afraid to show your personality. Customers will return again and again, if they like you. You need to throw out the reasons you think people buy from you such as: price, product quality or your warranty. Establish a relationship with your customers and they will return to buy from you, and tell other to as well. In addition, having a positive attitude can go a long way. No matter how difficult running your business is behind the scenes, show a positive attitude to everyone you come in contact with. Remember that attitude will always win out in the end, and infect all of those around you.
- Go for the soft sell-You should not every hard sell, for the simple reason that it hardly ever works. You want your customers to know that your product or service, can solve their problems, or satisfy their wants. Focus on doing what is truly best for your customers, and your business will be successful.
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