Continue reading "Purpose driven marketing"
What does it mean to be a purpose driven company? It means working for something, and being passionate about what you do. Whether your purpose is to go green, or provide natural foods, or something else it matters little. The idea is to find your purpose and get behind it. Help create an environment where everyone is working toward the same ideals, and trying to achieve your purpose. If you can find this cohesiveness, you will succeed.
Continue reading "Let your customers do your marketing"
For every business, the ideal scenario would be to have such an amazing product or service that you never have to spend a single penny marketing it because those who are familiar with it will do all the marketing for you. The following steps, when implemented properly, will help you create such a loyal following of customers, that they do your marketing for you:
Continue reading "How to write a great marketing plan"
Many business owners find that writing a marketing plan; can be far more challenging then they initially thought it would be. Your marketing plan will in large part, have the parameters determined by both your experience and how much money you can spend. If you feel unsure as to how to go about writing a marketing plan, it can be helpful to consult a marketing professional, for guidance. However, you decide to write your marketing plan, you should keep in mind that having a successful marketing plan will play an integral part as to whether or not your business is successful, in the long run. Your marketing plan will be the roadmap, for how you attract the attention of your target market, and who them what your business can offer them, in terms of the products and services that you sell. Here is what you need to know about how to write a great marketing plan-
Continue reading "How to use online marketing for your business"
Every business of every size needs to consider the potential of online marketing. Today, there are few businesses that could not benefit, from the potential of online marketing. If you need a new avenue, for your business promotion, the online marketing is where you should be. There are many different benefits to marketing online, but they can be especially good, for business that are smaller. One of the major benefits to marketing online is that it can be done for very little or even no cost. This helps smaller businesses to be able to get “more bang for their marketing buck”. Here is what you need to know about how to use online marketing for your business-
Continue reading "All about business marketing"
Successful marketing of your business can mean the difference between the long term survival and growth of your business, and a business that quietly fades away. Often times, when things are tough business owners make the mistake of thinking that they should reduce or even eliminate their marketing. This can be a crucial mistake, for your business. You should keep in mind that if your customers don’t where what you can offer them and where they can find you, how will they buy from you? Marketing is what allows you to determine what your customers are looking for and then market your business to meet their needs. Here is what you need to know about business marketing-
Continue reading "Steps to pick a niche market"
Picking a niche marketing is a great way to make a living if you have a product that they will consistently purchase. You have to define a complete market before you can narrow it down to a niche market and start marketing to them. You need a niche market that you know actually needs your product and will actually support you. It is important for businesses to have a niche market because it gives you something to rely on and niche markets are very efficient and quite effective at generating income for a number of businesses.
Continue reading "Steps to Pay Per Click marketing"
A great way to market your website is by turning to Pay Per Click (PPC) marketing. This type of program will allow you to advertise your website on the search engines when people are using keywords related to the advertisement. These ads will also appear on other websites that may be affiliated with the search engine marketing program. Having advertisements on your site can help you to generate some income to pay for your marketing efforts and it also helps to link your site to others. Targeted traffic is the best way to actually convert prospects into sales. This is why PPC is so valuable because it targets the individuals that already have a given interest in your company and your products.
Continue reading "How to market a home based business"
Many home business owners find it challenging to market their business because they do not have a physical location for their customers to come to in order to deal with their transactions. Although not having a physical location can make it challenging to establish a local presence, there is a lot that can be done with your website and good online marketing tactics.
Continue reading "Ways to market your business"
Marketing is the keystone to making sure that your business is successful. Savvy business owners understand that marketing function of any business is also the lifeblood. Consider this-if no one knows about what your business offers, then how will customers know where to find you?
Continue reading "How market research can help your business"
Market research is an integral part of any marketing plan. If you want to know how to best market to your target market, you will need to do some market research. If you do the market research the correct way, you can develop products or service, that will lead to a strong client base, and help insure the long-term success of your business. The bottom line is that no matter how good your product or service really is, if it is not being marketed to the right customer, your business has little chance of succeeding.
Continue reading "How to find prospects"
How do you find customers for your company? If you have a company that focuses on acquiring prospects for your sales team, what can you do to help your sales team find the people they need to close sales and boost your revenue?
Continue reading "Great ideas for your trade show booth"
Do you have a conference or big event coming up? If you have a trade show booth you would like to promote, there are a few things you will need to do in order to make sure the trade show is going to be a success and it all starts with your trade show booth.
Continue reading "Career opportunities for a promotions manager"
Promoting your company in every type of event is a big part of running an effective company as it will allow you to attract new customers and to remind existing customers that you are around. Most companies do not hire a promotions manager until it's time for you to start promoting a conference or another big event. Some of the companies out there assume that their other managers will be able to market the company effectively so they don't need to turn to a promotions manager for help. The promotions manager position is very important and you need to make sure you have enough room in your salary to fill it.
If you really want to make your small business into a success you need to start focusing on the end result of the company and to start setting goals for the future. You cannot rely on your staff alone or a single product to move the company into the future. You have to implement a successful business management plan that will be able to strengthen the company and to help it move into the future. What are some of the things you can do? Here are the business management tips that you need to work on:Continue reading "How better business management can grow your business"
As a business manager you have a number of different areas that you need to focus on. One area that you might not be familiar with is your international affairs. International business management is a little different to work with as you need to understand the different countries and types of cultures you are dealing with.
One of the offshoots of social media networking is blogging. This form of self expression has become a powerful tool, for attracting customers and promoting businesses. Savvy business owners have found that blogging has become an effective tool to get their message out to the online world and create a big impact, all at the same time. Best of all using blogging in your online social media marketing mix is both a cost and time effective tool. Consumers are seeking out blogs, for information and help, for a variety of problems and needs. It is important however that business owners understand that the key to successful blogging is making sure they are offering their potential customers something of value. Here is what you need to know about blogging and business promotion-Continue reading "Blogging and Business promotion"
There are several different methods for accessing social media networking, in order to promote your business. This new type of marketing allows even small businesses to put their personality out their and even stand out against their larger competitors. Here are some of the best ways to use social media networking, for business promotion-Continue reading "The best ways to use social media networking, for business promotion"
Marketing your business is vital to the strength and financial health of your company. If your budget is small, marketing can be a big challenge to your organization. Fortunately there are a number of things you can do to market on a small budget. Continue reading for helpful advice on how you can market your company correctly.Continue reading "Marketing when your budget is small"
Marketing is the keystone to making sure that your business is successful. Savvy business owners understand that marketing function of any business is also the lifeblood. Consider this-if no one knows about what your business offers, then how will customers know where to find you?Continue reading "Ways to market your business"
Marketing can mean the difference between the success of your business and having it quietly fade away. Effective marketing is literally the lifeline of your business. Some business owners are tempted to cut back on marketing when things are tough. However, this can mean the difference between your business flourishing and fading. Consider this-If you don't market your business, how will your customers know what products and services you can offer them and most important where to find you? The key to marketing is not how much marketing you do, but how effective it is. You must focus on having a strong marketing plan that effectively guides your marketing efforts, in order for your business to have long-term success. Here is what you need to know about how to effectively market your business-Continue reading "How to effectively market your business"
Market research is an integral part of any marketing plan. If you want to know how to best market to your target market, you will need to do some market research. If you do the market research the correct way, you can develop products or service, that will lead to a strong client base, and help insure the long-term success of your business. The bottom line is that no matter how good your product or service really is, if it is not being marketed to the right customer, your business has little chance of succeeding.Continue reading "How market research can help your business"
Many businesses are finding that using Twitter has increase the profitability of their business. They can use Twitter to offer discounts, inform followers about new products or services, or for mobile business, even broadcast their next location. However, there are certain tips that help make your Twitter marketing much more effective. Here are a few tips that can improve your marketing effectiveness when you use Twitter-
Twitter has become a powerful tool, in the world of social media marketing. Businesses are finding out there is a multitude of uses for this marketing phenomenon. However, just like anything else there are dos and don'ts when it comes to using Twitter. While every business on Twitter will have its own unique experience, there are certain tactics that have proven to be successful, for most businesses. Here are just a few of the best ways to use Twitter, for marketing your business-Continue reading "The best ways to use Twitter for marketing your business"
Business blogging has become a popular part of social media marketing. Businesses are finding that they can use their blogs, to keep their customers informed about what is happening with their products, services, pricing and promotions. Savvy business owners are finding that when a blog is done effectively, it shed favorable light on your business, bring in new clients and inspire higher degrees of customer loyalty. In fact, when a blog is done effectively it can not only have more people buying your product or service, but will help to foster word of mouth advertising that will bring others in. However, it is important that just like any other social media tool, there are dos and don'ts when it comes to business blogging. Remember that having a business blog can pay off in increased profitability, for your company, if you are willing to devote the needed time and energy to it. Here is what you need to know about how to use your company blog for marketing-Continue reading "How to use your company blog for marketing"
Social media marketing has literally become an explosion, in the world of business promotion. Businesses of every size are coming to understand the need to expand their marketing onto their social media sites. If the premise of good marketing is to go where the people are, then taking to your business marketing to social media sites is a good idea! However, there are certain factors that should keep in mind when using social media. Here is what you need to know about how to successfully use social media marketing-
When it comes to the success of any organization, marketing your business is one of the key components you need to have. It can take upwards of a year before you are able to get your business up and running into a successful organization. This is where marketing your business correctly will allow you to gain the customers you need to create a strong business in the future.
Part of building a strong customer base and developing products your customers really want to purchase is to do market research. Market research can be done independently or you can hire a market research company. If you choose to hire a company, you will pay a large fee as this industry makes over $10 billion annually. Market research firms are one of the fastest growing industries in the world right now. The reason for this is because companies need market research firms to help them develop stronger relationships with their customers.Continue reading "Market research tips"
It's no secret that the internet is one of the best ways to market to your customers. Internet marketing is easy to do once you get the hang of it and you can gain a new audience as well as revenue. This article will teach you some internet marketing basics you need to know.
To many small business owners look at marketing their business as simply an expense, when the reality is that marketing your small business is an investment. The bottom line is that your small business will fail (no matter how good your product or service), if you cannot get the word out to your target market. However, you want to do that in the most cost-effective way as possible.Continue reading "How to be cost effective when marketing your small business"
Branding your business is one of the most important marketing techniques you will do. Proper branding allows a customer to recognize your company and its products in a matter of seconds. All a customer needs to do is to see a logo or hear your slogan to immediately recognize that it is your company. To ensure that you are branding yourself correctly you may need to seek the help of a professional marketing firm.
There are always times when a business will go through slumps. Marketing during slow times can be difficult but it is necessary to draw in the business you need in order to stay afloat. When times are slow, here are some simple marketing tips to try that will help you find your customers again and build a strong cash flow to get you through this challenging time.Continue reading "Marketing during slow times"
Nothing is as important to your business as effective marketing. What are you doing to reach your customers and let them know that you exist? Are your customers responding to your marketing efforts? Do you feel like you are wasting hundreds or thousands of dollars on marketing because people are not responding to your marketing efforts? Marketing is one thing, but getting noticed with your marketing efforts is another thing. Having a strong marketing plan is essential to help your business remain in operation and to make sure you are going to stay in business for many years to come. In order to get noticed with marketing, here are some tips that will help you:
Take a look around and you will see promotional items just about everywhere. Promotional items can range from anything like a pen to a new cell phone or iPod. Many companies use promotional items to encourage their customers to continue shopping from them and staying loyal to their brand.Continue reading "Do promotional items work?"
Finding different ways to advertise to your target audience can be a bit of a challenge. To help you find a way to reach your target audience, we have put together a simple guide that will help you find an advertising style that works best for your business:Continue reading "Different types of advertising"
Every business owner knows that in order to grow their business you have to keep improving. This is true no matter how large or how small you business is. It is important to realize that no business is static. You should realize that your business is on an upward track or on its way down. Making improvements to make your business better is a conscious choice that the savvy business owner will be constantly focusing on. It is important to realize that not only must you balance your time but choose the right area of business that will make the biggest impact. Here are some ways to improve your business-Continue reading "Ways to improve your business"
If you have been in business for awhile and you notice your bottom line isn't performing how you'd expected, you may need to take to the streets and start using flyers to attract new business. Flyers are one of the easiest ways to generate some publicity and it doesn't require a huge investment on your part. All you need to do is walk around a few neighborhoods or parking lots and stick flyers on cars and on doors.
You may be surprised to learn that business cards have a long history. They originated as trade cards in 17th century England. These "trade cards" were used both as advertising and as maps as there was no formal street numbering system in London at the time. Today business cards are still used as advertising as well as a convenient way to present a business' contact information.Continue reading "The etiquette of business cards"
If you are ready to connect with your customers on a personal level, you need to create a page on social media web sites. Social media is all the rage right now in the business world and in the social world. People can quickly connect with their friends, family, colleagues, and businesses all over the world. Perhaps the most attractive feature of social media is that it is free. Social marketing is one of the most popular marketing strategies right now. All you need to do is create your own page, join discussion boards, and stay active on your page and you will start to generate interest from your customers. Here are some tips to use when you begin a social marketing campaign:Continue reading "Social marketing tips"
The key to being successful as a small business owner lies in your ability to advertise. Your target audience needs to learn about your business and the only way to gain their undivided attention is to advertise to them and teach them about your small business. Some of the advertising opportunities available for small business owners include listing your advertisement in the yellow pages along with classified ads. It's a simple way to gain some exposure but there are many other advertising opportunities out there for small businesses.
Every business struggles with advertising and finding a way to get your name out there. The economy has caused numerous businesses to have a hard time raising money and spreading the word about their products. Door-to-door hangers, business cards, flyers, and banner ads are commonly used to get your name out there. All of these products help to raise awareness for your business and it spreads the word to your consumers that you are here and you are not planning on going anywhere.Continue reading "Getting your name out there"
Anyone that would like to brand their business must have the ability to use creative thinking skills. Great slogans are made from people that have the ability to think outside the box. Take a look at some of the companies that have made a name for themselves through solid branding: Nike and "Just Do It", M&M's "Melts in your mouth, not in your hands" and the Boy Scouts of American and "Be Prepared."
Email marketing is one of the best ways to generate a quick buzz for your business. Perhaps one of the greatest draws to email marketing is that it is free to do. You just need to design a template and then put together your email list and send it out. Sounds simple enough right? To produce an effective email campaign, follow these easy tips:
When you are trying to sell your products, cold calling may be one of the best ways to find new customers. Cold calling is not always the most effective way to go about selling your products as a lot of people immediately hang up when they realize you are trying to sell them something. How can you generate a good response to your cold calls and how can you call back people effectively to make a sell? This article will provide you with some basic cold calling tips.Continue reading "Cold calling and call back help"
One of the best ways to market your business is through print marketing. Since classified ads have been available many business owners found themselves drawn to their easy of use to attract new customers and look for good employees. Online web sites are now offering classified ads for free.
Why do you spend money on advertising? Advertising is used to attract customers to your business. You want to create a name for yourself by making a statement with your products and services and without advertising, there will be no way to let your target audience know what you have. If you are tired of the same old advertising campaigns, here is a guide that can help:
A business will be able to succeed if they work hard to learn that the customer comes first. Since your business is fueled by your customers it is important to learn how to understand different ways you can work hard to please your customers and to develop rapport with them. You want your customers to not only enjoy their experience with your company but you want them to talk about your company to their friends. When you are able to achieve this type of rapport, you will develop loyalty with your customers and your marketing efforts will not need to be as extensive.Continue reading "The customer comes first"
If you are the owner or manager of a business you will be spending a great deal of your time trying to find ways to attract your target market. The marketing strategy that you adopt could mean the difference between customers rushing to buy from your web site or store or your products or services dying a slow death up on shelf. However there is no need to go overboard. Many marketing experts report that one of the biggest mistakes that businesses make when trying to attract customers is making everything so difficult for consumers to understand that they do not get it. And the bottom line is that if they don’t get it, they usually do not feel compelled to act, buy, etc. Good and effective marketing is about informing your target market about your products and services and telling them why they should pick you over your competitor and best of all it really is that simple.Continue reading "How to attract your target market"
A small business grant can be a great way to start a new business. You will need to do research to find the best type of grant that you qualify for because there are many grants, but the qualifications are almost as diverse. Much of the qualifications depend on the specific grants, but you should have the basics on what it takes to qualify for these grants and setasides.
In the past, fraud has been used to illegally acquire money from these government grant programs. You will find that the qualifications have become more stringent in order to stop these frauds. Unfortunately, you as the small business owner suffer because the red tape increases and the qualification process becomes lengthier. You will have to be very dedicated to the process to eventually qualify. You will find that it can be very difficult even if it appears that you easily meet all of the requirements for the grant.Continue reading "What do I have to do to qualify for government grants for small businesses?"
Many business owners want to promote their business through email without sending people spam. You can only do this if you follow some simple rules and respect people's desires. Spam is sending people unwanted email. You can send people email to see if they are interested, but if they are not, you either stop or you are sending spam.
Never use fraudulent email accounts to send your promotions. Spammers account and servers that can't be traced for a couple of reasons. You want to be legitimate and up front about who you are and where your email is originating from. It is OK to have a specific separate email account to send your promotions from, but you want to have your domain name updated with your mailing address, phone number, and working email address. The `From' line in your email must not be misleading or false.Continue reading "How can I promote my business through email without spamming people?"
There are several different methods you can use to create a website to promote your business. You can spend literally thousands of dollars or you could get it for free. Your goals and resources will determine the best choice for you. Most businesses find a medium ground in the middle though.
If you have no budget, then you may want to look into finding a way to put a website together for free. However, you will find that you get what you pay for in most instances.Continue reading "How can I get a website to promote my business?"
A web hosting company is a company that "hosts" your web site. They are who you will go through to put your business online. Much like renting a building to open your physical address in - your web host will provide you with your web address. There are many different factors that come into play when choosing a web hosting company. Which option you choose will depend on your needs for your company.
There are free web hosting companies, and there are web hosting companies that charge a fee, or "rent". Most people's first reaction, as in anything, would be of course to jump at the free space and move right in! However, as you do in anything, you have to ask yourself, why is it free? Is it in the ghetto in a dark alley that hasn't had people pass by in years? Not necessarily, though there is a catch.Continue reading "How to choose your web hosting company"
If you are like most retail business owners, you have struggled in making a decision about the type of point of sale system you should have. You want it to be something simple but something that is the right choice for your business. Chances are good that at some point during this process you've been discouraged or frustrated with your inability to find the right software. Perhaps you've even thought of giving up your search completely, being forced to continue using your old, out of date, and inefficient system.
Until now. Luckily you found this article to help you through this difficult time. If you continue reading this article, you will learn some of the many benefits of having a good point of sale system (to keep you from giving up on your search!) as well as what you should look for in a point of sale system.Continue reading "How to choose a point-of-sale system"
Did you know that there are five and only five things you can do to build your business?
And that, if you do these five things correctly, the results not only add upon themselves, but that the results multiply, with each one building on the others?
So that, if you only increase your business by 15% with each strategy, your business will actually double?
Yes, it works.
I did just one last week and results to date indicate that my business will be up 34% over this month.
3 hours work by my virtual assistant, and business is up 34%!
You can do the same.
Go there, watch the video, and you'll be amazed at the results you'll get this year.
And join me in choosing to not participate in the recession.
Which do you use in greetings around the holidays - Merry Christmas or Happy Holidays?
Data from www.GiftBasketsDeluxe.com indicates that 65% of you used Merry Christmas in 2008.
And what's interesting, is that this is almost exactly the opposite of 2007.
Why the switch?Continue reading "Merry Christmas or Happy Holidays?"
Search engine rankings (where you appear on Google, Yahoo, and MSN for your major keywords) are key to profits in today's competitive world.
But most of us have no idea how to get them!
We may think we know, but unfortunately, much of the information freely available on this subject is faulty at best, outright incorrect (and likely to get your site penalized) at worst.
Beginning today, for a limited time, you can get a copy of Stomping The Search Engines 2, the product that I consider to be the best training on search engine optimization (SEO) available anywhere, for FREE!
Here's my video review of the product. Keep in mind as you watch it, that since this video was created, StomperNet offered this product for free in exchange for a subscription (cancellable at any time,) to their new print journal, The Net Effect.
The customer service center plays an essential role in maintaining a positive reputation for any company. They deal with customers with an array of concerns and questions. Many times customers are seeking information, wishing to resolve a problem with a product or service, or need help operating a new product.
In many cases, a customer service representative must deal with frustrated or angry customers and must find a way to help those customers feel like they can continue purchasing from the company. Creating a training program for a customer service center must take all of this into consideration.
As you may know advertising comes after a good marketing foundation has been put in place. In order to build this base, you need to get a good group of marketers together and start from the bottom up. Here are a few tips to start up your marketing and advertising strategy:
Know your customers and their needs
What works for advertising? What have your customers responded to?
How are you going to reach your potential customers?
What is your advertising budget?
Having the answers to these questions will help you lay out a good roadmap for the beginning of a great sales promotion. There are three basic sales promotion strategies: new customers, discount opportunities, and reasons to buy from your company more frequently. Of course all these things will allow your business to grow and increase your sales.
When you are acquiring new customers you need to be aware of your target market. You must anticipate their buying patterns and give them an incentive to buy from your company. Many companies promote seasonal discounts and slash prices on items that are considered to be out of date, or out of season. You can follow through on this sales promotion by having in house drawings, luncheon events, or weekly incentives. This gives your potential customers a reason to come back two, perhaps three times within a week.Continue reading "Sales promotion follow-through"
You've heard the advertising phrase, "I liked it so much that I bought the company?"
I did almost the same thing. Let me explain...
For several years I have been a minor guru in the Internet Marketing world, teaching people how to generate traffic and profits online. I spoke at some conferences, created some products, etc.
Over the years, I have purchased basically everything that was offered in the industry. And I found two common factors:
1. The knowledge most provided was weak, almost always dated, and sometimes totally incorrect.
2. Sometimes they taught a so-called system to trick the search engines into sending huge amounts of instant traffic. Unfortunately, those systems only work for a few months, after which the search engines kill it, and anyone who used them will be penalized for using them.
In other words, most of the programs sold to help you learn search engine optimization are pretty much worthless.
But then about 18 months ago I joined a different program.
And what I found was astounding.
It was a program that actually taught good solid information, including things that I could implement and start seeing immediate results.
Traffic immediately went up, so did profits.
After 3 months of this I went to the company and asked if I could join their faculty. Long story short, I am now a part of their team.
In essence, I liked it so much that I joined the company.Continue reading "Search Engine Optimization - How To Improve Your Search Engine Rankings"
Are you interested in doubling the traffic to your website? How about tripling your sales at the same time?!?
Here's a great video that demonstrates one easy way to accomplish just that, by getting a second, indented listing on Google.
No catches, no signups, nothing. Just watch and learn!
How to use an analysis of the market, when you are a business manager? For whatever reason as the business manager, you will need to know how to read and use a market analysis.
The best way to do that is to get a basic idea of what a market analysis will include. The market analysis is one of the best ways to find out if there is a need, or an audience for the product or service you will be offering to the consumers.Continue reading "How to use analysis of the market when you are a business manager"
When it comes to marketing many of us think of advertisements and other marketing techniques but what many of us do not think about is our customers. Perhaps you are wondering what our customers have to do with marketing or how keeping our customers happy is a part of our marketing. If you are wondering about this I want you to take a minute and think about how important your customers are to your business and what kind of a role your customers play. For most of you the customers are going to play an important role in your business because without customers your business would not be successful. But not only are the customers a big part of your business, but the customers have a huge role in what kind of marketing your company is going to use. Basically when you are designing your marketing strategy you are thinking about the best way to keep your customers happy so that they keep coming back and you are also trying to draw in more customers.
Here are some marketing ideas you can try to help keep your customers happy.Continue reading "Keeping your customers happy, how this is part of marketing"
All companies are concerned with advertising. It is an important part in the business world, without advertisements people would not know about your products. As a conscientious business manager or owner you are always on the lookout for news places to advertise. With the popularity of the internet social networking sites, such as MySpace, have become extremely popular, which in turn provides companies with a new form of advertising. Majority of the users on MySpace range in age from 18-34. Which is the age group targeted by companies for advertising because they have the highest amount of disposable income, which in turn means they are the consumers that will most likely buy your products.
Before you do any advertising on MySpace you will want to read the members agreement carefully. There are certain rules that apply to all users regarding commercial advertising. While MySpace is free to all users, you must contact MySpace directly before you use it for advertising purposes. Another thing you want to be aware of is if you send unsolicited emails to members, your membership can be suspended or terminated. Also along the lines of unsolicited emails is sending an amount of unsolicited emails that exceeds the guidelines set forth by MySpace, if you go over the limit MySpace can charge you fifty dollars per email sent.
Whether it's to revitalize a struggling business or just to change things up a bit, sometimes a business owner will feel the need to change the company logo. Your logo is what defines you as a company; it's what your customers and the public will associate with your name and product and usually recognize more readily than a name or slogan.
Most companies will change their logo at least once in the company's lifetime. Most often, this occurs in the first few years the business is established. If you are considering changing your logo any time soon, there are a few things you may want to consider first. As a general rule, it is recommended that you change your logo no more than once every 20 or so years, so when you design your logo, make sure it's something you like.Continue reading "How to change your logo effectively without losing your identity"