How to market your business with low money and high impact
Every business owner is always on the lookout for ways to save money. This is especially true when it comes to marketing. Many business owners make the mistake of thinking that they have to spend big when it comes to marketing but savvy business owners know that the amount they spend is not as important as how effective they are with their marketing dollars. This means that even small business owners with limited marketing resources can get a lot for their marketing dollars if they concentrate on spending where they will get the most impact. The bottom line is that marketing doesn't have to be expensive to in order to be effective. Here is what you need to know about how to market your business with low money and high impact-
- Market online-One of the most cost effective ways to market is to get your business a presence online. Besides the low cost of online marketing it has been shown to be one of the ways to get the highest impact from your marketing. Many business owners assume that they don't need an online presence. However, studies have shown that today's tech savvy consumers are turning to the internet to research before making a final purchasing decision. This means that if your business does not at least have a website you may not even be considered by the people that you hope to attract. The good news is that marketing online couldn't be easier or more cost effective. Setting up a website is easy to do and doesn't require extensive technical skills. Once you have your website set up you can then branch out in your online marketing efforts to add a business blog, use social media networking, and email and text marketing, as well.
- Have an open house-Another low cost way to market your business is to simply open your doors. Many people love to be invited into a business for a special demonstration or VIP open house. However, it cannot be stressed enough that in order for this to work you will need to provide something of value for your customers that attend. You should consider carefully how you will use this opportunity to market. In addition, it won't be effective marketing to just simply get your customers inside your business. You should also focus on capturing contact information so that you can follow up with them in other marketing efforts.
- Offer the best customer service-Another great way to market your business for very low cost may come as a surprise. Studies have shown that many customers will return to a business to purchase again simply because of the level of customer service that they received. This makes it extremely important that you train everyone who works for you that their top job priority is to offer the best in customer service regardless of their official job description. However, good customer service doesn't just mean that your happy customers will return again to buy from you but they will be far more likely to tell their family and friends about what your business has to offer. In addition, they will be much more willing to provide you with referrals and leads which is all priceless marketing that can be obtained for very little money.
- Focus on networking-Another effective low cost way to market your business is to focus on networking. Many business owners overlook many of the opportunities that they have to network. You should always be prepared to talk to anyone wherever you are about your business and what it offers. Always having a business card to hand out is another way to effectively market your business for very little cost.