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Effective Use Of Google Analytics

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Google is the big name in search engines. Many companies will pay thousands of dollars a year just to market with Google. What are you using to market your business and are you seeing any type of results from the program? You need to be able to really look at Google Analytics to see where your website traffic is coming from and what you can do in order to create a stronger website

What makes Google analytics so great is the fact that it is free. You will need to paste a code into your website's homepage in order to get the results. Google offers them for free to customers as they want to help businesses to succeed.

Once you have your first screenshot of Google analytics you will be able to see a number of different things that make it into an effective program. You will need to read over the results as it will include things such as a breakdown of your website traffic along with helping you to see where your traffic is coming from and keyword searches.

You can find out which pages are the most popular on your website, which helps with marketing. You will use these pages as your landing pages, which really help the customers to provide you with better results as the click on your ads and end up staying on your website longer.

How much traffic does your site have? Most are under 5 million users but if your website has more users than this you will need to pay for the website traffic. This usually is not a big deal as you use the information anyhow to help you in creating better marketing messages for your customers.

As you are reading over the results that the Google Analytics program is providing to you, you need to take a look at not only the keywords and pages but the sources of your traffic. Do you have traffic that is coming from a majority of paid advertisements or do you have traffic that is coming from user generated content online? If other companies are offering you a link, it may be a nice gesture to provide them with one as well. It helps to build relationships with the other company, which can really help you when you need mailing lists and other things. It's also a great way to help you in building up your name for the company and getting some positive credibility in your industry.

The goal is to try and gain as much traffic as you can from the content that you generate. You don't want to have people using the ads to get to your site as they charge you money and there is not any type of a guarantee that the information will be valuable to them and it's just a wasted click. The smart thing to do is to look into creating a nice website that has solid landing pages. The landing pages will convince the customers of the importance of your products and services and will determine how much time is spent on your site. As long as the information is relevant and good, you should get the right ranking from the search engines.

Look at your website and determine how easy it is for you and the customers to navigate. Can they clearly find the information that they are looking for? If the website has broken links, you need to fix them immediately! Customers will come to your website for certain information and they will not stay if your content is not good and if you have a ton of broken links and other issues.

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