marketing articles business management businesses Marketing sales Technology Business finance Lean Manufacturing small business Investing articles employee health

Putting together a marketing team with a range of skills

coworkers23120152.jpgThere are a lot of factors that contribute to a successful company and marketing is one of these factors. It is important that employers put together great marketing teams so that consumers find out about and buy the products and services that their company offers. This article discusses putting together a marketing team with a range of skills.

What to look for

Before an employer can put together a marketing team with a range of skills, they will first need to know what to look for. There are a few important skills that all of the members of the marketing team should have. These skills include: a knowledge of marketing, a willingness to work hard, and the ability to work as a team member.

Since a good marketing team does need to have a range of skills, there are also specific skills that an employer should look for that one employee may have and another employee may not. Some of the skills that will be needed in a marketing team include: leadership skills, researching skills, patience, people skills, the ability to use the internet, design skills, self-directed learning, and many, many more.

Employers should also make a list of skills that they would like to see in the people that make up their marketing team. Depending on the type of business, the list of skills is likely to vary. Before an employer assembles his or her marketing team, it is important that they know what types of skills they are looking for in the people who will make up their marketing team.


An employer should observe the employees in their marketing department. This will give them employer a chance to see the different skills their employees have. When it comes time to put together a marketing team that has a range of skills, the employer will know who to choose because he or she will know the different skills that their employees' posses.

It might also be a good idea for an employer to look outside of their business' marketing department. Employees from other departments in the business may have the skills that the employer is looking for for their marketing team. Most of the time it will be less expensive to use an employee from another department in the company than to hire a new employee for the marketing team.


Interviewing is another great way for an employer to find the people they need to put together a marketing team with a range of skills. An employer can interview the employees who already work for them to find out if they would be a good fit for the marketing team. Just as with observing, an interview can be a great way for an employer to find out if these employees have the skills needed for the marketing team.

Interviewing is also an essential part of hiring a new employee. If the employer has to look outside of their company for the right people for the marketing team, conducting an interview can help them know if the person who has applied for the job has the skills they need to be a great member of the marketing team.

A few things to think about

While it is very important for the employer to consider the employees skills before choosing them to be a member of the marketing team, the employer should also consider whether the people they have chosen will work well together. Even the most skilled people will not do a good job if they cannot work well together.

An employer should also think about the audience they are trying to reach through their marketing campaign. This can help them to make a good decision when they are choosing the members of the marketing team. They should also taking into consideration the product(s) or service(s) they are trying to sell and who would best sell them.

FREE: Get More Leads!
How To Get More LeadsSubscribe to our free newsletter and get our "How To Get More Leads" course free via email. Just enter your first name and email address below to subscribe.
First Name *
Email *

Business Info
Marketing and Sales
Small Business

Sponsored Links
Recent Articles


Copyright 2003-2020 by - All Rights Reserved
Privacy Policy, Terms of Use